This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture...This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.展开更多
Acquaintance with learners' cultural frame of reference can help second language teachers adjust and extend patterns of communication and create the optimal classroom conditions for acquisition of target language....Acquaintance with learners' cultural frame of reference can help second language teachers adjust and extend patterns of communication and create the optimal classroom conditions for acquisition of target language. This paper concentrates on reviewing diverse motivational, cognitive, and communicative styles; exploring their respective common patterns that arc grounded in the Chinese cultural and social and educational context; and examining the implications these three important components have for oral English teachers to work out ways to promote communication.展开更多
文摘This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.
文摘Acquaintance with learners' cultural frame of reference can help second language teachers adjust and extend patterns of communication and create the optimal classroom conditions for acquisition of target language. This paper concentrates on reviewing diverse motivational, cognitive, and communicative styles; exploring their respective common patterns that arc grounded in the Chinese cultural and social and educational context; and examining the implications these three important components have for oral English teachers to work out ways to promote communication.
