Digitalization Enables Cultural,Commercial and Tourism Industries to Explore the Global Market

The recent 2024 National Tour ism Development Conference has clearly pointed out that China’s tourism industry has grown into the world’s largest domestic tourism market and has become an important destination in the international tourism sector,marking the rise of the tourism industry as a strategic pillar industry for the country.

Research on the Coupled and Coordinated Development of Tourism and Transport in Chengdu City

Based on a total of 16 indicators selected from the tourism and transport industries,an evaluation index system of the coupling and coordination development level of tourism and transport is constructed.The entropy value method and the coupling coordination degree model are used to conduct an empirical study on the development level and coupling coordination level of the transport and tourism industries in Chengdu City from 2011 to 2020.The results show that,on the whole,the coupling coordination degree of transport and tourism in Chengdu is poor and has been in a state of mild to moderate dysfunction.The development level of tourism lagged behind the development of transport from 2011 to 2012,and the two were in a state of mild dysfunction.However,from 2013 onwards,the development level of tourism was prioritized over the development level of transport.This shift caused the coupling coordination degree of the two industries to decline sharply to 0.23305 in 2013.The development level of the tourism industry increased again,reaching 0.34206 in 2019,which marked an improvement.Consequently,the coordination degree of the transport and tourism industries evolved from moderate dislocation to mild dislocation.Finally,the results of the empirical research are analyzed,and corresponding suggestions are put forward to promote the sustainable growth of the transport and tourism industries in Chengdu City.These suggestions aim to improve the coupled and coordinated development level of the two industries.

Research on the Coupled and Coordinated Development of Tourism and Transport in Chongqing Municipality

By examining the current status of tourism and transport research both domestically and internationally,and analyzing the development trends of Chongqing’s tourism and transport industry,this study evaluates the weight indices and performs a coupling and coordination analysis of various indicators of Chongqing’s tourism and transport industry from 2011 to 2019.The following conclusions are drawn:(1)The value of the comprehensive evaluation function for tourism is higher than that of the transport industry,indicating that Chongqing’s tourism industry is in a period of vigorous development;(2)The degree of coupling coordination development between Chongqing’s tourism and transportation industries from 2011 to 2019 is rising.As the coupling coordination stage continues to improve,the level of coupling coordination also improves,with the overall trend showing a progression from mild dysfunction to primary coordination.Based on these conclusions,corresponding countermeasures are proposed to promote the coupling coordination between tourism and transport in Chongqing,and suggestions are made for the overall improvement of the transport industry and the sustainable development of the tourism industry.

Cooperative Game Analysis of Tourism Enterprise Coupling from the Perspective of Industrial Eco-Network

Based on the introduction of the connotations and characteristics of tourism industrial eco-network,it has expatiated on the connotations of and approaches to enterprise coupling in tourism industrial eco-network.As there are different understandings and definitions of these connotations,the following four aspects must be achieved in order to realize coupling in the real sense for the enterprises in the network.① Establish the idea of "the whole is larger than the sum of all the parts",and construct interests community of tourism industrial eco-network.② Construct cooperation mechanism of joint struggle to transfer the advantages of the single to the advantages of the whole.③ Create and maintain strong service culture.④ Avoid as many service blunders as possible and construct damage warning mechanism in industrial eco-network.With the construction of the game model of tourism enterprise coupling and corresponding analysis,the results indicate that the mode of loose cooperation between enterprises in the tourism industry could hardly reach any forceful binding agreements.Consequently it is hard to realize the coordinated effects brought about by the cooperative game of tourism enterprise coupling and these enterprises would often come to a "prisoner dilemma" because of present tiny benefits.In the end,it suggests that during the process of competition tourism enterprises should also strengthen mutual cooperation as relying upon the platform of industrial eco-network.

Study on the Integration of Tourism Industry and Intangible Cultural Heritage—A Case Study of the Core Blackland in the Cold Region,Suihua City of China

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

On the Driving Force of Regional Tourism Industry and Its Phased Evolution in China

This study aimed to discuss the phased evolution problems in driving forces of regional tourism industry in China from the perspective of temporal and spatial variation of provincial tourism destinations since reform and opening-up,then its own conclusion was drawn out and suggestions to sustainable development of regional tourism industry were put forward.

Strategies to Promote the Urban Tourism Competitiveness in Shenyang Based on Modern Service Industry Framework

By describing the status quo of tourism industry in Shenyang and by eval- uating and comparatively analyzing the tourism competitiveness in the four cities of Shenyang, Dalian, Changchuan and Harbin, this paper points out advantages and existing problems in tourism competitiveness of Shenyang and finally comes up with strategies to promote the competitiveness of tourism in Shenyang.

Tourism Development Strategy in Poyang Lake Eco-economic Area from the Perspective of Industrial Cluster

As a regional tourism development strategy, tourism industrial cluster can promote the core competitiveness of tourism industry in advantageous regions and the great-leap-forward development of regions with less-developed tourism industry. The conditions of forming tourism industrial cluster in Poyang Lake Eco-economic Area was analyzed, the development strategies for tourism industry from the perspective of industrial cluster was put forward.

