Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on Design Methods of Poetry City Cultural and Creative Products Based on Regional Culture

By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.

Research on the Development Path of Zigong Salt Culture and Creative Industry in the Era of Digital New Media

Salt culture is the main component of traditional culture in Zigong,Sichuan.With centuries of history,it has accumulated rich cultural connotations.At present,Zigong salt culture,as a precious traditional cultural wealth,has taken cultural and creative industries as a new carrier of communication in the rapid development of digital new media technology,giving full play to the resource advantages of its traditional culture.This article focuses on the study of the development path of Zigong salt cultural and creative industry in the new digital media era.Combining digital new media technology with cultural and creative industries,Zigong salt culture actively uses virtual technology to realize the innovative development of cultural and creative industries,promote the cultivation of cultural and creative brands based on digital new media technology.This article aims to give relevant strategies with reference value,so as to make corresponding contributions to the development path of Zigong salt culture in the future.

The Enlightenment and Impact of Western Culture in Brand Design on the Cultural and Creative Industry

As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.

Interactive Development of Heritage Resource Utilization and Cultural Creative Industry:A Case Study of Jingdezhen

Heritage resources provide profound historical and cultural connotations and earners for the cultural creative industry the development of cultural creative industry also promotes the sustainable development of heritage resources.Taking Jingdezhen for example,this paper analyzed local heritage resources and development of local cultural creative industry,on this basis proposed that key efforts should be devoted to develop ceramic culture creative industry,cultivate industrial agglomerations of considerable scale,and form industrial chain,in order to realize the high-efficiency transition from heritage resources to cultural creative industry,and eventually improve cultural taste and build the characteristic brand of the city.

Transformation of Industrial Heritage from the Perspective of Urban Memory:A Case Study of Taoxichuan Creative Square

Urban memory is the soul of a city. With the rapid development of the city, the phenomena of“large-scale demolition and construction” and “a thousand cities having the same pattern” are becoming more and more serious, and the urban characteristics containing rich historical information are gradually lost. As an important witness of the historical development of urban industry, industrial heritage contains precious historical and cultural values. Starting urban memory, and taking Taoxichuan Square as the example,through field research and memory interview, the continuation manner of urban memory in industrial heritage space is studied, and the transformation strategy of industrial heritage is put forward from the perspective of urban memory, making industrial heritage have a unique life cycle and cultural precipitation,inherit the urban context and promote the harmonious development of society.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Development and Protection: Reshaping Cultural Policies——A Study of the UN's Advancement of Cultural and Creative Industry in Developing Countries

Cultural diversity originates from modern cultural industries. The UN's decade–long promotion of cultural diversity coincides with the advancement of China's cultural and creative industries; however, China's situation is different from the creative economy advocated by the UN in terms of developmental logic. The policy of cultural diversity provides a basis for the UN to push forward the development of cultural and creative industries in developing countries. It is derived from the developmental theories of developed countries, which regard creativity(innovation) as a "technique" and overlook its uniqueness. The digital revolution has never given fair play to developing countries which explains why the UN's promotion of cultural diversity has not yet helped developing countries to substantially increase their exports of cultural goods and services in the past ten years. Nevertheless, the development of the in ternet and digital technology may create an opportunity for developing countries to catch up with and surpass their developed neighbors. China's unique approach to cultural and creative development may serve as a model for the international community to pursue sustainable development in the future.

Application and Research of Huashan Rock Paintings in Cultural and Creative Products

Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Analysis of the Design and Development Path of the Cultural and Creative Derivatives of Marquis of Haihun Site

This paper firstly analyzes the culture of Marquis of Haihun site and explores the cultural and creative derivatives,followed by the value of these cultural and creative derivatives of Marquis of Haihun site and the design and development path of the cultural and creative derivatives of Marquis of Haihun site for the reference of relevant scholars.

Application of Fuyang Paper Cutting Art in Cultural and Creative Design from the Perspective of Rural Revitalization

The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.

Taipei:A Creative City Based on Innovation and Traditional Culture

Taipei is a city full of oriental traditional culture.Different from other Chinese cities,Taipei has a very specific urban fabric and development context that provides excellent conditions for the development of cultural and creative industries(CCIs).Since 2011,Taipei City Government has set up 11 creative quarters that have demonstrated the unique features and lifestyles of Creative Taipei.In this paper,the authors introduce Creative Taipei in 4 parts:examining the CCIs conditions of Taipei,identifying strengths of Taipei’s CCIs,understanding governance strategies and policies,and analyzing creative city governance through case studies.Looking into the future of Creative Taipei,this paper concludes that the clear leading policies,the attractive investment environment for private investors,and the cross-boundary integration are three dimensions to further strengthen the power of CCIs in Taipei.

