On the Dissemination and Acceptance of Dongpo Culture in the UK and the US

This study delves into the intricate dissemination and acceptance of Dongpo Culture,epitomized by Su Shi,in the UK and the US,aiming to bolster the global recognition of Chinese literary and cultural values and advance the national strategy of“Going Out”.Su Shi’s multifaceted contributions—spanning literature,philosophy,calligraphy,and art—serve as a pinnacle of Northern Song Dynasty culture.This research evaluates the varied translations,monographs,biographies,journal articles,and doctoral dissertations about Su Shi in these Western nations,using literature analysis,typical analysis,and comparative methods.The findings reveal a robust interest in Su Shi studies in the US,marked by a proliferation of scholarly works and translations across diverse disciplines,such as literature,art,and aesthetics,establishing the US as a leading center for Dongpo Culture studies.Conversely,the UK,despite its early engagement,shows limited scholarly outputs and significant research papers on the subject.By examining Dongpo Culture’s overseas communication path and influence paradigm,this paper seeks to enhance China’s cultural soft power and self-confidence.It underscores the vital role of international cultural exchange in constructing a positive image of China’s national identity,facilitating its peaceful rise,and providing strategic insights for the global promotion of Chinese culture.

Challenges and prospects for consumer acceptance of cultured meat

Consumer acceptance of cultured meat is expected to depend on a wide diversity of determinants ranging from technologyrelated perceptions to product-specific expectations, and including wider contextual factors like media coverage, public involvement, and trust in science, policy and society. This paper discusses the case of cultured meat against this multitude of possible determinants shaping future consumer acceptance or rejection. The paper also presents insights from a primary exploratory study performed in April 2013 with consumers from Flanders（Belgium）（n=180）. The concept of cultured meat was only known（unaided） by 13% of the study participants. After receiving basic information about what cultured meat is, participants expressed favorable expectations about the concept. Only 9% rejected the idea of trying cultured meat, while two thirds hesitated and about quarter indicated to be willing to try it. The provision of additional information about the environmental benefits of cultured meat compared to traditional meat resulted in 43% of the participants indicating to be willing to try this novel food, while another 51% indicated to be ‘maybe＇ willing to do so. Price and sensory expectations emerged as major obstacles. Consumers eating mostly vegetarian meals were less convinced that cultured meat might be healthy, suggesting that vegetarians may not be the ideal primary target group for this novel meat substitute. Although exploratory rather than conclusive, the findings generally underscore doubts among consumers about trying this product when it would become available, and therefore also the challenge for cultured meat to mimic traditional meat in terms of sensory quality at an affordable price in order to become acceptable for future consumers.

Traditional Chinese Cultural Basis of“Retrospective Positive Acceptance and Striving”

Human psychology and behavior have not only biological constraints,but also social constraints,which include cultural factors. The concept of "Positive Acceptance and Striving"is aunity of psychological acceptance and striving in the field of psychology research. It emphasizes on enhancing the self at the spiritual level rather than pursuit of the ultimate results,and it is one of the characteristics of the mental health. The traditional Chinese culture is the soul of"Positive Acceptance and Striving". From the traditional culture such as Confucianism,Taoism and Buddhism and the Chinese folk culture,this article review s the origin of"Positive Acceptance and Striving"in the traditional Chinese culture and explores the relation between cultural factors and psychological factors. It has practical significance in carrying forward the heritage of the traditional Chinese culture and developing a harmonious socity.

An Acceptance Model of Using Mobile-Government Services(AMGS)

In recent years,the telecommunications sector is no longer limited to traditional communications,but has become the backbone for the use of data,content and digital applications by individuals,governments and companies to ensure the continuation of economic and social activity in light of social distancing and total closure inmost countries in the world.Therefore,electronic government(e-Government)andmobile government(m-Government)are the results of technological evolution and innovation.Hence,it is important to investigate the factors that influence the intention to use m-Government services among Jordan’s society.This paper proposed a new m-Government acceptance model in Jordan(AMGS);this model combines the Information System(IS)Success Factor Model and Hofstede Cultural Dimensions Theory.The study was conducted by surveying different groups of the Jordanian community.Astructured questionnaire was used to collect data from203 respondents.Multiple regression analysis has been conducted to analyze the data.The results indicate that the significant predictors of citizen intention to use m-Government services in Jordan are Information Quality,Service Quality,Uncertainty Avoidance,and Indulgence vs.restraint.While,the results also suggest that Power Distance is not a significant predictor of citizen intention to use m-Government services.

