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Decision making on financial investment in Turkey by using ARDL long-term coefficients and AHP 被引量:2
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作者 Serkan Atmaca HacıAhmet Karadaş 《Financial Innovation》 2020年第1期530-551,共22页
Mathematical modeling methods are frequently used for solving everyday problems.Decision making,one such method,can be used in every aspect of life for different scales such as micro(households),medium(companies),and ... Mathematical modeling methods are frequently used for solving everyday problems.Decision making,one such method,can be used in every aspect of life for different scales such as micro(households),medium(companies),and macro(states)decisions.Due to the large number of parameters affecting decision,it is possible to make mistakes in the selection of the appropriate investment instrument with classical methods;hence,scarce resources may be wasted,and sometimes it may even be impossible to make a decision.This study seeks to answer the question“Which financial investment instrument should be selected under the current conditions?”using decision making problems.Factors affecting gold,USD,and EURO,which are selected as the financial investment instruments in Turkey,are examined using the autoregressive distributed lag(ARDL)bound test.The selected variables are monthly and belong to the January 2009 to May 2018 period.The ARDL results show that the selected financial investment instruments are affected by most of the factors separately.By using the coefficients obtained from the ARDL model,the analytic hierarchy process(AHP)model was established.According to the results of the model,the EURO was determined as the most suitable financial investment for Ahmet and others with the same preferences. 展开更多
关键词 decision making Financial investment instruments ARDL AHP
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A Dynamic Programming Algorithm on Project- Gang Investment Decision Making
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作者 Xu Xu-song Wu Jian-mou 《Wuhan University Journal of Natural Sciences》 CAS 2002年第4期403-407,共5页
The investment decision making of Project Gang, the projects that are associated with one another on economy and technique, is studied. In order to find out the best Scheme that can make the maximum profit, a dynami... The investment decision making of Project Gang, the projects that are associated with one another on economy and technique, is studied. In order to find out the best Scheme that can make the maximum profit, a dynamic programming algorithm on the investment decision making of Project Gang is brought forward, and this algorithm can find out the best Scheme of distributing the m resources to the n Items in the time of O(m 2 n). 展开更多
关键词 Project-Gang investment decision making dynamic programming algorithm
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Application of PPC Model Based on RAGA in Real Estate Investment Decision-Making
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作者 Shujing ZHOU Fei WANG Yancang LI 《Engineering(科研)》 2009年第2期106-110,共5页
According to the size of the projector function to evaluate the merits of the program, Projection Pursuit method is applied to real estate investment decision-making by using the real coding based on Accelerating Gene... According to the size of the projector function to evaluate the merits of the program, Projection Pursuit method is applied to real estate investment decision-making by using the real coding based on Accelerating Genetic Algorithm (RAGA) to optimize the Projection Pursuit Classification (PPC) process and a wide range of indicators value was projected linearly. The results are reasonable and verified with an example. At the same time, the subjective of the target weight can be avoided. It provides decision-makers with comprehensive information on all the indicators of new ideas and new 展开更多
