E-business与E-commerce译文探究

electronic business(e-business)和electronic commerce(e-commerce)是经济学等领域中两个常用术语,其译文的重要性自不待言,然而其译文却较为混乱,含义重叠、不统一的译文频频出现在国内一些较权威的教科书上。本文就e-business和e-commerce本身的含义进行了分析,提出了作者的见解。

Business English Talent Cultivation Research under the Background of Cross-border E-commerce

The meteoric rise of cross-border e-commerce has become one of the pillars of our foreign trade, while the lack of quali-fied talents in the industry may restrict its benign development. This paper analyzes the major problems existing in the BusinessEnglish talents cultivation in university, and offers advice for the construction of training modal for Business English talents basedon the cross-border e-commerce.

Influences of Cloud Computing on E-Commerce Businesses and Industry

Cloud computing has been one of the most popular topics on information technology, since it was proposed by Google in 2007. In the past years, cloud computing has become from a theoretical concept into the real applications in different industries such as telecommunication and healthcare. Inevitably, its influences on different industries have also attracted much attention. Based on the literature review, this paper discussed how the traditional E-commerce businesses and industry were influenced by cloud computing in technical architecture, service modes and the industrial chain. Besides, it analyzed the driving-forces which led to the changes of E-commerce in cloud era. Finally, it concluded that only when the E-commerce enterprises involved cloud computing in the business strategy and established the core competencies, could they realize the sustainable development in the cloud era.

A Study on the Application Model of B2B E-Commerce in the Agricultural Sector

There are two main application models of B2B e-commerce, which are best suitable for agricultural sector. One is the e-market intermediation model (EMIM), and the other is the Integrative content center model (ICCM). Based on the analysis of these two models in application field of agriculture, a conclusion is drawn that these two models will be the main application ones of agricultural e-commerce at present, while ICCM will be a transition from local e-commerce to integrative e-commerce. The future development of agricultural e-commerce will follow the direction of integrative e-commerce which is based on the supply chain model on the E-Hubs. And a new framework of integrative e-commerce is presented as a conclusion at last.

Process of Security Assurance Technique for Application Functional Logic in E-Commerce Systems

Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code errors, code conceptual assumptions bugs, etc. Most existing security practices in e-Commerce are dealt with as an auditing activity. They may have policies of security, which are enforced by auditors who enable a particular set of items to be reviewed, but also fail to find vulnerabilities, which have been established in compliance with application logic. In this paper, we will investigate the problem of business logic vulnerability in the component-based rapid development of e-commerce applications while reusing design specification of component. We propose secure application functional processing Logic Security technique for component-based e-commerce application, based on security requirement of e-business process and security assurance logical component behaviour specification approach to formulize and design a solution for business logic vulnerability phenomena.

Development Strategies of E-commerce for Small and Medium - sized Enterprises

In the economic structure of our country, small and medium-sized enterprises （SMEs） are the most important part of the backbone, with the continuous popularization of the Internet, e-commerce has gradually become a business model that the current small and medium enterprises must face and accept, The development of enterprises is of great signifi cance. In this context, the article first introduced the importance of the development of e-commerce SMEs, and then based on the actual operation of the community put forward and analyzed the current e-commerce development under the existing problems, and finally based on the actual lack of effective Development Strategy of E - commerce for Small and Medium - sized Enterprises.

The Roles of Information and Communication Technologies (ICTs) and E-Commerce as Agents of Nigeria’s Economic Development: Review of Challenges and Prospects

Electronic commerce which denotes the process of electronic transaction via internet has led to a very significant improvement in the level of growth, development, efficiency and productivity of global economies. In order to benefit from the economic opportunities offered by electronic commerce, Nigerian government and business organizations needs to effectively integrate Information and Communication Technologies (ICTs) as the major component of e-commerce campaign initiatives. The discussion in the paper is centered on e-commerce and ICTs and their resultant effect on Nigeria’s economic growth and development. This paper has presented an in-depth discussion of the various types of e-commerce, the major contributions of e-commerce to the economic growth of Nigeria and finally the challenges that impede the growth of e-commerce in Nigeria were identified and the possible recommendations for solutions to those challenges were provided.

“数商兴农”背景下农村电子商务发展对策研究--以天水市秦州区为例

随着乡村振兴战略的不断推进,农村电子商务也得到了空前的发展,“数商兴农”工程的提出,是新形势下发展数字商务振兴农业的新战略,也是发展农村电商的新举措。近年来,天水市秦州区在积极贯彻落实各项农村电商发展政策的同时,也出现了农村电商通行一公里建设、专业型电商人才缺少,农产品品牌化效应低下的发展困境,基于以上发展难题,天水市秦州区立足现实发展,提出政府主导、打通“一公里”建设、孵化“新农人”、培育“新人才”和强化本地特色产品品牌建设的对策建议,为秦州区农村电商发展注入新血液。

“1+X”证书制度下广西高校商科人才培养模式探索--以电子商务专业为例

文章通过调研梳理广西高校商科电子商务专业人才培养的基本情况,从学生、教师、教法、教材等多个方面分析“1+X”证书制度背景下电子商务专业人才培养模式存在的问题,并基于此提出“1+X”证书制度下电子商务人才培养模式的实施对策。

基于Agent的跨境电子商务课程智能教学系统

当前,跨境电子商务课程智能教学系统功能模块多为单向形式,可控教学覆盖范围较小,导致平均成绩优化比下降,为此提出对基于Agent的跨境电子商务课程智能教学系统的设计与分析。首先,构建通信接口,并接入驱动装置,完成系统硬件的设计;其次,采用多目标的方式,扩大可控教学覆盖范围;最后,设计多目标Agent跨境电子商务课程教学功能模块,关联跨境电子商务教学知识库,完成系统软件设计。测试结果表明:针对选定的6个班级进行测试对比,最终得出的平均成绩优化比均可以达到20%以上,说明在Agent的辅助下,文章设计的系统应用效果更佳,具有实际的应用价值。

