The Comparison of Chinese and Western Cultures from the Perspective of Chinese Culture “Going Global”: With Confucius and Socrates’ Thoughts as Examples

Chinese culture “going global” is an inevitable requirement for China’s economic and social development.As an important part of Chinese traditional culture,the dissemination of Confucian thought is just the spread of Chinese culture.Therefore,the spread of Chinese Confucian thought abroad is also the key to Chinese culture “going global”.However,there are some cultural hinders between China and the West due to the differences in cultures.On the basis of summarizing Confucius and Socrates’ thoughts,this paper analyzes their essence of thoughts by contrast,which represent the eastern and Western cultures respectively.From the perspective of cross-cultural communication,the paper adopts the methods of multiculturalism,criticism and down-to-earth attitudes to deal with Chinese and Western cultures in order to make Chinese go global and share China’s wisdom with the world.

Empathy and Cognitive Schema:The Ways of Chinese Culture Going Global Reconsidered

In spite of its acknowledged achievements and contributions in recent years,it is still necessary to review the diplomacy of Chinese culture going global.Approached from the perspective of cognition and affection,the main reason leading to the low efficiency of Chinese official cross-cultural communication is that the collectivism implied in the governmental institutes is in conflict with the individualism schema in Western mainstream discourse,making it difficult to invoke empathy from Western audience.By contrast,some popular culture spread through the Internet is empathy-provoking only because it contains two schemata of nostalgia and individualism that have been embedded in many Western netizens’cognition.In other words,popular culture has little communicating power to transmit the essence of Chinese culture.Given the limitations of these two ways,China should at least make adjustments on four aspects to improve the effect of its culture going out:(1)integrate more mutually shared schemata into the selected Chinese culture;(2)modernize the cultural contents and transmission methods;(3)reduce the role of the government and insist on diversifying and individualizing communication subjects;(4)encourage the creation of fine culture.

Henan Cultural Information Resources Sharing Project Persistent Effect Mechanism Research

In order to reduce east--west section area of “digital divider” in China, Ministry of Culture laun- ches the National Cultural Information Resources Sharing Project in the mid-west provinces, and the state finance gives certain funds subsidy in the project construction period. Embarks highly from strategy during construction plan chosen and operational system management, as while as union digital library to construct a persistent effect mechanism. With the principle of state guidance, enterprise operation and benefit farmers, expand culture industry within the provincial and safeguard Cultural Information Resources Sharing Project sustainable development's, then promotes the rural economy culture full scale development.

Issues of Chinese Culture Going Global in the Era of Big Data and Wireless Internet

In the process of Chinese culture going global,the overseas communication effect of Chinese culture leaves much to desire. With the arrival of new media and big data,the translation and transmission of Chinese culture begin to embark on a new challenge. Based on big data and new media platform,this thesis mainly analyzes the material selection,transmission channels and inspirations from internet stars,for example,Li Ziqi,advocating reader analysis mechanism and diversified communication modes,so as to let foreigners understand and love Chinese culture through various channels,and promote Chinese culture going global.

Cultural Aspect of Belt and Road Initiative and Project Mausam: Strategy for Engagement

The paper seeks to examine the cultural aspects of the two initiatives to justify the fact that enhancing cultural connections is a two way process and would certainly enable both civilizations to learn from each other. B&R's people-to-people bond strategy and Mausam's initiative to revive cultural linkages are not contradictory in nature but supplement each other. In the backdrop of Doklam Stand-off, the shaken mutual trust between the two neighbors can be healed by further increasing cultural and people-to-people contacts.

A Survey of English Majors'Chinese Culture Learning and Teaching Strategies in the Context of Culture Going Out

At present,there is a serious phenomenon of"Chinese cultural aphasia"in English teaching for English majors in Colleges and universities,and Chinese cultural knowledge has not received due attention in foreign language teaching.Therefore,in the context of culture going out,the author conducts a research on the current situation of Chinese culture learning and teaching strategies of English majors.Relevant research shows that solving these problems can be solved by rationally dealing with the relationship between Chinese culture and Western culture,enriching the cultural reserves of college English teachers,creating a Chinese cultural learning environment and improving students'intercultural communication skills.In addition,the Chinese cultural literacy of English teachers should be promoted to explore the teaching methods of diversified Chinese cultural resources.

