SOME THEORETICAL EXPLORATIONS ON INTERCULTURALCOMMUNICATILN STUDIES

This paper mainly focuses on the theoretical bases of intercultural communication by analyzing reasons of IC studies’emergence,researches done on IC by linguists and English teachers,and some difficulties concerning intercultural communication studies.

A Comparative Study on the Communication of“Friendly Shandong”Official Account on Different Short Video Platforms

Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.

An Analysis of Network Sports News Reporting from the Perspective of Communication Studies

This paper explores network sports news reporting from a communication studies perspective,analyzing its impact,challenges,and future prospects.It highlights the influence of digital tools,multimedia content,and social media on sports news dissemination.The study also delves into audience engagement,content analysis,and ethical concerns.Ultimately,it emphasizes the need for technological adaptation,media education,and policy development to ensure the continued evolution of network sports news reporting in the digital era.

An investigational study of non-English majors＇ international communication competence and countermeasures

Based on the data collected from the questionnaires, this paper discusses various problems concerning intercultural communication competence the non-English majors at ＂high-leveled, applicationoriented＂ level faced in Shanghai Institute of Technology. Besides, it analyzes the necessity and feasibility in developing intercultural communication competence, and puts forward some constructive suggestions to enhance intercultural communication competence in adult English teaching.

Construction of Agricultural Information Service System in China——under the Eyeshot of Communication Science

The paper aims to study the current communication condition,configuration,characteristic and regulation of Chinese agricultural information in terms of the eyeshot of communication studies,and provide reference to build Chinese agricultural information service system based on the analysis of their advantages and disadvantages.

Functions of Rhetoric and Social Science Origins in Communication Study—Based on Boxing Plato’s Shadow:An Introduction to the Study of Human Communication

With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.

Social Science Communication Through Dialogic Interactions

The study in this paper that draws on dialogic interaction is a focus of investigation as the way to communicate social sciences to the public. In science communication people, for example, experts or scientists attempt to persuade lay people about the validity of their assessments. Currently dialogue in science communication might be seen as an important way to deliver information about sciences to the public as previously communicating science was conducted through top-down approaches. In addition, currently there is a tendency that people prefer to deliver and to receive information about sciences through two-way communication models between two or more parties, face-to-face or mediated by any means of communication as this way of communication is seen as more interactive. In the context of Indonesia, in terms of social science communication, this is an important phenomenon to investigate as two-way communication models might bridge the gap between expert opinion and lay opinion, where lay opinion is often seen as irrational or emotional. However, there are still a small number of studies with regard to how social sciences are communicated to the public and in what ways people preferred to deliver, moreover to discuss information within social sciences. One of the potential reasons is that research on science communication is mainly focused on natural and physical sciences. Since the study in this paper focuses on dialogic interactions in social science communication, this study will contribute to the current discussions of mass communication, in terms of science communication, and to related fields.

The Role of Strategic Communication for Organ Donations

One big achievement in the last decade is the rapid development in transplantation medicine, enabling seriously ill people to live longer. However, in the year 2014, 12 people in the European Union have died every day because of the lack of available organs. Nearly, 70,000 people were waiting for a matching graft. An analysis of donation and transplantation variation across the European member states shows that since many years, Spain occupies a pioneer role, whereas Germany and Austria are lagging behind. From the legal and administrative perspective, Spain and Austria are quite similar with their presumed consent system （opting out）, whereas Germany has an informed consent system （opting in）. Hence, there must be other influencing factors like the way of multilevel communication leading to the following research question： How does multilevel communication influence organ donations in Spain, Germany, and Austria？ On the basis of a cross-country study, it can be shown that strategic communication on the （inter）personal and organizational level supported by the creation of public awareness on the national level is crucial for succeeding in closing the gap between demands and realized organ transplantation.

Study on QoS and Communications Capacity in Heterogeneous Network Convergence

To provide any subscriber from anywhere at anytime with services that have both secured Quality of Service(QoS) and simultaneous expansion of network coverage and communications capacity is a key problem that has to be considered and solved in heterogeneous network convergence.Key technologies for a secured QoS and communications capacity analysis under heterogeneous environment are important subjects for research.Key technologies for a secured QoS are mainly on radio resource management algorithms covering Call Admission Control(CAC) algorithm,vertical handover algorithm,heterogeneous resource allocation algorithm and network selection algorithm.The applications of a novel multi-hop in heterogeneous convergence system serve the purposes of network coverage expansion,transmission power reduction,system communication capacity and throughput increase.

Relevance Theory-based Cognitive Study on the Communication Effect of “China's Stories”

Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.

