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The effect of result publicity on self-serving attributional bias a social comparison perspective
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作者 Shanshan Wen 《Frontiers of Business Research in China》 2018年第1期3-14,共12页
Self-serving bias suggests that people tend to attribute success to internal factors and attribute failure to external factors (Bradley, J Pers Soc Psychol 36:56-71,1978; Miller and Ross, Psychol Bull 82:213-225,1... Self-serving bias suggests that people tend to attribute success to internal factors and attribute failure to external factors (Bradley, J Pers Soc Psychol 36:56-71,1978; Miller and Ross, Psychol Bull 82:213-225,1975). However, the results of the attribution of failure are not always consistent. Some studies have found that people attribute failure to external factors (Snyder, Stephan, & Rosenfileld, 1976) and others suggest that people attribute failure to internal factors (Ross et al., J Pers Soc Psychol 29:609- 618,1974). I tested self-serving bias in two different contexts in China's Mainland: in one, test results were public (students had access to each other's test results) and in the other, test results were private (students only had access to his/her own results). When a context triggers individuals to compare themselves to others, individuals may alter their attribution of failure in order to preserve their self-image and self- esteem. Data were analyzed by repeated measure ANOVA, and the results show that in a public context people tend to attribute failure more to external factors than to themselves. Also, results suggest that people attribute failure less to themselves in a public context than in a private context. 展开更多
关键词 Self-serving bias failure attribution Success attribution Public context Private context Internal attribution External attribution
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