On the Initiative of Chinese Culture "Going Out"

The cultural turn has ushered translation studies into a new era with a much broader view and brought about more research approaches for translators and theorists in western countries. This paper mainly discusses successful attempts of Chinese writings translated and accepted in the West,difficulties for Chinese cultur"e going out"and suggestions for how to press ahead the" going out"initiative for Chinese Culture.

＂Going Global＂ Strategies of Chinese Culture from the Audience＇ s Perspective

This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.

On Howard Goldblatt’s Translation of Red Sorghum from the Perspective of Chinese Culture “Going Out”

The culture is a crucial source of national cohesion and creativity,and the cultural soft power reflects the comprehensive national strength of the country.Chinese culture“Going Out”strategy aims to bring Chinese culture to the whole world,and to improve Chinese people cultural confidence and Chinese cultural soft power.Literary translation is an important way to spread Chinese culture to the world,and this article explores the characteristics of Howard Goldblatt’s translation of Red Sorghum from the perspective of Chinese culture“Going Out”to gain enlightenment on Chinese literary translation to bring Chinese culture to the world.

A review and an outlook of the National Cultural Information Resources Sharing Project

This paper discusses the Project's organization system, technical system, creation of digital resources and service mode. It also summarizes achievements gained since the commencement of the Project, and also analyzes some of the more important issues during implementation stage and gives a few suggestions of the future development during the next stage of the 11thFive-Year Plan.

Co-translation Strategy for Chinese Culture Going-out in View of the West Learning during the Second Translation Climax in Chinese History

Co-translation is a translation model has been thoughout the whole translation history,and a new co-translation modelemerged in the second translation climax of Chinese history—"Oral Interpretation by Foreigners and Written Chinese by ChineseIntellectuals".During this period,the co-translation brought about the"Western Learning"effect,which was a huge driving forceto the development of China at that time.Consequently,concerning the"Chinese Culture’s Going-out Strategy"in current China,the co-translation model can be analogously used as a reference.By investigating related researches and reading relevant litera-ture,it proposed a co-translation strategy that is consistent with"Chinese Culture Going-out"strategy.

Be going to结构的空间映射及其语法化图解

人类认识世界的本源是体验,它是用空间概念表征时间概念的认知基础.Be going to结构表将来的空间隐喻意义即是由具体的空间域向抽象的时间域投射/映射的结果.本文尝试在4-心理空间模式内,图解这一结构的空-时投射的心理机制,并阐明be going to结构的隐喻意义带有情态意义,在语法化理论框架内,拟提出综合图式.

The“going global”of Chinese Fantasy Fiction through the Internet:Using I Shall Seal the Heavens on Wuxiaworld.com as an Example

In the 21st century,Chinese online fantasy fiction is gaining popularity overseas.Lai Jingping,a Chinese-American widely known online as RWX,inspired by the popularity of his translation of a Chinese fantasy fiction,Coiling Dragon,established a website called Wuxiaworld.com to disseminate Chinese fantasy culture.Now it has become the largest website in the world to translate these kinds of works.This paper,in order to explore the advantages of Wuxiaworld.com,examines the translation landscape and its trends as presented on this website,and further analyzes the translation of fiction and interactive platforms using I Shall Seal the Heavens,one of the stories on the website,as an example.Our study,through text analysis and data collection,found that Wuxiaworld.com is good at hyperlink-aided translations,and has translation awareness based on the analysis of covers,synopses and glossaries;foreignization is the main translation strategy when it comes to the fantasy terms in I Shall Seal the Heavens,while annotation in text as well as hyperlinks in the forms of text,pictures and music are adopted for cultural compensation;interactive platforms,such as comments,forums and announcements,are conducive to improving translation quality and stimulating readers’enthusiasm for these translations and Chinese culture.

