Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper ...Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper analyses pragmatic failure,i.e.pragmatic-linguistic failure and socio-pragmatic failure,which frequently emerge in interpretation,aiming at reducing misunderstanding in communication.展开更多
From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration ...From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.展开更多
In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even fa...In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.展开更多
Cross-cultural awareness is one of the basic requirements for interpreters when they participate in intercultural communications, which is a particular way of thinking, a criterion for judgment or an acute sensitivity...Cross-cultural awareness is one of the basic requirements for interpreters when they participate in intercultural communications, which is a particular way of thinking, a criterion for judgment or an acute sensitivity to be cultivated by the interpreters. Interpreters should remain aware of the possible cultural differences and conduct cultural mediating accordingly in interpretation.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
文摘Interpretation is a face-to-face cross-cultural communication.Understanding and avoiding pragmatic failure is of great significance to interpretation.Guided by the theory of pragmatic failure in pragmatics,this paper analyses pragmatic failure,i.e.pragmatic-linguistic failure and socio-pragmatic failure,which frequently emerge in interpretation,aiming at reducing misunderstanding in communication.
文摘From the perspective of international market development and international cultural exchange,English is the main applied language,especially in most western countries.With the deepening of global economic integration and international trade,cultural collisions are becoming increasingly frequent,and interpretation in different languages is inevitably required.However,interpretation does not only mean transfer language,it also involves culture.In the practice of interpretation,some errors arise from the lack of cross-cultural awareness,which becomes pragmatic errors.Therefore,this article will mainly discuss cross-cultural pragmatic failures in English interpretation with some examples and specific solutions.Firstly,it will introduce what pragmatic failures are and typical types of failures,clarify the relationship between English interpretation and pragmatic failures,and then elaborate on representative cross-cultural pragmatic failures in English interpretation.Finally,it will summarize the reasons and solutions that lead to cross-cultural pragmatic failures in English interpretation,putting forward corresponding suggestions for reducing cross-cultural pragmatic failures.
文摘In the tourism interpretation,guide interpreter incompetent in cross-cultural pragmatic awareness and ability happensto make various cross-cultural pragmatic failures,which would result in misunderstandings or even failures in communication.Thephenomenon of cross-cultural pragmatic failures in the tourism interpretation from two subdivisions:pragmalinguistic failure andsociopragmatic failure would be discussed from the interdisciplinary perspective,aiming to the promotion of the quality of tourisminterpretation and the advancement of the cross-cultural communication between China and the west.
文摘Cross-cultural awareness is one of the basic requirements for interpreters when they participate in intercultural communications, which is a particular way of thinking, a criterion for judgment or an acute sensitivity to be cultivated by the interpreters. Interpreters should remain aware of the possible cultural differences and conduct cultural mediating accordingly in interpretation.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
