Reform and Construction of Tourism Management Major in Higher Vocational Colleges under the Background of Global Tourism

Based on a lot of research on the tourism employers, the employment demands in the current tourism industry have been clear. By communicating and exchanging with the relevant units such as the scenic areas and travel agencies, the tourism posts in the actual work have been combined with the classroom teaching tasks to carry out the school-enterprise cooperation mode, highlight the combination of learning with working with the market as orientation as well as conduct the teaching reform and explore the new mode for the teaching reform of tourism management major combined with the suggestions raised by the tourism units and the current situation of tourism management major so as to contribute to improving the students' employability.

Innovation Research of International Talent Training Mode of Tourism Management Major in“The Belt and Road”Regions

The structural scarcity of international talents in tourism industry has become the bottleneck restricting tourism cooperation community of“the Belt and Road”countries and regions,and“the Belt and Road”regional tourism cooperation community has forced the cultivation and promotion of tourism management professionals.Therefore,the research on cultivation and promotion path of international tourism management professionals in“the Belt and Road”regions has become a hot topic in theoretical and practical circles.“The Belt and Road”initiative is put forward to force the innovation of international talent training mode of tourism management major.After investigation,the existing problems in the development of tourism management undergraduate major in colleges and universities are accurately grasped.Eventually,the international talent training mode of tourism management major in“the Belt and Road”regions is innovated from the following aspects:reforming mutual recognition credit system and international enrollment system,innovating the concept of personnel training,reforming practical talents system,innovating curriculum system,and establishing cultivation and promotion path platform for international talents.

Experiments on the orientation of the bilingual learning majored in tourism management in independent colleges based on the data mining

This study takes two undergraduate courses of Grade 2011 and 2012 of tourism management in an independent college as the sample, uses the questionnaires and the interviews to obtain the relevant data, analyzes the tendency of the bilingual learning of the students, and then uses the data analysis to draw the factors influencing the bilingual teaching effect. Based on the above data analysis, the paper puts forward the composition elements and the implementation path of the bilingual teaching systems of the tourism management specialty in indeoendent colleges.

Research on the Challenges and Solutions for Ethnic Tourism Service Management in Xichang City,Liangshan Prefecture in the Regional Tourism Era

With the advent of the regional tourism era,ethnic tourism service management in Xichang City,Liangshan Prefecture,faces new challenges and opportunities.This paper provides an in-depth analysis of the current state of ethnic tourism service management in Xichang City,identifying existing issues such as uneven service quality,an imperfect management system,and the need for improved professional quality among service personnel.To address these problems,the paper proposes several countermeasures,including establishing a service system oriented toward tourists’needs,enhancing professional training for service personnel,and optimizing the management model for tourism service quality.The study aims to promote the sustainable,rapid,and healthy development of tourism in Xichang City,Liangshan Prefecture,and contribute to the prosperity of tourism in Sichuan Province by improving the management level of ethnic tourism services.

Adaptation Management of Mountain Tourism Service: The Case of the Source Regions of the Yangtze and Yellow River

Mountain areas are often rich in ecological diversity and recreational opportunities. Mountain tourism is thought to be an effective and important means for maintaining and expanding rural economies and, thus, improving the living conditions of rural societies. As mountain tourism service research is a professional field with several disciplines involved, a multi-disciplinary management pIatform is needed and it facilitates participation in sustainable mountain development by diverse stakeholders. With the source regions of the Yangtze and the Yellow River as a case study, this paper presents a conceptual framework for an adaptation management of mountain tourism services according to technical, policy, social and economic dimensions. The framework is based on a vulnerability assessment of mountain ecosystems, and can serve as a reference for the development of tourism service in other mountain areas.

Destination Branding： Brand Management and Brand Engagement of Health and Wellness Tourism in Thailand and the ASEAN Region

The 10 ASEAN CAssociation of Southeast Asian Nations） countries in Southeast Asia have been united for ASEAN community in 2015. Thailand is one of the members who take health and wellness tourism responsibility about tourism and product information, and health and wellness tourism standardization. Therefore, the researcher has studied in health tourism image in Thailand and ASEAN, because the image is significant cost to promote health and wellness tourism. They are factors that influence image management and also image attributes about health and wellness tourism in Thailand and ASEAN countries. In this study, the author aimed at the examination of influenced factors and the attributes for Thailand＇s and ASEAN＇s images of health and wellness tourism management and finding out the relations among cognitive, affective, and brand engagement in Thailand and ASEAN. This research could be used as guideline information for creation of plans and governmental policies of health and wellness tourism of Thailand and ASEAN region as well. The data obtained in this study included overall image and destination brand engagement, or personal engagement through way of life and daily life of Southeast Asian people. Southeast Asia has its uniqueness according to its slogan ASEAN Southeast Asia： Feel the Warmth. This is considered as one of unique activities in health and wellness tourism. Tourists can have their direct experiences with unique tradition of each nation.

