Application of Color Psychology in Korean Brand Identity Design-Etude House

The purpose of this analysis is to delve into the application of color psychology in the logo design of Korean cosmetic brands,using Etude House as an example for an exhaustive analysis.By examining the history of the Etude House brand,the evolution of the logo design,and the changes in color choices,we analyze the traditional concepts of color symbolism in Korean culture and the culture of color in contemporary society in order to reveal the important role of color in cosmetic brand image.Through an in-depth analysis of the use of color in Etude House’s brand identity,we further analyze the impact of color on consumer emotions and purchasing behavior,as well as the potential impact of brand identity changes on market performance.Finally,the conclusions of the analysis summarize the practical application of color psychology in Etude House’s brand logo design,suggest recommendations for other Korean cosmetic brands to draw upon in their logo design,and discuss future directions.

Enhancing Identity Protection in Metaverse-Based Psychological Counseling System

Non-face-to-face psychological counseling systems rely on network technologies to anonymize information regard-ing client identity.However,these systems often face challenges concerning voice data leaks and the suboptimal communication of the client’s non-verbal expressions,such as facial cues,to the counselor.This study proposes a metaverse-based psychological counseling system designed to enhance client identity protection while ensuring efficient information delivery to counselors during non-face-to-face counseling.The proposed systemincorporates a voicemodulation function that instantlymodifies/masks the client’s voice to safeguard their identity.Additionally,it employs real-time client facial expression recognition using an ensemble of decision trees to mirror the client’s non-verbal expressions through their avatar in the metaverse environment.The system is adaptable for use on personal computers and smartphones,offering users the flexibility to access metaverse-based psychological counseling across diverse environments.The performance evaluation of the proposed system confirmed that the voice modulation and real-time facial expression replication consistently achieve an average speed of 48.32 frames per second or higher,even when tested on the least powerful smartphone configurations.Moreover,a total of 550 actual psychological counseling sessions were conducted,and the average satisfaction rating reached 4.46 on a 5-point scale.This indicates that clients experienced improved identity protection compared to conventional non-face-to-face metaverse counseling approaches.Additionally,the counselor successfully addressed the challenge of conveying non-verbal cues from clients who typically struggled with non-face-to-face psychological counseling.The proposed systemholds significant potential for applications in interactive discussions and educational activities in the metaverse.

Survey and clinical considerations of gender identity in lower primary school children

BACKGROUND Gender consciousness directly affects the development of gender identity,which is a continuous and lifelong process.Meanwhile,hospitalization is a part of many children's lives and has an impact on their gender development.AIM To investigate the current situation of gender identity in lower primary school children by conducting a survey of 202 hospitalized children in the lower grades and to provide a theoretical basis and foundation for the cultivation of gender identity and medical treatment of children based on the results.This study aims to inspire clinical medical staff to scientifically and reasonably arrange hospital wards for lower primary school children and pay attention to gender protection during the medical treatment process and to help children shape a unified and clear gender identity,which will enable them to better integrate into society and promote their personality development.METHODS The gender consciousness scale for elementary and middle school students was RESULTS Gender identity was already present in lower primary school children.The children's gender roles and gender equality consciousness were strong,exceeding the critical value,but their gender characteristics,gender identity,and gender ideal consciousness were weak.Children aged 6 had the weakest gender identity,and girls had significantly stronger gender identity than boys.CONCLUSION Gender identity is already present in lower primary school children,providing a basis and inspiration for the cultivation of gender identity and medical treatment of lower primary school children.Clinical medical staff should be aware of and understand these results and should scientifically and reasonably arrange hospital wards for lower primary school children.

