Factors of Marketing Toward Customer Decision-Making in Cross-Border E-Commerce:Case Study of QD Company

Taking small cross-border e-commerce enterprise QD company as an example,this study targets customers consuming on the platform of cross-border e-commerce enterprise QD company,and the purpose is to study the marketing factors affecting customer decision-making.By combining with relevant literature,this paper preliminarily confirmed that 7Ps,Technology Acceptance Model(TAM),and customer decision-making theory as the theoretical basis,and established the theoretical model.According to the mature scale of domestic and foreign scholars to measure the research variables,with 7Ps and TAM as the independent variable,TAM perceived usefulness and ease of use as the core of the independent variable,customer decision-making as the dependent variable,in the test before the project,forming a formal questionnaire,the main data are obtained through the design and distribution of the questionnaire.Based on a large number of relevant literature,this paper examines the marketing factors influencing customer decisions in cross-border e-commerce,then identifies goals,builds models,and proposes hypotheses.According to the technical acceptance model in consumer behavior theory,select the cross-border e-commerce enterprise quantum dot platform of consumers as the research object,finally through SPSS software on cross-border consumer feedback,including descriptive statistical analysis,factor analysis,correlation analysis,regression analysis test customer satisfaction,finally found a significant positive relationship between customer decision-making and marketing mix and TAM variables.

Marketing Factors Influencing Customer Decision-Making in the Interior Decorations Industry in Guangxi,China

The purpose of this study was to empirically examine the influence of marketing mix towards customer decision-making in the interior decoration industry of Guangxi,China.The interior decoration industry in Guangxi is growing at rapid pace.Therefore,this study is specially helpful for the interior decoration industry in Guangxi,China,and the interior decoration industry in Guangxi can use marketing mix for their business gained.In order to carry out this study,the population was taken to be those customers of the interior decoration.A sample(N=425)customers were taken using simple random sampling from the interior decoration consumers of Guangxi,China.It was hypothesized that marketing mix had positive influence on customer decision-making.It was hypothesized that marketing mix predicts customer decision-making.The results were analyzed with help SPSS software.Descriptive statistical analysis,Pearson correlation test,and regression analysis were used to test hypothesis.The results showed significant positive relationship and marketing mix was a predictor of customer decision-making.This research is significant and useful for all the interior decoration enterprises in Guangxi.

Default rules in investment decision-making:trait anxiety and decision-making styles

This study investigates the role of default options in the relationship between trait anxiety,and decision-making styles and financial decisions.One hundred and ninety-four participants were divided into three groups and subjected to three different conditions.Under each experimental condition,they had to decide whether to accept or reject investment proposals.In the first group,they had been enrolled in investment plans by default(opt-out condition),in the second group,they had not been automatically enrolled in these plans(opt-in condition),and in the third group they had to choose whether to enroll or not(control condition).The results showed that the investment decisions of anxious,avoidant,rational and dependent individuals could be facilitated by default options.In conclusion,using default options as a“nudge”can support specific groups of people to improve their financial decisions.

A Study on Income as a Determinant of Buying Decision-making StylesAdyasha

The following paper attempts to understand if income determines the buying decision-making styles of consumers in Bhubaneswar,the capital city of Odisha,a state located on eastern India.A total of 103 respondents of Bhubaneswar were chosen by using the Mall intercept method.The samples were classified into three groups based on their average annual family income such as High Income,Middle Income and Low Income groups.Exploratory Factor Analysis was carried to identify the decision-making styles.ANOVA was employed to compare the shopping styles of these three income sub-groups.Results indicate that differences in consumer shopping styles exist among the income sub-groups.Findings of the study can be used by marketers for segmentation,targeting and positioning of retail shoppers which may facilitate them to compete efficiently.It is recommended that different income sub-groups should be viewed as distinct consumer segments and strategies should be formulated to cater each segment effectively.

