Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code err...Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code errors, code conceptual <span style="font-family:Verdana;">assumptions bugs</span><span style="font-family:Verdana;"><span style="font-family:Verdana;"><span style="font-family:Verdana;">,</span></span></span><span style="font-family:Verdana;"><span style="font-family:Verdana;"><span style="font-family:Verdana;"> etc. Most existing security practices in e-Commerce are</span></span></span><span><span><span style="font-family:;" "=""><span style="font-family:Verdana;"> dealt with as an auditing activity. They may have policies of security, which are enforced by auditors who enable a particular set of items to be reviewed, but </span><span style="font-family:Verdana;">also fail to find vulnerabilities, which have been established in complianc</span><span style="font-family:Verdana;">e </span><span style="font-family:Verdana;">with application logic. In this paper, we will investigate the problem of business</span><span style="font-family:Verdana;"> logic vulnerability in the component-based rapid development of e-commerce applications while reusing design specification of component. We propose secure application functional processing Logic Security technique for compo</span><span style="font-family:Verdana;">nent-based e-commerce application, based on security requirement of</span><span style="font-family:Verdana;"> e-business </span><span style="font-family:Verdana;">process and security assurance logical component behaviour specification</span><span style="font-family:Verdana;"> ap</span><span style="font-family:Verdana;">proach to formulize and design a solution for business logic vulnerability</span><span style="font-family:Verdana;"> phenomena.</span></span></span></span>展开更多
During the popular and development in Internet, mor e and more EC systems are running on Internet. Manufacture enterprise establishes EC system, integrates the systems between enterprises replace the traditional MI S ...During the popular and development in Internet, mor e and more EC systems are running on Internet. Manufacture enterprise establishes EC system, integrates the systems between enterprises replace the traditional MI S system. The manufacture enterprise will face some difficulties when it begins to establish EC system. In order to solve the difficulties, the EC system not on ly includes the functions which in general EC system, but also integrates ERP sy stem, manages the enterprise from three aspects: relationship between manufactur er and customers, enterprise resources, and supplying chain, and gives the manuf acturer more intelligent information. As the departments of enterprise exchange data very frequently, connect the sellers and suppliers by using Internet, the t raditional C/S architecture isn’t satisfied by present needs. It is the only wa y that uses Multi-tier architecture. EJB (Enterprise Java Bean) is a Multi-tier distributed architecture designed by SUN company. The Enterprise JavaBeans architecture is a component architecture for the development and development of component-based distributed business app lications. Applications written using the Enterprise JavaBeans architecture are scalable, transactional, and multi-user secure. These applications may be writt en once, and then deployed on any server platform that supports the Enterprise J avaBeans specification. There are many superiorities using EJB when design compu ter system. The EC System for Manufacture Enterprise is based on EJB architecture. We define four EJB containers, namely, CRM component, POM component, Knowledge Management component and ERP component. CRM EJBs take the form of managing the customer- supplier relationship, reducing the number of contracts the manufacturer must ma ke with the end customers. POM EJBs take the form of order processing activities . These order taking, order fulfillment, and managing the logistics and transpor tation involved in the physical movement of the products. KM EJBs take the form of managing the knowledge with manufacturer and customers. The knowledge include s technical product knowledge, technical process knowledge, and global market kn owledge. ERP EJB takes the form of connector between EC system and ERP system. I t uses to exchange product data, and manage ERP system. Manufacture enterprise EC system based on EJB can simplify the manufacturing; re duce the running cost, so it has a beautiful prospect.展开更多
At present E-commerce system tends to become more complex, and traditional system designing methods can not fufil the need of E-commerce system, thus requiring an effective methodas solution. With this concern, this p...At present E-commerce system tends to become more complex, and traditional system designing methods can not fufil the need of E-commerce system, thus requiring an effective methodas solution. With this concern, this paper introduces some concepts of component technology, then brings forward the new connotation and basic features of component technology through the analysis of its technological character. This paper finally discusses the application of component technology to E-commerce system.展开更多
E-commerce systems for construction material procurement are becoming increasingly important in Hong Kong. These E-commerce systems are non-interoperable and create problems for the buyers who use these systems to pur...E-commerce systems for construction material procurement are becoming increasingly important in Hong Kong. These E-commerce systems are non-interoperable and create problems for the buyers who use these systems to purchase construction materials. This paper presents the mobile agent-based approach and Web services-based approach for enabling interoperation of these systems in the E-Union environment.展开更多