关键词 REAL ESTATE PPC Model investment decision-making Accelerating GENETIC Algorithm
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A hybrid heterogeneous Pythagorean fuzzy group decision modelling for crowdfunding development process pathways of fintech‑based clean energy investment projects 被引量:2
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作者 Yue Meng Haoyue Wu +3 位作者 Wenjing Zhao Wenkuan Chen Hasan Dincer Serhat Yuksel 《Financial Innovation》 2021年第1期689-721,共33页
This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects.In this framework,a new model has been generated by considering the cons... This study aims to evaluate the crowdfunding alternatives regarding new service development process pathways of clean energy investment projects.In this framework,a new model has been generated by considering the consensus-based group decisionmaking with incomplete preferences,Pythagorean fuzzy decision-making trial and evaluation laboratory(DEMATEL)and technique for order preference by similarity to ideal solution(TOPSIS).Moreover,a comparative evaluation has been performed with Vise Kriterijumska Optimizacija I.Kompromisno Resenje methodology and sensitivity analysis has been made by considering 4 different cases.The main contribution is to identify appropriate crowdfunding-based funding alternatives for the improvement of the clean energy investments with a novel MCDM model.By considering the iteration technique and consensus-based analysis,the missing parts in the evaluations can be completed and opposite opinion problems can be reduced.Furthermore,with the help of hybrid MCDM model by combining DEMATEL and TOPSIS,more objective results can be reached.It is concluded that the analysis results are coherent and reliable.The findings indicate that the full launch is the most significant criterion for equity and debt-based crowdfunding alternatives.On the other side,the analysis has the highest weight for reward and donation-based alternatives whereas design is the most essential item regarding the royalty-based alternative.Additionally,it is also defined that equity-based crowdfunding alternative is the most significant for the service development process of clean energy investment projects.In this way,it will be possible to provide a continuous resource for clean energy investment projects.On the other hand,by providing financing with equity,there will be no fixed financing cost for clean energy investors.If these investors make a profit,they distribute dividends with the decision of their authorized bodies. 展开更多
关键词 CROWDFUNDING Project financing Clean energy investments New service development PERT Group decision making Pythagorean fuzzy sets DEMATEL TOPSIS VIKOR
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Electroencephalographic Activity Associated to Investment Decisions: Gender Differences
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作者 Armando FRocha Joao Paulo Vieito +2 位作者 Eduardo Massad Fabio TRocha Roberto Ivo Lima 《Journal of Behavioral and Brain Science》 2015年第6期203-211,共9页
Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a st... Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a stock trading game to investigate these gender differences. 20 males and 20 females made 100 trading decisions using a portfolio of 200 shares of 7 different companies. Males and females were equally successful in earning above the market. sLORETA was used to identify sources of EEG recorded 2 seconds before trading decision. Results showed that male and female used different sets of neuron to make equally successful financial decisions. 展开更多
