O2O Enterprises Should Seize the Needs of Customers

In the fierce market competition,how the survived 020 startups identify the pain points in the domains closely related with people’s daily life in order to look for a way out? When interviewed with China’s Foregin Trade,O2O companies mentioned there are always opportunities in the O2O sector,if you could find the real needs of customers.Focus the target to provide customers what they

Characteristics of Implicit Customer Needs in Product Design and Methods for Their Identification

The identification of customer needs is one of the important first⁃step works for product design.Contrary to explicit ones,the implicit customer needs are less obvious,thus relying on the designers to discover.Up till now,there still lacks a rational or systematic method on the identification of implicit customer needs.Designers have to rely on their own intuition and personal experience to do the work,hindering the product design and development further on.Therefore,it is necessary to study the implicit customer needs and their identification methods.To this end,this paper first studies the characteristics of implicit needs,and clarifies the relationship between implicit needs and explicit needs.Based on this,the concept of customer needs life cycle is put forward.After that,two methods for the identification of implicit needs are proposed,including an active approach and a passive approach.For the active approach,it is suggested to exploit the functional characteristics of the product and the products in the same series or categories,for which a direct acquisition method and an evaluation data mining method are proposed,and a treadmill design case is studied.For the passive approach,it is suggested to exploit the scenario elements of product usage,for which a scenario elements questionnaire method and a scenario adaptation problem method are proposed,and a spinning bike design case is studied.The two design cases have demonstrated the process of customer needs identification and also verified the applicability of the proposed methods.

Critical care nurses and their clinical reasoning for customizing monitor alarms:a mixed-method study

Objective:To explore the clinical rationale of critical care nurses for personalizing monitor alarms.One of the most crucial jobs assigned to critical care nurses is monitoring patients'physiological indicators and carrying out the necessary associated interventions.Successful use of equipment in the nursing practice environment will be improved by a thorough understanding of the nurse's approach to alarm configuration.Methods:A mixed-method design integrating quantitative and qualitative components was used.The sample of this study recruited a convenience sample of 60 nurses who have worked in critical care areas.This study took place at Lebanese American University Medical Center Rizk Hospital,utilizing a semi-structured interview with participants.Results:The study demonstrated the high incidence of nuisance alarms and the desensitization of critical care nurses to vital ones.According to the nurses,frequent false alarms and a shortage of staff are the 2 main causes of alarm desensitization.Age was significantly associated with the perception of Smart alarms,according to the data(P=0.03).Four interconnected themes and subcategories that reflect the clinical reasoning process for alarm customization were developed as a result of the study's qualitative component:(1)unit alarm environment;(2)nursing style;(3)motivation to customize;and(4)clinical and technological customization.Conclusions:According to this study,nurses believe that alarms are valuable.However,a qualitative analysis of the experiences revealed that customization has been severely limited since the healthcare team depends on nurses to complete these tasks independently.Additionally,a staffing shortage and lack of technical training at the start of placement have also hindered customization.

Customization Product Design Based on User's Emotion and Needs

The paper presents a design method that ensures the ingenuity of the product form as well as the whole and exact expression of user’s needs. The key idea is to establish an automatic design system which can transform the user’s language needs into the product features in real-time. A rifle was taken as a research instance and soldiers were chosen as evaluation customers. The theory of fuzzy set and semantic difference are adopted to evaluate the relationship between user’s needs and product features as well as their alternatives. FAHP (fuzzy analytic hierarchy process) is utilized to judge the user’s satisfactory forms. This method can also be applied to other product form designs.

Customer Perception of Bus Services Based on the SERVQUAL Dimensions——A report of Wessex Red Bus service in UK

With the development of society, customers are having an increasing expectation on bus service. Problems such as bus being late all the time seem to become common. It usually annoys the customers and have a bad influence on bus companies.It's crucial to improve the bus service. This report adapts and applies a modified SERVQUAL approach to estimate the service quality in public transport. Wessex Red servcie, bus service in England UK, operated in partnership with the University of the West of England and the University of Bristol, is evaluated in the report being representative for bus service. In this study, the author has applied the SERVQUAL questionnaire among the three groups of customers in Bristol UK based on these five dimensions of SERVQUAL:"Tangibles, Responsiveness, Assurance, Reliability and Empathy"(Parasuraman, 1988). The results illustrates a high degree of importance placed on reliability, in which bus being late is an issue most concerned. The author analyzes the problem and finally provides suggestions and recommendation for the issue. This study is to provide a quality evaluation tool readily usable by transport operators willing to certify the service offered and it also offers a tool for practioners characterized by flexibility so as to fit individual needs. In addition, this study is beneficial to students who are learning Marketing. The study provides students a methodology in their marketing research. It also gives students a tool to evaluate services so as to set up their marketing plan and could give a better horizon to understand marketing.

