Ultimately Bounded Output Feedback Control for Networked Nonlinear Systems With Unreliable Communication Channel: A Buffer-Aided Strategy

This paper concerns ultimately bounded output-feedback control problems for networked systems with unknown nonlinear dynamics. Sensor-to-observer signal transmission is facilitated over networks that has communication constraints.These transmissions are carried out over an unreliable communication channel. In order to enhance the utilization rate of measurement data, a buffer-aided strategy is novelly employed to store historical measurements when communication networks are inaccessible. Using the neural network technique, a novel observer-based controller is introduced to address effects of signal transmission behaviors and unknown nonlinear dynamics.Through the application of stochastic analysis and Lyapunov stability, a joint framework is constructed for analyzing resultant system performance under the introduced controller. Subsequently, existence conditions for the desired output-feedback controller are delineated. The required parameters for the observerbased controller are then determined by resolving some specific matrix inequalities. Finally, a simulation example is showcased to confirm method efficacy.

Lecturers’Efforts in Building Rapport in the English-Medium Instruction(EMI)Context:Focus on the Use of Communication Strategies

Past studies reveal the prevalence of anxiety,coupled with low motivation and disengagement among students in English-medium instruction(EMI)programs.Given the detrimental impact these negative emotions can have on learning outcomes,it is imperative that teachers establish positive emotional rapport with their students.This study explores how experienced and highly rated EMI lecturers at a Chinese university’s overseas campus use communication strategies to build rapport with their students during interactive academic activities.It identifies the strategies used by these lecturers and examines how the strategies facilitate the teaching-learning process.The data,consisting of 10 hours of tutorials and 10 hours of supervisor-student supervision meetings,is analyzed using an adapted Conversation Analysis(CA)approach.The analysis reveals three types of communication strategies(CSs)frequently used by lecturers:back-channeling,codeswitching,and co-creation of messages.By employing these strategies,the lecturers established a strong rapport with the students,which created an encouraging and supportive learning environment.Consequently,this positive atmosphere facilitated students’learning of content knowledge through English.The findings of this study have implications for the training of lecturers who encounter difficulties in establishing rapport with multilingual students in the EMI setting.

Strategies for Video Producers to Tell Their Good Stories Under the 5W Model of Communication

In recent years,with the rise of video media such as YouTube and Tik Tok,the short video creation industry has emerged.How to spread China's excellent culture and how to“tell a good Chinese story”have become a hot concern.Using the 5W Model of Communication as a framework for analysis,this paper selects Chinese short videos with high popularity on YouTube as the object of the study.Studies found that the success of these videos was associated with five factors in the process of communication,which are communication main forces,communication content,communication channels,communication audience,and audience effects.Through theoretical and data analysis,the study concluded five strategies in video production to help promote Intercultural communication.

Leveraging Predictive Analytics for Strategic Corporate Communications: Enhancing Stakeholder Engagement and Crisis Management

This study explores the integration of predictive analytics in strategic corporate communications, with a specific focus on stakeholder engagement and crisis management. Our mixed-methods approach, which combines a comprehensive literature review with case studies of five multinational corporations, allows us to investigate the applications, challenges, and ethical implications of leveraging predictive models in communication strategies. While our findings reveal significant potential for enhancing personalized content delivery, real-time sentiment analysis, and proactive crisis management, we stress the need for careful consideration of challenges such as data privacy concerns and algorithmic bias. This emphasis on ethical implementation is crucial in navigating the complex landscape of predictive analytics in corporate communications. To address these issues, we propose a framework that prioritizes ethical considerations. Furthermore, we identify key areas for future research, thereby contributing to the evolving field of data-driven communication management.

On solving fossilization of spoken English of non-English college students by means of communication strategies

The paper starts with the notions of communicative competence and communicative strategies, and proposes that communicative strategies competence, one of the four communicative competences, plays an important role in improving the overall competence in communication. Meanwhile, communication strategies, which are indispensable in communicative activities, make it necessary for teachers to cultivate students＇ strategies awareness and enable them to practice communicative strategies so as to further develop their communicative strategies.

