A Study on English Euphemisms and Cooperative Principle in Pragmatics

As a cultural phenomenon,euphemism is categorized as a linguistic concept as well.Euphemism means speaking with good words or in a pleasant manner.The social functions of euphemism are:substitution of taboo words,strategic use of language,and expression of politeness,humor and satire.Besides,euphemism is closely associated with cooperative principle in pragmatics.

A Study on the Application in Business Letters of Cooperative Principle

With the rapid development of science and technology, English business letters have become one of the most crucial parts in foreign trade. English business letters play an important role in foreign trade, which aims to acquire information, make effective communication, deal with related matters, maintain friendly business relations and proceed regular business contacts.As an effective bridge and cooperative bond, English business letters receive its popularity in joint ventures. The leaders focus on the application of the English business letters.The paper focus on the study of English business letters through cooperative principle, letting users of English business letters have a more profound and comprehensive understanding. Therefore, it is better to guide and get desired outcome.

A Study of Verbal Humor in Public Speech from the Perspective of Relevance Theory and Cooperative Principle--Taking TED Talks as An Example

Verbal humor carries rich cultural connotation and reflects the wisdom,communicative skills of the humor maker.There are many researches on verbal humor both at home and abroad,especially in the fields of sitcoms and literature from the perspective of pragmatics and cognitive linguistics.However,the researches on the humorous corpus of public speech are limited.This paper intendsto use qualitative research methods to explore the mechanism of verbal humor generation under the theoretical framework of cooperative principle and relevance theory.Through the analysis in the paper,it points out that verbal humor can be produced by violating the cooperative principle,the gap between maximum relevance and optimal relevance,and the speaker’s expanding contextual reasoning.The cooperation principle and relevance theory have a good elaboration on humor in public speeches,but both have their own deficiencies in explanatory power.Only the combination of those two theories can better explain the generation mechanism of verbal humor.

Analysis of English Humor in Two Broke Girls from the Perspective of Cooperative Principle

Humor,as a language art,is considered to be an indispensable form of communication in our daily life.This paper,from the perspective of cooperative principle,takes 8 humorous conversations from the popular sitcom Two Broke Girls as analytical materials to analyze English humor.The humorous effects produced by violating the maxim of quantity,quality,relation and manner in Two Broke Girls are the concrete embodiment of conversational implicature in English humor.The most important part of this paper is the detailed analyses of many examples,which is helpful to the study of the cultural differences between Chinese humor and English humor.Moreover,linking sitcoms to pragmatics can deepen interlocuters’understanding of cooperative principle and the speaker’s implication.As an interdisciplinary subject,therefore,not only can pragmatics be combined with sitcoms,but also applies to other fields.It is hoped that this paper can make future researchers realize the importance of context and delve into other areas from the perspective of cooperative principle.

A Sociolinguistic Analysis of Flouting the Cooperative Principle to Produce Humor in Tonight 80＇ s Talk Show

Tonight 80＇ s Talk Show is a TV show which is programmed in Dragon TV. The host named Wang Zijian who is in post-80s interpret the current social affairs, culture phenomenon and so on with the fashionable, humorous, interesting, sharp language. It is favored by most the youth, especially the highly educated intellectuals. The main reason why they gain such a good TV rating is that the host Wang Zijian＇s talking style, such as his humorous character and the way of using language. Having collecting the relative data, I find that those papers which studied the Talk Show from Pragmatics is not a lot. I try to analyze the host＇ s humor which is derived from violating the four maxims of Cooperative Principle from Pragmatics with case studies.

Directive Function of Cooperative Principle in Trial Language

This paper aims to study the embodiment and directive function of Cooperative Principle in trial process. By analyzing dialogues in the sample trial transcript, the author will find out the embodiment of Cooperative Principle in trial language, and draw a conclusion that the Cooperative Principle is important to direct the judge to discriminate if the suspect is cooperative, which helps the interrogation succeed.