Individual and Environmental Factors Affecting Telework Acceptance in Chinese Organizations

Adoption of telework in Chinese organizations is still uncommon in spite of enough penetration of ICTs into working environment. In order to explore factors that hinder telework adoption in China, this study addresses which individual or environmental factors affect people＇s decision to adopt telework and especially focus on the perception of and attitude toward telework （lllegems et al. 2001） as one of the key factors for telework implementation. By identifying variables that may have an impact on the attitude towards telework acceptance based on the literature reviews, the author collected the data of employees/managers from Chinese organizations through the online survey in 2014. The analyses show that there is statistically significant difference in attitude between men and women, employees and managers, and different marital status and commuting time groups. The findings suggest that China-specific cultural and environmental factors impede the adoption and/or acceptance oftelework.

The New Meaning of “Bond” of Jiban in Chinese: A Study of Cultural, Accepted, and Social Dimensions

Jiban,a term that means“fetter”in Chinese,is commonly used to denote the“bond between people”within a Chinese context.The meaning of“bond”of jiban is derived from the Japanese word kizuna.From a cultural standpoint,the association between the meanings of jiban and kizuna is interconnected on a cultural level.From an accepted perspective,the emergence of the new meaning of jiban encompasses various factors within the accepted context,and individuals gain a comprehensive understanding of the meaning“bond”through the cognitive processes of meaning,motivation,and aesthetics.From a societal viewpoint,the distribution of the original meaning and the new meaning of jiban differs significantly across various language environments.Furthermore,the acceptance of the new meaning of jiban is currently witnessing a growing trend among a specific group,necessitating attention and further investigation.

A Polite and Respectful Acceptance——Implicit Function of Refusal in Chinese from Pedagogical Perspective

This paper discusses the implicit function of refusal expressions that has been used by Chinese native speakers when responding to people’s offerings.By analyzing three conversations regarding how Chinese people have accepted people’s offerings during different time periods(1960’s,1980’s,and 2000’s),the author argues that the verbal refusal in reacting to people’s offerings(especially gifts)does not literally mean“No,I don’t want it.”Instead,it is a way to show humility,politeness,and respect to the gift giver,and it functions as an implicit form of acceptance.By referring to three excerpts chosen from The Book of Rites(Liji禮記),the author demonstrates the Chinese cultural values and cultural themes,focusing on what Chinese people say and do to show respect and politeness when dealing with gifts or other friendliness related offerings.The paper finds two pedagogical implications:1)it is the instructor’s responsibility to highlight the verbal and non-verbal behaviors that both native speakers and language learners do not ordinarily notice in language class,and 2)the repetitive contextualized performances in different levels of learning are necessary and play crucial roles in teaching and learning.

《淮南子》在美国的译介传播暨读者接受研究——以《淮南子》马绛英译本为例

《淮南子》作为一部中国文化传统典籍,在英语国家的译介传播较《论语》《道德经》等滞后。其第一部英语全译本为马绛所译,在对外译介系统中享有举足轻重的地位。借助朱利安豪斯的翻译质量评估模式与NLPIR大数据平台,全面了解《淮南子》马绛英译本的译介与传播实情;结合伊瑟尔的文本接受理论,以数据分析软件SPSS中的配对样本T检验与Mann-Whitney中位数检验为工具,从语义、语境与语法三个维度调查马绛译本在美国密西西比州的读者接受情况;然后,通过读者在译本阅读中所表现出的微观行为变化,探察出马绛译本侧重于语境营造,美国受众的接受意识在语境层面有显著提高。这意味着,对外译介传播典籍需心怀受众意识,努力营造好文本阅读语境,切实提高译文可读性和接受度,方可促进中国文化对外有效传播,进而逐步提升中国话语权。

An Integrated Strategy for the Cultural Adaptation of Evidence-Based Interventions

