During the past decades,educators have been searching the effective approaches to improve their teaching by looking towards the Western counties.Interestingly,many of their Western counterparts are also looking toward...During the past decades,educators have been searching the effective approaches to improve their teaching by looking towards the Western counties.Interestingly,many of their Western counterparts are also looking towards the East for similar inspiration.The main purpose of this research is to avoid danger of direct transplant of certain approaches by comparing societal cultural background which affects teaching and learning.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
文摘During the past decades,educators have been searching the effective approaches to improve their teaching by looking towards the Western counties.Interestingly,many of their Western counterparts are also looking towards the East for similar inspiration.The main purpose of this research is to avoid danger of direct transplant of certain approaches by comparing societal cultural background which affects teaching and learning.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