The Study of Cooperative principle and Conversational implicature to Alice's adventure in Wonderland

Alice＇s Adventures in Wonderland （1865） is considered to be one of the best examples of English fairy tale literature. This thesis studies the famous fairy tales from the perspective of cooperative principle and conversational implicalure. Meanwhile to study how the author creates a mess and disodered fantasy wonderland by breaking the conversation principle and deepen the theme of the novel to show us a full of magic fairyland.

On Communication through the Cooperative Principle Maxims Flouted and Metaphor——Taking Rage Comic News Events as an Example

Communication is an effect way to transmit the ideas of speaker and listener. For promoting a successful communication, the Cooperative principle is founded. Then some people intentionally violate the rule for some purposes, such as expressing their true meaning in the communication. During this process, they violate those maxims with metaphor to express their ideas,thoughts, and attitudes and so on, which tries to change other people's thoughts. This way is widely used in some programs, and Rage Comic News Events is one of them, which is a good way to form a valid communication to the communicators.

An Analysis of the Reason Why Tess Loses Virginity from Her Conversations with Alec in Tess of the D'Urbervilles Based on the Cooperative Principle

Cooperative Principle is an essential linguistic theory in Pragmatics which is used to analyze the conversation. And the violation of maxims in Cooperative Principle can imply the conversational implicatures other than what is literally said. Based on the Cooperative Principle, this paper aims to exploit the implicatures and reasons after violating related maxims in conversations that happens between Tess and Alec in Tess of the D'Urbervilles, and also aims to explain why Tess fails to protect herself and Alec succeeds in inducing Tess, Finally, It can be found that individual personality also contributes to Alec's success and Tess' s losing virginity. Besides, data collection and analysis are applied to provide deeper evidences.

Character Analysis for Love Is a Fallacy from the Perspectives of Speech Act Theory and Cooperative Principle

Love Is a Fallacy is a great work of Max Shulman, one of the America's most famous humorists. Literary pragmatics,an interdiscipline between literature and pragmatics, is concerned with the examples in which pragmatics is combined with linguistic and literary methods. Speech Act Theory, initiated by John Austin and developed by Paul Grice, has been employed in literary pragmatics. This paper aims to explore the characterization of the three roles in Love Is a Fallacy in the light of literary pragmatics. By delving into the realization of speech act and the flouting of the maxims of Cooperative Principle, the establishment process of characters can be better demonstrated.

Cooperative Principle and Translation

With the informalization and globalization nowadays, the world becomes smaller and smaller. As a global language, English is used in our daily life everywhere. Communication plays a very important role in daily life. Meanwhile, the intercommunication of two kinds of cultures contributes to translation which is the information transmission of two cultures.On the basis of the theory of cooperative principle in pragmatics, the paper presents several analysis and suggestions to the communication of translation,the stress is especially put on the significance and application of cooperation principle and maxims to translation so that the translation is effective and successful.

A Pragmatic Study of Business English Advertisement from the Perspective of Cooperative Principle

Business English advertisement is a special form of speech act.It is very different from literary language and scientific language.This paper focuses on the analysis of the use of cooperation principle in business English advertisements,and explores how advertisers inspire potential customers to have psychological resonance,so as to urge them to buy products or services.

An Analysis of Conversational Implicature in the Legend of Zhen Huan from the Perspective of the Cooperative Principle

The author uses the cooperative principle to analyze the conversational implicatures in the Legend of Zhen Huan by examining how the maxims of the cooperative principle are violated.By writing this article, the author hopes to let the audience have a further appreciation of this work and enjoy more about the charms of language.

