Reflections on Policies & Initiatives for Expanding Consumer Goods Imports

On April 28,Premier Li Keqiang chaired the State Council executive meeting to deploy initiatives for improving import&export policies of consumer goods such as tax regulation and increasing imports of popular consumer goods among the general public with an aim to upgrade consumption.

Retail sales of consumer goods:＞RMB 10 trln

Chinese Academy of Social Sciences(CASS)forecasted the retail sales of consumer goods in 2008 at RMB 10.67 trillion(about US＄1.57 trillion),up 12.8 percent as consumption grows. The figure would reach RMB 12.48 trillion in 2009,up 12.5 percent,said a report released by the CASS.

Effect of Rural Social Pension Insurance on Total Retail Sales of Consumer Goods

Based on data of 31 provinces of China in 2019 collected from the National Bureau of Statistics,this paper explores the impact of the number of urban employees’endowment insurance on the total retail sales of social consumer goods in different provinces in China.Taking the population,per capita disposable income,per capita life expectancy,and regional per capita GDP of each province as the variables,this paper establishes regression models to do the empirical research.The results show that:(1)The increase of the number of urban employees’old-age insurance has a significant positive impact on residents’consumption.The wider the coverage of old-age insurance,the more it can enhance the consumption confidence of the residents.(2)Due to the economic development,the level of urbanization has been greatly improved,leading to an increased birth rate and total population,and thus consumption has been driven.Therefore,the increase of the total population has a significant positive effect on the increase of the total retail sales of social consumer goods.(3)The increase of per capita disposable income has insignificant impact on the increase of total retail sales of social consumer goods due to residents’debt,the rise of house prices,the rapid widening of income gap between different groups,and the difficulty of meeting the various needs of people.(4)Although the increase of life expectancy per capita will lead to the decrease of total retail sales of social consumer goods,this decrease is not significant.(5)Per capita GDP will lead to a small increase in the total retail sales of social consumption.Finally,based on the above conclusions,some suggestions to stimulate consumption are given.

Enhancing the Performance of Consumer Goods Firms through the Equity Capital in Nigeria(2011-2021)

This study examined whether or not equity capital enhances the performance of listed consumer goods firms in Nigeria.The study purposively sampled fourteen(14)out of twenty-one(21)consumer goods firms listed on the Nigerian Exchange Group Plc.The study used secondary sources to obtain panel data from the annual financial statements of the selected companies.Data sourced for were analyzed using random effects model and arithmetical means.Findings from the study revealed that the coefficient of share capital is positive(0.903050)and statistically significant(p=0.0099<0.05),but the beta value of retained earnings is negative(−0.683966)and significant(p=0.0023<0.05)for listed consumer goods firms in Nigeria.The average results found that 45%and 7%of total assets of the firms were financed by retained earnings and share capital respectively.The study confirmed that the appropriate mode of finance that could be considered for the effective performance of the firms in Nigeria is the share capital.The study concluded that share capital enhanced the performance of firms while the retained earnings did not in the country.The research recommended that the government of Nigeria should try to rebrand its dead local enterprises especially the affected consumer goods firms to enable them to attract more foreign investors into the country to enhance its economic growth.

China Sports Goods Industry:Big but Not Strong

China, though not the largest consumer market of sports commodities, has 20,000-plus producers of sports goods.A reshuffle of the industry to retain the strong ones and eliminate the weak is going on,said Ma

中国奢侈品皮具消费现状及消费需求变化研究

奢侈品皮具是我国皮革产业体系中的重要一环。文章针对当前我国奢侈品皮具消费现状进行分析,认为我国的奢侈品皮具产品类型集中在包、鞋、家具等方向,总结了当前我国消费者在奢侈品皮具消费方面的心理特征,包括发展型悦己需求显著、品牌偏好需求依然明显、交际需求逐渐显现、猎奇需求逐渐变少等;以此分析为基础提出部分奢侈品皮具产品的发展思路。

制造业投入数字化与生产链长度

利用1995—2018年OECD世界投入产出与跨国—行业面板数据,实证检验了制造业投入数字化对生产链长度的影响。研究发现:第一,制造业投入数字化显著延长了生产链长度;第二,异质性检验显示,制造业投入数字化对发展中国家、资本密集型行业和全球价值链上游行业以及纯国内生产活动的影响更为明显,并且国外投入数字化对生产链长度的正向影响要小于国内投入数字化;第三,机制检验显示,制造业投入数字化主要通过扩大中间品进口数量和提高中间品进口质量延长生产链长度;第四,进一步分析表明,消费需求潜力规模能够增强制造业投入数字化对生产链长度的正向影响,而消费需求潜力结构无明显影响,制造业投入数字化在延长生产链长度的过程中存在显著的“行业扩散效应”。研究结论对构建内循环为主、外循环赋能的新发展格局具有重要启示。

