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明日加油站展望——基于远程物联的能源便利店E-Store 被引量:4
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作者 王旭东 孙培锦 徐炜 《国际石油经济》 2011年第11期85-89,112,共5页
未来的加油站,顺应汽车能源多元化、清洁化和可持续化的变革趋势,将不再是传统意义上的"油品+便利商品"的形态,而是多种复合能源与便利服务共生的汽车能源零售平台,既为汽车出行提供多种能源解决方案,也是提供信息化服务的平... 未来的加油站,顺应汽车能源多元化、清洁化和可持续化的变革趋势,将不再是传统意义上的"油品+便利商品"的形态,而是多种复合能源与便利服务共生的汽车能源零售平台,既为汽车出行提供多种能源解决方案,也是提供信息化服务的平台。前者的经营内容包括汽车能源零售、便利购物零售、车辆清洁美容、车用备品零售,后者的服务范围包括电子支付、账户管理、远程控制、网络服务。从社会经济环境来看,未来加油站的经营发展趋势包括规模化连锁经营、多种能源补给,将更加安全环保节能,提供更加人性化的服务等。 展开更多
关键词 加油站 发展趋势 e-store 能源补给信息化服务
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旅游地魅力对旅游者忠诚影响的中介与调节作用
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作者 郭安禧 郭英之 《海南大学学报(人文社会科学版)》 2025年第1期236-246,共11页
旅游地魅力是近些年被提出和关注的新话题,目前考察旅游地魅力如何影响旅游者忠诚的研究尚少。本研究基于理智人模型、心理连续体模型和期望不一致理论,以享乐幸福感、实现幸福感、地方依赖、地方认同为中介和旅游体验质量为调节,探讨... 旅游地魅力是近些年被提出和关注的新话题,目前考察旅游地魅力如何影响旅游者忠诚的研究尚少。本研究基于理智人模型、心理连续体模型和期望不一致理论,以享乐幸福感、实现幸福感、地方依赖、地方认同为中介和旅游体验质量为调节,探讨旅游地魅力对旅游者忠诚影响的中介路径和边界条件。通过对旅游者问卷调查获得的444份有效问卷进行实证分析,结果显示:旅游地魅力对旅游者忠诚没有显著直接影响,享乐幸福感、地方依赖、地方认同在二者间起完全中介作用;旅游地魅力能提升享乐幸福感和实现幸福感,享乐幸福感会提升旅游者忠诚度,但实现幸福感不会提升旅游者忠诚度;旅游地魅力能增强地方依赖和地方认同,地方依赖和地方认同又能增强旅游者忠诚;旅游体验质量在旅游地魅力与实现幸福感、地方依赖、地方认同的作用关系中起正向调节作用。 展开更多
关键词 旅游地魅力 旅游者幸福感 地方依恋 旅游者忠诚 旅游体验质量
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Research on customer loyalty of B2C e-commerce 被引量:1
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作者 ZHAO Gong-min 《Chinese Business Review》 2010年第5期46-52,共7页
Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis... Customer loyalty of B2C e-commerce is studied by testing the hypotheses on five latent variables using the structural equation modeling method. After correcting model, online store image is obviously fundamental basis on expectations of shopping online, experience of shopping online, customer satisfaction and customer loyalty between which there are seven positive relationships accepted in the AMOS model. The results provide scientific evidence for B2C e-commerce. 展开更多
关键词 structural equation modeling E-COMMERCE customer loyalty
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A New Perspective of Rural Tourism and Leisure Agriculture Integration:An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village 被引量:1
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作者 Guanglu LIU 《Asian Agricultural Research》 2020年第9期62-64,共3页
Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of... Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development.This is also a problem that needs to be addressed seriously in the development of rural tourism.Starting from the image perception factors,this study chooses the interaction among image perception factors,satisfaction and loyalty as a perspective,in order to identify the important factors that play a key role in tourists'satisfaction and loyalty,and to provide a new driving force for the integrated development of rural tourism in Dalishu Village. 展开更多
关键词 Rural tourism destination Image perception factors SATISFACTION loyalty Dadong Dalishu Village
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A Study of Accounting English from the Perspective of Function Plus Loyalty Theory
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作者 王航 《海外英语》 2014年第21期177-178,共2页
In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper... In recent years, the study of English for special purpose(ESP) has been focused by different scholars. In the research of ESP, the study of accounting English has aroused interests of different researchers. This paper will study accounting English from the perspective of translation theory—Function Plus Loyalty Theory. The research presents that the rules can be applied to accounting English. 展开更多
关键词 ACCOUNTING ENGLISH FUNCTION PLUS loyalty THEORY th
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The Research of Customer Loyalty Improvement in Telecom Industry Based on NPS Data Mining
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作者 Lili Tong Yiting Wang +1 位作者 Fan Wen Xiaowen Li 《China Communications》 SCIE CSCD 2017年第11期260-268,共9页
In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, ... In recent years, the telecommunications have used the concept of NPS(Net Promoter Score) for customer relationship management, but there is neither definite theory research nor instructive instance research. However, this paper summarizes an approach with instance case analysis to improve customer loyalty via NPS data mining, which has extensive and practical significance for tele-companies. First, this paper finds some driven forces of customer loyalty, which are relative to customer consumption such as the call duration, the usage of data, ARPU, etc., by using some innovative reasoning-analysis based on IG(Information Gain) and xg-boost decision-making tree model, so the tele-companies can predict the role of individual customer and form daily monitoring on big data, which will save a lot of NPS survey cost. Second, this paper summarizes how customer group feature impacts the relationship between NPS and financial performance. Taking ARPU value as the performance goals, we divide the sample customers into 6 groups and summarize their characteristics based on k-means clustering, and give targeted suggestion of each group. 展开更多
