Analysis of Consumers' Willingness to Pay for Traceable Fresh Fruits in Shanghai City and Countermeasures

By the survey of consumers' behaviour of purchasing fresh fruits, this paper researches the group characteristics of people who consume traceable fresh fruits, and analyses the main factors influencing consumers' willingness to purchase. Based on this, corresponding proposals are put forward as follows: first, the government should not only focus on supervision and regulation over food security, but also strengthen the education of food security knowledge, publicity and promotion of traceable system; second, the government and related enterprise should particularly pay attention to the impact of consumers' individual characteristics on willingness to purchase and purchase behaviours, and work out feasible strategy of traceable food marketing, according to consumers' preferences, consumers' attention to health, consumers' attention to the healthy growth of children and other factors; finally, when implementing the system, the state and the government should take into full account the average income level of consumers, give full play to the effect of scale merit, and work out the reasonable price that can be accepted by most of consumers.

Preference and Willingness of Consumers to Pay for Value-added Poultry Products in Niger Delta Region of Nigeria

There has been a steady growth in demand for convenience and ready-cooked food has influenced the interest of poultry processors in developing value-added chicken products that meet consumers＇ demand/choice. A conjoint analysis was done in this study on the survey of 975 chicken consumers in the Niger Delta Region of Nigeria, between March and September, 2014 to valuate consumers, preferences and willingness to pay （WTP） for various chicken attributed parts, production method, processing method, storage method, the presence of flavor and cooking method. The estimates of consumers, WTP premium prices for various mixtures of value-added characteristics were ascertained. The consumers preferred chicken products refrigerated, from chicken produced under free-range management, chicken breast, chicken product that was addictive and flavor free, which could be oven-heated or pan heated. One half of the entire respondents were willing to pay about 25% more for value-added chicken product over the price for conventional products. On the whole, a premium for value-added chicken products was more likely to be paid for by young consumers, consumers who patronized farmers＇ markets and preferred free-range or organic chicken products. WTP by consumers was negatively affected by price of products. The poultry industry could utilize combined knowledge of consumers＇ WTP for value-added chicken product price as a guide of develop innovative value-added chicken products.

Discovering Niche Market： Consumer Preferences and Willingness to Pay for Organic Pork

With the concern for environmental quality and food safety, organic food products are becoming more important in the global market. In recent years the organic food industry has been expanding and sales of organic products have been increasing. Abundant studies have been done focusing on organic fruits and vegetables which focused on the shortage of organic live stocks. In this paper we focus our attention on organic pork products. Using a sample of 400 Thais consumers, this study proposes the contingent valuation （CV） technique to measure the willingness of individuals to pay a price premium for organic pork in Thailand. In order to obtain the mean ＂willingness to pay＂ （WTP）, a bivariate probit model was applied to provide information about the crucial variables that affect the WTP. The study revealed that variables that better approximate WTP are based on the lifestyle and knowledge about organic foods rather than the usual socioeconomic factors. The mean WTP on the premium price for organic pork is approximately 34.30 Bath per kg. In order to access the market potential this study shows that the suitable attributes of organic pork which is consistent with consumer preferences are composed of modernized and environmental packaging with special product details. Marketing this product to the buyer it should be set at a reasonable price. Stimulating the market should be done by doing sales promotion and public relations on a regularly basis. In addition, organic pork should be available in any places and convenient for customers to buy.

Consumers’ Awareness of Genetically Modified Food and Their Willingness to Buy in Yanbian Prefecture

Having a clear understanding of consumers' awareness of genetically modified food and their willingness to buy, plays a very important role in formulating the regulatory policy of genetically modified food and regulating the market of genetically modified food. This paper takes the supermarket consumers as the study object. Through on-site questionnaire survey, we find that consumers' awareness of genetically modified food is not high in Yanbian Prefecture, and their willingness to buy is also low; the prices of genetically modified food, consumers' income, educational level and so on, are the main factors that affect the willingness to buy. Based on this, we put forth the relevant recommendations: increasing publicity efforts to safeguard consumers' right to know and choose; increasing supervision efforts to improve the existing regulatory system of genetically modified food; actively organizing forces to carry out the study on safety of genetically modified food.

