Cognitive linguistics is a rising linguistic school or a new research approach.Of so many topics for cognitive linguistics Prototype Theory,Conceptual Metaphor,Figure-ground segregation,image schema are the focus in r...Cognitive linguistics is a rising linguistic school or a new research approach.Of so many topics for cognitive linguistics Prototype Theory,Conceptual Metaphor,Figure-ground segregation,image schema are the focus in recent years' research.Conceptual Metaphor and Figure-ground segregation in this article are applied to illustrate senses of a common English word "spot".展开更多
Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in ...Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in English advertisements from the cognitive perspective,this paper attempts to analyze those puns under the guidance of relevant cognitive theoretical framework such as figure/ground theory,prominence view and conceptual blending theory.It also aims to explore the human cognitive activities involved in creation and understanding of advertising language.展开更多
This present paper, in perspective of cognitive prominence, the cognitive motive on the differences between English and Chinese subjects, and then explores the interpretability of the Adaptation Theory in translating ...This present paper, in perspective of cognitive prominence, the cognitive motive on the differences between English and Chinese subjects, and then explores the interpretability of the Adaptation Theory in translating the subjects. It is discovered that the blending of the cognitive prominence and the theory of adaptation is very effective in elaborating the subtle differences of English and Chinese subjects in translation, and reasonable in expounding the infeasibility of some plausible versions.展开更多
文摘Cognitive linguistics is a rising linguistic school or a new research approach.Of so many topics for cognitive linguistics Prototype Theory,Conceptual Metaphor,Figure-ground segregation,image schema are the focus in recent years' research.Conceptual Metaphor and Figure-ground segregation in this article are applied to illustrate senses of a common English word "spot".
文摘Pun,as a figure of speech applied in advertisements,can make the advertisements more vivid and indelible by adding attraction and humor,stimulating consumers' purchasing desire.Based on the elaboration of puns in English advertisements from the cognitive perspective,this paper attempts to analyze those puns under the guidance of relevant cognitive theoretical framework such as figure/ground theory,prominence view and conceptual blending theory.It also aims to explore the human cognitive activities involved in creation and understanding of advertising language.
文摘This present paper, in perspective of cognitive prominence, the cognitive motive on the differences between English and Chinese subjects, and then explores the interpretability of the Adaptation Theory in translating the subjects. It is discovered that the blending of the cognitive prominence and the theory of adaptation is very effective in elaborating the subtle differences of English and Chinese subjects in translation, and reasonable in expounding the infeasibility of some plausible versions.