The paper shows how to design and implement an inte ll igent e-commerce system for medium or small enterprises. The corporate intranet is connected with Internet, which constitutes the hardware of the system. The s ys...The paper shows how to design and implement an inte ll igent e-commerce system for medium or small enterprises. The corporate intranet is connected with Internet, which constitutes the hardware of the system. The s ystem adopts modern voice-identification technology for user authentication to enable secure access to key databases and thus enhance the security of system da tabases. The software system consists of four modules: 1. Corporate website and advertisement information system, intending for updatin g online advertisement, collecting and analyzing market research information. 2. Employee technology training and assessment system, including a variety of co urses containing technology, technique and management and so on. Login the training system, employees are able to study courses of technology or technique or others. The training system adopts modern multimedia E-Learning te chnology and in fact it is an innovative education method, which includes self- study, tutorship and lecture. It is able to help employees enjoy their learning. Employees can take simulative exams, and managers can test employees onlin e periodically. 3. Corporate decision-making management system, calculating and analyzing the o peration, predicting future development, facilitating communication between mana gers and employees. It provides valuable foundation for decisions, which enables managers to make strategic decisions and scientific management. 4. E-commerce online transaction system, which facilitates material purchase an d product sale. By using intelligent e-commerce system, corporations will enhance the employee’ s skills and management level, reduce production cost, promote product sale , and thus strengthen corporation’s market competitiveness effectively.展开更多
The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the ...The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the need to measuring their quality using practical methods. This paper presents a quality evaluation framework for web metrics that are B2C specific. The framework uses three dimensions based on end-user interaction categories, metrics internal specs and quality sub-characteristics as defined by ISO25010. Beginning from the existing large corpus of general-purpose web metrics, e-commerce specific metrics are chosen and categorized. Analysis results are subjected to a data mining analysis to provide association rules between the various dimensions of the framework. Finally, an ontology that corresponds to the framework is developed to answer to complicated questions related to metrics use and to facilitate the production of new, user defined meta-metrics.展开更多
Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)...Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.展开更多
With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important forc...With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.展开更多
In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and ...In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.展开更多
Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all ...Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.展开更多
This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the...This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.展开更多
This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Fi...This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.展开更多
E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as...E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.展开更多
The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural indus...The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.展开更多
With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocationa...With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocational colleges have been widely used to carry out education and teaching,and has achieved remarkable results.Based on this,colleges and universities’electronic commerce(e-commerce)professional teachers should try to rely on the Internet to build information teaching classrooms,introduce advanced methods to build efficient classrooms by integrating teaching resources,and optimize the top-level design,so as to activate the classroom atmosphere,mobilize students’emotions,make them immersed in the teaching of electronic commerce courses.In view of this,this paper combines the existing theory and experience,first analyzes the dilemma faced by the current teaching of e-commerce in vocational colleges,then discusses the practical significance of teaching reform based on the Internet era,and lastly puts forward the specific practice path.展开更多
The problems existing in the development of agriculture-related enterprises in earthquake area are evaluated,as well as the prominent issues existing in the process of developing E-commerce,consequently,the correspond...The problems existing in the development of agriculture-related enterprises in earthquake area are evaluated,as well as the prominent issues existing in the process of developing E-commerce,consequently,the corresponding strategies for developing E-commerce in agriculture-related enterprises are proposed.展开更多