SUPER WOMAN 2(SPW2)maintains organ identity in spikelets by inhibiting the expression of floral homeotic genes OsMADS3,OsMADS58,OsMADS13,and DROOPING LEAF

Flower organ identity in rice is mainly determined by the A-,B-,C-and E-class genes,with the majority encoding MADS-box transcription factors.However,few studies have investigated how the expression of these floral organ identity genes is regulated during flower development.In this study,we identified a gene named SUPER WOMAN 2(SPW2),which is necessary for spikelet/floret development in rice by participating in the regulation of the expression of pistil identity genes such as OsMADS3,OsMADS13,OsMADS58 and DL.In the spw2 mutant,ectopic stigma/ovary-like tissues were observed in the non-pistil organs,including sterile lemma,lemma,palea,lodicule,and stamen,suggesting that the identities of these organs were severely affected by mutations in SPW2.SPW2 was shown to encode a plant-specific EMF1-like protein that is involved in H3K27me3 modification as an important component of the PRC2 complex.Expression analysis showed that the SPW2 mutation led to the ectopic expression of OsMADS3,OsMADS13,OsMADS58,and DL in non-pistil organs of the spikelet.The ChIP-qPCR results showed significant reductions in the levels of H3K27me3 modification on the chromatin of these genes.Thus,we demonstrated that SPW2 can mediate the process of H3K27me3 modification of pistil-related genes to regulate their expression in non-pistil organs of spikelets in rice.The results of this study expand our understanding of the molecular mechanism by which SPW2 regulates floral organ identity genes through epigenetic regulation.

Utilizing Certificateless Cryptography for IoT Device Identity Authentication Protocols in Web3

Traditional methods of identity authentication often rely on centralized architectures,which poses risks of computational overload and single points of failure.We propose a protocol that offers a decentralized approach by distributing authentication services to edge authentication gateways and servers,facilitated by blockchain technology,thus aligning with the decentralized ethos of Web3 infrastructure.Additionally,we enhance device security against physical and cloning attacks by integrating physical unclonable functions with certificateless cryptography,bolstering the integrity of Internet of Thins(IoT)devices within the evolving landscape of the metaverse.To achieve dynamic anonymity and ensure privacy within Web3 environments,we employ fuzzy extractor technology,allowing for updates to pseudonymous identity identifiers while maintaining key consistency.The proposed protocol ensures continuous and secure identity authentication for IoT devices in practical applications,effectively addressing the pressing security concerns inherent in IoT network environments and contributing to the development of robust security infrastructure essential for the proliferation of IoT devices across diverse settings.

Identity(ies)and Transnationalization of Brazilian Evangelical Churches in Portugal:Case study of World Cathedral of Hope and Victory in Christ Churches

The presence of evangelicals in Brazil is a social and religious phenomenon that has aroused interest of many scholars due to its rapid and significant expansion in recent decades and its projection beyond national borders.Among evangelical denominations that stand out in this scenario are Pentecostal churches,which have developed intense missionary activity in several countries,including Europe.In this article,we intend to analyze features and challenges of Brazilian evangelical churches:World Cathedral of Hope(CIME)(Catedral Mundial da Esperança-ICME)and Assembly of God Victory in Christ(ADVEC)(Assembleia de Deus Vitória em Cristo-ADVEC)that operate in Portugal,seeking to understand issues of identity and belonging of these communities,their models of transnationalization,its evangelization strategies and its adaptations to Portuguese context,in the period from 2000 to 2020.

Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study

Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns are being felt by consumers around the world. Consumer perception defines the acceptability or rejection of food products, and has an impact on consumption patterns and behavior. To assess the level of knowledge and perception of food additives, a pilot study was carried out on a sample of 200 people in Dakar and Saint-Louis. A questionnaire was used to assess the acceptance or rejection, use and impact of food additives by consumers in Senegal. The results revealed several aspects. On the whole, the people surveyed expressed great mistrust and even rejection of these substances added to food products. This consumer perception is shared throughout the world, as indicated in numerous surveys. It also emerges from this study that, although most consumers are aware of the existence of these additives and their uses in the home, they feel that the use of these substances in industrial production is too excessive. What’s more, consumers associate food additives with numerous pathologies such as cancer, diabetes, hypertension, stroke and even sexual impotence. For some of these indexed pathologies, scientific studies have reached the same conclusions, although controversy still persists. On the other hand, for some of the other adverse effects mentioned, no cause-and-effect relationship has been scientifically demonstrated. In these latter cases, it seems that negative communication, misinformation and misconceptions have a major influence on consumer perception of food additives.

Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers

With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives.