Background: The importance of adapting evidence-based health interventions to enhance their congruence with the beliefs of ethno-cultural communities is well recognized. Although a systematic cultural adaptation process is available, it lacks specific instructions on how to adapt interventions so that they are aligned with cultural beliefs. In this paper, we present an integrated strategy that operationalizes the adaptation process by describing specific practical instructions on how to align interventions with cultural beliefs. Methods: The strategy integrates concept and intervention mapping, and uses mixed methods for gathering data from community representatives. The data pertain to a community’s cultural beliefs and values related to a health problem, acceptability of evidence-based interventions targeting the problem, and aspects of the interventions that should be modified to enhance their fit with cultural beliefs. A step-by-step protocol is described to guide application of the integrated strategy for cultural adaptation. Conclusions: The strength of the integrated strategy relies on the use of concept and intervention mapping approaches for specifying a step-by-step protocol to actively engage community representatives in the cultural adaptation of interventions. Future research should evaluate the utility of this strategy.

The Opportunity Cost as a Critical Determinant Factor of the Cultural Heritage Monuments＇ Valuation： A Modified Contingent Valuation Method

The subject of this study, which involves two surveys, is to estimate externalities created round a cultural heritage preservation site by means of a CVM （Contingent Valuation Method）. The first survey was conducted for the ruins of ancient ＂Diolkos＂ located in Isthmus of Corinth, Greece using a sample of 200 soldiers. The second survey was conducted for the ancient theater of Lefkada, using a sample of 100 tourists mad locals. The results have been analyzed with Logit model regression. The findings show that willingness to pay （or participate） is strongly affected by opportunity cost and awareness of the site＇s history. Further, income level and education level play a critical role in developing volunteering activity.

中国古代槟榔文化的接受与传播

作为舶来品的槟榔,在饮食、医药、赋税等方面扮演过重要的角色,具有丰厚的历史文化。梳理文献发现,两汉三国时期,槟榔视作“奇草异木”记载在各种《异物志》中,开始被接受;南北朝时期,槟榔是贵族士宦的“奢侈品”,唐代受佛教平等思想影响日渐向大众传播,宋代逐渐成为百姓家的“寻常物”。槟榔之所以能被接受与传播,并在海南用于婚俗,是因其本身的物质文化之外,还与其因贵异而用于重要的人际礼仪、文人墨客极力推崇渲染和赋予了槟榔君子品格等精神文化有着莫大的关系。

行动者网络理论视角下体育文化宣传的情感效能与认同驱动

体育文化建设是中国式现代化体育强国建设的软实力,体育文化崛起是体育强国建设的基石。然而,在媒介技术和社会环境变革下,受网络流行文化和娱乐多元化的冲击,民族传统体育文化宣传在内容渠道、方法手段上存在滞后。基于此,文章运用文献分析法、问卷调查法和网络民族志等研究方法,基于行动者网络理论,创建体育文化宣传的网络行动者路径。通过行动者招募动员,打破体育文化认知圈层壁垒;通过设置强制通行点,形成体育文化传播共同体;通过行动者网络,提高体育文化宣传效能,为体育文化宣传实现情感赋能和认同驱动。

基于接受心理的图书馆文创产品设计研究

目的基于接受心理对图书馆文创产品设计方法进行研究。方法在图书馆文创产品用户体验影响要素分析的基础上,将图书馆文创产品用户体验过程划分为感官认知、行为交互、价值理解、情感表达四个阶段,通过研究各阶段中用户接受心理的主体性、主观性、主动性以及期待视野对其体验过程满意度的影响,提出各阶段符合用户接受心理的设计策略,进而形成了基于接受心理的图书馆文创产品设计方法。结论通过辽宁省图书馆文创产品设计实践验证了方法的有效性。基于接受心理进行图书馆文创产品设计,可以更好地把握用户的心理需求,有针对性地进行方案输出,提高用户对文创产品体验的满意度,助力图书馆文创产品的开发与推广。

基于语料库的天府文化在“一带一路”沿线国家的传播与接受研究

以权威数据库为主要语料来源自建语料库,以主题词分析和索引行分析等方法进行批评话语分析,开展了天府文化在“一带一路”沿线国家的传播与接受情况研究。研究表明,天府文化作为一个整体概念在相关国家的报道仍较为稀少,但其相关传统文化元素已得到不同程度的广泛报道和传播,且呈现正面、积极和中性为主的总体情感倾向。要让天府文化真正享誉全球,还需要对天府文化进行更多有针对性的国际传播。

