Diffusion of Innovative Behavior of the Public Toward Preparing FEMKs:From Innovative Characteristics to Personal Risk Perception and Behavioral Intention

Objective:The study aims to apply diffusion of innovation theory and structural equation modeling(SEM)to explore the current situation of personal risk perception and preparation of family emergency medicine kits(FEMKs)in Shanxi Province during the period of COVID-19.Moreover,the study intends to analyze the impact of innovation characteristics and risk perception to provide reference for the future popularization of FEMKs and the formulation of relevant policies.Methods:A total of 1,606 permanent residents in Shanxi Province were selected as respondents.SEM was used to analyze the relationship among innovation characteristics,personal risk perception,and behavioral intention.Results:The results demonstrate that only observability(λ=0.968)exerted a significant direct impact on the public's behavior of preparing FEMKs.Personal risk perception(λ=0.334)can have a significant direct impact on behavioral intention.Relative advantage,compatibility,and convenience of use exerted significant impacts on behavioral intention by influencing individual perceived risk(mediating effects=0.237,0.892,and 1.044,respectively).Conclusion:Residents are undergoing a period of change(i.e.,from the contemplation to the preparation stage).Thus,innovative characteristics can directly influence the behavior or behavioral intention of preparing FEMKs by influencing the public's risk perception.In the future,studies should focus on publicity and education of the behavior of preparing FEMKs to increase the awareness of residents and effectively improve the FEMKs level of importance given to this behavior.

Effects of environmentally friendly agricultural land protection programs: Evidence from the Lake Seyfe area of Turkey

fully supported by the Turkish Scientific Research Council （TUBITAK in Turkish, 110O747）

MODELING COMMERCIAL PROCESSES AND CUSTOMER BEHAVIORS TO ESTIMATE THE DIFFUSION RATE OF NEW PRODUCTS

This paper presents a generic mathematical model for depicting the diffusion of an innovative product on a given market. Our approach relies on a probabilistic modeling of each customer behavior with respect to the commercial process which is used to promote such a product. We introduce in particular the concept of coherent market that corresponds to a market which can be analyzed in a uniform way within our model. This last notion allows us to recover the classical empirical results that were discovered and widely studied by E.M. Rogers and his school. We explain finally how to use our approach as a support for analytic predictive marketing.

Research on factors influencing an individual’s behavior of energy management: a field study in China

With the rapid rising of distributed appliance,smart home appliances and mobile Internet,smart home manufacturers in Europe and America have all developed energy management solutions for individual usage,while domestic manufacturers have also launched similar products.This technique helps people to manage their energy consumption more efficiently.This article focuses on the factors that affect energy management behavior(EMB)at the individual level.By reviewing academic literature,conducting surveys in Beijing,Shanghai and Guangzhou,the author built an integrated model of the energy management of Chinese people.This article is the first to separate EMB into two types of behaviors:the more innovative energy management intention(EMI)and the more traditional energy saving intention(ESI).The author conducts statistical analysis on these two behavioral concepts.An individual’s EMB is mainly driven by EMI.EMI is affected by behavioral attitudes,subjective norm and perceived behavioral control(PBC).Among these three key factors,PBC has the strongest influence.This implies that the promotion of the energy management concept is mainly driven by good user experience,which is based on products’features.The traditional ESI also demonstrates a positive influence on EMB,but its impact is weaker than those three factors of EMI.In other words,the government and manufacturers will not be able to promote individual EMB by only selling the concept of traditional energy saving.At the same time,the study finds that the government may achieve better advertising results by developing subsidy policy.