Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.

Strategy research of enterprises to cope with marketing environment changes

Enterprise is economic cell of society. Enterprise marketing activities are conducted under certain social conditions, which have countless ties with all aspects of society. In order to achieve the established marketing objectives, firms must carefully analyze and research marketing environment and strive to make company＇ s marketing plan and decisions adapt to the changing market environment, avoiding and overcoming the risks of environment changes, in the end to ensure an invincible position in the fierce market competition and constantly changing environment.

Inspiration of Successful Experience of U.S. and European Enterprises Leveraging Sports Marketing on ＂Going Global＂ of Chinese Enterprises

With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.

Economic management and innovation strategies of enterprises under market economy conditions

Under the highly competitive market economy management system, economic management of Chinese enterprises tends to be diversity. With the continuous development of market economy, enterprises need choose the appropriate management methods according to the actual situation, which is to help enterprises to survive in the highly competitive environment. However, due to a variety of external factors, economic management situation is not optimistic. And it increases their sense of crisis. This article will make a systematic analysis of management strategies as the point of the enterprise management mode and innovation strategy under market economy.

New Thought about the Marketing Orientation of Middle and Small-sized Enterprises of China

The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this paper analyzes the new thought about the marketing orientation from the aspects of marketing product orientation, marketing way orientation, marketing target orientation, marketing strategy orientation and marketing idea orientation. It has great theoretical and practical significance.

Investigation and Analysis of the Current Situation of New Media Marketing in Small and Medium-sized Enterprises

With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.

E-Commerce Strategies for Chinese Clothing Enterprises

This paper studies the characteristics and consuming behaviors of the Chinese people. The difficulties in developing e-commerce for enterprises in China are discussed and the practical strategies suitable for China’s clothing enterprises are proposed.

A NEW METHOD FOR SUPPORTING ENTERPRISE IN THE FORMULATION OF ITS MERGER STRATEGICS

This paper discusses the influences of experience effect and market growth rate on the formulation of enterprise merger strategies; develops a new model for technically analysing and evaluating enterprise merger strategies by combining the progromming tool in market share theory-experience curve; and the key factor reflecting external enviornment-market growth rate, to provide scientific support when an enterprise decides to make its merger strategies.

Market-oriented Construction of Enterprise Economic Management Model

With the development and progress of the market economy,enterprises intending to enhance the market value of economic activities must integrate the core of enterprise economic management,stimulate their creativity,and effectively realize economic goals,and transforming from production factors to management factors.The enterprises must create a strategic economic management model that is more suitable for market demand and promote sustainable development.This paper analyses the importance of market-oriented enterprise economic management model and discusses specific strategies for reference.

The Importance of Small and Medium Enterprise Development for Efficient Global Market Environment

Small and medium enterprises(SMEs)play an important role in the world economy.Modern trends in the development of small and medium enterprises imply a constant increase in their role in the total income of an economy.For such an approach,it is important to achieve quality organizational and managerial concepts of planning strategy development.In many countries,small businesses dominate in the production of a number of smaller products,higher consumption,and high quality of these products.The concept of a small economy consists of a group of companies that stand out in terms of their characteristics in relation to large companies.In relation to large companies as business systems,SMEs differ based on the concept of their own organization’s business,the volume of business,and the availability of resources.Research data show that the main obstacle to efficient continuous business of SMEs in the world is the procurement and maintenance of business resources.Ensuring continuity in production is often a problem of lack of resources,which primarily characterizes them in relation to large companies.Small business and entrepreneurship are the main backbone of today’s economic development,viewed globally.The purpose of the development of small and medium enterprises in the world is to enable the development of a successful and flexible entrepreneurial climate as an important organizational determinant,which is a prerequisite for progress in the modern world economy.The feature of SME development is the innovation of employees that needs to be constantly developed.In that way,conditions are provided for technological development,formation of flexible organizations,and new employment.In practice,small and medium enterprises are the engine of economic development.It is a sector that promotes private property and entrepreneurial skills.According to experts on economic issues,SMEs are today and in the future,not only in Serbia,the Region,but also in the world,a synonym for the private sector-for entrepreneurship.Comparative analysis shows the advantage of SMEs,especially in flexible business,where they can quickly adapt to change and can fully meet market demands.

Research on an International Marketing Strategy for Japanese Rice

This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.

