期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
Chinese Electric Vehicle Brands'Strategic Entry into the European Market
1
作者 Yuan Feng 《Journal of Social Science Development Research》 2024年第1期45-47,共3页
This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the s... This article examines the entry of Chinese EV brands into the European market,emphasizing the significance of Europe's strong environmental policies and consumer demand for sustainable transport.It discusses the strategic approaches of companies like Geely,Lynk&Co,MG,and Polestar,highlighting their tailored market strategies,challenges,and opportunities amidst stringent regulations and diverse consumer behaviors.The focus is on how these brands adapt and position themselves within the competitive landscape,aiming to capitalize on Europe's shift towards electric mobility. 展开更多
关键词 Chinese EV Brands European Market Environmental Policies Consumer Behavior Market entry strategies
原文传递
Chinese New Energy Vehicles Venturing into Southeast Asia: Market Challenges and Strategic Layout
2
作者 Yuan Feng 《Journal of Social Science Development Research》 2024年第2期49-52,共4页
This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.... This paper explores how Chinese New Energy Vehicle(NEV)enterprises can effectively enter and expand in the Southeast Asian market,analyzing the challenges faced and proposing strategies for market entry and marketing.It highlights the rapid development and technological innovation trends of China's NEV industry and its potential in the Southeast Asian market.The diversity,differentiated market demand,and complex policy environment of Southeast Asia pose major challenges.The strategies suggested include diversified market entry modes,precise product positioning,brand development,and technological differentiation,aiming to provide practical market entry strategies for Chinese NEV enterprises to enhance their global competitiveness. 展开更多
关键词 Chinese EV brands southeast asian market policy environment market entry strategies
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部