关键词 Neurofinance EEG Stock investment Brain Activation LORETA decision making
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Investment in Generation of Photovoltaic Solar Energy: A Fezsibility Study with Flexibility and Uncertainty
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作者 Lucimeire Cordeiro da Silva Tara Keshar Nanda Baidya 《Energy and Power Engineering》 2023年第7期241-263,共23页
The objective of this research will be to calculate the feasibility of investing in a solar energy generation project through the development of a methodology that allows the capture of environmental uncertainties by ... The objective of this research will be to calculate the feasibility of investing in a solar energy generation project through the development of a methodology that allows the capture of environmental uncertainties by improving decision making. The article presents a comparative study of the feasibility analysis of investment in a solar mini solar energy for a Shopping, considering a regime of certainty and uncertainty. The assumed stochastic variables were energy tariff and price of solar panels. The trajectories were simulated with the binomial approach that combined resulted in a quadratic diagram. The applied methodology presented the best recommendation and the option to wait was the most valuable. The exchange of the energy obtained from LIGHT by own generation of energy with solar photovoltaic source will be viable for the manager since it observes the behavior of the variables over time and follows the rules of optimal decision. 展开更多
关键词 Real Options Self-Generation decision making Solar Energy Feasibility of investment
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Consensus‑based multidimensional due diligence of fintech‑enhanced green energy investment projects 被引量:1
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作者 Wei Liu Youfa Sun +1 位作者 Serhat Yuksel Hasan Dinçer 《Financial Innovation》 2021年第1期1888-1918,共31页
The purpose of this study is to provide a hybrid group decision-making approach to evaluate fintech-based financial alternatives for green energy investment projects.First,the multidimensional factors of due diligence... The purpose of this study is to provide a hybrid group decision-making approach to evaluate fintech-based financial alternatives for green energy investment projects.First,the multidimensional factors of due diligence for fintech-based financing alternatives of green energy investment projects are identified.In this regard,the balanced scorecard perspectives are considered.Next,consensus-based group decision-making analysis is performed.Second,impact-relation directions for fintech-based financing alternatives of green energy investment projects are defined.For this purpose,the spherical fuzzy Decision-Making Trial and Evaluation Laboratory(DEMATEL)methodology is applied.The novelty of this study is its proposal of a new outlook to due diligence of fintech-project financing for renewable energy investments by using the group and integrated decision-making approaches with spherical fuzzy DEMATEL.The findings indicate that customer expectations are the most essential factor for the revenue sharing and rewarding models.Additionally,this study identified that organizational competency plays the most important role with respect to the peer-to-business debt model.In contrast,the conclusion was reached that financial returns have the greatest importance for the equity sharing model. 展开更多
