With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a pl...With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.展开更多
This paper investigates the control systems and coordination mechanisms applied in the relationships between cruise line companies and terminal concessionaires in the cruise events management when the ships are stoppi...This paper investigates the control systems and coordination mechanisms applied in the relationships between cruise line companies and terminal concessionaires in the cruise events management when the ships are stopping on the quay. Using a case study methodology and focusing on the Italian context, this exploratory study, through a qualitative approach, interviewed two main cruise terminal concessionaires and indirectly observed events planned by cruise companies in sea ports selected for outlining the role of control systems, coordination, and knowledge sharing between the players in cruise events decision-making processes. The first results show that the cruise event management processes on ship berthing and on terminal are separated. The cruise companies don＇t involve terminal concessionaires in the event organization considering them only service suppliers Also, the concessionaires conceive the events planned in the cruise infrastructures as a business unit to optimize the space use, without any forms of coordination or control with cruise companies. Knowledge sharing, coordination, and control among the two players could support the planning, and management of ＂new cruise events＂ in which the visitors may be led from the infrastructure to the ships stopped on the quay. This study offers a set of key performance indicators to support the management, control, and coordination of each inter-organizational relationship identified. Managerial implications and suggestions for improving cruise events management have been provided.展开更多
文摘With the rapid development of Intemet technology, the traditional way of information transmission has undergone tremendous changes, especially in the lntemet environment. The spread of the online word of mouth as a platform for the Interact highlights its great influence and importance. Especially in the online shopping, these reflect the user＇s point of view and attitude of the online comment has been an unprecedented attention. Online reviews have become an important medium for consumers to understand their products before they buy goods, making them an important channel for potential consumers to understand the quality of goods and services. There are many studies on online reviews, but the research on the brand awareness of cruise ship companies is almost negligible. This paper provides a reference for the construction of cruise ship brand awareness system, and combines Nvivo software to analyze the online commentary system, and provides a reference for further research on cruise brand, and prospects for future research.
文摘This paper investigates the control systems and coordination mechanisms applied in the relationships between cruise line companies and terminal concessionaires in the cruise events management when the ships are stopping on the quay. Using a case study methodology and focusing on the Italian context, this exploratory study, through a qualitative approach, interviewed two main cruise terminal concessionaires and indirectly observed events planned by cruise companies in sea ports selected for outlining the role of control systems, coordination, and knowledge sharing between the players in cruise events decision-making processes. The first results show that the cruise event management processes on ship berthing and on terminal are separated. The cruise companies don＇t involve terminal concessionaires in the event organization considering them only service suppliers Also, the concessionaires conceive the events planned in the cruise infrastructures as a business unit to optimize the space use, without any forms of coordination or control with cruise companies. Knowledge sharing, coordination, and control among the two players could support the planning, and management of ＂new cruise events＂ in which the visitors may be led from the infrastructure to the ships stopped on the quay. This study offers a set of key performance indicators to support the management, control, and coordination of each inter-organizational relationship identified. Managerial implications and suggestions for improving cruise events management have been provided.