An Analysis of Long Day’s Journey into Night from the Perspective of the Cooperative Principle

Eugene O’Neill,one of the essential writers of the 20th century,was hailed as the“American Shakespeare.”He enjoyed a high reputation in America owing to his special writing techniques.Long Day’s Journey into Night was his last play,which was an autobiographical play to some extent,and founded on his own authentic experience.The play told the story of an Irish immigrant family’s daily life from day to night.Among the studies at home and abroad,many discuss this play from a psychological perspective and Feminist perspective.The article,instead,gives an interpretation of this play according to Cooperative Principle.Through the analysis of their conversations,it points out what principles their communications violated so as to understand the implied meaning of their conversations.The thesis tries to study the conversations between Mary and other family members,and then demonstrate that Mary is the most tragic person in the family.

Pragmatic Analysis on Conversational Implicature in Mansfield Park

Mansfield Park is one of Jane Austen's masterpieces. There are a lot of lively vivid dialogues in the novel. Conversational implicature is analyzed from the perspective of progmatics in Mansfield Park will be provided in this article.

Pragmatic study of English and Chinese hyperbole

Hyperbole is a very common rhetorical device which is widely used both in English and Chinese. In order to express his/her strong feelings and also to make his/her language more powerful, the writer/speaker exaggerates things on purpose. Yet in spite of the over-truth expression, employment of hyperbole does not affect the conversation flow between parties. Through an analysis of hyperbole from the perspective of pragrnatics, this article tries to explain the pragmatic functions of hyperbole.

A Socio-pragmatic Analysis of Gender Differences in Gossip Girl

The paper employs the method of discourse analysis to analyze males' and females' differences in cross-gender conversations in Gossip Girl from the perspective of Searle's Indirect Speech Act Theory, Grice's Cooperative Principle, and Leech's Politeness Principle. The study found that females tend to abide by Cooperative Principle, while males are more likely to fl out the CP, and that female characters are used to making requests or suggestions by raising question in a euphemistic way; while males concern less about courtesy, women always attach a great deal of importance to saving others' face in daily conversation. The paper contributed to reducing misunderstanding in cross-gender communication.

A Critical Analysis of CCTV News Crossover Discourse

The discourse we would like to go over and analyze is an episode of crossover. Crossover is a popular program of the international channel of CCTV （Chinese central television） news, which is broadcasted in English. In this paper, one of these topics, law of marriage is selected for our analysis, in which the interlocutors intend to discuss about the debate among people towards the new addition of marriage law. Corresponding to the development of every aspects of Chinese society, people＇s ideology, mindsets, and attitudes towards marriage are constantly changing; consequently, some traditional values are collapsed. Therefore, it is of great significance to have an insight into the ongoing changes of peoples＇ value towards marriage. The participants of this discourse cooperate very well to carry on their conversation in a very interesting way in a broadcast studio. This paper will primarily cover textual analysis, context analysis, and make a clear comparison from other genres of discourse to highlight its characteristics.

Meaning in the Holy Quran： A Text Analysis of the ＂Surah Livestock＂ （＂A1-An＇am＂） Within the Framework of Grice＇s Theory of Implicature

The Holy Quran （1982） is the Holy Book of the Moslems and the most understandable aspect of its eloquence. One of the most interesting aspects found in different languages is the use of implicatures or implied meaning. How and why such implicatures are generated and are discussed in pragmatics？ In this study, a list of conversations （direct and indirect） from ＂Surah Livestock＂ （＂A1-An＇am＂）, the sixth Chapter of the Holy Quran, and the implicatures implied in the conversations are analyzed through a pragmatic theory： CP （Cooperative Principle）. The present study shows that in most cases, the non-observance of Grice＇s （1975） maxims is found in the maxim of Quantity and the least in Manner. Grice＇s CP and its contributory maxims have not been observed in the ＂Surah Livestock＂ in this study. All maxims of Grice have been flouted in This Surah （1982） and there is no difference among Gricean maxims as far as flouting in the Surah is concerned.

Semantic coherence in the translation of fiction

From the perspective of textual analysis, this paper centers on the configuration of semantic coherence and its implications for translation. In the book Cohesion in English, we know that the semantic coherence can be achieved by cohesive device. Yet in this paper how to deal with the coherent discourse which didn＇t have cohesive device is emphasized.