Age Identity and Elderly Job Participation in China

In the context of rising life expectancy,there is a significant discrepancy between Chinese seniors’self-perceptions of the start of old age and the expectations of society around this age.The traditional paradigm,which forecasts individual economic behavior and formulates economic policies based on societal standards of age,is put to the test by this disparity.This study,which draws from the China Longitudinal Aging Society Survey(CLASS),examines the factors,processes,and improvement strategies that affect how older people choose to work.The following are our conclusions:(i)Chinese elderly believe their old age starts from 70 years on average;delaying perceived old age is a denial of aging and raises the likelihood of finding work.Elders who are youthful at heart have a 2.4%higher chance of remaining employed than elders who are old at heart.(ii)In contrast to old-at-heart elders,young-at-heart elders are more likely to maintain their middle-age lifestyles,continue working,become motivated to engage in social activities,and gain the confidence to face challenges and continue in their career.(iii)If the perceived old age is above 70 years,the milestone event of aging is retirement from work,and there are external pressures,particularly pressures from family intergenerational support,the perception of old age will have a more proactive impact on older workers.(iv)Despite rising pension benefits,older people’s decision to remain in the workforce is still heavily influenced by their perception of their age.However,this effect is notably gender-specific,as older women’s decision to remain in the workforce is not greatly influenced by their own perception of their age.

Personification in Chinese Diplomatic Discourse and the Construction of National Identity Based on Corpus:A Case Study of the Regular Press Conference of Ministry of Foreign Affairs

With the development of the major country diplomacy with Chinese characteristics,diplomatic discourse,as an important part of building China’s international discourse power,has attracted much attention.Personification is a common means in diplomatic discourse.By giving anthropomorphic expressions to countries,regions,institutions and policies,the purpose of building national identity and establishing national image can be achieved.Based on conceptual metaphor theory and national identity theory,this paper focuses on personification in diplomatic discourse with a case study of the regular press conference of Ministry of Foreign Affairs.It is found that the spokesperson skillfully constructed China’s positive national identity,such as peace-loving,openness and inclusiveness by using a large number of body metaphor,kinship metaphor and role metaphor.

Identity of Urban Spaces: Assessment and Evaluation

As a major symbol of civilization,the city was built by man for his security and comfort.It is not only a settlement,but also an urban development which has been identified with the spirit that has been breathed into the community.Urban identity which is also known as collective identity,has gained meaning through the content of objective manifestation and the creation of flashbacks,citizens’memories and mental associations.That is what makes urban dwellers become citizens.Although the identity of the city is a result of civic culture,it still has an influence on the process of citizenship and can also be a reason for developing criteria related to the participation and assessment of its inhabitants.According to the view that identity is a set of traits and characteristics that distinguishes the dignity of a person and a society from other individuals and communities,a city becomes characterized and independent by adhering to these criteria.Despite the importance of identity as one of the richest qualitative aspects of urban life that gives meaning and fulfilment to the human quiddity,this complicated and expanded concept has still not been seriously considered,especially in relation to urban spaces.In fact,identity in architecture and urban spaces has recently diminished,since the main focus lies on building spaces for optimized profit and not for high quality living areas.In this research paper,parameters affecting urban identity are evaluated,and strategies and guidelines to promote these parameters are finally presented.

The Prediction for the Consumer Price Index of Residents in Perspective of Time Series Method in Case of Chongqing

The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services purchased by residents. This article uses the ARMA model to analyze the fluctuation trend of the CPI (taking Chongqing as an example) and make short-term predictions. To test the predictive performance of the model, the observation values from January to December 2023 were retained as the reference object for evaluating the predictive accuracy of the model. Finally, through trial predictions of the data from May to August 2023, it was found that the constructed model had good fitting performance.

Research Nexus and Implications of Learner Identity in Foreign Language Education

One of the most obvious markers of an individual’s identity is their language.However,in some ways,the relationship between identity and language acquisition seems to be missed.In fact,a lot of studies have shown that identity may influence the reasons behind language acquisition,especially in bilingual or multilingual societies.Learning English can provide EFL(English as a Foreign Language)students with a good sense of identity and encourage them to practice their agency,which can improve learning efficiency and effectiveness.This paper examines how the efficacy and results of language learning are influenced by the learner’s identity.