How Environmental Attitudes Affect Consumers’Willingness to Engage in Green Consumption Behaviors:The Moderating Role of“Plastic Restriction”

Consumers’willingness to engage in green consumption behavior will be guided by internal psychological factors and also influenced by external environmental factors.One of the most common external interventions is the issuance of scientific policies and regulations.The government may introduce policies and regulations that help to increase the willingness of green consumption behavior,such as energy-saving and emission reduction policies and policies to restrict plastic products.In this paper,the authors study the mechanism of the effect of environmental attitudes on consumers’willingness to engage in green consumption behavior from the perspective of“plastic restriction”,and conclude that the magnitude of the effect of policies and regulations on the willingness to engage in green consumption behavior varies significantly at different levels of environmental attitudes.This study provides scientific implementation ideas and targeted management suggestions for the government to formulate effective external intervention policies for green consumption.

Consumer confidence and consumers’ preferences for infant formulas in China

A series of safety incidents related to domestically-produced infant formulas(DIFs) almost destroyed Chinese consumer confidence in domestic dairy products. Understanding consumer confidence and its effect on consumption behavior is important to restore consumer confidence and enhance the competitiveness of domestic dairy industry. This article first measures Chinese consumer confidence in DIFs safety using a two-dimension scale(optimism and pessimism) and then investigates its effect on consumers’ preferences for DIFs through a choice experiment. Involving 450 consumers residing in Beijing, Tianjin and Shijiazhuang, the experiment elicited information on their preferences for DIFs with six attributes(organic raw milk, farm-to-table traceability, region of origin, quality certification, animal welfare, and price). Our analysis yields four findings. First, Chinese consumers still lack confidence in DIFs safety. Second, quality certification is the most preferred product characteristic, followed by organic raw milk and farm-to-table traceability. Third, serving as a signal of high quality, price exerts a positive impact on choices of DIFs for pessimistic consumers. Finally, consumer preferences for farm-to-table traceability and region of origin are significantly influenced by consumer confidence.

Consumers’experiences and preferences for plant-based meat food:Evidence from a choice experiment in four cities of China

This paper examined consumers’experiences in and preferences for plant-based meat(PBM)food and their respective correlates,based on data from an online survey of 579 consumers in four major cities in China in early 2021.We first described consumers’experiences in consuming and purchasing PBM food and their correlates,and then analyzed consumer preferences using hypothetical choice experiment.The experiment offered consumers various options to purchase burgers made from PBM or animal-based meat(ABM),combined with different countries of origin(COO),taste labels,and prices.Our data showed that respondents hold overall positive attitudes toward PBM food;85 and 82%of respondents reported experience in eating and purchasing PBM food,respectively.More than half of them ate PBM food because they wanted to try new food(58%),or were interested in healthy food(56%).Income,religion,and dietary restrictions were significantly correlated with consumers’experiences in PBM food consumption.Results from the Random Parameter Logit Model based on the hypothetical choice experiment data showed that 79%of respondents chose PBM burgers and were willing to pay an average of 88 CNY for a PBM burger.We also found that 99.8 and 83%of respondents are willing to buy burgers made in China and those with a taste label,with a willingness to pay(WTP)of 208 and 120 CNY,respectively.The heterogeneity test revealed that females and those with at least a bachelor’s degree,higher income,religious beliefs,and dietary restrictions are more likely to buy PBM burgers than their counterparts.

The Impact of Government Supervision and Consumer Purchasing Behavior on Food Safety

This paper aims at the theoretical analysis to the impact of government supervision and consumer purchasing behavior on food quality security, so as to look for safety strategies and measures to strengthen and improve the level of food safety in China. Reputation mechanism is introduced and Bayesian approach is based on, in which government supervision as well as consumer purchasing behavior is taken as crucial factors to impact on the food quality security. As to the proposed quantitative indicators, government supervision includes exposure rate, fine and etc.;at the same time, consumer purchasing behavior includes consumer’s WTP for security food and consumer expectations to food safety. Taking China’s dairy industry as an example, it makes simulation by Netlog. The results show that consumer purchasing behavior alone has little effect on the dairy companies’ decision-making to be honest or counterfeiting enterprises. However, combination government supervision with purchasing behavior has great impact, and plays very good effects on food safety.