关键词 net promoter NPS customer loyalty data mining
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Reconstructing Dual Loyalties:Interaction between Host States' Perception and Diasporas' Reaction
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作者 He Jingjie 《Contemporary International Relations》 2018年第6期30-45,共16页
This article explores the dynamics of the Diaspora's dual loyalties towards their home countries and host countries by using American Jewry as a case study. It argues that in liberal-democratic states,the shift in... This article explores the dynamics of the Diaspora's dual loyalties towards their home countries and host countries by using American Jewry as a case study. It argues that in liberal-democratic states,the shift in the Diaspora's loyalty towards the homeland vis-à-vis the host land is a result of the change to the host land's perception of where the acceptable boundary of the Diaspora's practice of dual loyalties is, or in other words, to what extent the Diaspora's support of the homeland is perceived to be acceptable by their host land. The reconstruction of this boundary is determined by four factors: the degree of political coordination between home states and host states, the attempt of the home state to mobilize its diasporas, the means advocated and supported by the Diaspora, and the severity of potential consequences due to the Diaspora's action. 展开更多
关键词 DUAL loyalties Israel the UNITED STATES the DIASPORA
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The Effects of B2C Interaction on Customer Loyalty
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作者 xinyue yang qinjian yuan 《Journal of Data and Information Science》 CSCD 2018年第2期78-104,共27页
Purpose: This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer(B2C) context from a new perspective of the interactive tool.Design/methodology/appro... Purpose: This research attempts to examine the relationship between B2C interaction and customer loyalty in Business-to-Customer(B2C) context from a new perspective of the interactive tool.Design/methodology/approach: The scale for B2C interactive tools is of seven dimensions: efficiency, security, fulfillment, mobility, community, cultivation, and customization. A model reflecting the influences of these attributes on customer loyalty is developed and empirically examined based on data collected from 265 B2C customers. Findings: Results reveal that the fulfillment, mobility, community, and customization of B2C interactive tools can enhance customer loyalty directly and significantly. Efficiency and security, serving as the premise for possible purchase behavior, facilitate fulfillment. In addition, cultivation promotes the formation of customization, which directly strengthens customer loyalty.Research limitations: Models considering individual-level indicators and combined with classic loyalty mechanisms in B2C context may lead to a deeper understanding of the tested effects of interaction on customer loyalty.Practical implications: To strengthen B2C interaction and further cultivate loyal customers, making interactive tools more fundamental, flexible, and personalized is critical for B2C enterprises. Originality/value: This study proposes a new perspective from interactive tools when measuring the relationship between B2C interaction and customer loyalty, and offers a useful theoretical lens and reasonable explanations for investigating customer loyalty in B2C e-commerce context. 展开更多
关键词 B2C e-commerce INTERACTION Interactive tool Customer loyalty
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The Influence of'Last One Kilometer'Service Quality on Customer Loyalty under C2C Mode--The Mediating Role of Customer Satis-faction
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作者 Daosheng LI Xinxin DING Jun KE 《Asian Agricultural Research》 2017年第1期28-32,共5页
Via questionnaire investigation on express users in Wuhan colleges and universities,it is found that client satisfaction plays partial mediator role between service quality of express industry and client loyalty. More... Via questionnaire investigation on express users in Wuhan colleges and universities,it is found that client satisfaction plays partial mediator role between service quality of express industry and client loyalty. Moreover,correlation regression analysis of data is conducted by SPSS17. 0 software. It is found that communication quality,order quality,delivery quality and remedy quality have significantly positive impacts on client satisfaction,while personalized service quality does not have significant impact on client satisfaction; communication quality,order quality,personalized service quality and remedy quality have significantly positive impacts on client loyalty,while communication quality does not have significant impact on client loyalty. Finally,countermeasures and suggestions are proposed according to the above conclusions. 展开更多
