Fashion meets innovation and tradition at FaW TOKYO 2024

Tokyo,Japan–FaW TOKYO(FASHION WORLD TOKYO),the renowned international fashion trade show,is gearing up for its spring edition,promising an exciting showcase of global fashion trends,technology innovations,and traditional craftsmanship.From April 17-19,Tokyo Big Sight in Japan gathers a diverse array of international exhibitors and highlighting the best of Japanese fashion excellence.

Leggings: The new fashion staple

Leggings have been a staple in the fashion industry for decades,consistently remaining one of the most popular and versatile items of clothing.They have achieved viral status and continue to be a highly sought-after fashion item,transcending age and cultural barriers.The body-hugging style of leggings has remained in vogue,attracting young people of all ages and backgrounds.With their enduring popularity,it’s likely that leggings will remain a fashion staple for years to come.

Sports inspired clothing market:The influence of sports on fashion forward looks

The Sports-Inspired Clothing market represents a dynamic segment within the fashion industry,offering apparel and accessories influenced by the aesthetics,functionality,and culture of sports and athleticism.Sports-inspired clothing blends performance features with fashion-forward designs,catering to consumers seeking comfortable,stylish,and versatile attire suitable for both active pursuits and everyday wear.With the increasing popularity of athleisure and the intersection of sports and fashion,the Sports-Inspired Clothing market experiences continuous growth and innovation to meet the diverse needs and preferences of consumers worldwide.The global sports inspired clothing market is forecast to expand at a CAGR of 5.3%and thereby increase from a value of US$315.03 Bn in 2023,to US$452.2 Bn by the end of 2030 as per report published by Persistence Market Research.

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems

In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale deci-sion systems.This paper proposes the optimal scale selection and reduction algorithms based on multi-scale single-valued neutrosophic dominance rough set model.User requirements were analyzed using KJ method to construct a hierarchical model.According to the statistics of representative studies from China and the West,we found that,on the one hand,classical theory has been expanded and supplemented in fashion culture communication and market-ing.The topics are more micro-diverse,and the research methods are inspired by other disciplines;on the other hand,Chinese practice and Chinese cultural perspective need to fill the gap.The fashion content in the new fashion,however,needs to broaden its boundaries,and in addition to integrating with cultural theory and sociology,it needs to be integrated with fashion products,including product design,visual communication,image design and so on.Aesthetic communication needs to be taken into account as an important connotation,with visual communication and the communication of images as important research elements.On the whole,this research abroad inspires the development of domestic fashion culture communication and marketing research.

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

Micro Seasonal Fashion Impact in RMG Industry of Bangladesh

The Ready-Made Garments (RMG) industry is a major contributor to the economy of Bangladesh, accounting for over 80% of the country’s total exports. In recent years, the industry has faced challenges due to changing global fashion trends and increasing competition from other manufacturing countries. One of the latest trends in the fashion industry is micro seasonal fashion, which has significant impacts on the RMG industry of Bangladesh. The purpose of this study is to examine the impact of micro seasonal fashion on the RMG industry of Bangladesh. It will examine the changes in buyer and consumer behavior and demand patterns, the implications for manufacturers and suppliers, and the strategies adopted by industry players to adapt to this trend. The emergence of micro seasonal fashion has disorderly the traditional seasonal cycle of the fashion industry. Consumers are no longer satisfied with the two-season model of spring/summer and fall/winter, but instead demand new styles and trends every few weeks. This trend has created opportunities for the RMG industry of Bangladesh to cater to the fast-changing demands of consumers. Micro Seasonal Fashion also poses significant challenges for the industry. Manufacturers and suppliers must be able to produce and deliver garments quickly and efficiently, while ensuring high quality and sustainability standards. This requires investments in technology, supply chain management, and training of workers. To address these challenges, industry players in Bangladesh have adopted several strategies, such as diversifying product offerings, investing in technology and innovation, and enhancing sustainability practices. These strategies have helped the industry to remain competitive and meet the demands of fast-changing consumer preferences. The industry must be able to adapt quickly to the changing demands of consumers and invest in technology and sustainability practices to remain competitive. With the right strategies and investments, the RMG industry of Bangladesh can control the opportunities presented by micro seasonal fashion and continue to be a major player in the global fashion industry.