基于GA-ACO-BP神经网络的日用消费品物流需求预测

针对日用消费品的物流需求,从宏观经济发展水平、相关产业水平、消费能力、物流供应能力、互联网发展水平、贸易水平6个方面,采用灰色关联度分析法对影响因素的灰色关联度进行计算及排序,构建预测指标体系。考虑物流相关数据样本较少,其影响因素之间存在非线性,结合遗传算法的全局寻优能力和蚁群算法的并行计算能力,构建了基于遗传算法-蚁群优化-反向传播神经网络(genetic algorithm-ant colony optimization-back propagation neural network,GA-ACO-BP)的日用消费品物流需求预测模型。分别采用GA-ACO-BP模型、GA-BP模型和BP模型对全国日用消费品物流需求进行预测,结果表明,GA-ACO-BP模型更能拟合日用消费品物流需求变化,预测精度较高,为物流需求预测研究提供一种模型参考,具有一定的实用价值。

博物馆文创商品差异化营销策略研究——基于消费者行为需求分析

随着博物馆文创商品同质化市场格局的形成,有必要通过制定差异化品牌营销策略,在商业“红海”中找到市场机会。研究旨在通过深入了解消费者的消费动机及消费心理,探讨博物馆文创商品的差异化营销策略。基于此,研究采用用户访谈的方式对41名消费者及7名文创商品营销人员进行了访谈数据收集。研究结果表明:消费者购买文创商品的消费行为往往受到文创商品的设计传达、消费场景、商品材质、审美价值及品牌设计的影响。基于此,研究认为可以通过定义具有差异化的设计要素、旗舰店内外部消费氛围的营造、注重商品表面处理及触觉设计、文创商品品牌文化的价值延伸、推出及时准确的营销活动来提高产品差异化竞争力。研究结果将有助于向博物馆文创商品营销部门提供文创商品差异化营销策略的建议。

技术标准提升对消费品以旧换新市场的影响分析

本文概述了消费品以旧换新市场的概况、增长趋势,分析了技术标准提升对消费者购买意愿、企业产品更新迭代、提高企业竞争力和相关部门政策出台的影响以及技术标准提升的局限性,并提出了建议。未来可进一步深入探讨技术标准提升对消费品以旧换新市场的影响机制,包括消费者决策行为、企业创新能力、相关部门政策支持等方面的研究。同时,可结合具体的行业和产品领域,探索不同技术标准提升对消费品以旧换新市场的影响差异。

关于快速消费品实现知识产权快速保护的探讨

快速消费品研发周期短、市场转化速度快,我国外观设计专利制度中存在保护空窗期,恶意竞争者利用保护空窗期大量模仿、抄袭、制造创新企业的智力成果,而创新企业基于目前的专利保护制度无法维护自身权利。文章一是探讨通过著作权法中对美术作品的保护是否能对保护空窗期形成补充保护,二是希望通过对外观设计专利目前的保护制度进行探讨,引起业界人士一同关注、探讨,在未来我国外观设计专利制度改革中,针对目前所存在的法律问题能否采取相应措施进行弥补,从法律层面进一步提升外观设计专利在快速消费品市场中的保护作用。

Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands

This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.

Chinese Consumer Companies Focus on Data Analytics

Data analytics and digital strategies are seen as key tools for business development by Chinese consumer companies,as revealed in a recent survey.The report,named Global Consumer Executive Top of Mind Survey 2014,is jointly produced by KPMG International and The Consumer Goods Forum.It features insights from 469 senior executives from food,drink,and consumer goods manufacturers and retailers worldwide,with headquarters spanning

消费品多源缺陷线索信息预处理研究

消费品召回已成为产品质量安全后市场监管最重要的措施之一。消费品缺陷线索是发现潜在缺陷的数据源,准确、及时、有效地收集与分析消费品缺陷线索是快速掌握消费品缺陷并实施召回的基础。如何基于消费品缺陷线索快速定位产品潜在缺陷是召回管理的关键,消费品具有产品类型多、故障模式杂的特点,获取缺陷线索到缺陷线索可深入分析而后初步判定潜在缺陷之间存在一定的差距,本文主要从消费品缺陷线索采集监测、标签字典、数据筛选、数据清洗等环节提出数据预处理的要求,为消费品缺陷线索分析提供参考。