关键词 Service quality Client satisfaction Client loyalty Mediating role
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The Role of Service Quality,Perceived Value and Trust on Calculative Commitment and Loyalty Intention
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作者 A.Kungumapriya K.Malarmathi 《Chinese Business Review》 2018年第6期287-301,共15页
Global mobile communication is one of the most dynamic and important service markets.Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs,such as serv... Global mobile communication is one of the most dynamic and important service markets.Several researchers suggest using a theoretical approach to develop a much deeper insight into key marketing constructs,such as service quality,customer perceived value,customer satisfaction,perceived switching costs,corporate image,and customer loyalty,is vital to the mobile communications market.This paper aims to investigate the role of service quality,trust,and perceived value on calculative commitment and loyalty intention in the customers of mobile telephone network service providers(MTNSPs).To notify the meaningful factors for the calculative commitment and loyalty intention of the users in using mobile phones,this study focuses on the effect of service quality and perceived value in the trust and identifying the role of trust in forming customer loyalty.As many as 125 users of mobile phone users—house wife were surveyed in Coimbatore,Tamil Nadu,India.The data are analyzed by path analysis.This study shows that service quality has a direct and positive effect on trust,trust has a direct and positive effect on calculative commitment,calculative commitment has a direct and positive effect on loyalty,and direct and positive relationship between perceived value and calculative commitment,perceived value,and loyalty are also confirmed.In terms of mobile telecommunication systems,it is found that the users may exhibit noticeable differences in using this service.This study provides important hints to strengthen the relationship between the network service providers and their customers. 展开更多
关键词 calculative COMMITMENT CUSTOMER loyalty loyalty INTENTION PERCEIVED value service quality and trust
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The complicated life of a physician-soldier: Medical readiness training exercises &the problem of dual loyalties
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作者 Sheena M. Eagan Chamberlin 《Journal of Biomedical Science and Engineering》 2013年第10期8-18,共11页
While physicians are generally understood as owing moral obligation to the health and well being of their individual patients, military health professionals can face ethical tensions between responsibilities to indivi... While physicians are generally understood as owing moral obligation to the health and well being of their individual patients, military health professionals can face ethical tensions between responsibilities to individual patients and responsibilities to the military mission. The conflicting obligations of the two roles held by the physician-soldier are often referred to as the problem of dual loyalties and have long been a topic of debate. This paper seeks to enrich the dualloyalties debate by examining the embedded case study of medical civilian assistance programs. These programs represent the use of medicine within the military for strategic goals. Thus, a physician is expected to meet his obligation to his role as a soldier while also practicing medicine. These programs involve obligations inherent in both roles of the physician-soldier and thusly they serve as excellent exemplars for the problem of dual loyalties at an institutional level. This paper focuses on Medical Readiness Training Exercises (MEDRETEs). These programs are short-term, generally taking place in low-income nations in order to accomplish strategic goals including training opportunities for military medical professionals that are not possible on the home front. This form of temporary program raises ethical concerns regarding the exploitation of vulnerable populations and the value of what is termed “parachute medicine”. The short-term nature of these interventions makes long-term treatment and follow-up impossible, begging the question as to whether this peak and trough approach to foreign civilian aid is of any use. Physicians are generally understood as having obligations towards the well being of the patient, which these programs do not necessarily prioritize. Rather, the programmatic intent is military, with political and strategic aims of furthering international relations, increasing US military global presence and providing austere and tropical training opportunities for military healthcare providers. This can be morally problematic for the physician-soldier. 展开更多
