Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fash...Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.展开更多
Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that f...Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that fast-growing internet retailer Bonobos,Inc. has selected the YuniquePLM product展开更多
Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. St...Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
基金National Nature Science Foundations of China (No.60975059, No.60775052)Specialized Research Fund for the Doctoral Program of Higher Education from Ministry of Education of China (No.20090075110002)Projects of Shanghai Committee of Science and Technology, China (No.09JC1400900, No.08JC1400100, No.10DZ0506500)
文摘Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.
文摘Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that fast-growing internet retailer Bonobos,Inc. has selected the YuniquePLM product
基金the project of Shanghai ScienceTechnology Committee"The study of Shanghai garment design and process opening service system
文摘Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