一、研究背景
经济合作和发展组织(OECD)对电子商务的定义是电子商务是发生在开放网络上的包含企业之间(Business to Business)、企业和消费者之间(Businessto Consumer)的商业交易.包括在网上相互交流需求信息、发布产品广告,到网上采...一、研究背景
经济合作和发展组织(OECD)对电子商务的定义是电子商务是发生在开放网络上的包含企业之间(Business to Business)、企业和消费者之间(Businessto Consumer)的商业交易.包括在网上相互交流需求信息、发布产品广告,到网上采购或接受定单、结算支付账款等商业活动.电子商务起源于20世纪70年代的电子数据交换(EDI).展开更多
The rise of electronic commerce has broken the traditional trading mode, changed people' s production and life, has gradually become an important factor of regional economic development. The paper comprehensively dis...The rise of electronic commerce has broken the traditional trading mode, changed people' s production and life, has gradually become an important factor of regional economic development. The paper comprehensively discuss on present situation and characteristics of electronic commerce development in our country, on basis of it, the paper analyze electronic commerce major impact on regional economic development, and put forward to strengthen the development of e-commerce related strategies to promote regional economic development role.展开更多
文摘Security practices such as Audits that often focus on penetration testing are performed to find flaws in some types of vulnerability & use tools, which have been tailored to resolve certain risks based on code errors, code conceptual <span style="font-family:Verdana;">assumptions bugs</span><span style="font-family:Verdana;"><span style="font-family:Verdana;"><span style="font-family:Verdana;">,</span></span></span><span style="font-family:Verdana;"><span style="font-family:Verdana;"><span style="font-family:Verdana;"> etc. Most existing security practices in e-Commerce are</span></span></span><span><span><span style="font-family:;" "=""><span style="font-family:Verdana;"> dealt with as an auditing activity. They may have policies of security, which are enforced by auditors who enable a particular set of items to be reviewed, but </span><span style="font-family:Verdana;">also fail to find vulnerabilities, which have been established in complianc</span><span style="font-family:Verdana;">e </span><span style="font-family:Verdana;">with application logic. In this paper, we will investigate the problem of business</span><span style="font-family:Verdana;"> logic vulnerability in the component-based rapid development of e-commerce applications while reusing design specification of component. We propose secure application functional processing Logic Security technique for compo</span><span style="font-family:Verdana;">nent-based e-commerce application, based on security requirement of</span><span style="font-family:Verdana;"> e-business </span><span style="font-family:Verdana;">process and security assurance logical component behaviour specification</span><span style="font-family:Verdana;"> ap</span><span style="font-family:Verdana;">proach to formulize and design a solution for business logic vulnerability</span><span style="font-family:Verdana;"> phenomena.</span></span></span></span>
文摘During the popular and development in Internet, mor e and more EC systems are running on Internet. Manufacture enterprise establishes EC system, integrates the systems between enterprises replace the traditional MI S system. The manufacture enterprise will face some difficulties when it begins to establish EC system. In order to solve the difficulties, the EC system not on ly includes the functions which in general EC system, but also integrates ERP sy stem, manages the enterprise from three aspects: relationship between manufactur er and customers, enterprise resources, and supplying chain, and gives the manuf acturer more intelligent information. As the departments of enterprise exchange data very frequently, connect the sellers and suppliers by using Internet, the t raditional C/S architecture isn’t satisfied by present needs. It is the only wa y that uses Multi-tier architecture. EJB (Enterprise Java Bean) is a Multi-tier distributed architecture designed by SUN company. The Enterprise JavaBeans architecture is a component architecture for the development and development of component-based distributed business app lications. Applications written using the Enterprise JavaBeans architecture are scalable, transactional, and multi-user secure. These applications may be writt en once, and then deployed on any server platform that supports the Enterprise J avaBeans specification. There are many superiorities using EJB when design compu ter system. The EC System for Manufacture Enterprise is based on EJB architecture. We define four EJB containers, namely, CRM component, POM component, Knowledge Management component and ERP component. CRM EJBs take the form of managing the customer- supplier relationship, reducing the number of contracts the manufacturer must ma ke with the end customers. POM EJBs take the form of order processing activities . These order taking, order fulfillment, and managing the logistics and transpor tation involved in the physical movement of the products. KM EJBs take the form of managing the knowledge with manufacturer and customers. The knowledge include s technical product knowledge, technical process knowledge, and global market kn owledge. ERP EJB takes the form of connector between EC system and ERP system. I t uses to exchange product data, and manage ERP system. Manufacture enterprise EC system based on EJB can simplify the manufacturing; re duce the running cost, so it has a beautiful prospect.