关键词 MILITARY MEDICINE DUAL loyalty MEDICAL ETHICS HISTORY of MEDICINE MILITARY HISTORY MILITARY ETHICS MEDRETEs Civic Action
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The Effect of Service Quality on Behavioral Loyalty Through Customer Satisfaction and Attitudinal Loyalty in the 4-Star Hotel in East Java, Indonesia
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作者 Christina Esti Susanti 《Management Studies》 2019年第6期562-568,共7页
This research was conducted to test and analyze the influence of service quality on behavioral loyalty through customer satisfaction and attitudinal loyalty to 4-Star Hotel in East Java.This research is a survey resea... This research was conducted to test and analyze the influence of service quality on behavioral loyalty through customer satisfaction and attitudinal loyalty to 4-Star Hotel in East Java.This research is a survey research.The sampling technique used is non probability sampling.Sample sizes are 200 respondents.The analysis tool used is Structural Equation Model(SEM)Analysis.The result of the research shows that hypothesis proposed in this research is accepted.Academic suggestion submitted is for research that will come dating need to be explored influence of other variables that influence behavioral loyalty.While practical suggestions submitted to business actors is for business actors to pay attention and keep the variables that effect behavioral loyalty.Especially studied in this study they are:service quality,customer satisfaction,and attitudinal loyalty. 展开更多
关键词 attitudinal loyalty BEHAVIORAL loyalty CUSTOMER SATISFACTION SERVICE QUALITY
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Evidence of Member Hotel Programs Boosting Loyalty
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作者 MiRan Kim Christine A. Vogt Bonnie J. Knutson 《Journal of Tourism and Hospitality Management》 2016年第2期49-63,共15页
This study extends previous research on tourists' loyalty by measuring the duel dimensions of loyalty toward a destination resort - attitudinal and behavioral. A satisfaction-loyalty model was tested using an online ... This study extends previous research on tourists' loyalty by measuring the duel dimensions of loyalty toward a destination resort - attitudinal and behavioral. A satisfaction-loyalty model was tested using an online survey and the resort's reservation database. Customers' satisfaction with the value for their money and their overall satisfaction ratings were found to be significant predictors of attitudinal loyalty. Customers' satisfaction with room cleanliness and comfort was found to be a significant predictor of behavioral loyalty. Members of the hotel's loyalty program were found to have stronger ties between attitudinal loyalty and behavioral loyalty. Implications for management and future research are presented. 展开更多
关键词 consumer behavior SATISFACTION attitudinal loyalty behavioral loyalty hotel membership program
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Customer Loyalty: An Empirical Study on Italian E-commerce Websites
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作者 Adinolfi Raffaele Troisi Orlando 《Chinese Business Review》 2014年第6期388-398,共11页
In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies sho... In contemporary entrepreneurial environment based on customer retention, the growth of the internet has pushed the most dynamic businesses to compete in the electronic market. In literature, there are many studies showing how a company's brand affects customer loyalty. Less attention has been paid to the relationship between e-commerce website loyalty and e-customer loyalty. This paper can be included in a stream of research that applies the construct of loyalty to e-commerce. Thus, this study aims to analyze, within the electronic market, the elements influencing and determining the trust and loyalty of the e-customers. This research consists of a descriptive study carried out utilizing the survey method. The population in this study includes 421 e-customers of Italian online multi-brand portals. The instrument of data gathering was a web-questionnaire and the data analysis was based on regression. Findings show a positive relationship between three factors (website technological level, e-service quality, and brand) and e-customer trust. Furthermore, the correlation, among the three variables, trust as mediating variable, and e-customer's loyalty, has been revealed. Therefore, it can be basically assumed that trust builds e-customer loyalty. 展开更多
关键词 customer loyalty E-COMMERCE BRAND TRUST
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Investigation into the Customer Loyalty and Corporate Image Relationship