Impacts of Transparency and Traceability on Fashion Supply Chain System

The level of fashion consumer awareness and communication regarding sustainable consumption is rising. Organizations are working to provide clarity and guidance on fashion consumption. Brands are experimenting with new materials and supply chain strategies, and suppliers are improving the manufacturing processes and quality of products. However, given the size and complexity of the industrial process, these efforts are not adequate in ensuring a sustainable fashion supply chain. Transparency and traceability in the fashion supply chain are needed to improve the fashion industry by supporting sustainable and ethical practices in the apparel supply chain. Key gaps include a lack of comprehensive and transparent information about how, where, and by whom materials are sourced, processed, and assembled;a lack of transparency in the supply chain practices and procedures affects the environment, working conditions, and human health. The industry has to build the capacity to manage its supply chain, more effectively and responsibly, by improving transparency and traceability as the top goals. So, in this context, the main purpose of this research paper is to study the impacts of transparency and traceability on the dimensions of sustainability in fashion supply chain. The researchers have applied descriptive research methods in which secondary data are collected and analyzed through a literature review of peer-reviewed research papers and the primary data are collected through the survey method by distributing a semi structured questionnaire. The data collected are analyzed using statistical tools and techniques. Finally, the results are discussed and presented.

Fashion Feast Shows China’s Aesthetics

On the evening of September 16th,the China Fashion Week Closing Ceremony and 2023 China Fashion Award Ceremony were in full swing,which acted as a successful conclusion for China Fashion Week.This season,China Fashion Week took“Splendid Glow”as the theme,focusing on China’s aesthetics,intangible innovation,trends,green sustainability,fashion meta-universe,cross-border commerce and trade,intellectual property rights and other hot spots.More than 130 fashion shows,trade exhibitions,fashion forums and other activities have highly integrated the fashion potential of multiple business tracks,multi-brand styles and multi-dimensional design circles,reflecting the confident recovery of local design power and fashion consumption power.

Courtside to Catwalk--Surging demand for sports fashion in China captures consumer interest

A mid the ever-changing tides of fashion,Arc’teryx,a high-performance outdoor equipment brand known for leading innovations in outdoor apparel tech and once beloved by middleaged outdoor enthusiasts,has now secured a place as social currency for Chinese trendsetters.Salomon,once associated with the“ugly shoe”aesthetic exclusive to mountaineers,has become a coveted fashion essential,commanding premium prices driven by fervent demand.In addition,as the Lululemon brand evolves from its body-conscious fit origins for yoga enthusiasts to a versatile wardrobe staple for commuters.

The Use and Handling of Management Fashions

Some management concepts come and go,some become classics.Management Fashion Theory provides insights of how management fashions can be distinguished and recognized.This article illustrates the characteristic features of the theory using the example of the concept of“New Work”.

基于大数据技术的服装智能制造创新模式

为进一步提高服装行业的智能化水平,在对目前服装行业面临的智能制造建设任务分析的基础上,探讨大数据技术在数字经济时代助力服装行业转型升级实现智能化过程中所发挥的关键作用。通过梳理大数据技术在服装流行趋势智能预测、数字化设计、智慧工厂生产、个性化营销4个方面的现有研究,提出由大数据技术驱动的服装智能制造创新模式,探讨从预测、设计、生产到销售整个闭环的智能化制造流程,以及基于大数据技术的服装智能制造发展趋势。

大数据牵引背景下的服装设计开发模式

在大数据牵引背景下,随着数据量呈爆炸式增长和大数据应用的不断深化,大数据资源以数据要素的形式牵引着传统服装设计模式的改变。通过对服装设计相关的大数据进行分类甄别,探讨大数据在多方面赋能服装设计协同价值创造,多维度比较传统服装设计开发与以大数据牵引的服装设计开发模式,以大数据赋能服装精准设计,构建基于大数据引导下的服装设计框架;将该框架应用于MZ品牌的开发案例中,从商品企划、设计开发和预售下单3个方面论述大数据在服装设计开发中的实践应用。大数据时代设计模式的演变将更加聚焦于设计师与海量数据之间的相互作用,应用大数据牵引服装设计开发模式的迭代,可实现更高精准度和更快反应能力的服装设计开发。

面向碳中和和碳达峰的时尚品牌价值影响因素模型构建研究

目的研究双碳背景下时尚品牌品牌价值的影响因素,研究重点聚焦在低碳营销、低碳品牌形象与消费者购买意愿之间的关系。方法首先,梳理出双碳背景下时尚品牌纺织服装产品碳足迹在原材料采购、生产制造和产品销售三个环节所面临的挑战,并分析其成因;其次,根据成因与品牌低碳营销、低碳品牌形象和消费者购买意愿的关系,构建了双碳背景下时尚品牌价值影响因素模型,提出研究假设;最后,运用因子分析、相关性分析和回归分析来验证变量之间的关系,并测试中介效应。结果品牌低碳营销对低碳品牌形象产生正向影响,同时品牌低碳营销和低碳品牌形象均对品牌价值产生正向影响。消费者购买意愿在品牌低碳营销和低碳品牌形象影响品牌价值中起到部分中介作用。结论影响时尚品牌价值的主要因素包括品牌的低碳营销策略和低碳品牌形象建设。为实现可持续发展目标,时尚品牌需要在原材料采购、生产制造和产品销售等环节采取低碳措施,积极推行低碳营销策略,塑造具有低碳特色的品牌形象,从而提高品牌价值。本研究对象是时尚品牌中的纺织服装产品,但研究结果也可以在一定程度上适用于奢侈品牌、生活方式品牌及其领域产品。

