Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization:A Case Study of Honeysuckle Industry of Mashan County

The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products.How to do a good job in building agricultural product brands under the background of rural revitalization?This paper takes the honeysuckle industry in Mashan County,Nanning as a case study for comprehensive analysis,forming a driving force for the high-quality development of characteristic agricultural industries.

An Exploration of Traditional Chinese Cultural Programs:The Construction of Rituals,Narrative Strategies,and Experiential Insights

In the context of the cultural development of the new era and the burgeoning spiritual demands of the people,there has been a remarkable surge in the proliferation of traditional Chinese cultural programs.The“Chinese Festivals”series,produced by Henan TV,standing out as an engaging TV program that showcases traditional Chinese culture,has rapidly captivated a diverse audience across different age groups,creating a rich,multi-dimensional,and cross-media cultural communication ecosystem.The program strategically selects symbolic elements by systematically categorizing and organizing traditional Chinese cultural symbols to create a rich cultural space.It employs cutting-edge scientific and technological methods to enrich viewer immersion,crafting media rituals with both temporal significance and a profound sense of media ritual.This approach boosts the program’s popularity and sets a benchmark for industry innovation.By fostering an interactive narrative between mainstream media and the public,the program continuously broadens the scope of the“story world,”fostering a harmonious and structured national cultural community through the creative interpretation of traditional Chinese culture and the evocative crafting of the aesthetic sensibilities inherent in Chinese art.It is worth noting that the phenomenon of aesthetic fatigue besets the development of this serial program.To address this issue and further improve the appeal of the program,a comprehensive approach is required to develop a cohesive narrative mode for the“story world.”This involves harmonizing the interplay between artistic endeavors and technological advancements,synchronizing sensory experiences with the foundational ritualistic elements,and enhancing the effectiveness of the media communication matrix to construct a brand of media culture that has social significance,aesthetic value,and economic profits in the new era.

Construction of a Multi-Level Strategic System for Cultivating Cultural Industry Management Talents in Colleges and Universities

Through SWOT(strengths,weaknesses,opportunities,and threats)and PEST(political,economic,social,and technological)analysis,this study discusses the construction of a multi-level strategic system for the cultivation of cultural industry management talents in colleges and universities.First of all,based on SWOT analysis,it is found that colleges and universities have rich educational resources and policy support,but they face challenges such as insufficient practical teaching and intensified international competition.External opportunities come from the rapid development of the cultivation of cultural industry management talents and policy promotion,while threats come from global market competition and talent flow.Secondly,PEST analysis reveals the key factors in the macro-environment:at the political level,the state vigorously supports the cultivation of cultural industry management talents;at the economic level,the market demand for cultural industries is strong;at the social level,the public cultural consumption is upgraded;at the technological level,digital transformation promotes industry innovation.On this basis,this paper puts forward a multi-level strategic system covering theoretical education,practical skill improvement,interdisciplinary integration,and international vision training.The system aims to solve the problems existing in talent training in colleges and universities and cultivate high-quality cultural industry management talents with theoretical knowledge,practical skills,and global vision,so as to adapt to the increasingly complex and diversified cultural industry management talents market demand and promote the long-term development of the industry.

Research on the Construction of Intellectual Property System and Optimization of Business Environment in China

With the rapid development of globalization and information technology,intellectual property has been one of the key drivers of economic growth,and the construction of intellectual property system has become an important criterion for measuring the quality of business environment.This article is intended to explore the current status of intellectual property system construction in China,the challenges,and its relationship with the business environment,to propose the corresponding countermeasures and suggestions.The study finds that the legal system of intellectual property in China is gradually improving,and judicial and administrative protection are continuously strengthened.However,the challenges still remain such as frequent infringements,rights hard to protect and insufficient international cooperation.These issues not only affect the legitimate rights and interests of innovation entities,but also for the market fairness and the level of the business environment.Therefore,this article proposes that strengthening the perfection of the intellectual property legal system,enhancing intellectual property services and support capabilities,strengthening international cooperation and exchanges,and accelerating the cultivation of composite talents.It aims to provide theoretical references for the construction of intellectual property system and the optimization of the business environment,promote the high-quality development of economy and enhance the global competitiveness of the country.

