Consumer Culture in The Great Gatsby

F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective.

The Influence of Consumer Culture on American New Woman and Their Literary Image in the Early 20th Century

By the study of three great American literary works, The Great Gatsby, Tender is the Night and The Age of Innocence, this paper aims to give a holistic interpretation of"New Woman"and their intrinsic relationship with consumer culture in the light of Baudrillard's theories about the consumer society and the consumer culture.

An Ecological Interpretation of Consumer Culture in Willa Cather's The Professor's House

The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.

Challenges and prospects for consumer acceptance of cultured meat

Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technologyrelated perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders（Belgium）（n=180）. The concept of cultured meat was only known（unaided） by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe＇ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.

Development of Productive Forces and the Changes of Rural President's Consumption Concept

The developmental status of productivity in Chinese rural area is introduced. Since the implementation of the agriculture supporting policies in 2004, the productive forces in rural areas have been improved greatly. It is reflected on the following aspects: great enhancement of rural labors' cultural quality; the quantity of agricultural machines has been increased; the level of production management and decision has been increased greatly. The paper analyzes the promotion role played by the development of productive forces to rural residents' consumption conception. The development of productive forces has laid a solid foundation for changing rural residents' consumption concept; changed rural residents' consumption structure and improved the socialized degree of rural residents' consumption. Countermeasures on cultivating new consumption fields in rural areas are put forward including leading rural residents to foster the modern consumption conception; intensifying the governmental support and leading rural residents to set up healthy consumption concept.

Music Fever Sufferers—the New Cultural Consumer group

IN 1993 Beijing Music Radio formally began to air classical music programs, giving people suffering from music fever the chance to express their feelings. More than a decade ago, only musicians could enjoy music on oldfashioned gramophones. But in the 1980s advanced audio equipment, cassette tapes and compact discs gradually became available, which

Predicting song popularity based on Spotify’s audio features:insights from the Indonesian streaming users

Using regression and classification machine learning algorithms,this study explores audio features on Spotify that contribute to the popularity of songs streamed in Indonesia,and then evaluates the feature importance for prediction.The publicly accessible Kaggle data consists of 92,755 rows and 20 columns.Using multiple model comparisons for regression and classification,this study identifies Extra Trees Regressor and Random Forest Classifier as the two predictive approaches with the highest accuracy.This study contributes to the scientific literature on hit songs by examining the influence of audio features on a song’s popularity using both classification and regression machine learning methods,with an emphasis on Indonesia based on consumer culture theory.