Creative Chinese Countryside? Township-Village Enterprises as Incubators

Since the turn of the century,creative industries have displayed considerable power in transforming the social and economic landscapes of most global metropolises,including such Chinese mega-cities as Beijing and Shanghai.However,the story of creative industries does not end there.Recent studies have focused on the role of creative sector in the countryside.It has been argued that the creative sector can effectively contribute to diver­sifying socio-economic development in rural areas by increasing employment,enhancing the quality of life,and promoting social inclusion and community development.With the aim to chart new paths for China’s rural revitalisa­tion and address the country’s‘three rural issues’(i.e.agriculture,rural areas and farmers),this paper examines the potentials and challenges to developing the creative sector in rural China.It first reviews the academic debate about expanding the development of creative industries from urban to rural areas.Drawing on the research and classifica­tion of creative industries in rural Western Ireland,this study identifies industries characterised by‘content creation and production’and‘creative design services’,which would have potential in rural China.The major impediments to and crucial factors for developing rural creative industries in China are investigated and appraised within the frame­work of‘creative people,creative place,and creative support’.After analysing emerging practices in Jiangsu Province,this paper highlights the potential of abandoned industrial complexes in rural parts of China’s coastal regions,which can act as incubators for creative industries.Those former manufacturing plants are the remains of township-village enterprises(TVEs),which constituted part of China’s flagship policy for rural regeneration in the 1980s.Not only do they have special architectural attributes favourable for creative production,but also represent the socio-economic entity of the village collective and are the carriers of cultural meanings and memories.This paper concludes with a set of recommendations for both public and private sectors.It calls for a more proactive stance from governments to promote the creative sector in rural areas and revitalise rural economies and communities through the reuse or regeneration of former TVEs.

Beijing:Government-Led Development of Cultural and Creative Industrial Clusters

The development of creative cities in China currently shows strong government-led characteristics.Therefore,taking Beijing as an example,this paper discusses the government-led development model of cultural and creative industrial clusters.By analyzing the cultural and creative resources in Beijing,it explores the approaches initiated by the Municipal Government to promote cultural and creative industrial clusters.Based on the exploration of the industrial structure and spatial distribution of such clusters,this paper points out their role in urban renewal,industrial heritage utilization,New Countryside Construction,industrial park development,etc.,and further proposes measures for their future improvement.

Cultural and creative sectors at a crossroad:from a mainstream process towards an active engagement

The COVID-19 pandemic has led to a current global health crisis with dreadful repercussions all over the world.A global economic recession is anticipated,with strong impacts in all economic and social sectors,including the cultural sector.Although all sub sectors will be impacted(heritage sites,theatres,museums,operas,art galleries),the cultural built heritage is particularly at stake,as it relies on multiple stakeholders through a wide range of heritage-related activities(tourism,recreation,housing,real estate,construction,craftsmanship,etc.).Sites management and heritage conservation have not only been vulnerable to strong economic and social disruptions,like most of other cultural fields,but have been greatly challenged because heritage values and the paradigm of conservation(50 years after adoption of the UNESCO convention)are being themselves revisited in the perspective of the Sustainable Development Goals.The paper aims also to consider cultural heritage as part of the Cultural and Creative Sectors(CCS)and how creativity and innovation contribute to post-COVID recoveries through Schumpeter-related creative destruction process.The current crisis might be perceived in a perspective of long wave theory of innovations and economic growth.The economic history is filled with many examples of such transition period when inventions,innovations,and growth reactivate the economic development in an upward long-term trend.In such framework,crisis can trigger innovation and creativity and can be understood as opportunity to increase the CCS resilience and sustainability,as well as harness the universality and the power of creativity.Finally,the paper aims to describe implications of such situation by providing to the CCS ways to learn and experience cultural entrepreneurship,resilient strategies,new sustainable and circular business models applied to the cultural heritage sector and its conservation.

Development of Cultural and Creative Industries in China and Its Impacts on Urban Renovation

Emerging along with the economic restructuring and the increase of cultural demands after the reforms and opening-up in the late1970s,the cultural and creative industries have gone through rapid development in China driven by the reform on cultural system.Since the21stcentury,the development of cultural and creative industries has further become one of China’s national policies of industrial development,occupying a significant position in the national economy.Starting by clarifying various definitions on the conception of cultural and creative industry,this paper outlines the process of cultural and creative industry development in China since the reforms and opening-up,summarizes its development trends in the past decade and its contributions to the socio-economic development,and analyzes its potential influences on the urban renovation of certain kinds of areas,in particular the historic neighborhoods in regeneration,the industrial areas in redevelopment,and the peripheral urban villages in transformation.

Hong Kong:Creative City Between East and West

Abstract The slogan"One Country,Two Systems"guides the political,economic and cultural development of Hong Kong–one of the world’s most important financial centers.However,the city is more than just a financial center and a tradehub.The city also has a strong civil society,and the members of the civil society have much interest in culture and cultural identity.The city aims to strengthen its position as a prominent center of higher education in Asia.Therefore,cultural facilities,infrastructure,festivals(such as the Hong Kong Film Festival)and culturerelated fairs,as well as cultural and creative industries,are high on the political agenda,dedicated to promoting Hong Kong to be a cultural center in Asia.In recent years,a number of studies have been commissioned to explore the potential of cultural and creative industries under the urban economy.The findings suggest that cultural and creative industries are one of the economic development fields that the Hong Kong Special Administrative Region(HKSAR)Government should support and promote in the future.A design center and agency,called Cyberport,has been established to create institutions that can support the evolution of cultural and creative industries.In addition,the Hong Kong Special Administrative Regional Government of China decided in 2008 to develop a prime location in the middle of the city into a cultural district.The West Kowloon Cultural District will position the city on the cultural map of Asia.

Reflections on Economic and Cultural Driving Factors for the Development of Creative Industry:A Book Review on Creative Cities in Practice:European and Asian Perspectives

Creative Cities in Practice:European and Asian Perspectives Authors:Yan TANG,Klaus R.Kunzmann Year:2013Publisher:Tsinghua University Press ISBN:9787302325192(281 pages,in Chinese)The book,titled Creative Cities in Practice:European and Asian Perspectives,by Dr.Yan TANG and Prof.Klaus R.Kunzmann,is an outstanding piece of work introducing creative industry and creative cities in a fairly comprehensive and

The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China

With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.