Construction and Cultural Analysis of Pavilion in Garden Landscape

Pavilion is a significant architectural component in traditional Chinese garden,which can not only provide a rest space for people appreciating garden views,but also play a particular aesthetic role due to its flexible architectural forms.In this study,cultural connotations and construction laws of pavilion in traditional Chinese garden were specifically analyzed,and it was believed that different cultural connotations should be given to pavilions on the basis of diversified cultural orientations.Cultural orientations are mainly to show natural functions,enhance personal quality and create poetic atmosphere.In addition,diversified styles reflect different aesthetic tastes,which should be dealt with based on construction principles,that is to say,regional and geographical differences should be fully understood;the location of pavilion should be properly designed;pavilion design should be put into the general layout of garden.Therefore,pavilion requires not only rich styles and beautiful appearances,but also full consideration about coordinated components(such as color and materials) and environment,which can achieve the organic integration of its functions and arts.

Study on the Tourism Facilities Construction in Agricultural Demonstration Zone——A Case Study of Southern Jiangsu Area

[Objective] To investigate and analyze the existing problems in the agricultural tourism facilities construction in southern Jiangsu area,and put forward the improvement measures so as to effectively promote the overall development of agricultural tourism and the construction of new rural area. [Method] Adopting questionnaire survey and analyzing the differences of tourism facilities. [Result] The overall satisfaction of tourists in tourism facilities is 47.2%,a basically satisfying level; the least satisfaction level is 31.8% in public sanitation facilities after the satisfaction in recreation and explanation facilities. [Conclusion] With experiencing the ecology and returning to the nature as characteristics,the construction of facilities should comply with the theme of agricultural tourism to demonstrate the characteristics of agriculture and the local area,and in the scale of planning,architectural style and subject selection also should follow this principle. Investigations about the tourists resources should be carried on,the construction and management of transportation,greening and public sanitation facilities should be proceeded effectively to attract tourists to stay or come again and to realize the sustainable development of agricultural tourism.

Construction of Cultural Landscapes in Changjiang Waters of Jingdezhen since the Song Dynasty

Waters of Changjiang River were first defined.As the mother river of Jingdezhen,Changjiang River once was the only way for this ancient ceramic city communicating with the outer world,and played an important role in the economic development and ceramic industry of Jingdezhen.By consulting documents and investigating the local area,this study expounded and proved kiln landscapes of this ceramic city along the Changjiang River,traffic landscapes in the Changjiang River,folk customs and architectural landscapes,as well as unique images.The construction and evolution of its cultural landscapes were analyzed to explore the development history of this city.Characteristic cultural landscapes with the Changjiang River as the principal line were highlighted,"water elements" in the urban development of Jingdezhen,production and transportation of ceramic industry were demonstrated,so as to provide useful references for the reformation project of "one river and both banks",and the construction of new cultural landscapes in Jingdezhen,help Jingdezhen go smoothly in its urban development and transition from a traditional to a modern city.

Analysis of Textbook "Garden Plant Protection" Construction in Agricultural and Forestry Universities or Higher Vocational Colleges

The survey of textbook 'Garden Plant Protection' was introduced in this study,and the necessity of textbook 'Garden Plant Protection' construction in agricultural and forestry universities or higher vocational colleges was also analyzed.Aimed at the status of textbook 'Garden Plant Protection' construction in agricultural and forestry universities or higher vocational colleges,the corresponding ideas for its construction were put forward.

The Basic Indexes and Practices of Regional Ecological Agricultural Construction in Dabie Mountains——A Case Study of Huanggang,Hubei

Taking Huanggang city as an example, the requirements of basic indexes for the regional ecological agricultural construction in Dabie Mountains were ana- lyzed and the measures that must be taken in implementing the in the Dabie Mountains were proposed.

Construction of Cultural Landscapes along the Ya'an-Luguhu Expressway——Discussion about Techniques of Designing Highway Cultural Landscapes

The concept of cultural landscapes was introduced,and it was proposed that the construction of highway cultural landscapes should follow the principles of "protection first,secure,integrated,suitable for actual conditions,economic,natural and ecological".In this study,relevant theories were taken to analyze the design of cultural landscapes along the Ya'an-Luguhu Expressway in Sichuan Province.Natural conditions,profound cultures and historical resources in the study area were analyzed,and the construction of its cultural landscapes was further discussed from the perspectives of properly dividing landscape spaces,determining the orientation of cultural landscapes,refining regional cultures,choosing carriers of cultural landscapes,improving cultural value of important landscape nodes by using artistic settings,applying more local materials and so on.So that helpful references could be provided for the landscape design of other expressways,and the integration of cultural landscapes and highway landscape system could be realized.

