A Cultural Approach to English Translating Strategies of Chinese Cuisine names

Chinese food is not only characterized with its special cooking methods but its cultural implications.However,the status quo of English translation of Chinese dish names is not satisfying.For the purpose of spreading Chinese cuisine culture,4 translating principles and several translating methods are put forward in order to promote the exchanging between cultures.

Skopos theory and translating strategies of cultural elements in tourism texts

Tourism texts （shortened as TT） have become a principal means of promoting tourism in China. Cultural elements are abundant in those texts. Therefore, the proper understanding and rendering of such messages is the key to the quality of TT translation. Based on Skopos theory the paper focuses on the translating strategies of TT cultural elements.

On Translating Strategies of Humorous Language

This paper makes a systematical study on the translating strategies of humorous language,with linguistic and cultural factors taken into consideration in the discussion.It should be pointed out that whatever strategy is chosen in translation,it is workable so long as it can reach the best humorous effect.

The Differences between Chinese and Western Culture in Advertisement and Translating Strategies

Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of deficit in translating advertisements caused by the cultural differences.

Cultural Vacancy in Chinese-English Translation and Its Compensation Strategies

Attempts are made to explore the relationship between culture and translation, reasons are illustrated for the phenomenonof cultural vacancy and compensation methods for cultural vacancy are demonstrated in Chinese-English translation. Such strate-gies as literal translation, liberal translation, transliteration, annotation and cultural omission are of great guidance to our transla-tion practice.

Cultural constraints on translators＇ selection of translation strategies

This article interprets why domestication and those translation techniques as addition, deletion and shift are widely adopted by most translators in modem China and how the target socio-cultural factors at the time constrain the translators＇ selection of strategies in literary translation.

Analysis and Translation Strategies on Cultural Differences Between Chinese and Western

Language and culture are interactive and interdependent. Translation is not only the transfer between two languages, but also between two cultures. Therefore, cultural difference plays a significant role in translation. In the past decades, translation study has shifted from the purely linguistic level to cultural perspective, and study on cultural differences has brought a new world for the sake of translation studies. This paper tries to illustrate the connection between language and culture, the correlation between culture and translation, analyze the main aspects of cultural differences between Chinese and Western, and sum up translation strategies of domestication and foreignization as well as specific translation methods on the consideration of cultural differences. Finally, the paper proposes that translators should pay attention to cultural differences and adjust target text in accordance with cultural differences

Study on Translation Strategies of Metaphor in Zhang Peiji’s Elected Modern Chinese Essays From the Cultural Perspective

Many literary essays contain a large number of metaphor examples.Due to the differences between language and culture,metaphor,as a carrier of culture,makes many translators rack their brains and make great efforts in translation.In recent years,scholars’research on metaphor also emerges many new ideas.On the basis of previous metaphor studies,this paper discusses the cultural factors in conceptual metaphor,selects the translation of some metaphors in Zhang Peiji’s Selected Modern Chinese Essays as examples,and focuses on three strategies of metaphor translation:Literal translation retains the metaphor in the original language;free translation refers to the transformation of metaphor guided by the target language culture;literal translation of cultural metaphor and increase connotation interpretation.

Teaching Cultural Strategies for Undergraduate Chinese-English Translation in Chinese Context

Although in China, ordinary translation theories favor the foreignizing strategy in translating culture, and outside China, there are opposing strategies between the cultural studies school and deconstructionist school, translation teachers should be fully aware of their respective revelations and limitations to translation teaching. This paper holds that in undergraduate C-E （Chinese-English~ translation teaching, the linguistic strategy is assimilation rather than alienation, thus, idiomaticness and preciseness should be emphasized. In teaching cultural translation strategy, first, we should promote students＇ cultural competence, which includes culture perceptive competence, culture comparison competence, culture evaluation competence, and culture mediation competence. Second, we need differentiate cultural strategies to translate literary and practical materials. In translating practical materials, functionality determines adaptation or exoticization; in translating literary materials, when cultural factor is the topic of writing, exoticization is employed for the main except that part of politeness system in institutional culture, abstract concrete conversion and description affection model in spiritual culture are adapted. When cultural factor is the background of writing, it is the target text aestheticality and readership intertextuality that determine adaptation or exoticization.

Strategies for Translating Chinese Idioms Concerning Food

The development or the spread of any kind of language depends on a certain cultural background.As a part of Chinese culture,idioms are full of Chinese custom,Chinese culture and Chinese thinking style of Chinese people.How do we translate them into English when we encounter such special Chinese expressions,which always appear in the Chinese daily life? It is hard to fix one or two strategies when we translate.During the process of translating Chinese idioms,we may adopt some main translation strategies such as literal translation,free translation,addition and borrowing.

Chinese Translation Strategies of Japanese Mental Cultural Vocabulary from the Perspective of Adaptation Theory

Mental cultural vocabulary is a type of cultural vocabulary.This kind of vocabulary is a valuable carrier of the spiritual material culture of a nation or a country.The translation of these words can directly reflect the differences between different cultures,which plays an important role in cross-cultural communication.The translation strategies in dealing with mental cultural vocabulary translation is emphasized as it is a difficulty faced in translation practice.Based on the adaptation theory,this study analyzes the examples and translation from the perspective of dynamic adaptation as well as explains the adaptation at all levels in translation practice.