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作者 Rashmi Jain 《Journal of Modern Accounting and Auditing》 2019年第8期396-405,共10页
While extant of academic literature shows that service quality and customer satisfaction are key to building customer loyalty,given these equitable,“Does corporate image create loyalty”is the question this research ... While extant of academic literature shows that service quality and customer satisfaction are key to building customer loyalty,given these equitable,“Does corporate image create loyalty”is the question this research probes.A primary research was conducted among the mobile communication subscribers.A total of 550 subscribers of mobile communication services in Mumbai,India were approached.Of this,400 complete and valid responses were collected.Findings suggest that corporate image and the service quality perceived by the customers have a strong relationship with customer loyalty.This implies that both external marketing and interactive marketing dimensions have a direct impact on building customer loyalty.Customer satisfaction was seen to be completely mediating the relationship between service quality and customer loyalty.This research provides a model that can help the managers of service organizations to enhance customer loyalty.Since corporate image positively impacts the customer loyalty along with service quality,it is important for the industry managers to devote equal attention and resources in delivering the promise as well building a good image of the company.Since the service quality impacts the corporate image,an important takeaway for the managers is to ensure that the actual offer matches promises made externally.Most of the previous studies investigating the antecedents of customer loyalty have either focused on the interactive marketing dimension or the external marketing dimension.This study examines the interplay of both the dimension and its impact on customer loyalty. 展开更多
关键词 CORPORATE IMAGE CUSTOMER loyalty CUSTOMER SATISFACTION service quality
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Land tenure security,place satisfaction and loyalty in the peri-urban area of Ibadan City,Nigeria
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作者 Taiwo Oladapo BABALOLA 《Regional Sustainability》 2022年第4期346-355,共10页
Land tenure security is pertinent to achieving the sustainable development agenda in cities where land is needed and useful for development purposes.Sufficient empirical research has been done to prove the importance ... Land tenure security is pertinent to achieving the sustainable development agenda in cities where land is needed and useful for development purposes.Sufficient empirical research has been done to prove the importance of tenure security for investment,resilience,conservation,food security,as well as health and well-being,but it has not been clarified if and how land tenure security could adequately influence place loyalty and satisfaction with the residential environment,as it is clear that place loyalty and satisfaction are pertinent to inclusive development.Using the case of Ibadan City,the study examined how different dimensions of tenure security could determine residents’place loyalty and satisfaction.The study employed a survey cross-sectional research design to distribute 514 structured questionnaires to household heads across 4 sampled peri-urban local government areas while 452 were retrieved for analysis.Hierarchical regression analysis model was employed to understand the association between tenure security dimensions and satisfaction(as model I)and loyalty(as model II).For model I,F=8.640,P=0.000,R=0.555,and R^(2)=0.308 were obtained;while for model II,F=9.157,P=0.001,R=0.415,and R^(2)=0.173 were acquired.This thus means that residents’place loyalty and satisfaction can partly be explained by tenure security.In particular,respondents with no eviction experience,recognized property rights,and invulnerable to eviction have higher odds of being satisfied and loyal.Therefore,we recommend protection,improvement,and upgrading of land tenure security as one of the means to promote place loyalty and satisfaction,which is essential to achieving inclusive and sustainable development. 展开更多
关键词 Land tenure security Place satisfaction Place loyalty Urban governance Peri-urban area Sustainability African city
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On the Tarmac of Nationhood: Dismantling Caste and Tribal Loyalty in Aravind Adiga's The White Tiger and Shadrach Ambanasom's Son of the Native Soil
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作者 Gilbert Tarka Fai 《Journal of Literature and Art Studies》 2016年第10期1123-1132,共10页