Research on English Translation of Chinese Literary Terms from the Perspective of International Communication: Interpretation and Standardization

Literary terms are the crystallization of Chinese ideology and wisdom. Translation and communication function as an important link in the construction of the discourse system with Chinese characteristics. Standardized translation of literary terms is an important way to help the world understand China and promote international communication of Chinese culture, which is conducive to the inheritance and interpretation of fine traditional Chinese culture. From the perspective of the "going global" strategy of Chinese culture in the new era, and the existing asymmetry of English translation of Chinese literary terms in international cultural communication, we analyzed the divergence, variation and imposed interpretation of the translations of Chinese literary terms and put forward some suggestions for their standardization. We believe that the translation of Chinese literary terms should adhere to the principle of "localization" in cultural communication and focus on the transmission of Chinese cultural connotation to correct the imposed interpretations of Chinese literature in the West. Standardizing the translations of literary terms will facilitate the communication of "Chinese knowledge" to the world. The paper is expected to provide reference for research on construction and enhancement of discourse system for global communication with Chinese characteristics.

Cross-culture Communication Patterns-Chinese and North American Communications:A case study

This study used a case study methodology and qualitative approach to discover cross-culture communication patterns between Chinese and North American.

A Study on Influence of Students'Intercultural Communication Competence in the Application-oriented University through Short-term Overseas Study Tours

Short-term overseas study tours, as a new type of cross-cultural autonomy education in the era of globalization, aims to help students improve their intercultural communication competence through tourism and cultural learning. Many studies' subjects are concentrated on the higher learning institutions. However, few of them are concerned about application-oriented university students' ICC. So the behavior and role of students' ICC in the overseas study tours in 2016 and 2017 in one of the application-oriented universities in Zhejiang province becomes the main focus. It exams from three aspects: intercultural attitudes, knowledge and behaviors. Basically, students benefit a lot from study tours, especially in the aspect of practical communication, among which, they change from shy, inexperienced learners to be brave, confident, and skilled in the tours. Also, considering the problems of host school are existed, the suggestions proposed by participants that practical courses of destination countries had better be arranged for students to understand and adapt to it beforehand. Besides, more communication and interactions between students and teachers should be increased to create a more active and relaxed classroom atmosphere, which contribute to mobilize students' initiative and enthusiasm to better become a complementary influence to promote students' ICC.

中医医院传染病流行病学特征分析

目的分析中医医院传染病报告率变化趋势和流行病学特征。方法对某三甲中医医院2019—2022年报告传染病进行描述性分析,比较不同年份间报告情况的差异。结果2019—2022年医院共报告传染病5742例,报告率从125.83/10万降至87.14/10万。报告数最多的病种是梅毒。报告率居前10位的传染病除肺结核外均呈下降趋势。2019—2022年传染病报告在传播方式(χ^(2)=32.385,P<0.001)、诊断类型(χ^(2)=10.816,P=0.013)、病例来源(χ^(2)=15.593,P=0.001)、年龄(χ^(2)=53.631,P<0.001)、职业(χ^(2)=156.581,P<0.001)方面比较,差异有统计学意义。结论中医医院应该依据传染病分布特点对住院、门诊病例分别制定防控措施,重点关注梅毒、肺结核。

2018—2021年新疆维吾尔自治区喀什地区肺结核患者家庭内密切接触者发病情况及影响因素分析

目的:分析结核病高负担环境中肺结核患者家庭内密切接触者发病风险及影响因素。方法:从“中国疾病预防控制信息系统”子系统“结核病管理信息系统”中收集2018年1月1日至2021年12月31日新疆维吾尔自治区喀什地区12个县(市)确诊的肺结核患者作为指示病例,通过接触者筛查建立家庭内密切接触者队列,跟踪随访观察其发病情况。采用泊松回归模型分析指示病例的病原学特征、治疗状态、暴露情况,以及家庭内密切接触者既往肺结核病史等对其肺结核发病的影响因素。结果:截至2021年12月31日,共计调查了40182例肺结核指示病例、57142名家庭内密切接触者。在4年的随访期间,随访时间中位数(四分位数)为3.2(2.7,3.3)年,共计发现了3585例家庭内密切接触者肺结核续发患者,续发率为6.27%,共计观察180543人年,平均发病密度为1985.68/10万人年。其中,指示病例确诊后的第1年,其家庭内密切接触者肺结核发病率最高,约为3317.62/10万人年。泊松回归分析显示,指示病例病原学检测为涂阴、初治,家庭内密切接触者为男性、≥55岁、既往有肺结核接触史和肺结核病史均是家庭内密切接触者肺结核发病的危险因素[RR(95%CI)值分别为2.491(2.347~2.562)、1.221(1.102~1.354)、1.449(1.306~1.607)、8.451(6.388~11.179)、2.680(2.314~3.104)、4.479(3.852~5.207)]。结论:家庭内密切接触者是肺结核指示病例传播的高危人群,应加强家庭内密切接触者的筛查和宣传教育工作,尤其是其中的老年、男性、既往有肺结核接触史和肺结核病史者;也有必要在结核病高负担地区系统地扩大和加强家庭内密切接触者的追踪和预防性治疗策略。同时,建议在当前策略基础上纳入全部肺结核患者的密切接触者进行筛查,尤其是涂阴和仅分子生物学检测阳性患者。

