The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensifi...The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensified the natural relations to a large extent.The paper probes into the branding status of agriculture in Guanzhong-Tianshui economic zone and points out the problems of it.In the first place,the agricultural industrial system is complete but there is no unified agricultural regional brand;in the second place,the weak awareness on protecting brand leads to the irrational behaviors on damaging brand.From the perspective of the image of the country of origin,the branding mode of agriculture is established and the countermeasures on improving the competitiveness of agricultural products are put forward.Firstly,the leading role of the government should be fully displayed;secondly,the image protection of original production place and regional brand promotion of the agricultural region should be intensified;thirdly,the functions of local pillar industries in protecting image and regional branding should be fully made use of.展开更多
Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior n...Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.展开更多
The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil ...The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.展开更多
This paper examines the economic value of country image from the perspective of exportprices through matching the CEPII export price data with the British BroadcastingCompany country image data from 2006 to 2013. The ...This paper examines the economic value of country image from the perspective of exportprices through matching the CEPII export price data with the British BroadcastingCompany country image data from 2006 to 2013. The estimation results show thatpositive country image has an ＂elevating＇＂ effect and negative country image has a＂＇depressing＂ effect on export prices. The results also indicate that the lower the levelof economic development of an export or import country, the stronger the export priceeffect of country image. As distances between export countries and trading partnersincrease, the elevating effeet of positive country image on export priees becomes weaker.However, the depressing effect of negative country image does not become weaker overgreater distances. We find that export prices are depressed by negative country image toa greater degree for China than for other countries. Therefore, it is necessary for Chinato prevent the occurrence of incidents detrimental to country image.展开更多
In the context of globalization,although governments maintain the leading role in shaping the image of states,the increasing bilateral economic and trade exchanges are gradually becoming an equally important,if not mo...In the context of globalization,although governments maintain the leading role in shaping the image of states,the increasing bilateral economic and trade exchanges are gradually becoming an equally important,if not more important,element.The recent years have witnessed a continuous growth of trade between China and Arab countries—a newly established crucial trading partner and platform for practicing the“going-out”strategy.Thanks to both sides complimenting each other,a positive win-win situation has been achieved.However,as more and more Chinese merchandises and enterprises have entered the Arab world,certain problems have emerged,such as poor quality of merchandises,illegal operation of enterprises,and difficulties of certain Chinese employees integrating into local life.These economic and trade elements have become key factors in shaping China’s image in the Arab countries,and hence should not be left unattended.展开更多
基金Supported by Soft Science Projects of Science and Technology Development Plan in Hanzhong City
文摘The theory of the country-of-origin image is discussed and the natural relations between county-of-origin image and the regional brand are explored.The paper points out that the dispersion of agriculture has intensified the natural relations to a large extent.The paper probes into the branding status of agriculture in Guanzhong-Tianshui economic zone and points out the problems of it.In the first place,the agricultural industrial system is complete but there is no unified agricultural regional brand;in the second place,the weak awareness on protecting brand leads to the irrational behaviors on damaging brand.From the perspective of the image of the country of origin,the branding mode of agriculture is established and the countermeasures on improving the competitiveness of agricultural products are put forward.Firstly,the leading role of the government should be fully displayed;secondly,the image protection of original production place and regional brand promotion of the agricultural region should be intensified;thirdly,the functions of local pillar industries in protecting image and regional branding should be fully made use of.
文摘Brand building of agricultural products is the key for agricultural enterprises to gain competitive advantage and occupy the market. Guizhou province is rich in green agricultural products resources and has superior natural resources, but it is at a disadvantage in the market competition. The constraint factor is that the brand is not enough to obtain consumer trust. In order to provide countermeasures and suggestions for Guizhou provincial government and agricultural enterprises to shape green agricultural products brand, this paper explores the influence path of country-of-origin image of Guizhou province on brand trust of green agricultural products. Therefore, based on the theory of Country-of-origin effects this study conducts an empirical research. Taking the country-of-origin image, including natural conditions,technological conditions, brand supervision norms, technology input, government marketing promotion and government policies as antecedent variables, and green agricultural brand trust, including brand competence trust and brand quality trust as dependent variables, the structural equation model was constructed. Through data collection and empirical analysis by using structural equation model, this study found that natural conditions have a positive impact on brand competence trust, and technical conditions have a positive impact on brand quality trust. The brand supervision norms, technology input, government marketing promotion and government policy will all promote consumers to have a positive impact on brand trust in green agricultural products.
文摘The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.
文摘This paper examines the economic value of country image from the perspective of exportprices through matching the CEPII export price data with the British BroadcastingCompany country image data from 2006 to 2013. The estimation results show thatpositive country image has an ＂elevating＇＂ effect and negative country image has a＂＇depressing＂ effect on export prices. The results also indicate that the lower the levelof economic development of an export or import country, the stronger the export priceeffect of country image. As distances between export countries and trading partnersincrease, the elevating effeet of positive country image on export priees becomes weaker.However, the depressing effect of negative country image does not become weaker overgreater distances. We find that export prices are depressed by negative country image toa greater degree for China than for other countries. Therefore, it is necessary for Chinato prevent the occurrence of incidents detrimental to country image.
文摘In the context of globalization,although governments maintain the leading role in shaping the image of states,the increasing bilateral economic and trade exchanges are gradually becoming an equally important,if not more important,element.The recent years have witnessed a continuous growth of trade between China and Arab countries—a newly established crucial trading partner and platform for practicing the“going-out”strategy.Thanks to both sides complimenting each other,a positive win-win situation has been achieved.However,as more and more Chinese merchandises and enterprises have entered the Arab world,certain problems have emerged,such as poor quality of merchandises,illegal operation of enterprises,and difficulties of certain Chinese employees integrating into local life.These economic and trade elements have become key factors in shaping China’s image in the Arab countries,and hence should not be left unattended.
