By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purch...By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.展开更多
In a supply chain with a retailer confronted with financial constraints,impacts on profits of the supply chain can be alleviated by increasing the retailer's efforts and market demand through external financing( b...In a supply chain with a retailer confronted with financial constraints,impacts on profits of the supply chain can be alleviated by increasing the retailer's efforts and market demand through external financing( bank). If the cost of bank lending is not very high,the capitalconstrained retailer can borrow money and make efforts. The reduction of bank interest rates,however,increases the retailer's efforts. We prove that there is a unique equilibrium point between the retailers. We find out the optimal interest rate of the bank and the optimal efforts by the retailer through numerical analysis and verify validity of the results.展开更多
网络直播广告作为一种新型营销方式快速发展,优化直播广告运营主体努力水平及定价策略是一项值得深入研究的课题。本文基于广告投放效果的两种定价模式,构建了包含两个广告商和一个主播的网络直播广告定价决策模型,探索广告商与主播的...网络直播广告作为一种新型营销方式快速发展,优化直播广告运营主体努力水平及定价策略是一项值得深入研究的课题。本文基于广告投放效果的两种定价模式,构建了包含两个广告商和一个主播的网络直播广告定价决策模型,探索广告商与主播的最优努力水平选择及广告定价策略。研究发现:CPW(cost per watch)定价模式下,广告商承担了消费者是否购买的不确定性风险,当消费者敏感性系数偏低时,广告商会提交较低的出价,且B/D两类广告商赢得竞拍的概率相等;对比CPW模式,在CPA(cost per action)定价模式下广告商的努力水平更低,且CPA定价模式中B型(品牌型)广告商赢得竞拍的概率更大,但赢得竞拍的广告商边际利润往往较低;与广告商相反,主播在CPA定价模式下的收益大于CPW,且随消费者敏感性系数的增加,两种定价模式下的收益差逐渐增大;CPW定价模式下预期观看直播的用户量和购买率均高于CPA,网络直播市场倾向于从CPW广告定价合同中获得较大收益。展开更多
目的探究言语刺激强度对健听者听配能的影响。方法选取38例健听成人,采用语速x刺激强度的言语理解测试范式,将瞳孔扩张听配能测量和听觉任务完成准确度及反应速度相结合,观察阈上范围内20 dB SPL的强度变化对听配能和任务表现的影响。...目的探究言语刺激强度对健听者听配能的影响。方法选取38例健听成人,采用语速x刺激强度的言语理解测试范式,将瞳孔扩张听配能测量和听觉任务完成准确度及反应速度相结合,观察阈上范围内20 dB SPL的强度变化对听配能和任务表现的影响。结果语速对平均瞳孔扩张有显著影响(P<0.001,η_(p)^(2)=0.618),但刺激强度对平均瞳孔扩张无显著影响(P=0.213,η_(p)^(2)=0.040)。增加言语刺激强度能够显著提升任务反应速度(P=0.043,η_(p)^(2)=0.099),在正常语速下,还能够显著提升言语理解准确度(P<0.001,η_(p)^(2)=0.374)。结论健听人群听觉舒适阈范围内将言语声刺激强度增加20 dB SPL能够提高聆听效率,但该效应可能并不是通过改变可听度或唤醒度,从而影响听配能结果,可能是改变听觉处理速度。展开更多
文摘By constructing influence model for communication effect of food safety risk in social media environment,the influences of different response manners taken by relevant enterprises on consumers' cognition and purchasing intention are analyzed,and influence mechanisms of response effort level,interaction and content reliability on consumers' attitudes are revealed. Based on quasi-experimental study with three kinds of response effort levels,it is found that content reliability,interaction and effort degree of enterprise response under negative information of food safety event have significant impacts on communication effect and consumers' purchasing intention.
文摘In a supply chain with a retailer confronted with financial constraints,impacts on profits of the supply chain can be alleviated by increasing the retailer's efforts and market demand through external financing( bank). If the cost of bank lending is not very high,the capitalconstrained retailer can borrow money and make efforts. The reduction of bank interest rates,however,increases the retailer's efforts. We prove that there is a unique equilibrium point between the retailers. We find out the optimal interest rate of the bank and the optimal efforts by the retailer through numerical analysis and verify validity of the results.
文摘网络直播广告作为一种新型营销方式快速发展,优化直播广告运营主体努力水平及定价策略是一项值得深入研究的课题。本文基于广告投放效果的两种定价模式,构建了包含两个广告商和一个主播的网络直播广告定价决策模型,探索广告商与主播的最优努力水平选择及广告定价策略。研究发现:CPW(cost per watch)定价模式下,广告商承担了消费者是否购买的不确定性风险,当消费者敏感性系数偏低时,广告商会提交较低的出价,且B/D两类广告商赢得竞拍的概率相等;对比CPW模式,在CPA(cost per action)定价模式下广告商的努力水平更低,且CPA定价模式中B型(品牌型)广告商赢得竞拍的概率更大,但赢得竞拍的广告商边际利润往往较低;与广告商相反,主播在CPA定价模式下的收益大于CPW,且随消费者敏感性系数的增加,两种定价模式下的收益差逐渐增大;CPW定价模式下预期观看直播的用户量和购买率均高于CPA,网络直播市场倾向于从CPW广告定价合同中获得较大收益。
文摘目的探究言语刺激强度对健听者听配能的影响。方法选取38例健听成人,采用语速x刺激强度的言语理解测试范式,将瞳孔扩张听配能测量和听觉任务完成准确度及反应速度相结合,观察阈上范围内20 dB SPL的强度变化对听配能和任务表现的影响。结果语速对平均瞳孔扩张有显著影响(P<0.001,η_(p)^(2)=0.618),但刺激强度对平均瞳孔扩张无显著影响(P=0.213,η_(p)^(2)=0.040)。增加言语刺激强度能够显著提升任务反应速度(P=0.043,η_(p)^(2)=0.099),在正常语速下,还能够显著提升言语理解准确度(P<0.001,η_(p)^(2)=0.374)。结论健听人群听觉舒适阈范围内将言语声刺激强度增加20 dB SPL能够提高聆听效率,但该效应可能并不是通过改变可听度或唤醒度,从而影响听配能结果,可能是改变听觉处理速度。