Customer Prioritization for Medical Supply Chain During COVID-19 Pandemic

During COVID-19,the escalated demand for various pharmaceutical products with the existing production capacity of pharmaceutical companies has stirred the need to prioritize its customers in order to fulfill their demand.This study considers a two-echelon pharmaceutical supply chain considering various pharma-distributors as its suppliers and hospitals,pharmacies,and retail stores as its customers.Previous studies have generally considered a balanced situation in terms of supply and demand whereas this study considers a special situation of COVID-19 pandemic where demand exceeds supply Various criteria have been identified from the literature that influences the selection of customers.A questionnaire has been developed to collect primary data from pharmaceutical suppliers pertaining to customerselection criteria.These criteria have been prioritized with respect to eigenvalues obtained from Principal Component Analysis and also validated with the experts’domain-related knowledge using Analytical Hierarchy Process.Profit potential appeared to be the most important criteria of customer selection followed by trust and service convenience brand loyalty,commitment,brand awareness,brand image,sustainable behavior,and risk.Subsequently,Multi Criteria Decision Analysis has been performed to prioritize the customerselection criteria and customers with respect to selection criteria.Three experts with seven and three and ten years of experience have participated in the study.Findings of the study suggest large hospitals,large pharmacies,and small retail stores are the highly preferred customers.Moreover,findings of prioritization of customer-selection criteria fromboth Principal Component Analysis and Analytical Hierarchy Process are consistent.Furthermore,this study considers the experience of three experts to calculate an aggregate score of priorities to reach an effective decision.Unlike traditional supply chain problems of supplier selection,this study considers a selection of customers and is useful for procurement and supply chain managers to prioritize customers while considering multiple selection criteria.

Application of Markov decision process in customer behaviour

Customer is the source of business income,a stable customer base is the guarantee of enterprise survival and development of enterprises by using Markov decision process,decision-makers in the new decision point in time,to the latest state of observation system and adopt an original decision,decided in a well-posed option set an action sequence,and then choose to create value and total revenue in this sequence the most significant behavior,obtain the best marketing strategy,formulate relevant enterprise actual customer,dynamic programming model.

特征融合的装修案例跨模态检索方法

目前家装客服系统中主要依靠人工方式进行装修案例检索,导致该系统不能满足用户对咨询服务快捷、及时的需求而且人力成本高,故提出一种基于特征融合的装修案例跨模态检索算法。针对多模态数据的语义信息挖掘不充分,模型检索精度低等问题,对现有的风格聚合模块进行改进,在原始模块中引入通道注意力机制,以此来为每组装修案例中不同图片的特征向量添加合适的权重,从而增强包含更多有用信息的重要特征并削弱其他不重要的特征。同时,为充分利用多模态信息,设计一种适用于检索场景下的多模态特征融合模块,该模块能够自适应地控制2种不同模态的特征向量进行一系列的融合操作,以实现跨模态数据间的知识流动与共享,从而生成语义更丰富、表达能力更强的特征向量,进一步提升模型的检索性能。在自建的装修案例多模态数据集上将该方法与其他方法进行比较,试验结果表明本文方法在装修案例检索上具有更优越的性能。

从“在线”到“在场”——元宇宙赋能酒店在线商品展示对顾客购买意愿的影响

信息技术的快速发展使顾客能够线上了解和体验商品利益,线上商品展示已成为酒店业重要的营销策略。随着Web 3.0时代的迈进,虚拟现实技术作为一种新兴的在线商品展示方式受到了广泛关注。文章基于情境线索理论和双系统理论模型,通过三项实验深入探讨了酒店在线商品展示对顾客购买意愿的影响机制。实验结果表明,与传统的图片和视频展示方式相比,虚拟现实技术能够显著提高顾客的社会临场感和感知诊断性,从而显著增强其购买意愿。同时,展示方式中融入人类或富有视觉元素的情境能进一步增强社会临场感和感知诊断性。此外,对于满意型决策风格的顾客,这种影响尤为显著。研究结论丰富了在线商品展示与购买意愿的相关理论体系,以期为酒店制定在线商品展示策略提供决策参考。

参与行为风格影响顾客价值共创意愿的实证研究

不同风格类型顾客参与行为如何提升顾客与品牌进行价值共创的意愿,日益成为企业进行品牌管理和品牌创新的重点。选取知名虚拟品牌社区进行实证研究,探究顾客参与风格影响顾客价值共创意愿的作用机制。研究发现,顾客参与风格对顾客价值共创意愿有直接影响,也能够通过品牌资产间接影响价值共创意愿,间接影响要大于直接影响。通过路径分析发现,任务型参与和社交型参与能够让顾客获得对产品最直观的感知质量、品牌形象,而社交型参与和贡献型参与能够进一步稳固顾客对品牌/企业的忠诚度,从而进一步影响顾客价值共创意愿。并且,顾客参与风格对价值共创的影响,在受到品牌资产中介作用的同时,也受到品牌融入度和直接经验的调节作用。

