An Approach of Reducing Overall Level of Export Fluctuations of the Export-oriented Countries

Overall level of export fluctuations of the export-oriented countries with rising export volume partly stem from the market failure caused by free choice of export enterprises,some government intervention thus may be necessary.To reduce the level of fluctuations of the export growth rates in these countries,this paper,taking the significant differences of the exports among various markets into account and thus using a new index named relative variance to measure the export volatility risks,proposes a model of merchandise market portfolio,a modified version of Markowitz model,available to provide explicit guidelines for the firms,the industries and even the whole country to optimize the structure of their export markets.An application of this model to the case of China’s apple is then discussed.The results show that the market share of China’s apple in 7 sub-markets should be redistributed drastically.

Price leadership strategy or branding strategy:an empirical test of indigenous Chinese exporters

The effects of price leadership strategies and branding strategies on the export performance of indigenous Chinese exporters with a focus on developing country markets and developed country markets are examined based on the principles of strategy-environment co-alignment and marketing segmentation theory. Findings suggest that when focusing on developing country markets, the use of a branding strategy is more likely to enhance export performance. When focusing on developed country markets, neither the use of a price leadership strategy nor the use of a branding strategy enhances export performance. Finally, theoretical and managerial implications of the findings are discussed.

Institutional Constraints to the Competitiveness of the South African Citrus Exports

This paper examined the dual institutional constraints arising from the market liberalisation of the South African citrus industry and the stringent food safety health and private standards associated with the globalisation of the agri-business industry. The aim of this paper was to explore the institutional challenges influencing the competitiveness of the South African citrus industry in the export markets. It also explored the implications of the institutional environment on market access. The logistic regression model was used to analyse the statistical data while simple ranking was used to indicate the new and emerging forces affecting the profitability of the industry in recent years. The results show that access to market information, economies of scale, compliance with strict food safety and quality standards, lack of proper infrastructure including transport and challenges of managing a business within the international business environment exerted significant effects on the competitiveness of the industry as well as the ability of domestic producers to enter the export markets. There is need for government intervention especially aligned to investing in infrastructure. Coupled with the support of private institutions, the government needs to support the exporters and producers in complying with private standards.

A Buoyant Export Market For Yangzi Company's Petrochemical Products

In face of the rapid fall in prices on theworld petrochemical product market, ChinaPetrochemical International Business YangziCorporation (CPIBYZC) took active meas-ures to regulate its product mix, and by theend of November 1996, it had earned foreignexchange through the export of US＄76 mil-lion, emerging from the quagmire of foreigntrade. The import and export operations ofthe very large Yangzi Petrochemical Corpo-

Empirical Research on the Influence of Export Market Diversification on Total Factor Productivity: Based on the Perspective of Trade Protection

This paper mainly explores the impact of export market diversification as an important measure to deal with trade friction on firms total factor productivity.Firstly,this article focuses on the theoretical analysis of the impact mechanism,including risk diversification,reversal effect and spillover effect.Based on the sample data of Chinese manufacturing export enterprises from 2000 to 2007,this paper conducts an empirical test on the relationship between export market diversification and total factor productivity.The result indicates that export market diversification has a significant positive effect on the total factor productivity of enterprises.After considering the endogenous problem,by controlling the fixed effects,using the two-stage least square method and changing the duration of the sample for robustness analysis,the results are still consistent.In addition,the role of diversification policy in total factor productivity presents heterogeneous characteristics in terms of different types of enterprise ownership,export intensity,industry competition,trade methods,and the development degree of exporting market.Accordingly,this paper puts forward corresponding policy recommendations.

CMC Exploring the Export Market for Complete Sets of Equipment

The China National Machinery Import and Export Corporation (CMC), founded in 1950, is a large state-owned foreign trade enterprise subordinated to the Ministry of Foreign Trade and Economic Cooperation (MOFTEC). The corporation focuses on the import and export of mechanical and electrical products. It has maintained an annual trade volume of more than US$ 2 billion for many years and ranks among the top 10 foreign trade companies in the country.

China to Become U.S. Third Largest Export Market by Year End

China is likely to become the third biggest importer of goods from the United States within a year after five straight years as the fastest growing U.S. export market. Chinese Vice Minister of Commerce Gao Hucheng said on Thursday that China was expected to overtake Japan as the third largest U.S. export market at the end of this year or early next year.

Risk in A Concentrated Export Market

The export destination of China’s home textile products are considered to be highly concentrated. This is reflected by the statistical data of the past couple of years when, the top export destination of the following products-bedding products, curtain and towel- is United States.

Exploring the complex structural evolution of global primary product trade network

The production and trade of primary products had a growing impact on the economic security of all countries and regions,and the strategic position of these products in the global trade network was becoming increasingly prominent.Based on complex network theory,this paper explored the spatial pattern and complex structural evolution of the global primary product trade network(GPPTN)during 1985-2015 by using index methods,such as centrality,Sankey diagram,and structure entropy,focusing on the diversified spatial structure of China’s import and export markets for primary products(with exceptions of Taiwan of China,Hong Kong of China,and Macao of China due to a lack of data)and their geographical implications for China’s energy security.The research offered the following key findings.The GPPTN showed an obvious spatial heterogeneity pattern,and the area of import consumption was more concentrated;however,the overall trend was decentralized.The trade center of gravity shifted eastwards and reflected the rise of emerging markets.The overall flow of the GPPTN was from west to east and from south to north.In terms of the community detection of the GPPTN,North America,Europe,and Asia increasingly presented an unbalanced“tripartite confrontation”.China’s exports of primary products were mainly concentrated in the Association of Southeast Asian Nations(ASEAN)and other peripheral regions of Asia,and its imports undergone a major transformation,gradually expanding from the peripheral regions of Asia to Africa,the Middle East,Latin America,and other parts of the world.Energy fuels also became the largest imported primary products.Based on the changing trend of structural entropy and main market share,the analysis showed that the stable supply of China’s energy diversification was gradually realized.In particular,the cooperation dividend proposed by the Belt and Road initiative became an important turning point and a strong support for the expansion of China’s energy market diversification pattern and guarantee of energy security.

Socio-Economic Impact of Fruit Flies Control in Mango Production in Ghana, Evidence from “Manya Krobo”

Mango in Ghana is targeted as the next non-traditional export crop that is expected to fetch the highest foreign exchange for the country than cocoa. However, production and export constraints caused by fruit fly Bactrocera invadens has placed serious limitation on its marketing to the extent of imposing bans on imports from Ghana. Notwithstanding efforts rolled out to control the flies, they are still prevalent in the system. This paper presents the cost benefit assessments of using ＂Biotechnology and Nuclear Agriculture Research Institute （BNARI） protein bait＂ to control fruit fly Bactrocera invadens relative to other control measures in the Eastern region of South Ghana. Scientists from the BNARI of the Ghana Atomic Energy Commission developed a research programme against this foe. Cost benefit assessment revealed that chemical control reduce losses from 60% to 40% at the beginning of the growing season and can reach up to 60% for late maturing varieties at a cost of US$915.2 per acre per year. However, with the BNARI trap, losses are reduced from 60% to 5% at the beginning of the growing season and can reach up to 10% for later maturing varieties at a cost of US$688 per acre per year. Using BNARI protein baits to control fruit fly also provide growers with benefits such as improved quality and shelf life for fruit because it is not subject to chemical treatments. The casual loop diagram （CLD） revealed that fly control with BNARI trap is friendly to beneficial insects during pollination and has no harmful impact on health compared to the traditional approaches.