1 Gardening Expertise The 2011 International Horticultural Exposition was held in Xi’an, capital of northwest China’s Shaanxi Province, from April 28 to October 22. The 178-day expo showcased new achievements and ne...1 Gardening Expertise The 2011 International Horticultural Exposition was held in Xi’an, capital of northwest China’s Shaanxi Province, from April 28 to October 22. The 178-day expo showcased new achievements and new products in the areas of landscaping, horticulture,展开更多
1. Spectacular Olympic Opening Ceremony The opening ceremony of the 29th Olympic Games was held in Beijing on August 8. Well-known Chinese Director Zhang Yimou,
Anniversary Celebration The year 2009 marked the 60th anniversary of the founding of the People’s Republic of China. More than 100 outstanding TV shows, hundreds of significant books,
How are the winners determined in most of the events that make up the Olympic Games? Theyare,of course,the athletes who run or swim faster,jump higher,lift heavier,throw further.But how is their prowess measured? By t...How are the winners determined in most of the events that make up the Olympic Games? Theyare,of course,the athletes who run or swim faster,jump higher,lift heavier,throw further.But how is their prowess measured? By the SI (Système inter-national) International System of Units,which展开更多
This paper is intended to give a contribution to the debate on the functional relationship between the museum and the local territory; more specifically, the aim of this study is to understand the role of a museum loc...This paper is intended to give a contribution to the debate on the functional relationship between the museum and the local territory; more specifically, the aim of this study is to understand the role of a museum location in attracting visitors and influencing their processes of choice and satisfaction. The study follows, in particular, a previous study conducted by Mariani and Mussini （2013） based on Fondazione di Venezia data, with a view to better contextualization level. Previous studies have examined the role of museums in enhancing the image of a destination and in attracting and conveying additional tourists＇ fluxes, arguing that although not all museums are a destination of choice for visitors, a great museum or a strong exhibition program still does represent a national and international attraction. This paper overturns this argument investigating whereas an appealing location （such as a tourist destination） can influence prospective visitors about the level of attractiveness of a pay cultural event taking place therein. A questionnaire was developed and data were collected at the Palazzo Ducale in Venice, Italy, in 2007, during the art exhibition ＂Venezia e l＇Islam 829-1797＂, via 501 face-to-face visitors interviews. The research model analyzes data through the conjoint analysis and the descriptive statistics. Results show that the exhibition location has been a relevant factor in influencing the visitors＇ decision process linked to the attendance of the event. Data show that, for the majority of visitors, the exhibition had been located elsewhere, they would not have visited it. Thus, an appealing location or a structured tourist destination may function as an attractive platform that may contribute to enforce the overall visitor＇s satisfaction with regard to his or her attendance to a cultural event. Furthermore, such a fact depends on specific objective variables （e.g., level of education, age）, although no significant differences were reported between segments based on other socio-demographic characteristics such as sex. To conclude, arts and cultural managers should market and position cultural events in locations that can function as attractive, thus as emotionally driven experience consumption sites. Furthermore, they should consider both the cognitive and the emotional aspects of visitor＇s experience when designing and planning their events, as well as when assessing visitor＇s satisfaction. Cognitive and emotional aspects should be considered simultaneously when measuring visitors＇ satisfaction. In shaping visitors＇ satisfaction, emotions, such as the pleasure to be in a particular location, are more significant than cognitive aspects, such as the theme of the exhibition.展开更多
文摘1 Gardening Expertise The 2011 International Horticultural Exposition was held in Xi’an, capital of northwest China’s Shaanxi Province, from April 28 to October 22. The 178-day expo showcased new achievements and new products in the areas of landscaping, horticulture,
文摘1. Spectacular Olympic Opening Ceremony The opening ceremony of the 29th Olympic Games was held in Beijing on August 8. Well-known Chinese Director Zhang Yimou,
文摘Anniversary Celebration The year 2009 marked the 60th anniversary of the founding of the People’s Republic of China. More than 100 outstanding TV shows, hundreds of significant books,
文摘How are the winners determined in most of the events that make up the Olympic Games? Theyare,of course,the athletes who run or swim faster,jump higher,lift heavier,throw further.But how is their prowess measured? By the SI (Système inter-national) International System of Units,which
文摘This paper is intended to give a contribution to the debate on the functional relationship between the museum and the local territory; more specifically, the aim of this study is to understand the role of a museum location in attracting visitors and influencing their processes of choice and satisfaction. The study follows, in particular, a previous study conducted by Mariani and Mussini （2013） based on Fondazione di Venezia data, with a view to better contextualization level. Previous studies have examined the role of museums in enhancing the image of a destination and in attracting and conveying additional tourists＇ fluxes, arguing that although not all museums are a destination of choice for visitors, a great museum or a strong exhibition program still does represent a national and international attraction. This paper overturns this argument investigating whereas an appealing location （such as a tourist destination） can influence prospective visitors about the level of attractiveness of a pay cultural event taking place therein. A questionnaire was developed and data were collected at the Palazzo Ducale in Venice, Italy, in 2007, during the art exhibition ＂Venezia e l＇Islam 829-1797＂, via 501 face-to-face visitors interviews. The research model analyzes data through the conjoint analysis and the descriptive statistics. Results show that the exhibition location has been a relevant factor in influencing the visitors＇ decision process linked to the attendance of the event. Data show that, for the majority of visitors, the exhibition had been located elsewhere, they would not have visited it. Thus, an appealing location or a structured tourist destination may function as an attractive platform that may contribute to enforce the overall visitor＇s satisfaction with regard to his or her attendance to a cultural event. Furthermore, such a fact depends on specific objective variables （e.g., level of education, age）, although no significant differences were reported between segments based on other socio-demographic characteristics such as sex. To conclude, arts and cultural managers should market and position cultural events in locations that can function as attractive, thus as emotionally driven experience consumption sites. Furthermore, they should consider both the cognitive and the emotional aspects of visitor＇s experience when designing and planning their events, as well as when assessing visitor＇s satisfaction. Cognitive and emotional aspects should be considered simultaneously when measuring visitors＇ satisfaction. In shaping visitors＇ satisfaction, emotions, such as the pleasure to be in a particular location, are more significant than cognitive aspects, such as the theme of the exhibition.