关键词 Fintech-based project financing Green energy investments Balanced scorecard Due diligence of projects Group decision making Spherical fuzzy sets
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Modeling the energy retrofit decision in commercial office buildings 被引量:2
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作者 Constantine E.Kontokosta 侯恩哲 《建筑节能》 CAS 2016年第11期75-75,共1页
Retrofitting existing buildings has emerged as a primary strategy for reducing energy use and carbon emissions, both nationally and in cities. Despite the increasing awareness of retrofitting opportunities and a growi... Retrofitting existing buildings has emerged as a primary strategy for reducing energy use and carbon emissions, both nationally and in cities. Despite the increasing awareness of retrofitting opportunities and a growing portfolio of successful case studies, little is known about the decision-making processes of building owners and asset managers with respect to energy efficiency investments. Specifically, the research presented here examines the effects of ownership type, tenant demand, and real estate market location on building energy retrofit decisions in the commercial office sector. This paper uses an original, detailed survey of asset managers of 763 office buildings in nineteen cities sampled from the CBRE, Inc. portfolio. Controlling for various building characteristics, the results demonstrate that ownership type and local market do, in fact, influence the retrofit decision.Overall, this analysis provides new evidence for the importance of understanding ownership type and the varying motivations of differing types of owners in building energy efficiency investment decisions. The findings of both the survey analysis and the predictive model demonstrate additional support for the targeting of energy efficiency incentives and outreach based on ownership entity, local market conditions, and specific physical building characteristics. 展开更多
关键词 建筑节能 建筑风格 建筑材料 建筑知识
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Analytic Hierarchy Process in Service of Customized Offer in Banking: Savings and Investment
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作者 Domagoj Cingula Mario Bogdanovic Nail Hasanovic 《Management Studies》 2015年第4期179-191,共13页
Today's banking institutions spread their product and service line on a daily basis. This effort to increase competitiveness is also creating an overstocked supply for existing and new clients. Not every product is m... Today's banking institutions spread their product and service line on a daily basis. This effort to increase competitiveness is also creating an overstocked supply for existing and new clients. Not every product is meant for every client and aggressive sales strategies tend to repel clients which can cause serious problems in long-term client-bank relations. This paper will analyze savings and investments products along with their adaptation and modulation regarding client needs. Accordingly, banks will be able to offer particular products to clients with specific needs and wishes. The analytic hierarchy process, or simply AHP method, represents a process which will be able to transform client's demands and affinities into a customized offer. It is an easy-to-implement method used in any step of the decision-making process; the process must have multiple alternatives and each of them carries specific characteristics. The decision maker ranks all the characteristics and simultaneously all the alternatives, according to his affinities forming a final decision. This paper will explain how banks will be able to adapt to client needs and wishes in the future using the AHP method. 展开更多