Landscapes Construction of Ecological, Cultural and Active Residential Districts with the Design of Longji Flower City as an Example

With the accelerating development of modern residential districts and the improvement of living levels, the requirement of people on environment is increasingly enhanced as well as the demand for culture. Based on people-oriented principle, this design utilized Chinese 'Fu' (blessings) culture to express people’s eager for a better life and the atmosphere of good fortune. It also produced the image of ecological environment by designing water landscapes and plant landscapes, created active space like squares for activity and active water system and developed the characteristics of residential districts by designing landscape sketches and plant landscapes.

System Path of China＇s Cultural Soft Power Construction

论文对中国文化软实力建设的系统路径进行了论述,认为：中国文化软实力建设是宏大的系统工程,既需要党委领导和政府引导,也需要社会各界共同努力,还需要提升文化产业竞争力、培育开发急需人才、建立多元投资体系、完善文化基础设施.

Exploitation and Inheritance of Intangible Cultural Heritage in Landscape Reconstruction of Abandoned Quarry Pit—A Case Study of Landscape Reconstruction of Quarry Pit in Xiaosi’ao Scenic Area of Xinchang County

Through the study on landscape reconstruction of abandoned quarry pits in mountainous area of Jiangzhe District, it was pointed out that it was of not only practical significance but also ecological significance of sustainable development to some extent, to scientifically and rationally rebuild and exploit abandoned quarry pits and to create new landscape, so that their landscape value and environmental benefit would entirely improve and that culture would be inherited and developed by making use of overt cultural fragments.

Research on Sightseeing Leisure Agricultural Development Based on New Rural Construction——A Case Study of North Jiangsu Province in China

The paper has introduced the connotation of new rural construction,agricultural industrialization,leisure agriculture and North Jiangsu Region,and proposed that leisure agriculture has made following effects on the development of North Jiangsu:promoting rural production of North Jiangsu and improving villagers' life standard;developing agricultural ecological resources in North Jiangsu and facilitating agricultural sustainable development;and transferring surplus labors in North Jiangsu and increasing the value of human resources.It has concluded natural condition,resources condition,human condition and market condition for leisure agricultural development in North Jiangsu.On this basis,it has proposed countermeasures to accelerate leisure agricultural development in North Jiangsu.The government should give political and financial support and provide vocational training;it should create the development concept and business organization mode of leisure agriculture;build service consciousness and make brand publicity with the market as the guidance;perfect government's function,complete organization management and expand public service;and reform rural financial credit system and formulate leisure agriculture insurance measures.

Exploration in Beautiful Village Construction from the Perspective of Cultural Inheritance——A Case Study of Xuwan Town

Culture is an integral of historical deposits and considered cradle of eco- civilization. Culture is China＇s spiritual handholds. In building beautiful villages, envi- ronment, public service facilities and infrastructure are so important. But the re- search stressed cultural inheritance ad spiritual civilization to make sure village beauty outside and inside. The aim is to explore cultural inheritance models in ec- onomy, living and eco-tourism, with a case study of Xuwan town.

Construction of the Ontology-Based Agricultural Knowledge Management System

Ontology is the formal representation of concepts and their mutual relations. It has wide application potential in the classification of agricultural information, the construction of information and knowledge database, the research and development of intelligent search engine, as well as the realization of cooperative information service, etc. In this research, an ontology-based agricultural knowledge management system framework is proposed, which includes modules of ontology-based knowledge acquisition, knowledge representation, knowledge organization, and knowledge mining, etc. The key technologies, building tools and applications of the framework are explored. Future researches on the theoretical refinement and intelligent simulation knowledge service are also envisioned.