巩固文化主体性:时代价值与实现路径

文化主体性是基于人是文化的存在而提出的一个重要范畴,是指特定国家(民族)的人对其拥有的特定文化的主体性。具体到习近平总书记所讲的文化主体性,它指的是中国人的文化主体性,是中国人对自己的文化(包括中华优秀传统文化、红色革命文化以及社会主义先进文化)所表现出来的文化自觉自信自强,即有了一种“文化意义上坚定的自我”。具体而言,其主要包括三个向度的内容,即“自我发展”的文化主体性、“回应挑战”的文化主体性以及“开创新局”的文化主体性。新时代不断巩固文化主体性,对于实现精神上的独立自主、夯实国家认同的文化基础、提升国家的文化软实力,都具有十分重要的意义。巩固文化主体性,必须全面推进中国式现代化,推动“第二个结合”,牢牢把握意识形态工作领导权。

基于技术接受模型的数字阅读作品用户行为意愿研究

文化作品数字化为文化作品的高效传播提供了新的渠道。为了提升数字化文化作品的传播效能,更好地满足用户需求,有必要深入研究用户的需求和接纳意愿。文章选取图书作品为研究对象,运用TAM理论分析影响数字阅读作品采纳意愿的关键因素。将影响因素分为个人内部因素和个人外部因素开展问卷调查和实证分析,揭示了数字阅读作品使用意图背后的驱动因素,提出发展策略和建议,为文化作品数字化研究提供了科学依据和支持。

基于接受心理下的三星堆博物馆文创产品设计分析

通过受众接受心理角度对三星堆博物馆文创产品进行分析,研究符合受众接受心理的文创产品设计方法。通过田野调查法、案例分析法、文献分析法等研究方法从基于接受心理学的不同角度剖析三星堆博物馆文创产品设计,研究高销量文创产品共性特点,为文创产品的设计开发提供参考。从接受心理角度出发,以此提高文创产品设计质量,对打造三星堆博物馆IP形象、传播三星堆博物馆文化有着积极的推动作用,以期为文博旅游文创产业的健康发展提供一些有益启发。

国家公共文化云平台用户接受意愿影响因素研究——基于用户数字素养差异视角

文章基于用户数字素养差异视角构建国家公共文化云平台用户接受意愿影响因素模型,并分析各因素的影响机理。研究结果显示,数字素养、感知有用性、感知安全性及自我效能显著正向影响国家公共文化云平台用户接受意愿,感知易用性对用户接受意愿影响不显著,数字素养显著正向影响感知有用性、感知易用性、感知安全性及自我效能。同时,不同数字素养水平用户对国家公共文化云平台的接受意愿存在显著差异,高水平数字素养用户更易接受国家公共文化云平台,中低水平数字素养用户接受意愿无显著差异。据此提出增强国家公共文化云平台用户接受意愿的策略。

杜甫《北征》在明清的接受

明清两代对杜甫《北征》的接受呈现出差异化、多元化的态势。明前、中期《北征》因其五言长篇的体裁、直笔不恕的叙事方式而接受度不高。明后期随着个性解放意识高涨诗学审美取向多元,《北征》的诗歌地位有所提升。清代在注杜、学杜的高潮中,对《北征》的接受达到高峰。文化环境、审美思潮是影响《北征》接受转变的主要因素。

上古神话的地域接受与中华文化认同

上古神话是指形成于黄河中下游中原地带的远古神话,是华夏文化的源头。随着华夏边缘向四周外移,上古神话也逐渐为中原以外的广大地域所接受,并由此形成广大地域的中华文化认同。上古神话经由地域接受而被地域化,与特定地域的山川风物、历史沿革、风俗习惯相融合而带上了地域的色彩。当地域化的上古神话成为地域民众认可的本土神话之时,地域民众对中华文化的认同就不由自主地产生了。上古神话经由地域接受而得到发展完善,情节、人物更为丰富多彩,显现了中国神话由短小、零碎到复杂、完整的独特发展路径,同时也显现出一种时代发展方向:广大地域民众在与华夏族共同创造中华神话的过程中走向对中华文化的认同。上古神话的地域接受,是多方面因素合力推动的结果,既有春秋大一统观的影响,也有远古族群大迁徙的推动,还有上古神话与地域文化相互契合的作用,体现了上古神话发展的必然逻辑,也体现了上古神话地域接受过程中各地域形成中华文化认同的必然趋势。