The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major ...The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.展开更多
Making excellent negotiations is an important ability to students majoring in International Trade. It is the intercultural business negotiation that plays a major role in international business activities. We inevitab...Making excellent negotiations is an important ability to students majoring in International Trade. It is the intercultural business negotiation that plays a major role in international business activities. We inevitably have to encounter cross-cultural issues to improve our business negotiation advantages.展开更多
Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between ...Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.展开更多
To learn business English well, in addition to have a good command of the language itself, English learners should also attach enough importance to western culture in the learning process, which is crucial to the inte...To learn business English well, in addition to have a good command of the language itself, English learners should also attach enough importance to western culture in the learning process, which is crucial to the international business communication.展开更多
With the rapid development of Sino-US economic and trade relations,business negotiation is becoming increasingly frequent between the two countries.Due to the differences in cultural background,performance in the nego...With the rapid development of Sino-US economic and trade relations,business negotiation is becoming increasingly frequent between the two countries.Due to the differences in cultural background,performance in the negotiations between China and America is very different.This thesis explores the problems of cultural conflict in Sino-US business negotiation,and analyzes the causes leading to cultural conflict.After a thorough analysis,this thesis puts forward some strategies for solving cultural conflict in business negotiation:identifying cultural differences,respecting cultural differences,learning about other's culture,and striving to create a harmonious and win-win situation.展开更多
文摘The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.
文摘Making excellent negotiations is an important ability to students majoring in International Trade. It is the intercultural business negotiation that plays a major role in international business activities. We inevitably have to encounter cross-cultural issues to improve our business negotiation advantages.
文摘Accurate and appropriate pragmatics strategies play a significant role in cross-cultural business negotiation between exhibitors and buyers.Through the analysis of cross-cultural business negotiation dialogue between exhibitors and buyers in Canton Fair Cases,pragmatics strategies,on the basis of Cooperative Principle,Politeness Principle and Face Theory,can be obtained as follows.When negotiating over product,although Cooperative Principle is expected to be followed,exhibitors are more likely to break it and thus buyers are supposed to identify the authenticity of exhibitors'presentations.When negotiating over quote,both ex-hibitors and buyers are more likely to flout Cooperative Principle under some circumstances and therefore they should follow Politeness Principle and care of the other's face for win-win cooperation.
文摘To learn business English well, in addition to have a good command of the language itself, English learners should also attach enough importance to western culture in the learning process, which is crucial to the international business communication.
文摘With the rapid development of Sino-US economic and trade relations,business negotiation is becoming increasingly frequent between the two countries.Due to the differences in cultural background,performance in the negotiations between China and America is very different.This thesis explores the problems of cultural conflict in Sino-US business negotiation,and analyzes the causes leading to cultural conflict.After a thorough analysis,this thesis puts forward some strategies for solving cultural conflict in business negotiation:identifying cultural differences,respecting cultural differences,learning about other's culture,and striving to create a harmonious and win-win situation.
