Price Masking Strategy of Cross-Border E-Commerce Platform Financing

E-commerce platform financing is a new service pattern of supply chain finance.However,this pattern may bring some new issues when considering the problem of cash flow shortage and financing difficulties of small and medium-sized enterprises.When enterprises use this service,they worry about the leakage of preferential wholesale price when applying the full loan amount and providing the true transaction information.Based on the model consisting of a supplier,a retailer and a cross-border e-commerce platform,the authors design a price masking strategy to prevent the retailer’s preferential wholesale price information from leakage.The authors analyze the profit of the retailer and the platform before and after adopting the price masking strategy.The authors find that the price masking strategy always benefits the retailer.Besides,the optimal profit of the retailer and the platform are both affected by the loan interest rate.Moreover,there exists a range of loan interest rates that can benefit both the retailer and the platform if the price masking strategy is adopted.The research emphasizes that platform can expand the total business volume by allowing retailers to use price masking strategy.In other words,there will be more and more retailers attracted by the strategy,which benefits the long-term growth of cross-border e-commerce platform financing.

Impact of BRICS Trade Facilitation on China's Exports Using Cross-Border E-Commerce

With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.

Predicting Purchasing Behavior on E-Commerce Platforms: A Regression Model Approach for Understanding User Features that Lead to Purchasing

This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.

Optimization and Innovation of the Operation Model of Mobile Social E-commerce under AI Empowerment:Taking the Female Community Platform“Little Red Book”as an Example

This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.

Digital Marketing and B2B Cross-Border E-Commerce: A Case Study of Alibaba International Station in China

The rapid development of the“Internet+”has ushered in a new era of global digital technology innovation.Concurrent with the deepening trends of economic globalization and integration,international trade is progressively undergoing extensive digitization,with cross-border e-commerce emerging as a significant manifestation of this transformation.Within this landscape,the cross-border e-commerce B2B platform is anticipated to become a pivotal driver for China’s cross-border trade growth,representing a strategic opportunity for trade transformation.This paper provides a comprehensive examination of the concepts,characteristics,and development status of cross-border e-commerce and B2B platforms,considering both global and Chinese perspectives.Focusing on a prominent case study,Alibaba International Station,a B2B cross-border e-commerce platform,the paper delves into its business model and core competencies,offering a thorough analysis of its role in the intricacies of international e-commerce and its contribution to the field.Drawing on insights gained,the paper concludes by presenting targeted recommendations from both the platform and government perspectives.These suggestions are informed by a nuanced understanding of the development opportunities and challenges facing China’s cross-border e-commerce B2B platforms.

Analysis of the Development Environment and Trend of Cross-Border E-commerce in China

With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment,China’s cross-border e-commerce has entered a new phase of development.The external landscape is evolving rapidly,and there is a gradual improvement in laws and regulations governing cross-border e-commerce,coupled with increased government support.Despite the impact of the COVID-19 pandemic on the market economy,overall development has been steadily improving.The Internet population is expanding,the online retail market is experiencing rapid growth,the consumption structure is undergoing transformation and upgrading,and the e-commerce market is demonstrating significant potential.The advancement of technologies such as big data,artificial intelligence,blockchain,and supply chain has provided more efficient operational support for the cross-border e-commerce industry.Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic,this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.

Business English Talent Cultivation Research under the Background of Cross-border E-commerce

The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.

Problems in Cross-border E-commerce Export Trade in China ＆ Countermeasure Analysis

As an emerging industry in China, cross-border e-commerce has enjoyed the leap-forward development, along with increasingly prominent problems. This paper aims at finding out the problems and related roots that hinder its development, through conducting an analysis on the export development of cross-border e-commerce, in order to look for solutions and countermeasures in favor of its sound development and to promote the liberalization development of foreign trade in China.

China’s Cross-Border E-Commerce: Evolution Pattern and Influencing Factors

In recent years,while the traditional trade sectors have been shrinking,China’s cross-border e-commerce has undergone rapid development and has become a new driver of its international trade.Based on analysis of the evolution pattern of China’s cross-border e-commerce,this paper uses a revised gravity model to test empirically the driving factors and the resistance factors in the development of the country’s cross-border e-commerce.The results show that the total GDP,per capita disposable income of urban residents,total imports and exports,and the scale of the online shopping market have a positive relationship with cross-border e-commerce transactions,which are conducive to the development of cross-border e-commerce,while logistics costs inhibit the development of cross-border e-commerce.Accordingly,the paper puts forward several policy recommendations.