关键词 analytic hierarchy process (AHP) BANKING customized offer decision making savings and investment
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经营投资责任追究与国有企业投融资期限错配改善 被引量:1
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作者 袁春生 白玮东 《华东经济管理》 北大核心 2024年第2期118-128,共11页
经营投资责任追究作为国有企业改革的重要举措,对投融资决策行为有着重要影响。文章选取2011—2021年我国沪深A股上市企业为样本,实证检验了经营投资责任追究对国有企业投融资期限错配的影响。结果表明,经营投资责任追究能够显著改善国... 经营投资责任追究作为国有企业改革的重要举措,对投融资决策行为有着重要影响。文章选取2011—2021年我国沪深A股上市企业为样本,实证检验了经营投资责任追究对国有企业投融资期限错配的影响。结果表明,经营投资责任追究能够显著改善国有企业投融资期限错配;机制检验显示,经营投资责任追究通过提高投资决策质量和强化管理层风险规避意识,改善国有企业投融资期限错配;异质性分析发现,在管理层过度自信程度较高、股权激励水平较低和内源融资能力较差时,经营投资责任追究改善国有企业投融资期限错配的作用更明显。研究结果有助于规范和约束管理层非理性决策行为,推动国有企业做强做优做大,对加快建设世界一流企业具有重要借鉴意义。 展开更多
关键词 经营投资责任追究 投融资期限错配 投资决策质量 管理层风险规避意识
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改进的差分演化算法及其在资金决策中的应用
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作者 鄢靖丰 田胜利 《许昌学院学报》 CAS 2024年第2期104-108,共5页
针对传统的基本差分演化算法存在对参数设置太过于敏感,算法容易陷入早熟收敛、稳定性不强等等缺陷,提出了改进措施,采取了对称算法来保持种群多样性,通过变异个体,对称个体,个体三者进行有效竞争,增强算法的全局搜索能力;同时采用了轮... 针对传统的基本差分演化算法存在对参数设置太过于敏感,算法容易陷入早熟收敛、稳定性不强等等缺陷,提出了改进措施,采取了对称算法来保持种群多样性,通过变异个体,对称个体,个体三者进行有效竞争,增强算法的全局搜索能力;同时采用了轮盘赌的选择策略和二次变异算子保证种群个体的有效性与多样性,增加算法的全局稳定性.文中的算法应用于求解资金决策分配问题上,通过模拟仿真,该算法在稳定性、收敛速度、求解的精度方面优于其他被比较的算法. 展开更多
关键词 差分演化算法 资金决策 收敛速度 稳定性
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“采购式”和“闲置式”共享经济比较研究
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作者 杨甦宏 《杭州科技》 2024年第2期56-60,共5页
为促进科普工作发展,本文在前期成果WC&MC[1]基础上,对相关内容作了较大拓展。通过研究千家以上共享经济企业的代表性案例,为政府、投资人和创业者提供了一个简单判断共享经济项目的方法。共享经济分为“采购式共享经济”(PSE)和“... 为促进科普工作发展,本文在前期成果WC&MC[1]基础上,对相关内容作了较大拓展。通过研究千家以上共享经济企业的代表性案例,为政府、投资人和创业者提供了一个简单判断共享经济项目的方法。共享经济分为“采购式共享经济”(PSE)和“闲置式共享经济”(ISE)两个类型。采购式共享企业是传统租赁企业,其共享的商品通过采购获得,会增加社会生产规模,其经营维护成本高,创业失败概率大,并会造成巨大的资源浪费和社会问题。由于具备规模经济和现金流优势,风险资本、政府和创业者一开始都会特别中意采购式共享项目,做出错误的决策。闲置式共享企业利用商业模式创新,循环使用社会闲置物,无需采购商品,不增加社会生产规模,将收入同共享闲置商品的主人进行分享而省掉了维护成本,符合人类可持续性发展理念,其经营成本低不易倒闭。社会应扶持闲置式共享企业而严格监管采购式共享企业的发展。风险资本应反思盲目依赖收入变量或现金流进行投资的原则,而应更多关注成本变量和人类可持续性发展原则。建议创业者从闲置式共享切入赛道。 展开更多
关键词 决策方法 商业模式 创业与投资 城市管理 公共管理 共享经济
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刷碗少的人请买花:夫妻贡献不均与家庭享乐性消费
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作者 李世豪 张文悦 符国群 《心理科学进展》 CSCD 北大核心 2024年第8期1250-1264,共15页
面对着家庭中各式各样的联合任务,夫妻贡献度不均的情况普遍存在。然而,鲜有研究关注其对消费行为的影响。由此,本研究系统研究:第一,基于动态公平视角和夫-妻二元互依模型,验证夫妻在家庭任务中的贡献不均对家庭享乐性消费的影响,同时... 面对着家庭中各式各样的联合任务,夫妻贡献度不均的情况普遍存在。然而,鲜有研究关注其对消费行为的影响。由此,本研究系统研究:第一,基于动态公平视角和夫-妻二元互依模型,验证夫妻在家庭任务中的贡献不均对家庭享乐性消费的影响,同时验证感知公平的中介作用,以及内疚和自我奖赏的二重中介作用,深入理解感知公平这一心理机制;第二,基于性别角色理念、伴侣情绪支持、性别平等文化的调节作用,识别不同公平理论起作用的方式和条件。本研究将有助于丰富夫妻联合消费研究,加深对公平相关理论的理解,并为面向家庭用户的企业提供有效的营销决策指导。 展开更多
关键词 享乐性消费 家庭分工 家庭消费决策 感知公平
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土地价格对企业对外直接投资的影响——基于遗传匹配的微观证据
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作者 欧阳艳艳 韩永辉 李子健 《统计研究》 北大核心 2024年第4期98-110,共13页
土地价格高企已成为影响企业对外直接投资的间接区位因素。本文基于我国上市公司对外直接投资数据与国家信息中心地块交易数据,运用遗传匹配算法,实证检验土地价格对企业对外直接投资的影响。研究结果表明,土地价格上涨将促进对外直接... 土地价格高企已成为影响企业对外直接投资的间接区位因素。本文基于我国上市公司对外直接投资数据与国家信息中心地块交易数据,运用遗传匹配算法,实证检验土地价格对企业对外直接投资的影响。研究结果表明,土地价格上涨将促进对外直接投资规模增加。一方面,地价上涨影响企业跨期购地决策,使企业在当期选择对外直接投资作为替代策略;另一方面,土地具有生产要素和投资品的双重属性,地价上涨能够提高企业全要素生产率和抵押额度,进而促进企业对外直接投资。行业、城市和地块层面的异质性均会影响地价对企业对外直接投资的促进效果。在排除内生性、避税行为影响以及更换核心被解释变量后,本文的实证结果仍然稳健。进一步分析发现,国内异地购地和租赁土地不能完全消除高地价带来的成本和竞争压力,企业仍然具有国际化经营的动机。本文结论为企业合理配置要素,促进国内产业结构升级,构建新发展格局提供有益参考。 展开更多
关键词 土地价格 跨期决策 对外直接投资 遗传匹配
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探究全球健康治理模式的政策类型匹配:基于QCA方法的联动效应研究
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作者 蔡媛青 薛澜 《中国软科学》 CSCD 北大核心 2024年第3期151-161,共11页