高师院校学生会建设存在的问题与对策——基于Maslow's Hierarchy of Needs的探索

由于高师院校学生会干部存在男女生比例失调及家庭经济困难生比例大等现象,分析了学生会建设中存在干部体制建设有待加强及培养欠缺可持续发展的观念等问题。以F师范学院为对象进行调查研究,依据马斯洛需求理论,提出以设计淘汰机制,实现成就与价值为主的解决方案。

Effect of nursing intervention based on Maslow's hierarchy of needs in patients with coronary heart disease interventional surgery

BACKGROUND It is very important to provide effective nursing programs to regulate the physical and mental state of patients and to improve treatment compliance after interventional surgery for coronary heart disease(CHD).AIM To explore the effect of a nursing intervention based on Maslow’s hierarchy of needs theory on patients with CHD undergoing percutaneous coronary intervention.METHODS Ninety-four patients with CHD undergoing interventional surgery in our hospital from January 2020 to February 2021 were randomly divided into a research group(n=47)and a control group(n=47).The control group received routine nursing,and the research group received a nursing intervention based on Maslow’s hierarchy of needs theory.The scores of self-efficacy,negative emotion[depression(SDS),anxiety(SAS)],intervention compliance(standardized medication,moderate exercise,healthy diet,and regular review),and nursing satisfaction were calculated before and after intervention for the two groups.RESULTS Before intervention,there was no significant difference in the scores of disease general management self-efficacy,disease management self-efficacy,and total self-efficacy between the two groups(P=0.795,0.479,and 0.659,respectively).After intervention,these three scores in the research group were higher than those in the control group(P<0.001).Before intervention,there was no significant difference in the scores of SAS and SDS between the two groups(P=0.149 and 0.347,respectively).After intervention,the scores of SAS and SDS in the research group were lower than those in the control group(P<0.001).The standardized drug use rate(97.87%),moderate exercise rate(97.87%),healthy diet rate(95.74%),and regular reexamination rate(97.87%)in the research group were higher than those in the control group(85.11%,82.98%,80.85%,and 87.23%,respectively)(P=0.027,0.014,0.025,and 0.049,respectively).Nursing job satisfaction in the research group(93.62%)was higher than that in the control group(78.72%)(P=0.036).CONCLUSION A nursing program based on Maslow’s hierarchy of needs theory can effectively alleviate negative emotion,enhance self-efficacy and intervention compliance,and ensure that the patients are highly satisfied with the nursing work.

Priority of Factors Affected on Customer＇s Satisfaction in the E-Banking by Using Kano Model and Analytical Hierarchy Process： A Case of Iranian Commercial Bank

The aim of the article is to determine the extent to which customer satisfaction＇s in the e-banking in Semnan area had organizational and customer readiness for developing their services. One of the most important sectors that plays key role for grasping developed condition is banking sector. Banks like other institutions also look for augmenting their profits and increasing their strength by expansion. The designing of bank must involve selection of those that have sufficient success potential. Hence, from several factors of success, the following three criteria factors have been： selected-customer satisfied, one dimensional, and product fully functional. These factors offers three question multi criteria group extracted from a 16 norms. Also, three criteria factors have been studied over a period of five years and important criteria for evaluating the norms. The Analytical Hierarchy Process （AHP） has been employed to calculate the success potential of each norm. The empirical data comprises the longitudinal survey of the agricultural banking of the Semnan province. The paper, also, finds that product fully functional is placed as the first priority.

A Study of Farmers' Rationality Based on Maslow's Hierarchy of Needs

In this paper,on the basis of analyzing farmers' dominant position in society and explanation of farmers' rationality,we make use of Maslow's hierarchy theory of needs to divide farmers' needs into three levels in accordance with the different stages: survival needs,interpersonal harmony and social responsibility,which are the needs hierarchies for farmers to satisfy themselves. We combine Maslow's hierarchy theory of needs and farmers' rationality and confirm that farmers do have rationality and it is in a dynamic condition.

Analysis of the Awakening Process of Edna in The Awakening by Using“Maslow’s Hierarchy of Needs”Theory

The Awakening written by Kate Chopin is published for a long time,which stirs up streams of praise for its bold content.Most researchers make analysis on this novel from different perspectives including postmodernism,deconstruction,feminism,binary opposition,and so on.Based on the“Maslow’s Hierarchy of Needs”,this paper lays emphasis on the transition of protagonist Edna from suffering the traditional shackle to pursuing the self-independent.This paper aims to help readers realize an awakening process of Edna and appeals for more concern on the transformation of females’roles.

Exploring a Deep Analysis Method for “Click-Stream” Information from the Perspective of the Flow of Bidirectional Value of Customer Relations Based on Ricoeur's Hermeneutic Theory

Click-streams of online shopping are the tracks/trails of interactions between a customer and a vendor.We observe that it is of great importance both in theory and practice to explore a deep analysis method for analyzing click-stream information of an individual customer in a specific transaction for understanding the bidirectional value transfer within the machine-human interaction of an online store and for its personalization.We analyze the significance,the hierarchical structure and the characteristics of click-stream information and propose that Ricoeur's hermeneutic theory be the foundation of forming such a deep analysis method.Then we use the empirical context information of the click-stream to improve the naive interpretation put forward by Ricoeur.Moreover,we apply the Grounded Theory to extend the deep analysis of Ricoeur's theory of textual interpretation.The improved theory fits well with the needs of interpretation and the analysis of click-stream information.We exemplify and show the feasibility of this analysis method by using data collected(a single case)from a large study of human-computer interaction.