潍坊风筝元素在现代女礼服设计中的应用

从保护国家级非物质文化遗产的角度出发,基于对潍坊地区非物质文化的实地调研,选取潍坊风筝作为切入点,将其元素应用于现代女礼服设计中。以现代简约女礼服为载体,在面料上采用手绘工艺绘制沙燕、荷叶、蜻蜓等图案;使用硬纱和风筝原材料竹子缠绕制作立体梅花、荷花、牡丹等花卉造型,将其缝制于服装局部作为部分装饰;将竹条按服装造型制作成型,作为服装局部造型,如袖子、裙撑、蝴蝶结等,使得礼服造型既融合传统文化又符合现代美感。将潍坊风筝元素应用到女礼服设计中,使服装设计实现多样化,同时助推潍坊风筝制作工艺的传承与发展,对推动潍坊市文化和经济的发展具有重大意义。

时尚设计元素在皮草服饰中的运用和体现

时尚化是服饰设计应当遵循的重要原则。皮草服饰设计是时尚化的重要载体。将时尚设计元素有机运用于皮草服饰设计,并以更加丰富的形式展现出来,是彰显设计特色的基本要求。本文在简要概述时尚设计元素分类和特征基础上,分析皮草服饰设计中时尚设计元素的具体运用和体现方式。研究发现,时尚设计元素在皮草服饰中有机运用,能够有效提升设计效果,满足消费者时尚化消费需求,为提升产品市场竞争力起到良好促进作用。

中华优秀传统文化赋能国潮产品的创新路径研究

以传统文化元素赋能的国潮产品是现代社会中具有重要文化内涵和市场潜力的新型消费品,意味着我国本土潮流产品进入现代化设计领域。通过分析中华优秀传统文化赋能国潮产品的文化价值和审美价值,深入了解中国传统文化在国潮产品中的设计理念,从文化提取、重组文化元素、融合现代元素以及注重情感共鸣四个方面进行创新,探索现代国潮产品设计新思路,从而不断追求文化传承与创新的平衡,找到传统与现代的完美结合点,以创造具有时代感和传统价值的产品。

徽州木雕门窗纹饰在现代服饰设计中的应用

为更好地传承和创新中华优秀传统文化,探究徽州木雕门窗纹饰在现代服饰设计中的应用方式。通过采集、整理和归纳徽州木雕门窗的题材内容,分析徽州木雕门窗纹饰特色,提炼其艺术特征与文化价值。对典型徽州木雕门窗纹饰进行深入分析,挖掘其与服饰设计的美学契合点,探讨徽州木雕门窗纹饰在现代服饰中形态设计与色彩转化的方法,并在此基础上完成《徽迹》系列服饰设计的创新实践,为徽州木雕艺术的活态传承与创新发展提供可借鉴的思路和方法。

AI技术对服装产业的影响

随着人工智能(AI)技术的不断发展和普及,其在各行各业中的应用已成为一种趋势。时尚产业作为一个充满创意和活力的行业,同样受益于AI技术的推动。文章主要探讨了人工智能技术在服装展演领域的应用及其对时尚产业的影响和启示。文章首先介绍了人工智能技术的发展背景,以及其在时尚产业中的应用。接着,文章详细分析了人工智能技术在服装设计、生产、销售和展演等环节的应用,并指出了其对时尚产业的影响和启示。最后,文章展望了人工智能技术在时尚产业的未来发展趋势,并指出了未来的挑战与机遇。

当代时尚美学话语体系研究

基于当代时尚美学话语体系研究的思考,如何从时尚话语权向时尚美学话语权评价体系转型,成为当前最为关键的问题。结合当下多元化的时尚“新颖”性的操纵法则,从时尚话语权体系、美学精神引领话语体系、时尚消费文化承载话语体系、时尚产业经济支撑话语体系四个方面展开论证,用一种相对稳定的话语尺度对时尚美学加以论衡,可以为中国时尚话语体系建设提供新视角和新方法。

创意思维在立体裁剪中的应用探讨

在人们对于观看美感要求逐渐提升基础上,立体裁剪设计师需结合目前人们的实际美感需求,应用创新理念和创意思维,全方位、多角度观察与思考,进而结合创意思维的内涵与特点在立体裁剪中注入其灵魂,激发设计师本身在设计领域中未知的一些设计灵感,进而创造出更加丰富的服装精品。本文基于此背景对创意思维和立体剪裁的内涵分别进行分析,进而全面探讨创意思维在立体剪裁中的重要应用。