A Training Mode for Innovative and Entrepreneurial Talents in Tourism Management in the Era of Internet Plus

The development of innovation and entrepreneurship education is gaining momentum.With the arrival of the Internet era,innovation and entrepreneurship have a better development platform.The tourist industry,as a “sunrise industry”,has great potential for development and has become a new economic growth point.In many areas,tourism has been identified as a pillar industry,a leading industry,and an industry receiving priority in developing.In the face of increasingly fierce competitive markets,it is particularly important to cultivate high-quality innovative and entrepreneurial talents in tourism management.For this purpose,this study analyzes the current situation of talent demand in China’s tourist industry and the problems existing in innovation and entrepreneurship education,draws on the successful experience of foreign colleges and universities in talent cultivation,and proposes and constructs a training mode for innovative and entrepreneurial talents in tourism management in the era of Internet Plus.

Challenges of Public Management to Consolidate the Gulf of Morrosquillo as a Competitive Tourism Destination

The theoretical discourse focuses on unscrambling the differences between public management and private management, while new tools and techniques have been provided by recent trends in public management. This paper centers on a critical analysis and what the purpose of the government＇s management is; which refers to consolidate the Gulf of Morrosquillo （Colombia） as a competitive tourism destination for it to be as relevant as any other tourism destinations. Even though public management never stops, it is imperative for the governance to delineate the appropriate development path of a region to guarantee the correct conditions for it to be promoted properly. Methodologically speaking, this paper was started with the revision of the literature about the macro-environment related to touristic activities and an instrument was used to collect the information, which was designed to gather data about the lodging establishments. It is necessary to raise the awareness of the public management of the different municipalities that form the Gulf of Morrosquillo for them to acknowledge their weaknesses so that they will be able to formulate the appropriate programs to improve the estate of the destination.

Application and Practice of the Teaching Model of “Promoting Teaching by Competition” in Tourism Management Specialty

The fundamental task of applied universities is to cultivate high-level applied talents facing the needs of economic and social development, and "promoting teaching by competition" is the booster for the construction of applied universities and the reform of talent training mode in colleges and universities.Taking tourism management specialty as an example, the needs of subject skill competition for students’personality ability are analyzed, and the teaching mode of "promoting teaching by competition" is constructed, and the implementation of teaching process and classroom teaching design are analyzed.Moreover, the supporting conditions of the teaching mode of "promoting teaching by competition" are put forward, such as building and perfecting the practice and training base, deepening the integration of industry and education and the cooperation of work and study, and strengthening the construction of teachers.

British Tourism Higher Education Curriculum and Education System—Taking the University of Surrey as an Example

A reasonable curriculum system and teaching content can make the talent training of tourism higher education institutions more in line with the needs of the tourism industry.As the birthplace of the world's modern tourism industry,the UK has always been at the forefront of tourism development and has become the pillar of the UK.The industry and the tourism industry have a large number of talents.It can be seen that the tourism higher education in the UK must have certain characteristics and advantages to support the development of its tourism industry.Therefore,this paper takes the comparatively mature university of the University of Surrey in the United Kingdom as an example.Through the analysis of the education system and curriculum of the tourism-related departments,it is found that the curriculum of tourism higher education in British universities and the characteristics of the education system.And through this analysis,it provides a reference for China's tourism higher education.

Research on the Status and Development of Tourism Management Teaching on the Basis of School-enterprise cooperation

With the vigorous development of China＇ s tourism industry, the rapid expansion of universities and tourism management enrollment has trained a large number of tourism professionals, and promoted the rapid development of tourism. However, the increasing number of colleges and universities tourism management enrollment and the expansion of the tourism industry have not been able to meet the demand for high-class expertise, which partly due to low tourism management teaching quality of colleges and universities. Whereas the school-enterprise cooperation in personnel training mode is one kind of tourism management that can effectively improve the quality of teaching of important measures.

On the role of tourism resources planning and management personnel training for the economic development of the region

The essence of tourism resources planning is both rational thinking and the creation of artistic inspiration, and it is the outline of the future development blueprint that the science, forward-looking, operability, innovation are combined with together; Because tourism is complex system involving the social, economic, cultural, environment and other various aspects, and the training of tourism resources planning and management professionals has be of great importance of promoting tourism and sustainable tourism development. This article makes tourism resource planning and management personnel training pointedly and analyzes the role of tourism resources planning and management personnel training for the economic development of the region.

Research on Technological Support System of Control and Management of Rural Tourism Safety

As the sources of overt and covert potential safety hazards were widespread, the safety control and management of rural tourism became more complicated and difficult, which required more for technological support of rural tourism safety management. Based on the latitude of technological support, from the perspective of management practice of rural tourism safety, through analysis on inner symbiosis of management and technological support of rural tourism safety, the paper had studied three parts of control and management system of rural tourism safety, which were rural tourism safety identification, rural tourism safety isolation and control, and rural tourism safety treatment and solution; and the connotation of technological support during safety management had been discussed from the three aspects. It hoped to serve as reference for tourism safety management and control, so as to promote healthy, stable and sustainable development of tourism.