文摘At present E-commerce system tends to become more complex, and traditional system designing methods can not fufil the need of E-commerce system, thus requiring an effective methodas solution. With this concern, this paper introduces some concepts of component technology, then brings forward the new connotation and basic features of component technology through the analysis of its technological character. This paper finally discusses the application of component technology to E-commerce system.
文摘E-commerce systems for construction material procurement are becoming increasingly important in Hong Kong. These E-commerce systems are non-interoperable and create problems for the buyers who use these systems to purchase construction materials. This paper presents the mobile agent-based approach and Web services-based approach for enabling interoperation of these systems in the E-Union environment.
文摘The paper shows how to design and implement an inte ll igent e-commerce system for medium or small enterprises. The corporate intranet is connected with Internet, which constitutes the hardware of the system. The s ystem adopts modern voice-identification technology for user authentication to enable secure access to key databases and thus enhance the security of system da tabases. The software system consists of four modules: 1. Corporate website and advertisement information system, intending for updatin g online advertisement, collecting and analyzing market research information. 2. Employee technology training and assessment system, including a variety of co urses containing technology, technique and management and so on. Login the training system, employees are able to study courses of technology or technique or others. The training system adopts modern multimedia E-Learning te chnology and in fact it is an innovative education method, which includes self- study, tutorship and lecture. It is able to help employees enjoy their learning. Employees can take simulative exams, and managers can test employees onlin e periodically. 3. Corporate decision-making management system, calculating and analyzing the o peration, predicting future development, facilitating communication between mana gers and employees. It provides valuable foundation for decisions, which enables managers to make strategic decisions and scientific management. 4. E-commerce online transaction system, which facilitates material purchase an d product sale. By using intelligent e-commerce system, corporations will enhance the employee’ s skills and management level, reduce production cost, promote product sale , and thus strengthen corporation’s market competitiveness effectively.
文摘The diversity of e-commerce Business to Consumer systems and the significant increase in their use during the COVID-19 pandemic as a one of the primary channels of retail commerce, has made all the most important the need to measuring their quality using practical methods. This paper presents a quality evaluation framework for web metrics that are B2C specific. The framework uses three dimensions based on end-user interaction categories, metrics internal specs and quality sub-characteristics as defined by ISO25010. Beginning from the existing large corpus of general-purpose web metrics, e-commerce specific metrics are chosen and categorized. Analysis results are subjected to a data mining analysis to provide association rules between the various dimensions of the framework. Finally, an ontology that corresponds to the framework is developed to answer to complicated questions related to metrics use and to facilitate the production of new, user defined meta-metrics.
基金supported by the Leading Talent Support Program for Agricultural Talents of the Chinese Academy of Agricultural Sciences(TCS2022020)the General program of National Natural Science Foundation of China(1573263)。
文摘Rapidly expanding studies investigate the effects of e-commerce on company operations in the retail market.However,the interaction between agri-food e-commerce(AEC)and the traditional agri-food wholesale industry(AWI)has not received enough attention in the existing literature.Based on the provincial panel data from 2013 to 2020 in China,this paper examines the effect of AEC on AWI,comprising three dimensions:digitalization(DIGITAL),agrifood e-commerce infrastructure and supporting services(AECI),and agri-food e-commerce economy(AECE).First,AWI and AEC are measured using an entropy-based combination of indicators.The results indicate that for China as a whole,AWI has remained practically unchanged,whereas AEC exhibits a significant rising trend.Second,the findings of the fixed-effect regression reveal that DIGITAL and AECE tend to raise AWI,whereas AECI negatively affects AWI.Third,threshold regression results indicate that AECI tends to diminish AWI with three-stage inhibitory intensity,which manifests as a first increase and then a drop in the inhibition degree.These results suggest that with the introduction of e-commerce for agricultural product circulation,digital development will have catfish effects that tend to stimulate the vitality of the conventional wholesale industry and promote technical progress.Furthermore,the traditional wholesale industry benefits financially from e-commerce even while it diverts part of the traditional wholesale circulation for agricultural products.