A study of the IC^2 Culture Exploring Project of Shanghai Jiao Tong University (SJTU) Library

The paper analyzes the environments confronted with academic libraries and the evolving characteristics of Shanghai Jiao Tong University that give shape to the conception and implementation of an IC2Culture Exploring Project. This innovative model of SJTU Library operation is not only in concert with the strategic goals of SJTU but also with two other conspicuous developmental trends in the larger academic library circle;namely, 1) a trend toward the deepening of library service support in academic arena on the one hand and 2) the trend of diversifying library outreach services on the other hand.Based on our first-hand involvement in all phases and aspects of this project and its subsequent review and analysis undertakings, this paper expatiates upon the IC2Culture Exploring Project of SJTU Library in terms of its vision, its specific mission objectives, its program design, its unique characteristics, its launching process, its salient case studies, its initial results and its strategies for a sustainable development in the future.

On the Strategic Paths of the Going Global Strategy of Chinese Literature

The going global strategy of Chinese literature is a vital part of the going global strategy of Chinese culture. In recent years,the Chinese government has launched and strongly supported a series of activities and projects to promote this strategy,but little effect has been produced. Starting from analyzing the predicament and reasons of the current strategy,the essay suggests four strategic paths: enhancing the overall strength of the country to promote the international influence of Chinese culture,strengthening cultural awareness and cultural introspection,integrating the nationality and cosmopolitan of literature and establishing a market-oriented literary translation mechanism.

Practice and experience of engineering culture development in the Sutong Bridge project

To keep up with the time,culture is integrated to large-scale construction project management in China,which will absolutely add more vitality into construction project management in our country.Engineering culture is an integration of project construction and engineering culture.However,engineering culture development enjoys its own particularity as a project is constructed once only within a limited period of time.This paper gives affirmative opinion that engineering culture development in large-scale projects backs project management on the basis of thorough investigation of engineering culture development in Sutong Bridge Project and after deepened analysis,proposes new thinking pattern of engineering culture development in large-scale projects in a systematic manner,including thorough understanding of the essence of engineering culture,principle and contents of engineering culture development as well as efficient method in respect of establishment and implementation of engineering culture,and therefore provides a standard reference and systematic thinking pattern for engineering culture development in future large-scale projects.

Is the Culture or Unstable Procurement System Causing Nonperforming Projects？

A research group at the University of Botswana has been investigating how culture and construction delivery system stability affect the Botswana construction industry performance. The government of Botswana is attempting to increase the construction performance and sustainability of the Botswana construction industry in an environment of local contractors who do not seem to have the expertise and experience. Currently, the Botswana industry is heavily dependent on foreign contractors. The researchers are trying to identify if the problem is the underdeveloped industry and Botswana culture, or potentially the combination of culture and unstable delivery system, and can a stable delivery system raise the performance of Botswana contractors. The two potential areas of interest are the country culture, and the project delivery/management model. The authors are using deductive logic, logical and simplistic models, and dominant or extreme information to minimizing the need to get into a long drawn out study of details which may be difficult to obtain and not necessarily solve the issue. The objective of the paper is to identify the best method to increase the performance of the construction industry, addressing both the cultural and delivery system problems. The preliminary measurement of the success of the solution is the acceptance of the concepts by major users in Botswana. This paper will propose the potential solution, which will be tested starting January 2011. If this solution is valid, it has a tremendous potential in underdeveloped countries.

Path Analysis of the “Go Global” Strategy of Chinese Culture——Thoughts about the Promotion of Chinese Film

Against the historical background today that is themed with'dialogue'and'integration'and in the context of'Internet thinking'in the new media era,Chinese film is at a critical juncture of going global and exploring a new stage and new forms.Therefore,the'Go Global'strategy has become the only path for Chinese film to pursue development and secure a footing in the international film industry and an indisputable fact that the academic circle is studying.This paper will discuss the opportunities and challenges faced by Chinese film in the new era from the angle of the cultural significance and reflection of its going global,and will,through SWOT analysis and in-depth study,try to find the paths and tactics truly suitable for Chinese film in that process.