Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Research on Enterprise Human Resource Management Reform Strategy in the Era of Big Data

In the 21st century,with the development of the Internet,mobile devices,and information technology,society has entered a new era:the era of big data.With the help of big data technology,enterprises can obtain massive market and consumer data,realize in-depth analysis of business and market,and enable enterprises to have a deeper understanding of consumer needs,preferences,and behaviors.At the same time,big data technology can also help enterprises carry out human resource management innovation and improve the performance and competitiveness of enterprises.Of course,from another perspective,enterprises in this era are also facing severe challenges.In the face of massive data processing and analysis,it requires superb data processing and analysis capabilities.Secondly,enterprises need to reconstruct their management system to adapt to the changes in the era of big data.Enterprises must treat data as assets and establish a perfect data management system.In addition,enterprises also need to pay attention to protecting customer privacy and data security to avoid data leakage and abuse.In this context,this paper will explore the thinking of enterprise human resource management innovation in the era of big data,and put forward some suggestions on enterprise human resource management innovation.

Research on Innovation Strategy of Supply Chain Management of Agricultural Enterprises Under the Background of Big Data

With the rapid development and widespread application of Big Data technology, the supply chain management of agricultural products enterprises is facing unprecedented reform and challenges. This study takes the perspective of Big Data technology and collects relevant information on the application of supply chain management in 100 agricultural product enterprises through a survey questionnaire. The study found that the use of Big Data can effectively improve the accuracy of demand forecasting, inventory management efficiency, optimize logistics costs, improve supplier management efficiency, enhance the overall level of supply chain management of enterprises, and propose innovative strategies for supply chain management of agricultural products enterprises based on this. Big Data technology brings a new solution for agricultural products enterprises to enhance their supply chain management level, making the supply chain smarter and more efficient.

Analysis of International Cooperation Management Strategies of Enterprises under the Background of the“Belt and Road”

With the deepening of the“Belt and Road”initiative,Chinese enterprises are facing unprecedented opportunities and challenges for international cooperation.This paper mainly analyzes the current situation,existing problems,and coping strategies of enterprise international cooperation management in the context of the“Belt and Road”.This article expounds on the importance of the“Belt and Road”initiative for international cooperation of enterprises and analyzes the key links of international cooperation management of enterprises from the aspects of internationalization strategy,cross-cultural management,risk prevention and control,and resource integration.Finally,combined with the case,this paper puts forward the management strategies and suggestions that enterprises should adopt in international cooperation,to provide a useful reference for Chinese enterprises in international cooperation in the construction of the“Belt and Road.”

An Analysis of Stylistic Functions of Chinese Enterprise Profile and Its Translation Strategies

Enterprise profile plays an important role in promoting company in the international market, showing its strength, expanding its influence, and advancing their business. At present, the translation of Chinese enterprise profile is not very good. The problems of inappropriate words, grammatical mistakes, and pragmatic errors have deeply influenced the delivery of correct information of Chinese enterprises. Wrong translation or informal translation not only seriously affects the corporate image, but also damages China's international image. Based on this, this paper focuses on studying stylistic functions of Chinese enterprise profile and its translation strategies.

ANOTHER NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGIES

This paper discusses the key factors about industrial attractiveness and enterprise strength which influence the formulation of enterprise merger strategies. A new method for supporting an enterprise to analyze and evaluate its merger strategies is developed when the enterprise is making the decision of its merger strategies the method can be used to provide scientific support.

Strategic thinking on improving the environmental competitiveness of Chinese enterprises

Environmental competitiveness, price competitiveness and non-price competitiveness make up the undivided vital part of product＇s competitiveness. Environmental competitiveness can not only help improve the enterprise＇s key competitiveness directly, but also strengthen it indirectly by improving the products＇ price competitiveness and non-price competitiveness effectively. Instead of being confined to the product itself, there are several element＇s that can determine and influence the product＇s environmental competitiveness, including the manufacturing process, the management of enterprise＆the life circle of the products, etc. Measuring these elements by setting “environmental suitable degree ”, and building up the echelon model to evaluate the environmental competitiveness can help us see about the standard of the enterprises＇ environmental competitiveness. Though many of the national enterprises have price competitiveness to some extend, restricted by all kinds of elements like systems, techniques, policy, the enterprises are weak in environmental competitiveness. Beginning with systems redesign, carrying out the sustainable development, strengthening inner enterprises management, making more efforts on technique innovation, and widely publicizing and teaching the ecological concept, Chinese national enterprises can improve their environmental competitiveness and improve their key competitiveness.

The Problems and Solutions of Enterprise Financial Management in the Perspective of Digital Economy

From the perspective of the digital economy,enterprise financial management is facing unprecedented challenges and opportunities.Traditional financial management models are no longer suited to current development needs.Fine-tuning financial management is essential to support the modernization of enterprises,guard against operational risks,and promote coordination across the entire value chain for greater economic efficiency.With the help of digital technology,data-driven,highly interconnected,and intelligent decision-making processes are becoming more prominent,profoundly transforming the operational and financial management models of enterprises.This enables financial management to keep pace with modern developments.In light of this,the paper explores the connotations and mechanisms of the digital economy and enterprise financial management,clarifies relevant conceptual characteristics,and identifies problems in financial management under the digital economy.It also offers strategies for optimization and problem-solving,with the aim of providing valuable insights for educators and practitioners.

