Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fash...Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.展开更多
Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. St...Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.展开更多
In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibition...In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibitions and the controversies of fashion exhibitions.展开更多
“Dialogues-2019 Fashion Art Invitational Exhibition” opened in Chongqing Dazu Rock Carvings Museum on March 24th. 50 Fashion Artists from more than 9 countries and regions have attended this exhibition which will la...“Dialogues-2019 Fashion Art Invitational Exhibition” opened in Chongqing Dazu Rock Carvings Museum on March 24th. 50 Fashion Artists from more than 9 countries and regions have attended this exhibition which will last till May 5th.展开更多
Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that f...Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that fast-growing internet retailer Bonobos,Inc. has selected the YuniquePLM product展开更多
The goal of this research is to discuss International Gar-ments Exhibition of Shanghai International Fashion Cul-ture Festival which was held once a year since 1995.As amajor economic activity of Shanghai Internationa...The goal of this research is to discuss International Gar-ments Exhibition of Shanghai International Fashion Cul-ture Festival which was held once a year since 1995.As amajor economic activity of Shanghai International Fash-ion Culture Festival(SIFCF),it is an important eventfor fashion industry in Shanghai and even in China.There are three parts in the paper:1)survey,the re-view of the exhibition held in the past is described brief-ly;2)Analysis,the materials and phenomena of exhibi-tions of SIFCF are analyzed to find the successful experi-ences and deficiencies,which are compared with eachother and with same events in the world;3)suggestion,some proposals of the exhibition of SIFCF in the futureare given.It would be hoped that this study will find the way for International Garments Exhibition of SIFCF toshow the features of Chinese and Shanghai’s fashion in-dustry as well as to develop itself as a professional fashionexhibition conforming with international practice.展开更多
Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boo...Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.展开更多
The 68thCannes Film Festival was opened on May 14,Beijing local time.Among the Chinese stars for this year’s red carpet show,Zhang Xinyu has attracted the public’s attention from the very beginning and hit the headl...The 68thCannes Film Festival was opened on May 14,Beijing local time.Among the Chinese stars for this year’s red carpet show,Zhang Xinyu has attracted the public’s attention from the very beginning and hit the headline of various media during the past days.Zhang wore a red-green northeaststyle cotton-padded dress展开更多
In this beautiful season,the＂joint fleet＂of China National Textile and Apparel Council（CNTAC）will once again set sail on October 11th-13th at National Exhibition and Convention Center（Shanghai）,to show new achie...In this beautiful season,the＂joint fleet＂of China National Textile and Apparel Council（CNTAC）will once again set sail on October 11th-13th at National Exhibition and Convention Center（Shanghai）,to show new achievements of the whole industrial chain,including accessories,apparel,knitting and yarn.While the 11th 2017PH Value China International Knitting Fair-Autumn Edition（referred to as PH Value Knitting Exhibition）,as an important part of the autumn exhibition.展开更多
The 21st Ningbo International Fashion Fair(IFFAIR)kicked off on October 19th,2017 in Ningbo International Exhibition & Convention Center.IFFAIR is to be highlighted with a series of activities,including fashion sh...The 21st Ningbo International Fashion Fair(IFFAIR)kicked off on October 19th,2017 in Ningbo International Exhibition & Convention Center.IFFAIR is to be highlighted with a series of activities,including fashion shows,forums,and buyer meeting within the whole industrial chain.As one of the industry's largest and most influen-展开更多
As the living standards and taste have been improved significantly nowadays, garment not only means a clothes keeping you warm and guarding against the cold weather, but also a combination of individuality and fashion...As the living standards and taste have been improved significantly nowadays, garment not only means a clothes keeping you warm and guarding against the cold weather, but also a combination of individuality and fashion. Thereinto, the knitting garments gradually become one fashionable element appearing in any collections of modern fashion designers.展开更多
基金National Nature Science Foundations of China (No.60975059, No.60775052)Specialized Research Fund for the Doctoral Program of Higher Education from Ministry of Education of China (No.20090075110002)Projects of Shanghai Committee of Science and Technology, China (No.09JC1400900, No.08JC1400100, No.10DZ0506500)
文摘Improving customer experience has become a more and more important role in enhancing customer service in fashion retailing business. In this study, a kind of intelligent garment coordination and try-on system for fashion retailing was proposed. Radio Frequency Identification （RFID） technology was used to identify customer and garment item automatically. The intelligent procedure for garment coordination recommendation using Artificial Neural Network （ANN） was developed to imitate fashion designers＇ decision-making on garment coordination. Virtual try-on algorithm based on the customer＇s 2D/mago was accomplished using imagewarping technique. The system architecture and the software framework were also described. The results show that the ＇system is a practical and useful application for fashion retailers.
