This paper specifies substantial characteristics in high-tech industry which is playing an increasingly dominant role in men＇s lives with the rapid development of high-tech industry, among which the telecommunication...This paper specifies substantial characteristics in high-tech industry which is playing an increasingly dominant role in men＇s lives with the rapid development of high-tech industry, among which the telecommunication industry is the best example. From a macro perspective, competition has been fierce in high-tech and telecom over the past years, especially in increasingly saturated markets such as North America and Europe. In order to sustain and thrive in this market, companies have to apply various applicable strategies. The dominance of enterprises from developed nations is not a rare phenomenon. How China as a late-comer can succeed in the high-tech field is a serious issue that requires consideration. China＇s Huawei, a relatively new enterprise that has become a leader in telecom industry, boasts a perfect example in this case. This paper attempts to investigate how Huawei made its way into the telecom sector by comparing with Ericsson, a giant telecom enterprise in European market. More specifically, the paper aims to explore the most significant factors in developing a suitable marketing strategy for telecom companies in Saudi Arabia. The results of the study show that given the nature of telecom industry, innovation and customization play a crucial role in venturing in foreign nations. It can also be concluded that an overall analysis of various factors is quite essential when entering middle-eastern markets such as Saudi Arabia. This also gives China a revelation that being a late-comer is never an excuse to expand its telecom sector, instead, as long as due attention is given to enterprises＇ marketing strategies and competitiveness. Conclusions have been made about the nature, characteristics, the Saudi Arabia markets, and goals and objectives telecommunication in Saudi Arabia. Methodology has been used for stating and structuring the empirical data.展开更多
文摘This paper specifies substantial characteristics in high-tech industry which is playing an increasingly dominant role in men＇s lives with the rapid development of high-tech industry, among which the telecommunication industry is the best example. From a macro perspective, competition has been fierce in high-tech and telecom over the past years, especially in increasingly saturated markets such as North America and Europe. In order to sustain and thrive in this market, companies have to apply various applicable strategies. The dominance of enterprises from developed nations is not a rare phenomenon. How China as a late-comer can succeed in the high-tech field is a serious issue that requires consideration. China＇s Huawei, a relatively new enterprise that has become a leader in telecom industry, boasts a perfect example in this case. This paper attempts to investigate how Huawei made its way into the telecom sector by comparing with Ericsson, a giant telecom enterprise in European market. More specifically, the paper aims to explore the most significant factors in developing a suitable marketing strategy for telecom companies in Saudi Arabia. The results of the study show that given the nature of telecom industry, innovation and customization play a crucial role in venturing in foreign nations. It can also be concluded that an overall analysis of various factors is quite essential when entering middle-eastern markets such as Saudi Arabia. This also gives China a revelation that being a late-comer is never an excuse to expand its telecom sector, instead, as long as due attention is given to enterprises＇ marketing strategies and competitiveness. Conclusions have been made about the nature, characteristics, the Saudi Arabia markets, and goals and objectives telecommunication in Saudi Arabia. Methodology has been used for stating and structuring the empirical data.
