The paper uses the theory of core competence based on knowledge capital to build up international joint venture’s effective capability system of cross-culture. It involves in forming common mind of business, strategi...The paper uses the theory of core competence based on knowledge capital to build up international joint venture’s effective capability system of cross-culture. It involves in forming common mind of business, strategies of glocalization, complementary skills of cross-culture and cross-cultural training. It also presents the case of Lansheng Daewoo Corp to give a positive analysis.展开更多
Along with the arrival of the economic globalization,the people with different cultural backgrounds communicate with each other more and more frequently. From the superficial level,barriers are not caused by the cultu...Along with the arrival of the economic globalization,the people with different cultural backgrounds communicate with each other more and more frequently. From the superficial level,barriers are not caused by the cultural differences to the communication between people. In fact,there are many in-depth barriers in the cross-cultural communication,and these barriers have hindered the essence of the communication to be deeply recognized,so that the understanding between different cultures is impeded. In this paper,the barriers in the cross-culturalcommunication are concluded based on reading a vast amount of data and also the causes for these barriers are explored,and then the strategies for enhancing the cross-cultural communication are summarized on the basis of a meticulous analysis.展开更多
This study introduces the individualism-collectivism dimension of the cultural dimension of cross-cultural communication initiated by Geert Hofstede.Different cultures must develop a way of correlating that strikes a ...This study introduces the individualism-collectivism dimension of the cultural dimension of cross-cultural communication initiated by Geert Hofstede.Different cultures must develop a way of correlating that strikes a balance between caring for themselves and showing concern for others.Individualist culture encourages uniqueness and independence while collectivist culture emphasizes conformity and mutual assistance.This article introduces how to use case analysis method to effectively carry out classroom teaching in this cultural dimension.展开更多
The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that s...The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.展开更多
Culture is the accumulation of life style and idea. As the container of culture, movies become the most important media of cross-cultural communication. This paper explains movie's significance for cross-cultural ...Culture is the accumulation of life style and idea. As the container of culture, movies become the most important media of cross-cultural communication. This paper explains movie's significance for cross-cultural communication, it tells of the inter-effects on life and spirit between Chinese and American, it provides the strategy for cross-cultural communication for movies.展开更多
文摘The paper uses the theory of core competence based on knowledge capital to build up international joint venture’s effective capability system of cross-culture. It involves in forming common mind of business, strategies of glocalization, complementary skills of cross-culture and cross-cultural training. It also presents the case of Lansheng Daewoo Corp to give a positive analysis.
文摘Along with the arrival of the economic globalization,the people with different cultural backgrounds communicate with each other more and more frequently. From the superficial level,barriers are not caused by the cultural differences to the communication between people. In fact,there are many in-depth barriers in the cross-cultural communication,and these barriers have hindered the essence of the communication to be deeply recognized,so that the understanding between different cultures is impeded. In this paper,the barriers in the cross-culturalcommunication are concluded based on reading a vast amount of data and also the causes for these barriers are explored,and then the strategies for enhancing the cross-cultural communication are summarized on the basis of a meticulous analysis.
文摘This study introduces the individualism-collectivism dimension of the cultural dimension of cross-cultural communication initiated by Geert Hofstede.Different cultures must develop a way of correlating that strikes a balance between caring for themselves and showing concern for others.Individualist culture encourages uniqueness and independence while collectivist culture emphasizes conformity and mutual assistance.This article introduces how to use case analysis method to effectively carry out classroom teaching in this cultural dimension.
文摘The study found significant correlations between the culture dimensions of Confucian work dynamism,humanheartedness and moral discipline and the brand image dimensions of online search engines.It was also found that several significant relationships exist between the biographical variables of age and education and the brand image dimensions,and that culture and biographical variables have a linear relationship with brand image.The findings highlight that culture and biographical information can influence Chinese consumer perceptions of an international or local brand.Organizations thus need to align their brands with the culture and biographical profile of their target markets.
文摘Culture is the accumulation of life style and idea. As the container of culture, movies become the most important media of cross-cultural communication. This paper explains movie's significance for cross-cultural communication, it tells of the inter-effects on life and spirit between Chinese and American, it provides the strategy for cross-cultural communication for movies.