Investigating Overseas Students' Use of Communication Strategy And the Value for English Acquisition

The use of communication strategies helps these students achieve successful communication.The present study is conducted to investigate Chinese overseas students' use of communication strategy and the value for English acquisition.It found what strategies students usually use and find effective and how students use these strategies in order to overcome obstacles in communication.In addition,it investigated students' consciousness of using strategies and to some extent the questionnaires helped some of the students start thinking about using strategies consciously.

The Application of Non-verbal Communication Strategies in International Business Negotiations

As the economic globalization deepens, trades among nations are steadily increasing. Therefore, the international business negotiations become more and more significant. In the process of negotiations, the application of appropriate strategies is necessary for negotiators to reach an agreement smoothly. However, the non-verbal communication plays an important role to some extent in real international business negotiations. This article tends to explore the application of non-verbal strategies in the international business negotiations.

Exosomes rewire the cartilage microenvironment in osteoarthritis:from intercellular communication to therapeutic strategies

Osteoarthritis(OA)is a prevalent degenerative joint disease characterized by cartilage loss and accounts for a major source of pain and disability worldwide.However,effective strategies for cartilage repair are lacking,and patients with advanced OA usually need joint replacement.Better comprehending OA pathogenesis may lead to transformative therapeutics.Recently studies have reported that exosomes act as a new means of cell-to-cell communication by delivering multiple bioactive molecules to create a particular microenvironment that tunes cartilage behavior.Specifically,exosome cargos,such as noncoding RNAs(ncRNAs)and proteins,play a crucial role in OA progression by regulating the proliferation,apoptosis,autophagy,and inflammatory response of joint cells,rendering them promising candidates for OA monitoring and treatment.This review systematically summarizes the current insight regarding the biogenesis and function of exosomes and their potential as therapeutic tools targeting cell-to-cell communication in OA,suggesting new realms to improve OA management.

Low-carbon city communication:Integrated strategies for urban and rural municipalities in Thailand

As an important sustainable development goal,the creation of low-carbon cities(LCCs)has become crucial to creating livable cities and environmental sustainability.Thus,we aimed to understand the factors that support the transition of traditional cities to LCCs,by analyzing and synthesizing how to promote practical LCC across 15 pilot municipalities in four regions of Thailand,covering four strategies:City of Trees,City of Waste Minimization,City of Energy Efficiency,and City of Sustainable Consumption.Literature research,in-depth interviews,and observations were employed for data collection,while the 5​W(who,says what,in which channel,to whom,and with what effect)and SMCR(sender,message,channel,and receiver)models were used to create a communication analysis framework.Results revealed that the effective activities of municipalities should increase tree planting and implement more serious regulations for the conservation of existing trees.Making compost and establishing waste recycling banks are recommended for rural municipalities,while optimization of garbage and wastewater management systems and facilities should be highlighted in urban municipalities.Moreover,recycling,low-carbon agriculture,second-hand shops/markets,green markets,and homegrown vegetables should be encouraged for sustainable consumption.Working with local municipalities,credible leaders and representatives were the key senders.Additionally,message design should compare the pros and cons of behaviors,connect with local health and tourism,and promote dialogue in easy-to-understand and thought-provoking language.Receivers that drive LCC should have an excellent understanding of LCC practice and its benefits,be public-minded,and have a desire to live in a good environment.

Innovation Analysis of College English Teaching from the Perspective of Cross-Cultural Communication

With the increasingly integrated international communication and cooperation,cross-cultural communication can enable talents to understand the cultural concepts and backgrounds of different countries,and thus form positive values.Language is the key carrier of communication and its role is also evident.Colleges are gathering places for cultural collisions,and in the context of cross-cultural communication,colleges need to play their role in optimizing English teaching and improving teachers’teaching levels,in order to cultivate more high-quality talents.This article mainly analyzes the strategies for innovative English teaching in colleges from the perspective of cross-cultural communication,hoping to provide references and inspiration for the research of cultivating cross-cultural communication talents.

