The consciousness ofenterprise social responsibility in our country is weaker at present. Many enterprises are unwilling to make a commitment to social responsibility, even consider that fulfilling their social respon...The consciousness ofenterprise social responsibility in our country is weaker at present. Many enterprises are unwilling to make a commitment to social responsibility, even consider that fulfilling their social responsibility goes against the improvement of enterprise performance. However, with the development of social economy and the improvement of living standards of the people, the performance of corporate social responsibility play a more and more important role. The paper defines the content included in corporate social responsibility, makes theoretical analysis on the relation between corporate social responsibility and enterprise financial ability, and makes the relativity and regression analysis on the relation between enterprise social responsibility and enterprise financial ability.展开更多
This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 i...This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs'ICSR.The fuzzy grading evaluation method is initially verified.Under the impact of COVID-19,SMEs fulfilling their ICSR can enhance consumer brand attitudes.Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period.SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses.展开更多
文摘The consciousness ofenterprise social responsibility in our country is weaker at present. Many enterprises are unwilling to make a commitment to social responsibility, even consider that fulfilling their social responsibility goes against the improvement of enterprise performance. However, with the development of social economy and the improvement of living standards of the people, the performance of corporate social responsibility play a more and more important role. The paper defines the content included in corporate social responsibility, makes theoretical analysis on the relation between corporate social responsibility and enterprise financial ability, and makes the relativity and regression analysis on the relation between enterprise social responsibility and enterprise financial ability.
基金supported by the Fundamental Research Funds for the Central Universities,and the Research Funds of Renmin University of China(20XNL01B).
文摘This study focuses on the use of we-media by small-and medium-sized enterprises(SMEs)to disclose internal corporate social responsibility(ICSR)under the impact of the 2019 novel coronavirus disease(COVID-19).Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs'ICSR.The fuzzy grading evaluation method is initially verified.Under the impact of COVID-19,SMEs fulfilling their ICSR can enhance consumer brand attitudes.Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period.SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses.