基于消费者幸福感的顾客融入行为促进策略对价值共创意愿的影响:信息处理模式的调节作用

本文以目标框架理论、幸福感理论为基础,分别引入消费者幸福感作为中介变量和信息处理模式作为调节变量,探究顾客融入行为促进策略(收益目标促进策略、规范目标促进策略和享乐目标促进策略)对顾客价值共创意愿的影响机制和作用边界。通过一项三阶段的时间滞后研究设计,获取246份有效调查数据进行实证分析。研究发现:顾客融入行为促进策略显著正向影响顾客价值共创意愿;消费者幸福感部分中介顾客融入行为促进策略对顾客价值共创意愿的影响;在情感处理模式下,顾客融入行为促进策略更显著正向影响消费者幸福感;在情感处理模式下,顾客融入行为促进策略通过消费者幸福感对顾客价值共创意愿的正向效应会增强。研究结论有助于企业进一步拉近与消费者之间的距离并促进长期合作关系的建立,为其制定更加有效的市场营销策略提供决策支持。

从“三苏”家风的内涵研究好家风对社会的影响

习近平总书记在眉山时的讲话深刻有力地将中华传统文化中的“修身、齐家、治国、平天下”四者一体并建的结构提了出来。其中包含个人、家庭、国家和社会,四者不能割裂,是一个历经千年而不被断裂的整体结构。从古代开始,中国的家庭、宗族构成了国家统治最为基础的力量,对于家庭教育、宗族风气的建设也就自然而然地被士人和统治者所重视,最终与国家治理紧密联系在一起。“三苏”家风家教中“读书正业、孝慈仁爱、非义不取、为政清廉”的精髓,正是强调了个人修养的提升、家庭团结和睦的维护、爱国利民初心的坚守,即使在当代依然值得我们学习和借鉴。在成长成才、爱国为民、清正廉洁、约束家人等方面营造良好的家风,建好最小国,利好千万家。

The Evaluation and Selection of Outsourcing Suppliers in Mass Customization (MC)

Many MC companies find it necessary to cooperate with a large number of outsourcing suppliers to provide MC products according to customers’ diversified orders.To this end,how to select competitve suppliers for the outsourcing manufacturing of non-core processes is the key to establish strong supply chain ally of MC company as well as make the company more efficient in its core manufacturing processes.A procedure of selecting outsourcing suppliers was presented to identify and find competitive suppliers.The continuous improvement of this procedure was proposed to ensure the optimal supply chain of MC company in the long run.Besides,a multi-criteria evaluation model in the procedure was set up according to MC’s characteristic with fuzzy multi-criteria methods combined to solve the fuzzy problems of criteria weight and qualitative attribute value.A case study of MC manufacturing company was provided to show that the procedure,model and methods are effective to select outsourcing suppliers.

基于模块化保健型老年T恤衫个性化定制研究

针对老年人对服装理疗保健的功能需求,以保健型老年T恤衫为研究对象,运用模块化设计理论,对保健型老年T恤衫的个性化定制进行研究。首先从老年顾客的需求出发,提出保健型老年T恤衫的理念。基于老年T恤衫常见款式特征,对保健型老年T恤衫进行模块划分,同时建立了2级模块库。然后对保健型老年T恤衫进行模块的合理划分和编码,确立了模块配置规则,并形成了一套模块化设计方案。最后通过用户实际体验,验证了该方案的合理性和可行性。研究发现该方案的提出对服装企业满足老年人市场需求,实现保健型老年T恤衫的个性化定制生产具有指导意义。

尹继美《诗地理考略》“以风动人”的政治理想及其体例特色

清代考据学的昌盛促进了《诗经》地理研究的勃兴,而尹继美《诗地理考略》是其中最为时人称颂的一部《诗经》地理研究专书。尹继美吸收前人的地理风俗观点,结合晚清时代背景,将自己“以风动人”的政治理想融入对《诗经》的地理考证,从而形成《诗地理考略》独特严谨的体例特色。