On the Regional Coordinated Development Between Tourism Human Resource and Tourism Industry in China

Tourism is one of the typical labor intensive industries and tourism human resource(HR) is the main factor for regional discrepancy of tourism industry.The paper takes China as research region and evaluates the level of tourism HR and the level of tourism industry of 31 provinces respectively.First,the paper constructs evaluation index of regional tourism industry and tourism HR.Then,the paper gets the evaluation scores of every province by applying the principal components analysis and statistical package for the social sciences processing.Second,the paper builds the tourism development-tourism HR matrix and divides the matrix into four quadrants.Finally,the paper points out the problems of tourism HR that exist in the 31 provinces and puts forward development strategy.

Integration degree of tourism industry based on AHP-fuzzy comprehensive evaluation

By reviewing the traditional measure methods of the integration degree of the tourism industry, we concluded that measure methods of the integration degree of the tourism industry can only be limited to the levels of theoretical analysis due to the defect of the statistical data and the statistical structure. With the help of concept of fusion field and fusion entropy of the tourism industry, a physical model of integration of the tourism industry is established and index system based on AHP is proposed. Using AHP-fuzzy comprehensive evaluation method, the integration degree of Jiangsu and the country's tourism industry are studied. The influencing factors are analyzed and the corresponding countermeasures are proposed.

Tourism as an Industry in Heritage Site-A Case Study on World Heritage Site of Fujian Tulou

Cultural heritage is seen as a cultural capital. The heritage tourism increases the local employment and income, however, brings some problems at the same time, changing the traditional living way and industrial structure. The sustainability of economic development by tourism is also questioned. Fujian Tulou is a world heritage site in China, inscribed in 2008. The nomination has brought great changes to the sites, especially the flourishing tourism industries by the local communities as well as the tourism companies. The latter also take part in the management of the heritage site and get most of the income. The data in economic areas is analyzed in this study and explains the cultural tourism as a positive drive for the local economy, which contributes little to the life of locals. With the analysis of the changes and benefits from the tourism, we have found that tourism, as a dominant industry, might be a potential negative element for heritage conservation. According to the different situations of sites in Fujian Tulou, a proper planning of management is in need to integrate the tourism, conservation and development.

Thinking on Exploitation of Tourism Resources and Development of Tourism Industry in the Republic of Kiribati

The endowment of tourism resources is the material foundation for the development of tourism industry. However,at present,there is no special study about Kiribati’s tourism resources,landscape features,and industrial development inside and outside of Kiribati. Through review and analysis,the author believes that Kiribati’s national tourism resources are rich,distinctive and have high development potential,and it will play a major role in Kiribati’s economic and social development. Its tourism resources could be exploited from 9 aspects including characteristic geography,human landscape,ecological environment,water sports and historical sites. At present,the infrastructure such as transportation and communication in Kiribati is poor,and the tourism industry is still weak and small,remains at starting stage,lacks overall planning,and professional talents are short. In summary,it is necessary to be improved in many ways. It is recommended that Kiribati should vigorously develop cultural and educational undertakings,strengthen the infrastructure construction across the country,formulate national tourism development plans,focus on the construction of five major scenic tourist areas,and stick to the green,ecological and sustainable development principle.

An Empirical Study on E-commerce Service in the Western China’s Tourism Industry

With the rapid development of China’s tourism industry, e-commerce will bring about new opportunity and challenge to tourism. Hotels and travel agencies play very important roles in tourism industry and their level of application of IT prominently shows the management level and information process of whole tourism. This study uses content analysis to evaluate the web sites service of travel agencies and hotels in the Western China. Moreover, this paper puts forward strategic suggestion for the future development of tourism e-commerce in the Western China.

Models,Characteristics and Upgrade of Rural Tourism Industrial Organizations in Beijing Suburbs

This paper firstly introduces theoretical basis of researches on industrial organizations of rural tourism.It sums up major models of industrial organizations of rural tourism in Beijing suburbs.Then,it presents benefits and major problems of different models,sums up characteristics of development of rural tourism industrial organizations in Beijing suburbs.Finally,it comes up with recommendations for upgrade and development of rural tourism industrial organizations in Beijing suburbs.

Reuse of Industrial Heritage Based on “Leisure-Holiday Tourism Complex”

Tourism development, as a novel approach in the reuse of industrial heritage, is conducive to the settlement of issues of urban industrial heritage conservation. However, in practical terms, the development of industrial heritage as tourist resources, has encountered problems including monotonous development projects, the lack of tourism facilities, low economic efficiency, poor sustainability of project operation, etc.. This paper, based on the transformation plan of Salt Manufacturing Plant in Qingjiang County of Zhangshu, Jiangxi, proposes that a leisure-holiday tourism complex can be used as the development model of the reuse of industrial heritage at a time when the reuse of industrial heritage is advised to shift from a single mode to a compound mode. Specifically, it is suggested that industrial raw materials are developed into tourism resources to fully excavate relevant history and culture, for the purpose of achieving the coordinated economic and social growth of the reuse of industrial heritage.

