Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that ...Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that English learners encounter in crosscultural communication. It also analyzes all the possible factors which might cause miscomprehension in cross-cultural communication. The goal is to explore some effective approaches to handle these socio-pragmatic failures in cross-cultural communication.展开更多
The paper focuses on performed culture approach adopted in Cross-Culture Communication course in Yunnan Col lege of Tourism and Vocation.The author detailed how to implement some of these strategies in her English cla...The paper focuses on performed culture approach adopted in Cross-Culture Communication course in Yunnan Col lege of Tourism and Vocation.The author detailed how to implement some of these strategies in her English class.It attempts to show that performed culture approach holds an important place in Cross-Culture Communication course.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
This paper analyzes English teaching in cross-cultural communication,trying to improve and optimize the communicative English teaching and student learning outcomes.
As a bridge for cross-cultural communication, Chinese songs, which lay considerable emphasis on literary value of lyrics,play a critical role in promoting Chinese culture. High-qualitytWraanis lation of lyrics is of g...As a bridge for cross-cultural communication, Chinese songs, which lay considerable emphasis on literary value of lyrics,play a critical role in promoting Chinese culture. High-qualitytWraanis lation of lyrics is of great importance in cross-cultural process.By conducting a case study of lyrics translation of Qian Li Zhibased on Functional approaches of Reiss—Functional charac-teristics of text types and its links to translation methods, this paper explores practical methods and principles in lyrics translation.展开更多
文化现象是行为科学关注的重要课题,跨文化研究从文化对比的角度对文化现象进行阐释,不过这类研究在研究方法上要面对一些相对独特的问题,本文将从研究设计、测量、数据统计等方面分析跨文化研究中值得研究者关注的方法问题。作者首先...文化现象是行为科学关注的重要课题,跨文化研究从文化对比的角度对文化现象进行阐释,不过这类研究在研究方法上要面对一些相对独特的问题,本文将从研究设计、测量、数据统计等方面分析跨文化研究中值得研究者关注的方法问题。作者首先从研究设计的角度分析如何通过汇聚方法(consilience methods)加强检验跨文化研究的因果关系的能力,然后分析跨文化研究中测量对等性(measurement invariance/equivalence)问题以及相关的统计方法,最后简要介绍了多层线性模型(hierarchical linear modeling)在跨文化研究中的应用、并讨论跨文化研究方法的发展趋势。展开更多
文摘Dozens of studies on socio-pragmatic failures carried out over the past 20 years have yielded rich on this research subject. The paper makes a specific illustration on the reasons of the socio-pragmatic failures that English learners encounter in crosscultural communication. It also analyzes all the possible factors which might cause miscomprehension in cross-cultural communication. The goal is to explore some effective approaches to handle these socio-pragmatic failures in cross-cultural communication.
文摘The paper focuses on performed culture approach adopted in Cross-Culture Communication course in Yunnan Col lege of Tourism and Vocation.The author detailed how to implement some of these strategies in her English class.It attempts to show that performed culture approach holds an important place in Cross-Culture Communication course.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
文摘This paper analyzes English teaching in cross-cultural communication,trying to improve and optimize the communicative English teaching and student learning outcomes.
文摘As a bridge for cross-cultural communication, Chinese songs, which lay considerable emphasis on literary value of lyrics,play a critical role in promoting Chinese culture. High-qualitytWraanis lation of lyrics is of great importance in cross-cultural process.By conducting a case study of lyrics translation of Qian Li Zhibased on Functional approaches of Reiss—Functional charac-teristics of text types and its links to translation methods, this paper explores practical methods and principles in lyrics translation.
文摘文化现象是行为科学关注的重要课题,跨文化研究从文化对比的角度对文化现象进行阐释,不过这类研究在研究方法上要面对一些相对独特的问题,本文将从研究设计、测量、数据统计等方面分析跨文化研究中值得研究者关注的方法问题。作者首先从研究设计的角度分析如何通过汇聚方法(consilience methods)加强检验跨文化研究的因果关系的能力,然后分析跨文化研究中测量对等性(measurement invariance/equivalence)问题以及相关的统计方法,最后简要介绍了多层线性模型(hierarchical linear modeling)在跨文化研究中的应用、并讨论跨文化研究方法的发展趋势。