基金Supported by Western Project of National Social Science Fund of China(23XJY013)Project of Social Science Foundation of Shaanxi Province(2022D032).
文摘With the rapid growth of the global digital economy, cross-border e-commerce, as an emerging form of trade, has gradually become a powerful engine to promote the development of global trade. BRICS is an important force in the global economy, and the progress of the BRICS countries' trade facilitation level has an important impact on the global trade environment. This paper conducts an in-depth study of the dynamic changes in BRICS trade facilitation from 2013 to 2022, and uses an extended gravity model to analyze the specific impact of this change on China's exports using cross-border e-commerce. The results show that although the BRICS countries have made some progress in trade facilitation, the overall level still needs to be improved, and there are obvious differences among member countries. However, the improvement of trade facilitation among BRICS countries has undoubtedly brought significant positive effects to China's exports using cross-border e-commerce.
基金National Natural Science Foundation of China(NSFC)Youth Project“Research on Household Debt Behavior and Its Impact on Economic Inequality in the Context of Common Prosperity”(Grant No.72203136),the Youth Project of the Guangdong Planning Office of Philosophy and Social Science(GDPOPSS)“E-commerce Development and Consumption Disparity of Rural Households:Theoretical Mechanism,Empirical Test and Policy Optimization”(Grant No.GD24YYJ27).
文摘In the context of China’s ongoing efforts to promote countryside revitalization and facilitate domestic economic circulation,it is of great significance to reduce the consumption disparity among rural households and unleash the consumption potential in the countryside.Based on data from China Family Panel Studies,this paper adopts a staggered difference-in-differences method to assess the impact of the e-commerce to enter rural areas on the consumption disparity among rural households.Findings:the comprehensive demonstration work of promoting e-commerce to enter rural areas has reduced the consumption disparity among rural households through the following mechanisms.Firstly,this policy initiative has mitigated the consumption-inhibiting effect on rural household consumption due to the local market size and external market accessibility by promoting the distribution of consumer goods to villages.Secondly,this policy initiative has also increased the agricultural income of rural households and reduced their consumption disparity by distributing farm produce to cities and enhancing the agricultural income of rural households.Moreover,the work is characterized by inclusive growth and is not susceptible to the“elite capture”phenomenon.
文摘Analyze the compatibility between cosmetics and live streaming e-commerce from its own nature,marketing means and supply chain characteristics.According to the prominent problems,sort out the relationship between all parties in the cosmetics live e-commerce industry chain.Combined with the latest regulatory policies of live streaming e-commerce and cosmetics,the responsibilities of different subjects in cosmetics live streaming e-commerce are summarized,and relevant suggestions and countermeasures are put forward for the standardization and development of live streaming e-commerce.Cosmetics brand owners are the first responsible persons for product quality.Anchors,as a mixed identity between intermediary,advertising spokesperson and operator,should bear stricter joint and several liability when recommending products related to consumers’health.If anchors fail to clearly identify themselves in the recommendation process,thus causing consumers to mistake them for the operator of the cosmetics,they should assume the obligations of the operator.
文摘This research introduces a novel approach to improve and optimize the predictive capacity of consumer purchase behaviors on e-commerce platforms. This study presented an introduction to the fundamental concepts of the logistic regression algorithm. In addition, it analyzed user data obtained from an e-commerce platform. The original data were preprocessed, and a consumer purchase prediction model was developed for the e-commerce platform using the logistic regression method. The comparison study used the classic random forest approach, further enhanced by including the K-fold cross-validation method. Evaluation of the accuracy of the model’s classification was conducted using performance indicators that included the accuracy rate, the precision rate, the recall rate, and the F1 score. A visual examination determined the significance of the findings. The findings suggest that employing the logistic regression algorithm to forecast customer purchase behaviors on e-commerce platforms can improve the efficacy of the approach and yield more accurate predictions. This study serves as a valuable resource for improving the precision of forecasting customers’ purchase behaviors on e-commerce platforms. It has significant practical implications for optimizing the operational efficiency of e-commerce platforms.