Research of Enterprise Storage Ecosystem Based on Storage Theory and Nonlinear Discrete Optimization

Warehousing and transferring strategies are an important part of business operations. The issue of optimal warehousing and transferring strategy is studied in this paper. Wal-Mart in Wuhan serves as an example to establish a (s, S) random storage strategy model, a Markov chain model, and a nonlinear discrete programming model, aiming at maximizing the profit per cycle of every branch and further maximizing the company’s total profit per cycle. Among them, the random storage strategy model establishes a security zone of inventory for every branch, that is, it can meet consumers’ demand without spending too much storage costs. The Markov chain model is used to get the probability of losing sales opportunities in every branch. The nonlinear discrete programming model takes into account the horizontal transferring among branches, which further maximizes the company’s overall profit expectations. The three models above can be used to formulate inventory strategies, assess risks, and provide advice for every branch in order to form a complete storage ecosystem and provide constructive suggestions for the company’s operations.

Global Mobile Market Situations and China Telecom's Strategy to Enter Mobile Market

The article briefly introduces the situation of the global mobile communications market,and based on the development status quo of China's mobile communications market,studies the strategy for China Telecom to enter the mobile market,mainly focusing on mo- bile technologies selection,differentiable services,regional strate- gies and price policies.

Project Manager＇s Competencies in Czech Lottery Industry Enterprise

The presented paper analyses competencies of project manager of the enterprises operating on Czech lottery market. The contribution of the paper consists of two parts. The first part focuses on the basic terminology issues and anchors concepts such as project manager and competencies. The second part is dedicated to the analyzing and evaluation of the competencies of ideal project manager of the enterprises operating on Czech lottery market and subsequent presentation and verification. For the analyzing and evaluation of the competencies of ideal project manager, the questionnaire of the scale type with the grade valuation 1-6 was applied within the frame of 20 enterprises operating on the lottery market in Czech Republic. The respondents were from the AG CZ, Ltd. and the competitors of this enterprise. Analyzed data were after the evaluation worked up into the form of graphs. The final output of this paper is the definition of the competencies of ideal project manager operating on Czech lottery market. The paper arose thanks to the project supportted by The Ministry of Education, Slovakia （Project KEGA No. 001DTI-4/2015, proposal of behavior strategies in the difficult social situations in the management of secondary school using the innovative predictive software tools） in cooperation of Dubnicky, Technological lnstitut in Dubnica nad Vahom with AG CZ, Ltd. and The Institute of Technological and Business in Ceske Budejovice.

基于Stackelberg博弈的钢铁企业余热余压发电的上网电价策略

研究钢铁行业余热余压发电与传统火力发电组成的电力市场,分析钢铁企业余热余压发电上网电价策略.建立了有关钢铁企业、传统化石燃料发电企业和地方政府三方的斯坦克尔伯格博弈(Stackelberg)模型,比较余热余压发电技术上网电价的三种定价策略(固定价格、固定溢价和可变溢价),并进行了数值模拟分析市场规模、余热余压发电成本系数和钢铁企业环境成本对最优规制价格、最优钢铁企业利润和最优社会总福利的影响.结果表明:三种定价策略下最优规制价格、最优钢铁企业利润和最优社会总福利差异非常大.不同偏好的政策制定者会从不同的风险性和补贴选择不同的定价策略.其中,风险性大和补贴高是最优规则价格中的可变溢价策略、最优钢铁企业利润中的固定溢价策略和最优社会总福利中的可变溢价策略;风险性低和补贴低是最优规则价格中的固定价格策略、最优钢铁企业利润中的固定价格策略和最优社会总福利中的固定溢价策略;其他情形的风险性和补贴位于这两种情况之间.

多市场接触、相互克制战略与企业绩效——基于企业内部机制视角的研究

以往文献对于企业多市场接触进行了深入而广泛的研究,大多数局限于企业外部视角,很少关注企业内部实施机制对其多市场战略的影响。本文主要考察企业内多市场协同与激励机制对企业相互克制战略实施的影响。我们构建了关于多市场接触、相互克制战略、内部协同机制、多市场激励机制等构念的量表,进行了结构方程分析。结果表明:企业间多市场接触促进了相互克制战略的实施,进而会对企业绩效产生积极影响;企业的内部多市场激励机制对多市场战略与企业绩效间关系具有显著的正向调节作用,但是多市场协同机制的调节效果并不显著。本文认为,合理地安排企业内部协同与激励机制,将对企业实施有效的相互克制战略提供重要支持,进而会对企业绩效有较大的提升作用。

饲料企业短视频营销策略的创新与效果评估

随着互联网和社交媒体的快速发展,短视频营销作为一种新兴的营销方式,在我国饲料企业中的应用越来越广泛。文章通过对饲料企业短视频营销策略的创新进行分析,探讨了短视频营销在饲料企业中的应用效果,并对饲料企业短视频营销策略的效果进行了评估,以期能为饲料企业制定和优化短视频营销策略提供参考。