An investigation of Communication Strategies used in Dialogues by Chinese English Major Students

This paper,through analyzing students'conversations based on SWECCL(Wen Qiufang etc,2005),makes an attempt to examine the use of CSs(Communication Strategies)by Chinese students in English major.The results show that the students are not competent in employing CSs,which is easily seen in their heavy reliance on Stalling and Reduction CSs.What's more,the CSs of L2-based are rarely employed in students' conversations.Apart from the above CSs,students who are in high proficiency group have more inclination to use Cooperation CS,while those who are in low proficiency group are more likely to turn to the CSs of Reduction,Substitution,and Literal Translation.

Reduction of Tobacco Smoking Health Risk Through an Appropriate Media Based Communication Strategy in Uganda

The health impacts of tobacco consumption are well documented and have gained acceptance worldwide. Today, a substantial, preventable burden of tobacco attributable diseases exists in most countries, though in most of the cases, unknown. Smoking accounts for almost half of the deaths in middle age in some regions. In Uganda, translating findings into policy action is slow and involves several stakeholders. It will continue to require support from tobacco control campaign groups. This paper analyses secondary literature on tobacco smoking and later provides an appropriate medium based communication strategy that can be adopted to counteract the persuasive smoking evil adverts of tobacco companies as well as creating awareness among the population of the health impacts caused by smoking.

Towards Developing Communication Strategies for HIV/AIDS Control among the Scheduled Tribes and Scheduled Castes Women in Three Northeastern States of India

HIV/AIDS spread has opened a Pandora of medical and health problems apart from creating serious socio-psychological trauma for the victims and their families. Despite the governmental effort to curve the growing infection, very little success has been achieved. The northeastern region of India presents a very peculiar situation due to recurrent insurgency in all its states for long time and thus it became instrumental in paralyzing the social and health machineries to an extent, which still deteriorated the futile national effort to check the deadly infection. The study tried to understand the level of awareness and correct knowledge among the underprivileged scheduled tribes and scheduled castes women in the age group 15 -44 by exploring data from district level of Rapid Household Reproductive and Child Health Project Phase I (1998) and Phase II (1999) for Assam, Manipur and Nagaland and suggested a strategy to control the infection in the region. It is found that HIV/AIDS awareness was 59% among the women in all the three states with very few among them who had correct understanding of its prevention. A pronounced difference in the level of awareness was observed with respect to age, economy and residential status of the respondents.

Communication Strategies for Chinese Documentaries from High-context to Low-context Culture: A Comparative Study of “Wild China” of BBC and CCTV Version

As an important means of cultural transmission,documentaries are a powerful tool to make known the five thousand years of Chinese civilization to people all over the world.The“Wild China”of BBC version,popular among the great majority of overseas audience,serves as a successful carrier of Chinese culture export.Based on the theory of low-context and high-context culture,this paper uses the method of text analysis and focuses on the study of the texts in the Chinese and English versions of“Wild China”and explores the differences in the texts in terms of content and rhythm.The purpose of this study is to avoid cultural misunderstanding and optimize communication effect.Findings of this study show that against the background of low-context(English)and high-context(Chinese)culture,the English version has a good sense of rhythm,uses rhetoric for vivid description,expresses ideas directly,and provides explanation for phenomena through narrating or telling a story.But Chinese version has plainer descriptions,uses more euphemistic or abstract words,analyzes phenomena in less detail and narrates more formally.So,it is suggested that in translating texts into English,concepts need to be made accessible,logical and direct with more explanation,more rhetoric,more objective evaluation,and less pursuit of artistic abstraction.These communication strategies conforming to low-context culture can help overseas audience accept Chinese culture more easily.

