Cross Culture Communication--in Our Daily Life

Since the late 1960s, culture has been considered tighter with communication. Culture is based on the community of communication. Communication involves people and their environment. Thus culture is an important factor in communication. Today with modern economic and technological development, intercultural communication is more important than ever before. When people from different cultural background communicate with each other, their social stereotype pattern of behavior, their habits of language and thought differ from one another, because these are the possible factors that affect intercultural communications. Culture norms also change, culture may be transferred as signs but we have to study and understand the above carefully.

Why Is It Important Awareness of Cross Culture Differences in Cultural Communi cation——Awareness of Cross Culture Differences Influences Cultural Communication

No matter you agree or not,the world is in a fast developing time.The communication between people contributes to this de velopment.However,during these communications,people find out the culture difference between countries and the realized the impor tance of develop awareness of cross culture differences.In my point of view,there are some reasons why it is important to develop aware ness of cross culture differences.

A Study of Pragmatic Failure in Cross-cultural Communication

Nowadays cross-cultural communication plays a more and more important role.It is obvious that English teachers' respon? sibility is to cultivate the students' communicative ability in English teaching. But in communicationmany students have various kinds of problems of pragmatic failure. This article will focus on the study of pragmatic failure in term of verbal communication fail? ure, which mainly includes two kinds of pragmatic failures;one is pragmalinguistic failure and the other is sociopragmatic failure.

English and Chinese Euphemisms and Cross Cultural Communication

As a linguistic phenomenon, euphemism exists in all kinds of languages, so it is widely used by various circles of society. It is not only a linguistic phenomenon, but also a kind of social phenomenon, which is a reflection of the social culture in the language. Euphemism has already penetrated into all aspects of daily life, and reflected different national psychologies and cultural differences. As the development of the society and human civilization and the accelerated process of economic globalization, the role euphemism plays in human communication especially in cross-cultural communication has been increasingly prominent. Here a comparative study on English and Chinese euphemisms is made to help to be familiar with similarities and differences of the use of euphemism in English and Chinese languages so as to reduce errors resulting in cross- culture communication, and improve cross-cultural communicative competence.

Probing into the Sino-American Cross-National Marriage Failures:An Intercultural Perspective

With China’s opening to the outside world, Chinese people’s attitude toward marriage has been undergoing great changes. Cross National marriages(CNMs) emerge as a result of economic development, social progress, cultural exchanges and freedom of marriage. However, according to statistics, CNMs are not always successful and satisfactory as they look: the divorce rate is reported to be on the increase. The paper studies several Sino American CNM cases which ended in failure from an intercultural perspective, and on that bases it points out that it is not cultural differences but people’s attitudes toward cultural differences that lead to the breakdown of the CNMs. In this paper, ethnocentrism is specially discussed as a major barrier to successful intercultural communication. And suggestions such as developing empathy, learning about cultural adaptation are offered to improve the quality of the CNMs and the competence of intercultural communication.

The Influence of Culture and Biographical Variables on the Brand Image of Google and Baidu: An Exploratory Study in Guangzhou,China

The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.

A Systematic Review of Cultural Preferences for Receiving Medical “Bad News” in the United States

According to the dominant models of medical ethics in the United States and many Western countries, physician disclosure of information such as diagnosis, treatment options, and prognosis is considered an essential precondition for patient informed consent. While being consistent with the principle of patient autonomy stressed in many Western healthcare systems, full disclosure—particularly of life-threatening diagnoses and poor prognoses—is inconsistent with the cultural values of many ethnic communities within the United States. A systematic review of research examining cultural preferences for disclosure of medical “bad news” was conducted. Results suggested that cultural preferences are more heterogeneous than has often been portrayed. Particularly when communicating with patients and families from culturally and ethnically diverse backgrounds, health care professionals should ask about preferences for receiving medical information and making treatment decisions.