The Role Played by Agricultural Policy-based Finance in New Village Construction

The necessity of the agricultural policy-based finance in terms of supporting the new village construction is analyzed: in the first place, the theoretical roots of agricultural policy-based finance supporting new village construction are "market failure" and "government intervention"; in the second place, the continual decline of agriculture and the "rural financial market failure" in recent years have become the objective evidence and historical mission for agricultural policy-based finance to support new village construction; in the third place, the combination of agricultural policy-based finance and new village construction is conducive to solving the "three agriculture" problems and facilitating the reform of new village construction. The feasibility of the support is analyzed: firstly, agricultural policy-based finance boasts the status and position of the "primary drive" in new village construction; secondly, the nation continuously deepens the reform of rural financial system and policy-based banks and strengthens the functions of Agricultural Development Bank, which provides policies for agricultural policy-based finance to support new village construction; thirdly, the 14 years' reform and development of Agricultural Development Bank and the eleventh five year plan lay sound practical basis for the support of agricultural policy-based finance to new village construction. Based on the necessity and feasibility, the following six aspects are analyzed to fully display the function of the "first engine" of agricultural policy-related finance to new village construction. Firstly, strengthening the credit and loan aid to grain and cotton and some other agricultural products in the circulation domain; secondly, strengthening the credit and loan aid to agricultural industrialization in processing field; thirdly, intensifying the credit and loan aid to agricultural comprehensive development, rural infrastructure construction, application and promotion of agricultural technology, agricultural production means and agricultural ecological construction; fourthly, intensifying the credit and loan aid to rural special group and regional development; fifthly, intensifying the credit and loan aid to agriculture and rural emergency response system and social security system; sixthly, strengthening the credit and loan aid to agriculture and the intermediary construction of rural financial services.

Exploration on Ideological and Political Construction of Higher Vocational English Course in Southern Xinjiang from the Perspective of "Cultural Confidence"

At present,the lack of Chinese culture in higher vocational English teaching in southern Xinjiang is serious.The existing English curriculum system is not enough to support the goal of cultivating ethnic minority college students cultural confidence,and its curriculum ideological and political construction is still in the initial stage of exploration.The combination of the Chinese national culture and the ethnic culture of Xinjiang and the ideological and political elements organically integrated into cultural confidence have endowed the vocational English education in Xinjiang with the characteristics of the times.In this paper,from the perspective of China s"cultural confidence",ideological and political elements were explored,and the background of ideological and political construction in higher vocational English teaching course in southern Xinjiang was analyzed;it is expounded that the ideological and political construction is an inevitable requirement for the high-quality development of vocational English education in southern Xinjiang,and the content design and implementation path of higher vocational English course was explored to provide new ideas and new ways for the curriculum ideological and political construction of higher vocational English teaching in southern Xinjiang.

Cultural Confidence as a National Strategy: Significance and Construction

In the context of globalization, Western values keep expanding across the globe, maintaining their dominance. Domestically, the development of Chinese culture lags behind its economic growth. Globally, China has yet to develop a significant power of speech. Also, China's overseas image is not in line with its real strength. The introduction of cultural confidence, therefore, is a must move to tackle China's dilemma of international cultural communications and also an emergency measure to address a crisis of domestic cultural anxiety and identity. Cultural cognition, cultural communications, and cultural development are prerequisites for building and boosting cultural confidence. For the construction of cultural confidence, key actions include confronting the crisis of faith, conducting a self-examination of our culture, enhancing mainstream values, improving the compatible mechanisms, integrating traditional culture, and properly approaching Western culture.

On the Construction and Representation of Chinese Cultural Identity: From an Intercultural Perspective

Cultural identity is the identity or feeling of belonging to a group.Individual,relational and communal identity are the three components of the cultural identity.Chinese cultural identity is an example of communal identity.A positive national cultural identity enhances national prestige,increases global understanding,reveals a unique value proposition and develops a competitive advantage in the world.However,in the wave of globalization and contemporary Chinese social transformation,Chinese cultural identity encounters some challenges.Cultural identity becomes fuzzy.The present paper attempts to make some suggestions to the construction and representation of Chinese cultural identity from an intercultural perspective.To construct Chinese cultural identity,we should try to accommodate Chinese cultural inheritance with contemporary culture and modern society,enhance full development of cultural products,rebuild people’s self-esteem on cultural identity,and improve the government’s identity-constructing ability.As for the representation of Chinese cultural identity,promoting the Chinese language,making use of mass media,performing national cultural identity in sports,encouraging heritage tourism and drawing upon other countries’ experience would be essential.