面向虚拟现实的着装人体个性化头面部纹理生成技术

为提升用户在虚拟现实中的体验感,让相同着装人体可以拥有定制的用户面容,提出通过输入单张用户正面人脸图像,利用DECA神经网络生成三维头部模型和初始纹理。在此基础上,对初始纹理进行光照校正,并通过掩膜提取面部主要区域和边缘肤色,然后对头颈部纹理进行肤色转换和面部纹理2次修复,得到一个完整的头面部纹理,接着将其作为风格图像,将着装人体的原始身体纹理作为内容图像,通过PAMA神经网络进行风格迁移,得到肤色转换后的身体纹理。将经过处理的头面部纹理与身体纹理重新映射在三维模型上,得到具有用户特征的定制化着装人体。实验结果表明,采用该方法修复的头面部纹理能最大限度保留用户面部信息,生成时间仅需1.4 s左右,肤色转换后的面部与身体纹理过渡自然,映射得到的用户着装人体真实度高,可用于各种虚拟现实的应用场景。

彰显中国风俗、中国风流、中国风度、中国风范的中国酒文化

文化是中国酒的灵魂。中国人把“酒以饮用”的物质形态升华为“酒以成礼”的精神形态,通过健康、文明、高雅的饮酒方式彰显寄情于酒的中国风俗、酒香诗美的中国风流、君子之品的中国风度、礼仪之邦的中国风范。这就是中国酒文化。中国酒之魂,文以化之,文以铸之。

定制服装产品App交互界面设计研究

随着服装数字化与智能化产业的发展模式兴起,以及当前对个性化服装需求的不断激增,定制服装产品已经成为了当下服装消费的流行趋势。文章以WeX5数字技术为背景,阐述了定制服装产品App的设计思路,总结了定制服装App交互界面设计风格,分析了服装App中的服饰个性化定制服务功能用途,并利用Markov Model模型对消费者喜好风格进行预测。希望通过对定制服装产品App交互界面设计的研究,为定制服装产品数字化设计提供一定的借鉴与参考。

以家风建设促进党风政风民风建设——江苏洪泽营造美好家风活动的调查与思考

美好家风是营造党风政风民风的基石。传承和弘扬伟人家训和中华民族优秀传统家训文化,领导重视、精心谋划、高位推进,干部带头树好示范标杆,汇聚成果以放大综合效用等,是洪泽营造美好家风的创新举措。洪泽营造美好家风活动取得了显著成效,不仅催生了一批崇德尚廉、修身守正的模范干部和优秀党员,更促进了睦亲齐家、仁爱和美的社会风尚的形成。洪泽家风家训教育主题实践活动取得成功的经验证明:美好家风是涵养党风、政风、民风的源头活水;家风建设需要抓好"关键少数"和典型示范、传承和创新优秀家风文化,注重宣传引领和家风建设氛围营造、加强廉洁家风监管、创新家风建设考核和保障机制。

个性化西服定制和虚拟展示系统的设计与实现

个性化定制和虚拟展示是服装行业新兴的发展方向。为了满足客户个性化和多元化的需求,在对构成西服的要素和属性分析的基础上,依据规范、一致、实用性的原则,基于C/S和B/S混合模式,采用数据库技术、本体技术、图像处理技术等,设计完成个性化西服定制和虚拟展示系统,对系统的整体架构和关键技术进行分析和阐述,实现西服款式定义、面辅料信息管理、客户信息管理、查询选择款式、客户设计与虚拟展示等功能,并以某服装企业的西服产品为例,验证该系统的可行性和实用性。

顾客主动社会化对顾客遵从和医疗服务结果满意度的影响研究

基于病患与医疗服务提供者之间的交互关系的改变对医疗服务结果的影响,研究了顾客主动社会化对医疗服务参与过程的影响,发现顾客的正式和非正式社会化活动影响了顾客角色定位,进而影响到顾客遵从和服务结果满意度。同时,服务者沟通风格调节了顾客角色定位对顾客遵从的影响。