Cross-border E-commerce Upgrading Under Way

The emerging industry of crossborder e-commerce,which has been undergoing tremendous growth thanks to the loosening policies of consumption upgrading,is facing a large transformation.E-commerce is not as simple as opening an online store,but requires offline resources,offices,a training mechanism for workers,and professional photographing and model innovation services.The industry has experienced two development phases,with the 1.0

The Study of Business Model for Cross-Border E-Commerce

The purpose of this study is to explore the business model for a cross-border watch company in the virtual market.The virtual market in this research focuses on mobile app devices and social communities.In the e-commerce market,the company uses community marketing and cross-border e-commerce to enhance its merchandise sales.In-depth interviews are applied to e-commerce platform experts.The findings suggest that the successful business model includes a clear brand positioning,exposure to social media channels,enhance of the webpage experience,and optimization of global cross-border e-commerce purchasing platform.

On the Cross-border E-commerce Development Strategy in the Context of the Belt and Road Initiative

As the "Internet +" action plan proceeds, e-commerce further integrates traditional sectors and increasingly promotes development. In the context of the Belt and Road Initiative, Chinese cross-border e-commerce, through channel expansion and market share increase, is taking the lead in trade and investment development, and facilitating labor division & coordination, resource & product sharing, as well as opening new markets. To promote the long-term economic development of countries along the Belt and Road, a series of development strategies have been designed, which concern constructing an "online silk road" for cross-border e-commerce, building new trade passages and bridges, innovating traditional trade models, and gathering a trade development momentum.

Factors of Marketing Toward Customer Decision-Making in Cross-Border E-Commerce:Case Study of QD Company

Taking small cross-border e-commerce enterprise QD company as an example,this study targets customers consuming on the platform of cross-border e-commerce enterprise QD company,and the purpose is to study the marketing factors affecting customer decision-making.By combining with relevant literature,this paper preliminarily confirmed that 7Ps,Technology Acceptance Model(TAM),and customer decision-making theory as the theoretical basis,and established the theoretical model.According to the mature scale of domestic and foreign scholars to measure the research variables,with 7Ps and TAM as the independent variable,TAM perceived usefulness and ease of use as the core of the independent variable,customer decision-making as the dependent variable,in the test before the project,forming a formal questionnaire,the main data are obtained through the design and distribution of the questionnaire.Based on a large number of relevant literature,this paper examines the marketing factors influencing customer decisions in cross-border e-commerce,then identifies goals,builds models,and proposes hypotheses.According to the technical acceptance model in consumer behavior theory,select the cross-border e-commerce enterprise quantum dot platform of consumers as the research object,finally through SPSS software on cross-border consumer feedback,including descriptive statistical analysis,factor analysis,correlation analysis,regression analysis test customer satisfaction,finally found a significant positive relationship between customer decision-making and marketing mix and TAM variables.

Research on the Development Model ofE - commerce Finance： A Case Study of the Cross-border Cooperation in Finance between banks and E-commerce companies

This purpose of this article is to provide an overview of the research situation and the development model of the E-commerce finance. This article takes the cross-border cooperation in finance between banks and E-commerce companies. This paper introduces three development models of E-commerce finance. Banks set up their own E-commerce platform. The banks take advantage of E-commerce platform. The E-commerce companies run financial business. The theoretical findings reported in this paper pave the way for embarking on the promising and relevant future research.

The Relationship Between Cross-Cultural Conflict Management Levels and Employee Organizational Performance in Cross-Border E-Commerce Corporations in China

This research focuses on the cross-cultural conflict management of cross-border e-commerce corporations in companies on employee organizational performance under conflict management such as power distance conflict,individualism,long-term orientation,indulgence and avoidance of uncertainty as the independent variables and employee organizational performance such as quality,efficiency,and profitability of organizational tasks as the dependent variable.With the advancement of China’s reform and opening up and the implementation of the“One Belt,One Road”strategy,the globalized economy has penetrated into various countries and regions.China trade exchanges with other countries have become more frequent,and have also set up branch factories and branches abroad.However,there are certain differences between the branch company and the domestic culture in the actual operation process.If the cross-border e-commerce corporations cannot handle these contradictions and differences well,the company may face difficulties such as cultural conflicts.For this reason,this paper makes a deep analysis of this,taking the cross-border e-commerce corporations in Guangxi as an example,and points out the problems existing in cross-cultural management in this region and putting forward personal opinions and solutions to related problems,and putting forward feasible solutions,enhances the understanding of involving conceptualizations of cross-cultural communication conflict and its management in the frame of cross-cultural conflicts management theory and provides references for the formulation of cultural conflict management measures for cross-border e-commerce corporations.So that enterprises can gain a firm foothold in the international market competition,enrich and enhance their soft power,and enhance their international status in the development of multinational regions.The result of this research will not only answer existing research questions,but also introduce new ideas and new questions for future research.