Research on Chinese-English Translation of Enterprise Publicity Materials from the Perspective of Adaptation Theory

As the process of economic globalization continues to advance,China has undergone earth-shaking changes.High-quality products and promotional materials are crucial for Chinese companies to go global and build their brands.The English translation of external promotional materials is crucial.However,some companies do not pay enough attention to their publicity,resulting in a low international status.This paper analyzes the Chinese-English translation of enterprise external publicity materials from the perspective of adaptation theory,thereby exploring the translation strategies adopted under the guidance of adaptation theory,hoping to provide some references for related translation practices in the future.

A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS

This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory-experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies.

Sustainable Development Strategy and Tactics of Small Enterprises under Market System

Based on an analysis of small enterprises’features,com-bined with an example which the authors experienced,the sustainable development strategy and tectics that thesmall enterprises can adopt in the new century are dis-cussed and presented in this paper.These strategies arefocusing on one target strategy,finding the vacancystrategy,management characteristic strategy,unitedcompetition strategy and contract management strategy.And the tactics are internal reformation,united refor-mation,technology purchase and technology transfer-ring.

Enterprise Risk Management Under the Asset-Light Strategy Mode

With the increasing influence of digital economy,the asset-light strategy mode has become the preferred asset operation mode for many enterprises.The asset-light strategy mode has significant advantages.This operation mode has high requirements for comprehensive operation management capabilities,especially the risk management capability.By analyzing the operation status of some enterprises under the asset-light strategy mode,it can be concluded that the enterprise risk management status under this mode is not ideal,and there are obvious problems in corresponding risk management due to the influence of various factors.This paper specifically analyzes the problems existing in enterprise risk management under the asset-light strategy mode and proposes several effective risk management strategies.

Influence of Strategy Selection of Dairy Enterprises on Performance

Dairy enterprises have to cope with intense market pressure and survival pressure.In such complex and competitive market environment,it is of great realistic significance for studying the influence of strategy selection of dairy enterprises on their performance.Through selecting 115 dairy enterprises,empirical analysis was made,and multiple linear regression model and structural equation model were established with the aid of SPSS and Amos software.Comparative analysis was carried out for performance of different strategy selection.Results indicate that dairy enterprises selecting vertical strategies obtain the best performance,followed by horizontal strategy,and the worst is multiple strategy,and the strategy selection exerts positive and direct influence on performance of dairy enterprises.

Strategy Choices in Logistic Enterprises： Porter＇s View vs Network Approach

Compared with traditional enterprises, strategy choice and implementation for logistic enterprises has its particularity. This paper discusses character of logistic enterprises and analyzes the different genres of strategy, and then the paper introduces the choice of strategy based on network approach. Finally, the authors explain how to ensure the programming and implementation of strategy from different point of view such as financial perspective, client perspective, procedure perspective, internal and organizational learning perspective.

Discussion on Effective Strategies for Improving Enterprise Operation and Management Abilities

In the current socialist market economy,if an enterprise wants to grow and develop,it must do all kinds of management for its enterprise,and the most important thing for strengthening management of enterprises is to strengthen their own operation and management abilities.Whether it is financial management,management of personnel efficiency,or management of talents,it is necessary to protect from the infrastructure,so as to fundamentally improve the economic benefits of the enterprise,and vice versa if社is not properly managed,it will affect the development of the enterprise.Therefore,improving the operation and management abilities of enterprises at present is an important factor to promote the economic development of enterprises.This paper analyzes the management problems of enterprises and the definition of enterprise operation and management abilities,and analyzes how enterprises can reform and innovate,thus strengthening the operation and management abilities and economic benefits of enterprises.

Analysis on The Strategy of Application of StatisticalAnalysis Method in Human Resource Management of Modem Enterprise

The change of the development situation of market makes the competition among enterprises gradually turn totalents,technology, culture and other aspects,talent and technology has become an important embodiment of the core competitiveness ofenterprises.In this context,the role of human resource management is becoming more and more important,which needs to improve and innovatethe traditional human resource management mode in time,so as to improve the management level and management efficiency.The application ofstatistical analysis method in the human resource management of modem enterprises,can give full play to the role and value of various data,toimprove the disadvantages and defects in traditional methods of human resource management,can significantly enhance the level and efficiency ofhuman resource management,this paper makes a detailed analysis on its strategy of specific application, aims to provide guidance and reference.

Thoughts on Promoting the Investment and Financing Development of Enterprises'Intellectual Property Rights from the Perspective of Intellectual Property Strategy

With the in-depth implementation of China's intellectual property strategy,the situation of intellectual property protection in China has been further improved,the enthusiasm of the public for entrepreneurship and innovation has been further stimulated,people's awareness of intellectual property rights has been further enhanced,and the value of intellectual property rights has been further recognized by people.As a new economic form,"intellectual property economy"plays an increasingly important role in our socialist market economy.At the same time,China's intellectual property still faces some prominent problems,especially in the field of intellectual property investment and financing,such as difficult valuation,management and liquidation.From the perspective of the implementation of intellectual property strategy and starting from the investment and financing of intellectual property rights of small and medium-sized enterprises,this paper introduces the basic concepts of intellectual property investment and financing,the development status and existing problems of intellectual property investment and financing of small and medium-sized enterprises,and puts forward some suggestions for improving the investment and financing policy of intellectual property rights.

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

Research on the Innovation Development Strategy of Logistics Enterprises under the New Norma Condition of Economy

Under the new normal economy, the scale of logistics in China has continued to expand, and the logistics operating environment has also been significantly improved, but there are still some development difficulties. On the basis of analyzing the characteristics and predicaments of logistics development, this article points out the opportunities for development, and puts forward that China＇s logistics companies should adapt to changes in the economic environment, take the initiative to carry out technological innovation, model innovation and cultural innovation, and oromote the healthy and sustainable develonment oflogistics enterprises.