Translation Strategies of Red Tourism Terms in the Central Plains-Taking Red Central Plains as an Example

In recent years,the Red Tourism in Central Plains has gradually become a new type of thematic tourism form,which is an important carrier to carry out patriotism and revolutionary traditional education and carry forward the national spirit.The translation of red tourism publicity is an important window for spreading Chinese culture,and the translation of professional terms is an important link in the red tourism publicity.How to spread the red culture of the Central Plains,glow the charm of the Central Plains culture,enhance the influence of the Central Plains culture,and spread the Central Plains culture to the world has become the mission of every child of the Central Plains.This paper adopts the case analysis method,combined with the specific and typical cases in“Red Central Plains”,and uses different translation strategies and methods to explore the difficulties and solutions of the translation of terms in the red tourism text.

The Limits of Cultural Translatability in Yang Xianyi’s Translation of Poems in A DRM

Poems are the products of national culture, and A Dream of Red Mansions (A DRM) is the collection of Chinese culture in the era when the novel was written, so poems in A DRM express a wealth of cultural messages. According to the Limits of Translatability raised by Catford in 1965, cultural untranslatability occurs when a relevant situational feature for the SL text is absent in the TL. So this paper aims to find problems of cultranslation of poems in A DRM, and tries to further restrict cultural untranslatability by applying compensation strategies.

The Exploration for Cultural Differences of Chinese and English Public Signs and Their Pragmatic Translation

With China’s accession to WTO,public signs are frequently seen in cities.However,there are lots of pragmatic errors and many improper translation,which we can find everywhere.In addition,this situation exerts serious side effects on our international image in foreign exchange.In order to regulate translation and application of public signs and even with an aim to bring about the realization of globalization,this paper discusses and analyzes some translating strategies and principles from the perspective of cultural differences and pragmatics.

Translation Strategy of Metaphorical Phrases from the Cultural Perspective

Translators frequently come across metaphors and similes, which are important ways of figure of speech. Figures of speech are actually vehicles of culture, and metaphorical phrases are the essence of human's culture. So the strategies adopted in the translation of metaphors and similes are the reflection of the translators' attitude towards culture. This paper holds the belief that foreignization should be the main translation strategy when dealing with the metaphorical phrases bearing cultural connotations.

A Brief Analysis of Trademark Translation from a Cultural Perspective

Trademark translation is not only a transformation of different languages, but also anintercultural communication activity. If a company intends to expand the international market, successful trademark translation is the first step. This essay analyzes the strategies, principles and methods of trademark translation from the perspective of culture.

广西瑶族长鼓舞文化英译研究

瑶族长鼓舞是中国国家级非物质文化遗产之一,流传于湖南、广东、广西等地。本文以广西瑶族长鼓舞为研究对象,通过实地调查与翻译实践相结合,探讨瑶族长鼓舞的发展现状,以便提高瑶族长鼓舞的知名度,促进其传承和发展。在苏珊·巴斯特内文化翻译观的指导下,译者根据文本特点选择归化与异化的翻译策略,采用、意译、音译、省译、增译等翻译方法,增强国外读者对广西瑶族长鼓舞文化的理解,促进广西瑶族长鼓舞文化的对外宣传。

Chinese-to-English Translation of Publicity on Chinese Minority Culture： Discourse Ideology and Translation Strategies

Discourse ideology refers to the position, attitude and guideline employed by a writer or speaker constructing a discourse in relation to the readers/hearers. This paper defines the notion of discourse ideology in the practice of translation, highlights the relationship between discourse ideology and the translator＇s subjectivity, and illustrates the translation strategies appropriate to the context of publicity of Chinese minority culture to the readers outside China. A tentative conclusion is drawn that the top-down approach from discourse ideology to translation strategies and the bottom-up approach from translation strategies to discourse ideology complement with each other in the Chinese-to-English translation of publicity on Chinese minority culture.

Cultural Discrepancies in Brand Translation

Nowadays, the international dimension of brand name is becoming increasingly notable with the continual increase of the international economic exchanges. However, the translation of brand name is a complicated process, which requires the translator not only to regard the brand name translation as a kind of commercial activity, but also to understand clearly the cultural similarities and disparities between the source and target languages. From the aspect of cultural differences, this paper discusses the cultural influence on Chinese and English brand name translation, and finally introduces some suggestions for brand name translation.

Exploration and Research on Translation Strategies of Terminologies in Treatise on Warm Heat Disease

Cultural Translation Theory,originated in the 20 th century,states that the study of translation is the study of cultural in-teraction.It aims to explain that translation should not merely be constrained at traditional linguistic level,but should go to a muchbroader area,that is to say,the cultural and historical frame to direct our translation.Wen Re Lun(Treatise on Warm Heat Disease)is a representative classic of Warm Disease Theory in Traditional Chinese Medicine(TCM),with considerable cultural tradition.From the perspective of Cultural Translation Theory,this thesis discussed the translation strategy of terminologies in Wen Re Lun.The principle,"mainly based on foreignization and domestication as minor",could be preferable to transmit the TCM essence byits own language.