基金Phased Research Key Project of Shanghai China Vocational Education Association“Research on Digital Transformation Path of Vocational Education Driven by AIGC from the Perspective of New Quality Productivity”,Phased Research Project of Shanghai Computer Industry Association“The Reform and Exploration of Cross-border E-commerce Talent Cultivation in Vocational Colleges from the Perspective of Industry Education Integration”(Project No.sctakt202404)。
文摘This article takes the female community platform“Little Red Book”as an example to explore the optimization and innovation of mobile community e-commerce operation mode under Artificial Intelligence(AI)empowerment.Firstly,the relevant concepts were defined,and then the unique attributes of mobile community e-commerce were analyzed.As a typical representative of mobile community e-commerce,Little Red Book introduces the background and characteristics of its platform,analyzes its mobile community operation mode,and focuses on exploring how to establish a mobile community e-commerce platform and effective operation mode under the empowerment of AI technology,to provide some reference and inspiration for the development and operation of Little Red Book and other e-commerce platform enterprises.
文摘E-commerce live broadcast has an important influence on consumers’purchase intention.The three dimensions of live broadcast content in the broadcast room are the number of comments,product quality,and live content as independent variables.A theoretical model is constructed with perceived value and risk as intermediaries and the consumers’purchase intention as the dependent variable,and corresponding hypotheses are put forward.We designed the scale,collected relevant data,and tested the model hypothesis using Statistical Package for Social Sciences(SPSS)and Analysis of Moment Structure(AMOS)software.The study found that the number of comments and product quality had a significant impact on perceived value,perceived risk,and consumers’purchase intention.From this conclusion,it is suggested that businesses should control the number of comments,strengthen the product quality of comments,and distinguish the repetition degree of the content of live broadcasts.
基金Research on the Measurement of the Development Level of Rural E-commerce and the Enhancement of Profitability in Guangxi(Project No.2022KY0618).
文摘The development of rural e-commerce is becoming an important driver for the transformation of China’s rural economy,and with the rapid development of information technology and the upgrading of the agricultural industry,rural e-commerce is showing a vigorous momentum of development.Traditionally,agricultural products are mainly sold through traditional farmers’markets,which are subjected to geography and channel limitations,resulting in inefficient circulation of agricultural products.This paper analyzes the definition,the status quo,as well as the influencing factors of rural e-commerce development.On this basis,countermeasures for the advancement of rural e-commerce development are put forward.
文摘With the rapid development of science and technology,the face of human society has undergone great changes;with the emergence of the Internet era,all kinds of educational technology,equipment,and software in vocational colleges have been widely used to carry out education and teaching,and has achieved remarkable results.Based on this,colleges and universities’electronic commerce(e-commerce)professional teachers should try to rely on the Internet to build information teaching classrooms,introduce advanced methods to build efficient classrooms by integrating teaching resources,and optimize the top-level design,so as to activate the classroom atmosphere,mobilize students’emotions,make them immersed in the teaching of electronic commerce courses.In view of this,this paper combines the existing theory and experience,first analyzes the dilemma faced by the current teaching of e-commerce in vocational colleges,then discusses the practical significance of teaching reform based on the Internet era,and lastly puts forward the specific practice path.
基金Supported by Rural Development Research Center of Sichuan Province
文摘The problems existing in the development of agriculture-related enterprises in earthquake area are evaluated,as well as the prominent issues existing in the process of developing E-commerce,consequently,the corresponding strategies for developing E-commerce in agriculture-related enterprises are proposed.
文摘一、研究背景
经济合作和发展组织(OECD)对电子商务的定义是电子商务是发生在开放网络上的包含企业之间(Business to Business)、企业和消费者之间(Businessto Consumer)的商业交易.包括在网上相互交流需求信息、发布产品广告,到网上采购或接受定单、结算支付账款等商业活动.电子商务起源于20世纪70年代的电子数据交换(EDI).
文摘The rise of electronic commerce has broken the traditional trading mode, changed people' s production and life, has gradually become an important factor of regional economic development. The paper comprehensively discuss on present situation and characteristics of electronic commerce development in our country, on basis of it, the paper analyze electronic commerce major impact on regional economic development, and put forward to strengthen the development of e-commerce related strategies to promote regional economic development role.