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Marketing Strategies under the Guidance of the Principle Giving Priority to Efficiency
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作者 Guangzeng ZHANG 《International Journal of Technology Management》 2013年第7期70-72,共3页
To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on ... To realize profit making as well as a steady growth, enterprises should have the marketing strategies meeting the development.In this paper, the experience of enterprise marketing is discussed through the analysis on Wanda and Baogang Group successfully applying the principle giving priority to efficiency and achieving outstanding marketing strategies, and also the problems necessary for enterprises to focus in making marketing strategies are analyzed, aiming at providing certain reference for enterprises to make marketing strategies. 展开更多
关键词 Giving priority to efficiency Marketing Strategy APPLICATION PROBLEMS
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