Creative tourism is a new form of tourism product that is potentially changing tourism development and issignificantly contributing to differentiating and changing tourism experience. This paper explores the relations...Creative tourism is a new form of tourism product that is potentially changing tourism development and issignificantly contributing to differentiating and changing tourism experience. This paper explores the relationshipbetween tourists＇ perceived value （PV） of and their future intentions to creative tourism attractions. The study wasconducted at Gede Ruins in Kenya＇s North Coast targeting both international and domestic tourists visiting thearcheological site. The study systematically sampled 186 tourists who had consumed and participated in tourismactivities at departure points. The result showed that PV was a useful variable to explain customer satisfaction andpredict tourists＇ future intentions to creative tourism attractions. The findings of the study provide insight to theways tourists perceive creative attractions, and highlight the importance of creative tourism managers in providingan environment for tourists to actively engage creatively at the destination. It is suggested that creative tourismmanagers must understand why tourists want to visit creative tourism destinations, their perceptions duringconsumption and what they value after consumption, and be able to predict their future intentions.展开更多
文摘Creative tourism is a new form of tourism product that is potentially changing tourism development and issignificantly contributing to differentiating and changing tourism experience. This paper explores the relationshipbetween tourists＇ perceived value （PV） of and their future intentions to creative tourism attractions. The study wasconducted at Gede Ruins in Kenya＇s North Coast targeting both international and domestic tourists visiting thearcheological site. The study systematically sampled 186 tourists who had consumed and participated in tourismactivities at departure points. The result showed that PV was a useful variable to explain customer satisfaction andpredict tourists＇ future intentions to creative tourism attractions. The findings of the study provide insight to theways tourists perceive creative attractions, and highlight the importance of creative tourism managers in providingan environment for tourists to actively engage creatively at the destination. It is suggested that creative tourismmanagers must understand why tourists want to visit creative tourism destinations, their perceptions duringconsumption and what they value after consumption, and be able to predict their future intentions.