Research on the Construction of College Student Cadres Team From the Perspective of the Hierarchy of Needs Theory

In this paper, I carried on the research under the guidance of the theory of hierarchy of needs, and preventing a detailed work plan. During the research, we cleared for measures, which were ＂adhere to the people-oriented, mining the potential of students, make up the insufficient to properly resolve the crisis, to create a learning atmosphere＂. So it provides a new idea for promoting the construction and development of college student cadres, and maintains the stability of the campus and the construction of harmonious campus.

China Needs the World,and the World Needs China——Mr.Li Lanqing on China's economic opening to the outside world

Mr. Li Lanqing, Vice Premier of the State Council, expounded on China’s economy heading towards the 21st century,at the 32nd ICC World Congress. He said: China is greeting the 19th year of its reform and opening to the outside world. In the past 18 years, especially in the 1990s,China’s economy, as an integral part of the world economy, has assumed three interrelated new features, under the circumstances of speeding up the development, deepening the reform, and expanding the opening. 1. Lasting trend for sustained and rapid economic growth. China has 1.2 billion people with everrising income and consumption levels and huge market demand, and the Chinese people have the habit of saving. So there are large amounts of bank deposits to

Customer Retention: Behaviour Perspective Model of Ghanaian Telecommunication Industry Using Multinomial Regression Analysis

To stay competitive, the mobile telecommunication companies spend millions of Ghana cedi each year on building long-term relationships with their customers. Marketing managers are constantly challenged with the problem of where to channel the limited resources in order to retain existing customers. This study approaches the customer retention problem in the mobile phone sector from a behavioural perspective, applying the Behavioural Perspective Model as the main analytical framework and further exploits some other factors that influence customer retention. The model includes a set of pre-behaviour and post-behaviour factors to study consumer choice, and explains its relevant drivers in a viable and comprehensive way, grounded in radical behaviourism. Data for the analysis were collected from tertiary students from Accra and Takoradi. Data collected were analysed using the multinomial regression technique. Analysis of the data revealed that the Behaviour setting factor is the only significant element in Behaviour Perspective Model. Further exploitation of behaviour situation revealed that the number of networks a customer uses, previous experience of a customer and customer’s intention are significant factors in determining customer retention in Ghana’s mobile telecommunication industry.

A Study of Sun Menglei’s Fictions in the Perspective of Maslow’s Hierarchy of Needs

Based on Maslow’s hierarchy of needs,this paper discusses the concern and description of human physiological needs,love and belonging needs,esteem and self-actualization needs in Sun Menglei’s fictions,then it explains Sun Menglei’s deep-seated concern and exploration of human’s spiritual world and emotional world.

An analysis of the motivational effect on employees of Maslow＇s Hierarchy of Needs in international culture circumstances

Maslow＇ s Hierarchy of Needs, which is one of the important motivation theories, has become a strategy used by managers to motivate employees. The project will explain the definition of motivation and Maslow＇ s Hierarchy of Needs from the perspective of organizational behavior and the strengths and weaknesses of the theory. Then it will consider how the theory is applied effectively in the USA and Northwest Europe and ineffectively in some developing and undeveloped countries with different economical backgrounds, political systems and cultural preferences. The conclusion suggests that managers should choose motivation systems that fit in the local cultural backgrounds.

An Analysis of Sister Carrie's Desire——from Perspective of Maslow's Needs Theory

Since the publication of Sister Carrie,there has been a tense discussion on the desire of the Carrie.Many critics focus on the conspicuous desire that drives Carrie to be a social climber.Indeed,desire is the driving force for Carrie.But we can’t generalize all her longings as desire or use"desire"to describe Carrie’s different needs at different life stage.Here,the author attempts to analyze Carrie’s desire in detail and form a better understanding of her desire by using Maslow’s Needs-Hierarchy Theory.

Research on customer-oriented product configuration technology of aircraft

Due to the defects of current aircraft product configuration technology, such as the gap between product design and cus- tomers＇ requirements, the low configuration efficiency and etc. a customer-oriented product configuration solution of aircraft was proposed in this paper. Basing on a deep investigation into the market and the structure of the aircraft, this paper proposed a method of dividing and creating the aircraft options, in which we set up optional constraints to meet the demand of configuration and then optimized the constraint algorithm. This work can help to realize the optimum association between the aircraft options and modules. Basing on a research on customer demand, The paper established a customer demand model and a mapping relationship which exists between customer demand and aircraft options, It can also help to make a great contribution to build customer personalized demand of the aircraft configuration orocess and the aircraft confimiration library.