Vocational Identity and Agency of Chinese College Students: Effects of Filial Piety and Implications in Career Education

Balancing family obligations and personal aspirations is crucial for college students in making life decisions.This critical review examined empirical studies on the effects of filial piety on college students’vocational identity and agency.According to identity capital theory,college students need a sense of agency to construct identity consciously and adapt to adulthood.Filial piety may profoundly influence this process as the core value and internalized social structure for the role of being an adult child in a Chinese family.However,no studies have been conducted from the identity capital perspective.This review found that filial piety had direct effects on college students'vocational identity and also indirect effects by shaping specific agency competencies.The impact of filial piety on the agency was more likely to occur through providing normative guidance about adult roles,influencing how college students view family as a supportive resource,and perpetuating parenting experiences.Based on these findings,this article suggested further examining the mediating role of agency between filial piety and identity development,as well as the effects of filial piety on the psychological foundation of agency development.This review suggested enhancing the agency of college students and encouraging reflections on filial piety in career education.

Relationship between Moral Elevation and Prosocial Behavior among College Students: The Mediating Role of Perceived Social Support and Moderating Role of Moral Identity

Objectives:The present study examined the relationship between college students’moral elevation and prosocial behavior.As well as the mediating role of perceived social support and the moderating role of moral identity.Methods:A sample of 489 college students were recruited for the study.They were asked to complete a series of questionnaires,including Moral Elevation Scale(MES),Perceived Social Support Scale(PSSS),Moral Identity Scale(MIS)and Prosocial Tendency Measure(PTM).As part of the data analysis,we used correlation analysis and the method of constructing latent variable structural equation model to explore the mechanism of action among variables.Results:After controlling for gender,discipline,the research found that:(1)Moral elevation positively predicted the prosocial behavior among the college students;(2)Perceived social support mediated the relationship between moral elevation and prosocial behavior;(3)Moral identity moderated the second half of the model(i.e.,the link between perceived social support and prosocial behavior).Specifically,the mediating effect of perceived social support was stronger for college students with high-level moral identity compared to those with low-level moral identity.Conclusions:Moral identity significantly moderates the mediating effect of perceived social support,and the mediating model with moderated is established.

Novel Framework for Generating Criminals Images Based on Textual Data Using Identity GANs

Text-to-image generation is a vital task in different fields,such as combating crime and terrorism and quickly arresting lawbreakers.For several years,due to a lack of deep learning and machine learning resources,police officials required artists to draw the face of a criminal.Traditional methods of identifying criminals are inefficient and time-consuming.This paper presented a new proposed hybrid model for converting the text into the nearest images,then ranking the produced images according to the available data.The framework contains two main steps:generation of the image using an Identity Generative Adversarial Network(IGAN)and ranking of the images according to the available data using multi-criteria decision-making based on neutrosophic theory.The IGAN has the same architecture as the classical Generative Adversarial Networks(GANs),but with different modifications,such as adding a non-linear identity block,smoothing the standard GAN loss function by using a modified loss function and label smoothing,and using mini-batch training.The model achieves efficient results in Inception Distance(FID)and inception score(IS)when compared with other architectures of GANs for generating images from text.The IGAN achieves 42.16 as FID and 14.96 as IS.When it comes to ranking the generated images using Neutrosophic,the framework also performs well in the case of missing information and missing data.

Identity-Based Edge Computing Anonymous Authentication Protocol

With the development of sensor technology and wireless communication technology,edge computing has a wider range of applications.The privacy protection of edge computing is of great significance.In the edge computing system,in order to ensure the credibility of the source of terminal data,mobile edge computing(MEC)needs to verify the signature of the terminal node on the data.During the signature process,the computing power of edge devices such as wireless terminals can easily become the bottleneck of system performance.Therefore,it is very necessary to improve efficiency through computational offloading.Therefore,this paper proposes an identitybased edge computing anonymous authentication protocol.The protocol realizes mutual authentication and obtains a shared key by encrypting the mutual information.The encryption algorithm is implemented through a thresholded identity-based proxy ring signature.When a large number of terminals offload computing,MEC can set the priority of offloading tasks according to the user’s identity and permissions,thereby improving offloading efficiency.Security analysis shows that the scheme can guarantee the anonymity and unforgeability of signatures.The probability of a malicious node forging a signature is equivalent to cracking the discrete logarithm puzzle.According to the efficiency analysis,in the case of MEC offloading,the computational complexity is significantly reduced,the computing power of edge devices is liberated,and the signature efficiency is improved.