Purchase willingness of new energy vehicles: A case study in Jinan City of China

Speeding up the promotion of new energy vehicles is an important measure to optimize the energy structure,promote energy conservation and emission reduction,and develop the economy sustainability.The research uses a questionnaire survey to analyze the residents’willingness to purchase new energy vehicles in Jinan Gty of China,and utilizes the binomial logistic regression model and Global Moran's I to explain the impact of three factors(including responden ts'personal characteristics and subjective cognition,products,and social environment)on the purchase willingness of new energy vehicles.According to the survey,75.12%of the responden ts consider buying new energy vehicles in the future,but only 11.66%of the respondents know new energy vehicles well.It can be seen that the respondents in Jinan City generally have an insufficient understanding of new energy vehicles.It may lead to a decline in residents’trust in new energy vehicles,which will in turm affect their purchase willingness.Based on the survey,we find that women who live far from the city center enjoy high incomes and have a low-carbon awareness,generally exhibit a higher willingness to purchase new energy vehicles.Spatial distribution of the purchase willingness has certain aggregation characteristics,showing a positive spatial correlation pattern.Purchase willingness has a certain positive diffusion effect in space,and areas with a higher purchase willingness have a positive driving effect on their surrounding regions.Spatial distribution of the purchase willingness can be used as one of the breakthroughs in promoting new energy vehicles.In addition,safety,price,after-sales service,and infrastruicture of new energy vehicles are important determinants of people's purchase willingness.Among the types of subsidies,financial subsidy is most effective on the residents’purchase wilingness.Our research provides an impor tant information for the promotion of new energy vehicles in the region.

A Comparison Between Male and Female in Their Willingness to Communicate and Use of Socio-cognitive Strategies

Willingness to communicate illustrates anyone’s tendency and wish to commence a communication.Besides,socio-cognitive strategies are used when people want to interact with others and face some difficulties.The aim of this study was twofold.The first aim was to investigate the difference in willingness to communicate between Iranian male and female.The second aim was to distinguish the frequency of socio-cognitive strategies used by Iranian advance students based on their gender.To these ends,32 advance learners(16 males and 16 females)were given the willingness to communicate questionnaire developed by MacIntyre,Baker,Clément,and Conrod(2001)and the socio-cognitive strategy use questionnaire.The range of the participants’age was 17-23 in both males and females.To analyze the result of the socio-cognitive strategies use,frequencies were counted.The result showed that although there were some similarities and differences between males and females while using socio-cognitive strategies,the differences were more in social strategies than cognitive ones.After collecting the data from the questionnaires and calculating the means of the two groups,an independent sample T-test was run to compute the significant differences between the two groups.The result of the willingness to communicate questionnaire revealed that males had more tendency in communication than females.Also,the result of the socio-cognitive strategy questionnaire showed that both groups are similar in cognitive strategy use,but they are different in social strategy use.

Study on the Influence of Farmer Social Capital on Cooperative Supply Willingness of Agricultural Disaster Reduction Public Goods——Based on the Investigation on 515 Farmers

Based on social capital theory,related factors of three dimensions( structure dimension,cognition dimension and relation dimension) of farmer social capital are taken as independent variables,and famer's willingness to cooperatively supply agricultural disaster reduction public goods is taken as dependent variable. Taking 515 farmers in 27 villages of Hubei Province as investigation objects,the influence of farmer social capital on cooperative supply willingness of agricultural disaster reduction public goods is explored by Logistic regression model. Research results show that social solidarity,common value concept,social trust and reciprocal content have positive impact on farmer's willingness of cooperative supply,while annual household income,number of agricultural disaster reduction public goods and social network have negative impact on farmer's willingness of cooperative supply.