Tourism management in national parks:Sumava and Bayerischer Wald(Bavarian Forest)in the Czech-German borderland

Along the Czech-German border there are four national parks,two Czech and two German,arranged in cross-border‘pairs’.This article focuses on the southern‘pair’formed by the parks of?umava and Bayerischer Wald(Bavarian Forest).The aim is to evaluate and compare tourism organization in their areas,taking into account selected aspects of management:the network of hiking trails with its related infrastructure,transport accessibility,a typology of tourist centers,as well as directions and destinations of tourist movements.Based on the results,it can be concluded that the availability of geographical space for tourists is much greater in the German than in the Czech national park,and the tourism infrastructure is clearly more extensive there,including the network of tourist trails.This is mainly due to the longer and fairly uninterrupted development of tourism in this area.?umava National Park can be identified as a model in terms of how to adjust the directions of tourist movements and the layout of the tourist trail network to the needs of natural environment.On the basis of observations in both national parks,it is possible to indicate various solutions that,after appropriate adaptation,may bring benefits to other protected areas.

Dry cupping therapy and the wellness management of health travelers

Objective:Individuals travel locally and internationally in order to find alternative treatments which are less-toxic and more beneficial to their health and wellness.Despite the popularity of the western system of medicine,cupping therapies are gaining enormous attention in Pakistan as a system of traditional and complementary medicine to ensure the quality of life and wellness notions of the people.The present study aims to examine the effectiveness of dry cupping therapy(DCT)on the health,wellness,and quality of life preferences of health-seeking travelers in a sample of Faisalabad.Methods:DCT was performed for 15-20 minutes on subjects by using 3-5 disposable cupping glasses.Study participants filled the questionnaires before and after DCT interventions.Partial least square structural equation modeling technique is used in order to statistically analyze the data.Results:A total of 187 subjects participated in two DCT interventions at Coural Wellness Center Faisalabad and provided their final responses after 30 days from 2nd DCT.Respondents’perceptions of their physical feelings were generally found in a significantly positive and direct relation with DCT and health status(HS),i.e.,body pain(β=0.019),vitality(β=0.138),and bodily movement(β=0.207).This trend was observed in the psychological feelings of respondents as well,i.e.,emotional feelings(β=0.169).DCT significantly mediated the overall phenomenon and variance account for values were found between 20%and 80%for all the study constructs.The scores of all the health and wellness items on the questionnaire were significantly improved in 79.68%of studied participants after 1st and 2nd DCT interventions except for social functioning.Conclusion:Findings of the present study suggest that DCT has an important role in determining the health perceptions and HS of health travelers without potential side-effects.It can improve the health and overall quality of life of the people by positively influencing their physical and psychological health perceptions.It additionally leads to improve travelers’emotion,behavior,and other daily matters.

The role of a national park in classifying mountain tourism destinations: An exploratory study of the Italian Western Alps

Together with the main aim of preserving nature,national parks are also expected to play an important role for the local communities,driving economic activities toward the lens of sustainable development.This contribution aims to present an exploratory study on the relationship between the presence of a protected mountain area,the Gran Paradiso National Park(GPNP),in the North West of the Italian Alps,and the classification of tourism destinations,according to Weaver model of destination management.Starting from the model,the authors provide a quantitative analysis using a set of variables and indicators to comprehensively assess the differing patterns assumed by the municipalities within the borders of the GPNP and those that are not.The provisional results illustrate that the municipalities within the border of a protected area are more likely to be grouped alongside the sustainable mountain destinations.Meanwhile,research outcomes confirm that a protected area does not necessarily contrast the tourism industry but instead may boost local development by driving it within the borders of the sustainable development,switching from the area’s only preservation function to a flywheel for the local communities.

Management Innovation of Tourism Complex Development and Operation Enterprises

With the vigorous development and construction of tourism complex, tourism enterprises under the new business situation and new situation are faced with different problems and development opportunities. This study focuses on the development characteristics and current problems of the tourism complex, and combines the analysis of the consumption characteristics of the target consumers of the complex to discuss the management innovation of the tourism complex development and operation enterprises and find a reasonable management innovation path.

The survey of touristry information system

In this paper, the writer briefly introduces the concept of touristry information system (TIS), its current research situation, its necessity and urgency of development, analyses the structure, function and technical support of TIS, researches its development procedure and points out its development principles and modes.

The Phytodepuration of Wastewater for Tourism Facilities in Rural Areas: The Atlas Kasbah Ecolodge—A Pilot Site in the Argan Biosphere Reserve

In recent years, rural tourism has developed a lot and especially in the Souss Massa Draa region, in the South West of Morocco. The need to implement an eco-friendly sewage treatment has grown accordingly to resolve the wastewater issue. In this context, a pilot project of planted filters has been achieved in the Atlas Kasbah Ecolodge. During 3 years, the water purification performance and its compliance with the requirements of environmental management were assessed. The objective was to find an eco-friendly and affordable alternative to noncompliant ditches and sumps found in the rural areas of Morocco. The monitoring of physicochemical parameters of treated wastewater has revealed a perfect adaptation of the system to the needs of rural tourism facilities both in terms of efficiency and in terms of integration into the natural environment. Thus, such a technique could be spread in remote areas.