印度E-Choupal的商业模式及对我国农业电子商务的启示分析

文中对印度农业电子商务E-Choupal的产生背景、商业模式与服务内容进行了详尽分析,并对我国农业电子商务发展的启示做了阐述。

B2C电子商务企业-客户间互动对客户体验影响机制研究

本研究以B2C模式下电子商务企业-户互动对客户体验和客户忠诚的影响为研究的切入点,分析互动过程中影响客户体验和客户忠诚的主要因素。基于电子商务企业-客户互动的全过程视角,从感知体验、情感体验和信任体验三个方面构建了B2C电子商务客户体验的维度研究框架;构建了影响客户体验和客户忠诚的概念模型,通过对提出的概念模型和理论假设进行实证检验,据此提出了增进客户体验和客户忠诚的相应策略。

跨境电商综合试验区对FDI流入的影响——基于准自然实验的证据

推动外资平稳发展对于促进地区产业升级、技术创新等具有重要作用,跨境电商综合试验区作为中国扩大对外开放的重要举措,厘清其对FDI流入的影响,有助于今后有效利用外资及促进经济高质量发展。文章采用2004—2021年278个地级市面板数据,研究跨境电商综合试验区如何影响FDI流入,以及通过何种机制影响FDI流入。研究发现,跨境电商综合试验区能够显著促进FDI流入;机制检验发现,跨境电商综合试验区主要通过促进人力资本提高、营商环境优化来促进FDI流入;异质性检验发现,跨境电商综合试验区对FDI流入的促进效应在东部地区、数字经济发展程度高的地区、行政等级高的地区、经济规模小的地区更为明显;拓展分析发现,跨境电商综合试验区通过促进FDI流入来促进产业结构升级、技术创新、经济增长。基于此,文章从促进跨境电商综合试验区扩容、提高政策差异性等方面提出政策建议。

Web数据挖掘在农业电子商务中的应用

阐述了Web数据挖掘的概念,介绍了Web数据挖掘在农业电子商务中的应用:制定个性化电子商务网活动;改进农业电子商务网站的设计;提高农业电子商务信息检索效率。

基于面向对象时间Petri网的智能电商物流服务系统建模

电商物流服务系统是一种集商流、物流、信息流和资金流于一体的大规模复杂系统,具有离散事件动态系统的一般特征。将面向对象技术与Petri网相结合,引入时间因素,应用于大规模复杂信息系统建模上,不仅能降低系统模型复杂度,还可以针对模块性能做定量分析。在分析研究电商物流服务系统主要功能和Petri网理论的基础上,给出了一种面向对象时间Petri网(OOTPN)的形式定义,描述了电商物流服务系统的主要对象和业务流程,采用面向对象时间Petri网构建了电商物流服务系统的OOTPN模型,分析了子网的相关时间特性,利用可覆盖性树、关联矩阵对子网的可达性、有界性、守恒性等性质进行了分析,证明了模型系统的可靠性和健壮性,体现了OOTPN模型具有模块化、图形化、结构化特点和可扩展、可重用、易于维护等特性。

商务e化与企业信息系统再造

随着网络技术和电子商务的发展与应用 ,企业原来建立的管理信息系统已不再适应历史发展。结合目前管理界新的管理理论——企业流程再造 ,我们提出企业要想使自己在全球化的大市场中立于不败之地 ,就必须在进行商务 e化的同时 ,再造企业的信息管理系统 ,充分利用网络和信息优势 。

抖音直播带货存在问题及对策研究

随着各大直播平台的陆续兴起、5G的快速发展,直播+电商的营销手段越来越火爆,在疫情大背景下发展起来的“居家经济”,直播带货更是成为各大品牌商创收的重要途径。在直播电商飞速发展的大环境下,抖音平台的直播带货问题应当引起重视,在肯定抖音直播带货快速成长的同时,也需要警惕其中的隐患危机。论文回顾了直播带货发展模式的相关概念及理论基础,在此基础上对其产生的原因进行探究,提出抖音直播带货存在问题的对策和建议。如扩大法律监督范围、多方位了解消费者需求、建立完善选品和售后机制、做好直播运营数据分析、提升职业主播影响力等改进措施。

传统零售业发展电子商务Osterwalder模式分析——以沃尔玛为例

在当前电子商务浪潮下,线上零售商给传统零售业带来挑战。彼得·德鲁克认为企业的竞争是商业模式之间的竞争。本文在对沃尔玛发展电子商务进行SWOT分析的基础上,结合Osterwalder模型,分别从价值主张、目标群体、分销渠道、客户关系、核心能力、合作伙伴网络、成本结构以及盈利模式等方面对沃尔玛商业发展电子商务的商业模式进行分析。这对我国传统连锁零售业转型具有一定现实意义。

电子商务模式下的ERP系统

电子商务模式下的ERP系统的实施技术体现在信息系统集成的性能上。实现企业各种功能的集成,充分发挥系统的综合效益,是现代企业进行信息化建设的必由之路,是管理技术与计算机技术再结合的过程;支持供需链上各环节的管理;支持远程通信、Web/Internet/Intranet/Extranet、电子商务(Ecommerce、Ebusiness)、电子数据交换(EDI);支持工作流(业务流程)动态模型变化与信息处理程序命令的集成。