Diplomatic Implications of Women＇s Work in American Consumer Society

American foreign policies have observed guiding principles of democracy, yet an overemphasis on political values leads to more conflicts than mutual understandings in today＇s world. Therefore, this paper proposes that exploring diplomatic implications of ＂women＇s work＂ provides new insights into cultural values of the Four Freedomsmmajor pillars supporting modern American liberalism. This paper foregrounds the domestic and diplomatic significance of ＂women＇s work＂ by analyzing women＇s contributions as laborers at home, in the labor force, and in American consumer society. As American women participated in the paid labor force and took up most consumptive activities, women outside America also worked hard to provide food and care for families. This paper argues that a more comprehensive definition of＂women＇s work＂ is not only indispensable for the development of American industry, consumer society, and the expansion of marketplace, but integrates a system of dualisms separating wage labor and housework, or divisions between spheres of men and women. Moreover, investigations into hidden values of women＇s work alleviate worries arising from information revolution and economic globalization. Moreover, placing women＇s work in perspective enables diplomats to see through factors leading to international hostilities, to reduce conflicts arising from information revolution and economic globalization, and to understand America＇s soft power pertinently.

Initial Analysis on the Legal Protection of Consumers＇ Rights and Interests in Network Transaction

With the development of network technology and information technology, electronic commerce as a new business model wiht itsnew trading ideas-＋, In changing the traditional business structure,but also gradually changing people’s shopping patterns and consumptionpatterns,Online shopping has become the preferred way of shopping.Changes in consumption patterns will inevitably lead to new problems inthe process of consumption,and the development speed of the problem in sync with the development speed of network economy,as far as therenewal speed of laws and regulations is concerned,this asymmetric development is bound to bring great inconvenience to the consumer rights innetwork transactions.In this paper, from the angle of legal protection,the protection of consumer rights and interests in network transactions areexpounded,analysis of the current situation and reasons of the consumers’ rights and interests are infringed upon in the network transaction,learnfrom the experience of foreign consumer rights and interests protection,In order to put forward effective suggestions on the system constructionof the protection of consumer rights and interests.

An Ecological Interpretation of Consumer Culture in Willa Cather's The Professor's House

The Professor's House presents the readers pictures with striking consumer culture characteristics. With abundant goods of sign values, conspicuous consumption, swelling-desire-stimulating power and the individuals' efforts to construct their identities through consumption as dominant features, consumer culture exerts negative and even devastating effects on the characters in the novel. Theories of ecocriticism shed new lights on the interpretation of consumerism reflected in the novel, especially on analyzing how the consumer culture makes the characters suffer from split personality, alienation from nature, society, and even from themselves and their spiritual ecology.

基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

社区支持农业情境下亲子研学动机对CSA产品消费意愿影响机制研究

基于广州和深圳两市447份亲子家庭问卷数据,构建中介效应模型并予以验证,结果显示:CSA课程需求、社交需求均正向影响CSA产品消费意愿。进一步分析表明:亲子研学活动参与意愿在CSA课程需求及社交需求对CSA产品消费意愿的影响机制中均起部分中介作用。兼顾CSA课程需求、社交需求的农场亲子研学活动可成为连接CSA城乡交流、提升CSA产品消费意愿的有效载体。

消费者使用绿色快递包装的意愿研究:基于S-O-R框架的综合分析

消费者受到内外部刺激之后会影响其对绿色快递包装的使用意愿。选取S-O-R模型为主要框架,整合TPB(计划行为理论)模型和顾客满意度模型的关键变量,探讨了绿色快递包装相关的内外部刺激对消费者内部状态的影响。采用结构方程模型对在线调查问卷进行了实证检验分析。研究结果表明:消费者使用绿色快递包装的意愿受到态度和知觉行为控制的显著正向影响;内部刺激(感知价值和感知质量)和外部刺激(主观规范、媒体宣传和便利性)正向影响消费者使用绿色快递包装的态度和知觉行为控制。要提高消费者对绿色快递包装的使用意愿,需要加大对绿色快递包装的宣传力度,引导消费者形成积极的态度,强化绿色快递包装的实用功能,增强消费者行为控制信心。

二项分布Bayes鉴定试验次数的选择与分析

讨论了二项分布的可靠性Bayes鉴定试验方案问题。在试验样本量一定的条件下,充分利用验前信息弥补现场试验信息的不足,从平均后验风险角度制定了成败型系统可靠性鉴定试验的Bayes方案。密切结合工程试验,从生产和使用双方的实际风险的角度,研究分析了Bayes可靠性鉴定试验与评估的联系与差异。最后,与传统的鉴定试验方案进行了分析比较,明确了Bayes方法的使用范围,对于工程试验方案的选择具有实际的指导意义。