Empirical Studies on L2 Communication Strategies over Four Decades:Looking Back and Ahead

Studies on communication strategies （CSs） have been carried out for nearly four decades and have contributed a lot to the development of such fields as applied linguistics and second language acquisition, but they are still inadequate and there remain controversies over certain issues. Thus, more systematic and rigorous studies are needed to check or confirm the findings of some studies and further CS research from newer and broader perspectives. This paper mainly reviews the existing empirical studies from different perspectives： CS classifications and research methods, factors affecting the choices of CSs, teachablity and teaching of CSs, and effectiveness of CSs. It is aimed to provide a clear picture of research on L2 CSs and offer some suggestions for further research.

Case study on the communicative competence of Chinese students

This study investigates the communicative competence of Chinese students in a British university, and the main purposes of the study are to find out more about Chinese students＇ difficulties in communication and to explore learning strategies of developing communicative competence. The research results show that Chinese students had both linguistic and socio-cultural problems in communication. Two case studies are presented of good and less good communicators to show up different patterns of communicative performance and learning strategies. In conclusion, a range of findings support the statement that attitudes, motivation and immersion were important in the development of communicative competence.

THE CECL CLASSROOM AND INTERCULTURAL COMMUNICATION STUDIES

An analysis of Communicative English for Chinese Learners(CECL)Book Ⅳ,Unit 3, ’Entertainment’. Following an evaluation of the existing unit, the author explores ways of making the unit linguistically and culturally more challenging for both the teacher and students, in order to achieve an intercultural, communication-based model of language teaching.

Study on Tourism Workers’ Intercultural Communication Competence

Under the background of the development of Hainan tourism and con-sumption destinations to increase the reception level of international tourism in Hainan,an empirical study is carried out to investigate the intercultural commu-nication competence of tourism workers in Hainan from cognitive,operational and affective dimensions.In this study,the cognitive dimension is reflected by the knowledge of domestic and foreign culture;the operational dimension focuses on verbal and nonverbal communication abilities;and the affective dimension is represented by emotional level,which mainly focuses on the participants’ability to understand and appreciate another culture as well as their willingness to interact with people from other cultures.The results indicate that tourism workers’knowl-edge of domestic culture is the best,followed by their emotional level,which are all above average.Next are nonverbal communication ability and knowledge of foreign culture,both of which are below average.Their verbal communication ability is the lowest among thefive factors.The intercultural communication com-petence of Hainan tourism workers is not satisfactory.The analytical results also show that each factor among the three dimensions is positively correlated with each other.

Deep Learning Model for News Quality Evaluation Based on Explicit and Implicit Information

Recommending high-quality news to users is vital in improving user stickiness and news platforms’reputation.However,existing news quality evaluation methods,such as clickbait detection and popularity prediction,are challenging to reflect news quality comprehensively and concisely.This paper defines news quality as the ability of news articles to elicit clicks and comments from users,which represents whether the news article can attract widespread attention and discussion.Based on the above definition,this paper first presents a straightforward method to measure news quality based on the comments and clicks of news and defines four news quality indicators.Then,the dataset can be labeled automatically by the method.Next,this paper proposes a deep learning model that integrates explicit and implicit news information for news quality evaluation(EINQ).The explicit information includes the headline,source,and publishing time of the news,which attracts users to click.The implicit information refers to the news article’s content which attracts users to comment.The implicit and explicit information affect users’click and comment behavior differently.For modeling explicit information,the typical convolution neural network(CNN)is used to get news headline semantic representation.For modeling implicit information,a hierarchical attention network(HAN)is exploited to extract news content semantic representation while using the latent Dirichlet allocation(LDA)model to get the subject distribution of news as a semantic supplement.Considering the different roles of explicit and implicit information for quality evaluation,the EINQ exploits an attention layer to fuse them dynamically.The proposed model yields the Accuracy of 82.31%and the F-Score of 80.51%on the real-world dataset from Toutiao,which shows the effectiveness of explicit and implicit information dynamic fusion and demonstrates performance improvements over a variety of baseline models in news quality evaluation.This work provides empirical evidence for explicit and implicit factors in news quality evaluation and a new idea for news quality evaluation.