我国高端消费回流的内在动因与对策建议

高端消费是消费结构升级的必然结果,是人民群众收入水平提升和对美好生活向往的具体表现。有效扩大和更好满足人们对高端消费的需求,是坚定落实扩大内需战略和增强消费对经济发展基础性作用的重要着力点,是推动我国实现高质量发展和创造高品质生活的有力支撑。近年来,我国高端消费回流趋势明显,消费规模不断扩大,线上线下消费场景日益分化。高端消费回流有其必然性,主要驱动因素是高端消费群体壮大、免税经济吸引力提高和境内外价差缩小等。当前,高端消费品牌不足和消费场景不完善等问题制约了高端消费回流的进程。为此,需要从加强高端消费供给、完善免税经济政策、打造多元化消费场景、缩小境内外高端消费品价差等方面发力。

基于生鲜电商新需求的农产品包装设计与创新研究

当前中国生鲜电商已经进入了新的高速发展时期,线上、线下、物流三者结合的新销售模式和“在家买菜”的消费方式已经被社会广泛接受。生鲜电商销售新模式从销售方式、配送到商品消费需求定位都与传统线上生鲜销售有巨大的差异,传统的网购农产品包装方式不能适应生鲜电商平台上已成为快速消费品的农产品的需求。生鲜电商平台和包装设计者需要改变生鲜农产品的包装设计思路,充分发挥包装的各方面功能,以适应当前生鲜电商新需求。

基于VMD-DE-LSSVM误差校正的社会消费品零售总额组合预测模型

社会消费品零售总额具有非线性、非平稳性特点,单一模型很难准确预测。此外,预测误差中蕴含着有价值信息,而现有预测方法往往忽略这些重要信息。为此,本文遵循“先分解后集成”建模思路,并引入误差校正方法,构建了基于VMD-DE-LSSVM误差校正组合预测模型。首先通过变分模态分解(VMD)将原序列分解,再利用差分进化算法(DE)优化的最小二乘支持向量机(LSSVM)对分解得到的子序列分别预测,并将预测结果集成得到初步预测值;然后利用VMD-DE-LSSVM模型对初步预测误差进行同步预测;最后通过误差预测值对初步预测值进行校正。实验结果表明该模型预测精度显著优于其它对照模型,不仅能有效解决社会消费品零售总额的非线性和非平稳性,还能充分利用误差序列中蕴含的有价值信息。

数字经济发展与消费者福利水平变化——基于时间分配理论研究

伴随着数字经济的发展,社会中产生了大量免费或低价的数字产品。然而,在现有GDP核算体系之下,这些数字产品的价值难以被准确衡量。基于此,文章立足于数字产品的消费者剩余度量问题,提出了“GDP+数字产品消费者剩余”的数字经济核算新思路。考虑到数字产品的时间密集型特征,文章结合Becker的时间分配理论,初步尝试从时间价值角度构建数字产品消费者剩余测度模型。进一步,文章在概念上将互联网服务与数字产品等同,以互联网服务为对象,利用我国2012—2020年间居民业余上网时间数据,对数字产品的消费者剩余展开量化分析。结果发现,数字产品对消费者福利的影响呈总体扩大趋势,其在GDP中占比始终保持在5%以上,且增速远高于同期GDP增速。我国数字经济实际规模被严重低估。对数字产品价值的忽视必然会影响政府数字经济政策的有效性。另外,文章在实证过程中发现,消费者在互联网服务消费方面存在明显的鸿沟。具体来讲,高收入群体出于信息搜寻、社会资本积累和娱乐休闲目的,对互联网服务的使用时间远大于低收入群体。我国数字产品消费存在不平等问题,这在一定程度上会对消费者福利产生不利影响。因此,在精准测度数字经济规模的基础上,政府政策制定也要兼顾数字经济发展过程中的不平等问题。

考虑社会学习及成本学习的新体验品定价

考虑具有成本学习的垄断企业在两阶段内销售一种新体验品,消费者通过在线评论学习产品质量信息.为研究企业定价与消费者策略互动,以及社会学习和成本学习的相互作用关系,构建了一个两阶段生产销售模型,运用理性预期均衡理论,对承诺定价和动态定价两种策略进行分析和比较.研究表明,仅当消费者策略性强且成本学习率较低时,承诺定价占优.更显著的社会学习和成本学习虽加剧了消费者的策略性等待,但仍然导致更高的企业利润.此外,对于企业盈利能力,两种学习效应之间的关系取决于评论活跃度、成本学习率和消费者策略性水平:替代关系仅发生在评论活跃度和成本学习率较低且消费者策略性较强时,否则二者表现互补关系.