Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism p...Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.展开更多
The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually ...The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.展开更多
This study draws on Henri Lefebvre’s(The production of space,1992,translated by D.Nicholson-Smith)concept of the spatial triad to examine the micropolitics of the production of urban and social space in a cafe in a h...This study draws on Henri Lefebvre’s(The production of space,1992,translated by D.Nicholson-Smith)concept of the spatial triad to examine the micropolitics of the production of urban and social space in a cafe in a historic tourist town in the southern Chinese city of Zhuhai.Such a spatial and social examination of the historic town of Tangjiawan’s Wangchuan Cafe is conducted in the context of a growing consumer society and experience economy in China.Spe‑cifcally,we found that the cafe proprietor has performed a role that is commonly associated with ofcial planners and technocrats in creating a‘cofee art living space’in a process that Lefebvre describes as a‘representation of space,’and that‘spatial practices’serve to shape the space away from the heritage signifcance of the town and towards entre‑preneurially aligned ideals.Such resultant consumerist spaces are coconstructed with and negotiated by visitors and consumers.In conducting such an examination,we highlight and critique the ways in which dominant discourses operate in a microsite,such as that of a cafe,that has become a key cultural tourism attraction of the refurbished historic town,the means by which such discourses and visions result in real-world transformations and the ways in which visitors and tourists interpret and negotiate such a microsite.展开更多
文摘Experience economy is a new economic development tendency after agricultural economy, industrial economy and service economy. Tourism consumption shows new characteristics in experience economy. Agricultural tourism product coincides with these characteristics, it is necessary to establish a model of agricultural tourism products based on experience economy. It is a model of wide range, strong personality and participation.
文摘The aim is to analyse the present and the possible future of the concept of advertising.The present concept is more related to the fact that marketers moved from a product focus to a sales focus,and now to eventually a relationship focus.The future concept is related to the growing customization of strategies based on the nature of the product category and the life-cycle stage of the product and the customers in the context of the development of the convergence culture,the experience economy and the new technologies connected to the Fourth Industrial Revolution.
文摘This study draws on Henri Lefebvre’s(The production of space,1992,translated by D.Nicholson-Smith)concept of the spatial triad to examine the micropolitics of the production of urban and social space in a cafe in a historic tourist town in the southern Chinese city of Zhuhai.Such a spatial and social examination of the historic town of Tangjiawan’s Wangchuan Cafe is conducted in the context of a growing consumer society and experience economy in China.Spe‑cifcally,we found that the cafe proprietor has performed a role that is commonly associated with ofcial planners and technocrats in creating a‘cofee art living space’in a process that Lefebvre describes as a‘representation of space,’and that‘spatial practices’serve to shape the space away from the heritage signifcance of the town and towards entre‑preneurially aligned ideals.Such resultant consumerist spaces are coconstructed with and negotiated by visitors and consumers.In conducting such an examination,we highlight and critique the ways in which dominant discourses operate in a microsite,such as that of a cafe,that has become a key cultural tourism attraction of the refurbished historic town,the means by which such discourses and visions result in real-world transformations and the ways in which visitors and tourists interpret and negotiate such a microsite.