Consumers’experiences and preferences for plant-based meat food:Evidence from a choice experiment in four cities of China

This paper examined consumers’experiences in and preferences for plant-based meat(PBM)food and their respective correlates,based on data from an online survey of 579 consumers in four major cities in China in early 2021.We first described consumers’experiences in consuming and purchasing PBM food and their correlates,and then analyzed consumer preferences using hypothetical choice experiment.The experiment offered consumers various options to purchase burgers made from PBM or animal-based meat(ABM),combined with different countries of origin(COO),taste labels,and prices.Our data showed that respondents hold overall positive attitudes toward PBM food;85 and 82%of respondents reported experience in eating and purchasing PBM food,respectively.More than half of them ate PBM food because they wanted to try new food(58%),or were interested in healthy food(56%).Income,religion,and dietary restrictions were significantly correlated with consumers’experiences in PBM food consumption.Results from the Random Parameter Logit Model based on the hypothetical choice experiment data showed that 79%of respondents chose PBM burgers and were willing to pay an average of 88 CNY for a PBM burger.We also found that 99.8 and 83%of respondents are willing to buy burgers made in China and those with a taste label,with a willingness to pay(WTP)of 208 and 120 CNY,respectively.The heterogeneity test revealed that females and those with at least a bachelor’s degree,higher income,religious beliefs,and dietary restrictions are more likely to buy PBM burgers than their counterparts.

Research on Career Identity in China:A Literature Review

Career identity is one of the important topics to study the psychological problems of employees,especially after the outbreak of CoV-19.Being a populous country in the world,China has a large number of employees from all walks of life,and its research on career identity has attracted more and more attention.Thus,this study aims to sort out the history,characteristics,and trends of the research on career identity in China through a literature review,which can help more scholars pay attention to China’s career identity research.In this study,Citespace is used to statistically analyze the selected literature from China’s National Knowledge Infrastructure(CNKI)and Web of Science(WOS).The results show that:(1)The historical evolution of career identity research in China can be divided into three stages:germination,development and maturity.(2)From the perspective of cooperation between authors and institutions,researchers tend to do independent research,mainly focusing on the research in the field of psychology.(3)From the key words,career identity and employability are the main high-frequency words.(4)From the cluster analysis,the research focuses mainly include social support,teachers’career identity,influencing factors,and job involvement.(5)From the emergent analysis,it can be seen that the research on roles and differences between urban and rural areas is weakening,and the research on factors such as job satisfaction is gradually strengthening as the frontier theme.Finally,according to the existing analysis results,this study predicts the future trend of career identity in China and thinks that it will extend from the fields of concept explanation,interdisciplinary research,scientific research tools,and so on.

A Study on The Factors Influencing the Facial Apparent Age of Chinese Cosmetic Consumers

To investigate the apparent age of Chinese cosmetic consumers and its influencing factors.The subjects’skin conditions in all dimensions were collected using professional instruments and clinical expert assessment,subjects’lifestyles,skin care and makeup habits were obtained through questionnaire.The apparent age of the subjects was obtained based on the visual perception of photos judged by observers and then averaged.The association between apparent age and skin characteristics,the association between the difference between apparent age and actual age and the subjects'lifestyle and its difference among cities were investigated.The results showed that apparent age had a high correlation with skin tone and severity of skin problems.The model of multiple regression analysis obtained a high resolution(R2=0.704).The use of skin care products may help to delay the apparent aging of the skin.The results of the study have some guiding significance for the development of anti-aging products and the evaluation of anti-aging efficacy and is informative for lifestyle choices to maintain youthfulness.