在公共性理论视角下,形成包括公共性消费、公共性决策、公共性收益的全球健康治理理论框架。基于194个国家的案例并采用模糊集定性比较分析(fsQCA)的研究方法,探究3类推动健康治理公共性收益提升的配适性政策方案,揭示中国参与全球健康... 在公共性理论视角下,形成包括公共性消费、公共性决策、公共性收益的全球健康治理理论框架。基于194个国家的案例并采用模糊集定性比较分析(fsQCA)的研究方法,探究3类推动健康治理公共性收益提升的配适性政策方案,揭示中国参与全球健康治理高公共性收益的核心条件和复杂互动路径。研究发现:(1)提升国内政府一般卫生支出占比在高公共性收益上发挥着较普适的作用,但在中国参与全球健康治理的高公共性收益中发挥的作用并不显著;(2)存在3类推动健康治理公共性收益提升的配适性政策方案,即公共性消费的配适模式、公共性决策的配适模式、公共性消费—决策混合型的配适模式,而中国参与全球健康治理的模式属于公共性消费的配适模式;(3)中国参与全球健康治理路径中的关键变量主要包括全民健康覆盖指数、医生密度、与水和卫生设施有关的官方发展援助。建议要提高中国参与全球健康治理的系统效益、提升中国参与全球健康治理的能力、加强中国参与全球健康治理的多部门协同治理机制。 展开更多
关键词 全球健康治理 政策匹配 公共性消费 公共性决策 公共性收益
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贷款市场报价利率(LPR)对企业投资决策的影响探究
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作者 张比亚 《中国商论》 2024年第3期105-110,共6页
本文深度剖析了贷款市场报价利率(LPR)的形成背景及其深远意义,详细解释了贷款市场报价利率(LPR)的概念,并分析了其在宏观经济、企业微观层面以及创新领域的深远影响,探讨了贷款市场报价利率(LPR)的变动与企业的投资决策之间的紧密联系... 本文深度剖析了贷款市场报价利率(LPR)的形成背景及其深远意义,详细解释了贷款市场报价利率(LPR)的概念,并分析了其在宏观经济、企业微观层面以及创新领域的深远影响,探讨了贷款市场报价利率(LPR)的变动与企业的投资决策之间的紧密联系。本文运用投资决策理论框架,结合实际案例,采用定量和定性研究方法,从宏观经济、企业微观层面以及LPR调整机制等多个角度,深入挖掘了贷款市场报价利率(LPR)对企业投资决策的潜在影响,并提出了一系列企业应对贷款市场报价利率(LPR)调整变化的策略。本文研究的成果不仅丰富了贷款市场报价利率(LPR)的理论研究体系,还为企业在实际操作中的决策提供了有益的参考和借鉴。 展开更多
关键词 市场报价利率 贷款基准利率 企业投资决策 LPR的影响 贷款市场
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基于多准则决策理论的风电制氢工程投资效益评价体系及应用研究
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作者 葛鑫 《节能与环保》 2024年第8期36-44,共9页
本文以风电制氢工程为研究对象,构建了考虑经济、环境、技术和社会四方面的多维投资效益评价指标体系,形成基于多准则决策理论的工程投资效益评价模型。利用三角模糊数实现定性信息的表述和处理;将逐步加权评估比率分析法与熵值法结合... 本文以风电制氢工程为研究对象,构建了考虑经济、环境、技术和社会四方面的多维投资效益评价指标体系,形成基于多准则决策理论的工程投资效益评价模型。利用三角模糊数实现定性信息的表述和处理;将逐步加权评估比率分析法与熵值法结合形成组合赋权法以计算指标的组合权重;采用多属性边界近似区域比较法实现备选方案的优选排序。通过算例分析表明,该模型具有较好的可操作性和合理性,并根据分析结果为投资者给出决策建议。 展开更多
关键词 风电制氢 投资效益分析 多准则决策
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新文科背景下“双非”院校本科生科研投入程度及影响因素研究——以江西农业大学农林经济管理专业为例
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作者 胡伦 《科教文汇》 2024年第9期5-9,共5页
以江西农业大学农林经济管理专业本科生为例,了解“双非”院校农林专业本科生的科研投入程度及其影响因素,为优化本科生科研投入制度提供理论依据。调查得出以下结论:“双非”院校农林经济管理专业本科生的科研投入程度较低,且持续时间... 以江西农业大学农林经济管理专业本科生为例,了解“双非”院校农林专业本科生的科研投入程度及其影响因素,为优化本科生科研投入制度提供理论依据。调查得出以下结论:“双非”院校农林经济管理专业本科生的科研投入程度较低,且持续时间较短;“不知道如何参与”和“耽误学习”是学生没有参与科研的关键因素;运用二元Probit模型、OLS回归模型分析后发现,年级、性别、党员身份、父亲职业对科研投入决策、科研投入程度和科研投入持续时间有显著正向影响,而年龄具有显著负向影响。 展开更多
关键词 “双非”院校 农林专业 投入决策 投入程度 投入持续时间 影响因素
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大数据技术下工程造价数据库建设探究——基于上海市造价管理部门的服务与监管职能
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作者 张竹 《工程造价管理》 2024年第2期82-86,共5页
在建筑工程领域内,尤其是“十四五”规划的实施过程中,大数据技术逐渐成为了工程造价管理的重要工具,给工程造价行业带来了前所未有的挑战。文章阐述了大数据分析在工程造价行业中的意义和作用,分析了工程造价数据库的现状,研究了数据... 在建筑工程领域内,尤其是“十四五”规划的实施过程中,大数据技术逐渐成为了工程造价管理的重要工具,给工程造价行业带来了前所未有的挑战。文章阐述了大数据分析在工程造价行业中的意义和作用,分析了工程造价数据库的现状,研究了数据库来源以及数据分析的方法和路径,提出了能够满足大数据分析的工程造价管理平台建设的解决方案和实施方法,为政府决策和投资监管提供基本的技术支撑,从而进一步推进工程建设造价数据智库的建设,为地区经济发展提供有力的数据支持。文章基于数字技术分析造价数据库建设,结合地方经验提出了分析及解决问题的方法,可为行业实践提供借鉴。 展开更多
关键词 大数据 数据库 政府决策和监管
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心理预算与控制感和网络消费决策风格的关系
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作者 党玉敬 孟赵艳 +3 位作者 齐欢 任军帅 孟雪雪 杨美荣 《校园心理》 2024年第2期110-117,共8页
目的探讨大学生心理预算对网络消费决策风格的影响,并检验控制感的中介作用。方法采用心理预算量表、控制感量表以及网络消费决策风格量表,对364名有网络购物经历的大学生进行问卷调查。结果①心理预算、控制感与网络消费决策风格的各... 目的探讨大学生心理预算对网络消费决策风格的影响,并检验控制感的中介作用。方法采用心理预算量表、控制感量表以及网络消费决策风格量表,对364名有网络购物经历的大学生进行问卷调查。结果①心理预算、控制感与网络消费决策风格的各个维度间呈正相关(P<0.01);②心理预算正向预测网络消费决策风格的各个维度(P<0.01),心理预算正向预测控制感(P<0.01);③心理预算和控制感正向预测网络消费决策风格各个维度,控制感在心理预算与网络消费决策风格各个维度间起部分中介作用品质导向的95%CI(0.209,0.472),间接效应值=0.333;冲动导向的95%CI(0.184,0.372),间接效应值=0.274;品牌导向的95%CI(0.110,0.209),间接效应值=0.157;忠诚习惯导向的置信区间(0.094,0.211),间接效应值=0.152;决策困扰导向的95%CI(0.124,0.302),间接效应值=0.212;时尚导向的95%CI(0.059,0.194)(0.077,0.185)间接效应值=0.124;时间节省导向的95%CI(0.029,0.173),间接效应值=0.099;完美导向的95%CI,间接效应值=0.130。结论大学生心理预算可以通过控制感的中介作用影响其网络消费决策风格的变化。 展开更多
关键词 心理预算 控制感 网络消费决策风格
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