基金the project of Shanghai ScienceTechnology Committee"The study of Shanghai garment design and process opening service system
文摘Retail store is one of key contents of fashion marketing management. From the point of theory of three spaces in store, Shanghai - China's most important fashion retailing market, is taken as a research sample. Store types, transform rule and relative factors of China's fashion retailing market are discussed. Some problems,such as agreement of store quality and brand target, are analyzed. Finally, five basic conclusions are drawn:first, development of store has been simultaneous with the development of fashion retailing market; second,development speed of store is restrained by region economy objectively; third, the effective means of upgrading marketing level of fashion brand presupposes improving the whole quality of store; fourth, the model of store is index reflecting competitive ability of fashion brand; fifth, there is obvious difference between domestic fashion store and that of international important area.
文摘In recent years,fashion exhibitions have become a major force for attracting guests outside catwalks and shops.This article will mainly talk about the history of fashion exhibitions,the influence of fashion exhibitions and the controversies of fashion exhibitions.
文摘“Dialogues-2019 Fashion Art Invitational Exhibition” opened in Chongqing Dazu Rock Carvings Museum on March 24th. 50 Fashion Artists from more than 9 countries and regions have attended this exhibition which will last till May 5th.
文摘Tolland,Connecticut,USA-Gerber Technology,a business unit of Gerber Scientific, Inc.(NYSE:GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry,announces that fast-growing internet retailer Bonobos,Inc. has selected the YuniquePLM product
基金'97 Shanghai Interational Fashion Culture Festival Organizing Committee
文摘The goal of this research is to discuss International Gar-ments Exhibition of Shanghai International Fashion Cul-ture Festival which was held once a year since 1995.As amajor economic activity of Shanghai International Fash-ion Culture Festival(SIFCF),it is an important eventfor fashion industry in Shanghai and even in China.There are three parts in the paper:1)survey,the re-view of the exhibition held in the past is described brief-ly;2)Analysis,the materials and phenomena of exhibi-tions of SIFCF are analyzed to find the successful experi-ences and deficiencies,which are compared with eachother and with same events in the world;3)suggestion,some proposals of the exhibition of SIFCF in the futureare given.It would be hoped that this study will find the way for International Garments Exhibition of SIFCF toshow the features of Chinese and Shanghai’s fashion in-dustry as well as to develop itself as a professional fashionexhibition conforming with international practice.
文摘Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.
文摘The 68thCannes Film Festival was opened on May 14,Beijing local time.Among the Chinese stars for this year’s red carpet show,Zhang Xinyu has attracted the public’s attention from the very beginning and hit the headline of various media during the past days.Zhang wore a red-green northeaststyle cotton-padded dress
文摘In this beautiful season,the＂joint fleet＂of China National Textile and Apparel Council（CNTAC）will once again set sail on October 11th-13th at National Exhibition and Convention Center（Shanghai）,to show new achievements of the whole industrial chain,including accessories,apparel,knitting and yarn.While the 11th 2017PH Value China International Knitting Fair-Autumn Edition（referred to as PH Value Knitting Exhibition）,as an important part of the autumn exhibition.
文摘The 21st Ningbo International Fashion Fair(IFFAIR)kicked off on October 19th,2017 in Ningbo International Exhibition & Convention Center.IFFAIR is to be highlighted with a series of activities,including fashion shows,forums,and buyer meeting within the whole industrial chain.As one of the industry's largest and most influen-
文摘As the living standards and taste have been improved significantly nowadays, garment not only means a clothes keeping you warm and guarding against the cold weather, but also a combination of individuality and fashion. Thereinto, the knitting garments gradually become one fashionable element appearing in any collections of modern fashion designers.