The White Tiger is Aravind Adiga's first novel just like Son of the Native Soil which is Shadrach Ambanasom's first oeuvre. The two novels address two major social concerns (the caste system and tribal loyalty) th... The White Tiger is Aravind Adiga's first novel just like Son of the Native Soil which is Shadrach Ambanasom's first oeuvre. The two novels address two major social concerns (the caste system and tribal loyalty) that impair national cohesion in India and Cameroon respectively. Briefly speaking, the caste refers to the classification of peoples in India (and other South Asian countries) into in-marrying hereditary social classes of the privileged and the underprivileged while tribal loyalty refers to selfish attachment to a tribe or clan to the detriment of community or national feeling. The two concepts are related in the sense that the word "caste" derives from the Spanish or Portuguese "casta" meaning race, lineage, breed or clan. In both cases therefore, the issues of sectionalism, division, discrimination, selfishness, marginalization, and hegemony (amongst others) are at play--issues that impede the notion of nationhood. Read principally from the Marxist perspective of power dynamics and class struggle, the paper argues that Adiga and Ambanasom through skillful manipulation of symbols, time, characters and events, try to imagine the deconstruction of caste and ethnic loyalty in India and Cameroon respectively, which to the two authors, are only historically and socially erected edifices rather than natural order. For the two authors, although global forces may seem to play in favor of a more equitable human society, a necessarily violent revolution might be required to dismantle a blighted body politico-modus operandi that has operated in the people's psyche for a long time, as characters and events in the two novels reveal. 展开更多
关键词 CASTE tribal loyalty MARXISM globalization
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Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention
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作者 Zeeshan Ahmad Meng Jun +2 位作者 Imran Khan Muhammad Abdullah Tauqir Ahmad Ghauri 《Journal of Northeast Agricultural University(English Edition)》 CAS 2016年第2期89-96,共8页
The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would he... The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category. 展开更多
关键词 brand image brand loyalty repurchase intention mediating effect agricultural product marketing
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Hanshi Festival, Born of a Heartbreaking Tale of Loyalty
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作者 DANG XIAOFEI 《China Today》 2019年第5期70-71,共2页
WE mentioned the Hanshi Festival last month in the article about the Qingming Festival. As there’s no festival on the lunar calendar of this month, Hanshi will be the subject matter of this issue. With a history of m... WE mentioned the Hanshi Festival last month in the article about the Qingming Festival. As there’s no festival on the lunar calendar of this month, Hanshi will be the subject matter of this issue. With a history of more than 2,600 years, Hanshi is the only traditional festival in China named after food, and it is also known as the No Smoke Festival, No Fire Festival, or Cold Food Festival as people are only allowed to eat cold food on this day. Hanshi normally falls around April 3 in the Gregorian calendar, one to two days ahead of the Qingming Festival. It is also a festival to remember ancestors, and was once a major day to offer sacrifices to one’s ancestors. 展开更多
关键词 HANSHI FESTIVAL loyalty
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Analysis of the Relationship Between Perceived Security and Customer Trust and Loyalty in Online Shopping
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作者 Nihan Ozguven 《Chinese Business Review》 2011年第11期990-997,共8页
Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of ret... Advancements in the internet technology triggered a line of developments in the field of marketing. As an alternative to the conventional shopping, online shopping over the internet has gained substantial share of retail market. Customers get used to this new shopping venue and nowadays prefer it more and more according to the researchers, ten percent of the global population now uses internet for shopping. In this research, the author explored the relationship between the security measures implemented by a company, very active in the online shopping domain, and the customer trust and loyalty on the online services provided by this company. Findings of this research are based on survey data analyzed in SPSS. This research supports the existence of a relationship between the security of a company's website and customer trust and loyalty on the online services of this company When the perception of security measures improves, customer trust and loyalty increases accordingly 展开更多
关键词 CUSTOMERS customer trust perceived security loyalty online shopping WEBSITES
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