The Effect of Performance Management System on Employee Productivity in Cross-Border E-Commerce Enterprises in China

The aim of the current research was to analyze how the performance management system of China’s cross-border e-commerce enterprises affects employee productivity.The study was guided by the following research objectives:to investigate the performance management system on employee productivity in cross-border e-commerce enterprises in China;to determine the relationship between the performance management system and employee productivity in cross-border e-commerce enterprises in China.The study adopted a quantitative approach to the effects of performance management practices on employee productivity.The dependent variables included performance appraisals,reward systems,and performance feedback,and the implications on employee productivity as the independent variable.The target population is comprised of 400 employees in China’s cross-border e-commerce enterprises.Descriptive statistics were utilized as a data analysis tool.The demographic profiles of the respondents were analyzed using percentages and frequencies.Inferential statistics such as correlation and regression analysis established the relationship between dependent and independent variables.The study recommends that the performance management practices should be optimized to improve employee performance.Performance reviews should be focused on the contributions of the individual employees to meet the organizational objectives.For every possible opportunity,the manager should formally recognize good employee efforts for enhanced work performance.Effective performance management practices that edify appraisal and reward should be used to achieve organization goals and enhance employee productivity.

A Study on Establishing a Cross-border E-commerce Logistics System for Agricultural Products in Sichuan Province in the Context of the Belt and Road Initiative

The rapid development of cross-border e-commerce,especially since Chengdu was listed as an Integrated Pilot Zone for Cross-Border E-Commerce in 2016,has led to a rising trade value of agricultural products in the metropolis.This upward trend is also attributed to the China-Europe Railway Express and the Chengdu International Aviation Hub Integrated Functional Area,two infrastructure systems that have opened more international logistics channels for agricultural products in Sichuan province.However,the development of cross-border logistics has failed to respond to the rapid growth of cross-border e-commerce for agricultural products.This problem has given rise to longer delivery cycles,higher costs,and reduced product quality,hindering the development of cross-border e-commerce for agricultural products.Currently,most research efforts are focused on selecting a logistics mode which has created an urgency is to establish a logistics system.To that end,we must utilize the opportunities and preferential policies brought about by the Belt and Road Initiative to advance the establishment of a cross-border logistics system for agricultural products,which will create more channels for selling Sichuan’s agricultural products overseas.This article analyzes the current situation of the cross-border logistics system for agricultural products produced by the province and studies the potential relationships between a logistics system and cross-border trade of agricultural products.It seeks to build a logistics system that meets the demands of cross-border transactions using economic theories focused on cross-border e-commerce and logistics.Such a logistic system will help shorten long delivery cycles,cut delivery costs,and guarantee the quality of agricultural products.Also,it can contribute to the rapid development of cross-border e-commerce of agricultural products and solve problems in developing the agricultural products logistics system of Sichuan province.

Application of Big Data Analysis Technology in Cross-Border E-Commerce

Under the background of national development strategy in the new era,cross-border e-commerce with the help of Internet platfbnn can realize the interconnection between producers and consumers,and gradually expand the influence of international trade.Based on big data technology,this paper builds an industry chain with cross-border e-commerce members'participation,and analyzes the specific application of big data in the product support,internal operation,external marketing,logistics service and service evaluation of cross-border e-commerce industry chain.The purpose is to effectively promote the healthy development of cross-border e-commerce and improve China's trade and economic level.

Analyzing the Construction of the International Logistics Supply Chain Management Model from the Perspective of Cross-Border E-commerce

Cross-border e-commerce has progressively evolved with the deepening of economic globalization,and it now holds a significant place in the field of e-commerce.However,due to China’s late entry into the international logistics supply chain,there are issues such as complex environment,uneven information technology,and disagreements on standards,resulting in certain cross-border e-commerce disadvantages in China.Therefore,in this context,this study analyzes the construction of international logistics supply chain management model from the perspective of cross-border e-commerce,so as to provide some reference for the development of China’s international logistics supply chain.

Cross-border E-commerce and China's Exports during the COVID-19 Pandemic

China's exports experienced a rapid recovery after the outbreak of the 2019 COVID-19 pandemic.A primary engine was cross-border e-commerce(CBEC)trade,which bucked the downward export trend during the pandemic.By exploring the variation in the number of CBEC comprehensive pilot zones across provinces,we identified the causal impact of CBEC on exports using monthly province-product-destination data for 2019 and 2020.We found strong and robust evidence that CBEC contributed to exports during the pandemic by promoting the expansion of incumbent exports(intensive margin)rather than through the expansion of product categories and exporting partners(extensive margin).Specifically,higher pandemic risk suppressed the role of CBEC at the intensive margin while enhancing it at the extensive margin.Exports to developed countries benefited more from CBEC,both intensively and extensively.Compared with final products,a larger number of intermediate products were exported through CBEC after the outbreak of the pandemic.