Research of Spoken Language Learning Strategy in the Second Language Communication Process

Spoken language learning strategy study is everlasting and often fresh topic, which can come to different conclusions from different point of views. This paper focuses on the second language communication process, trying to find out the possible spoken language phenomenon and the corresponding spoken language learning strategies. At the same time, the factors influencing the learners＇ adoption of spoken language learning strategy as well as the hints for teaching spoken language in class are hopefully to be summarized.

Analysis of Dove's Brand Communication Strategy in the Chinese Market

DOVE is one of the chocolate brands launched by MARS in China.For more than ten years since DOVE entered the Chinese market,she has continuously adjusted her marketing model to conform to the Chinese market and has become more and more popular with Chinese people.Her unique advertising model and fresh advertising style have formed a deeper brand impression in consumers’hearts generated by brand loyalty.This article mainly explores DOVE’s brand communication strategy in China from the marketing communication in DOVE’s overall brand marketing,and studies how DOVE,as a foreign brand,adapts to the local market and gains the first position in the market.DOVE serves as a leader for Chinese chocolate businesses to step out of difficulty and provideshelpful reference experience for China's multinational enterprises to survive in the context of global economy.

Toyota’s Slow Response to Manufacturing Defects Leading to Recalls: Result of Poor Communication Strategy

The recall of vehicles in the automobile industry is not limited to any particular company. Recalls most often have been attributed to defective parts supplied by tier one and tier two suppliers. Toyota, a world leader in the manufacture of automobiles, built on world class corporate brand and Principles known as the Toyota Way, and located in about 53 countries in the world, with most of its production taking place in the North America and Japan. Its Communication strategy leading to recalls has brought it into conflict with its customers and regulatory agencies. Toyota’s seeming departure from its core principles in the Toyota Way has also brought it into conflict with suppliers and affected its production. Answers will be sought for the following research questions: 1) Why with its Toyota Way, Communication became a challenge for Toyota? 2) What is the role of the Media, in Toyota’s issues of recall? A detailed literature survey was conducted for Toyota’s communication strategy. A dialectic inquiry was used to analyse the acquired data, from interviews conducted.

The Attributes of Social Media as a Strategic Marketing Communication Tool

New digital trends are transforming the media industry landscape, modifying elemental characteristics and attitudes of companies as well as of consumers. Firms often claim that their presence in social media （SM） is a key element to success. SM helps companies rethink the traditional one-way flow of their marketing messages and to incorporate a new interactive pattern into their communications. Nevertheless, these tendencies involve problems of strategic myopia for firms that do not structurally integrate these tools. One main problem is that institutions can rarely differentiate between the various types of SM and the attributes thereof, while the literature equally reveals a number of contradictions in the subject. The present conceptual paper lays the foundations of a strategic approach to SM and discusses its theoretical implications. Following an overview on the concept of SM, through a content analysis of the specialized management literature （n = 14）, we present various best practices and reflect on the apparent lack of strategic thinking in using SM as a marketing application. Then, we compare these practical examples with general marketing strategy theory. By merging theory and practice, we aim to provide an insight towards a well-founded application of SM as a genuinely strategic marketing tool.

Research on the Problems and Strategies of the Communication Activity among Students in College English Teaching

At present, some problems are gradually appearing in college English class teaching, such as, communication activity among students, reflection of individual＇s advantage, the transition of study main body, etc. The article mainly studies the problem of communication activity among students with questionnaire method, and puts forward some strategies.

On C-E Translation Strategies and Methods of Zhiba Culture for Global Communication

Zhiba culture is a profound culture with a long history,but there are still many problems in the C-E translation of it,such as low popularity,few recipients,and so on,which hinder its communication and development.Therefore,it’s necessary to improve the quality of C-E translation of Zhiba culture.Based on the perspective of communication studies,combining with the principle of“Information First”,the principle of“The Audience First”,the paper explores the existing problems of Zhiba culture C-E translation and hopes to help to improve the present situation,to truly show the charm of Zhiba culture,to make it better accepted by the international community and optimize the global communication effect.