Industrialization of Old-age Tourism in Yunnan

Faced with the supply-side reform of the tourism industry, the industrialization of Yunnan oldage tourism will be an inevitable attempt to subdivide the tourism market in Yunnan. Based on the concept of old-age tourism, this study put forward the regional structure of Yunnan’s old-age tourism industry, and pointed out the development direction for the "one center and six districts" of Yunnan old-age tourism. Then from the perspective of system theory, the concept of the old-age tourism complex in Yunnan Province was proposed. At the same time, from the perspective of operation management system, oldage tourism accommodation system, old-age tourism passenger transport system, ethnic cultural products, ecological health products, arts and crafts, health services and rural old-age tourism, the construction idea of the old-age tourism complex in Yunnan Province was proposed.

Core Competitiveness Elements of Tourism Industry in Ethnic Villages

Decisive and correlative factors of tourism industry core competitiveness in ethnic villages were analyzed, and it was proposed that location, environment, facilities and service quality laid the foundation of tourism industry core competitiveness, tourism attractions were the core, construction of tourism industry cluster was the direction, and tourism business management model was the guarantee.

The Coordinated Development of Sports Industry and Tourism under the Perspective of Soft Power: A Case Study of Henan Province

As an industry representing soft power,the coordinated development between sports industry and tourism plays an important role in promoting economic growth. Using the cointegration theory,we carry out empirical test of economic growth,the output value of sport and tourism income; using the coordination theory,we carry out the evaluation of the coordinated development between sports industry and tourism.It is found in the study that there is a long-term stable dynamic equilibrium relationship among economic growth,the output value of sport and tourism income. The sports industry and tourism in Henan Province have undergone six stages( imbalance-on the verge of imbalance- barely coordinated-primarily coordinated- moderately coordinated- well coordinated). In the process of coordinated development,sports industry significantly lags behind tourism,so it is necessary to strengthen the sports industry personnel's quality,and optimize the coordination between the sports industry and tourism,so as to promote economic development level.

Entropy Method-based Performance Evaluation of the Tourism Industry in Xinjiang

The tourism industry is a strategic pillar industry in China,and its performance evaluation has been a focus of research in the academic circle of tourism economics.On the basis of making clear the connotations of tourism industry performance,this paper establishes an evaluation index system for tourism industry performance from such five aspects as of economic income,tourism employment,tourism person-time,tourism industry and tourism transportation,and then adopts the entropy method to make a comprehensive evaluation for the tourism industry performance in Xinjiang during a period of 2005~2014.Finally,this paper pertinently proposes the strategies for promoting the development of the tourism industry in Xinjiang from such four aspects as of enhancing the collaboration between the tourism industry and transportation departments,strengthening the inter-regional cooperation on tourism in Xinjiang,making integration in the tourism industry and consolidating the macroscopic adjustment and control of government and the assurance of social security,in expectation of providing references for making decisions on improving the tourism industry performance in Xinjiang.

Enhancing Tourism Industry through Community Participation: A Strategy for Poverty Reduction in Zanzibar, Tanzania

This study centred on understanding how local communities participate in tourism industry in Bwejuu Village in Zanzibar and the benefit they are getting towards poverty reduction. Specifically, the study identifies tourism industry activities and how local communities participate in improving their livelihoods, find out factors influencing local community participation in tourism sector and lastly, and identify contribution of tourism sector in enhancing local communities’ livelihoods. Interviews, observations, documentary reviews and photograph taking are methods employed to the case. The study result shows that tourist hotels, beach, seaweed, historical building archives, diving and snorkeling, sailing boats, coral reefs and lagoons as well as mangrove swamps are some tourist activities in the settlement. Both men and women involves in the tourist activities. The tourist activities noted contributing to local communities’ livelihoods in terms of employment creation, leisure, income generation, increased government revenues, schooling, health, house construction and household consumption. However, language barriers, inadequate experience of operators, poor education and training, culture, commitment of actors and poverty level are some constraints highlighted. Following these challenges, the study recommends that the government in collaboration with other development partners interested in tourism industry development may opt to ensure capacity building to local communities and tourist operators in Zanzibar, to review the policy and legislations in place as well as to encourage stakeholder involvement in Tourism sectors as prospects for its development. In conclusion, it can be asserted that if tourism developers believe that local communities will be satisfied if they are used as labourers instead of being ownership of tourism activities. Thus, there is an urgent need to enhance participation and involvement of local communities in tourism sector. These communities must be actively involved in each stage of tourism planning and development in order to ensure that all their tourism activities and products benefit the residents. This will represent a significant step towards ensuring more adequate community participates in the industry, which is essential sector for sustainable local communities’ livelihoods improvement and thereby contributing to the national economic growth and poverty reduction agenda in Tanzania and other countries of the same context.