The Influence of Social Media on College Choice among Undergraduates Majoring in Big Data Management and Application in China:Taking Guilin University of Electronic Technology as an Example

This study aims to investigate the influence of social media on college choice among undergraduates majoring in Big Data Management and Application in China.The study attempts to reveal how information on social media platforms such as Weibo,WeChat,and Zhihu influences the cognition and choice process of prospective students.By employing an online quantitative survey questionnaire,data were collected from the 2022 and 2023 classes of new students majoring in Big Data Management and Application at Guilin University of Electronic Technology.The aim was to evaluate the role of social media in their college choice process and understand the features and information that most attract prospective students.Social media has become a key factor influencing the college choice decision-making of undergraduates majoring in Big Data Management and Application in China.Students tend to obtain school information through social media platforms and use this information as an important reference in their decision-making process.Higher education institutions should strengthen their social media information dissemination,providing accurate,timely,and attractive information.It is also necessary to ensure effective management of social media platforms,maintain a positive reputation for the school on social media,and increase the interest and trust of prospective students.Simultaneously,educational decision-makers should consider incorporating social media analysis into their recruitment strategies to better attract new student enrollment.This study provides a new perspective for understanding higher education choice behavior in the digital age,particularly by revealing the importance of social media in the educational decision-making process.This has important practical and theoretical implications for higher education institutions,policymakers,and social media platform operators.

The application of formative assessment in college oral English teaching

Teaching assessment is one of the most important components of college English teaching. The traditional assessment system over emphasizes the summative assessment, which used examinations as the main assessment method. Formative assessment focuses on the process assessment during the practice of teaching. It is integrated in the teaching and learning process and cannot be separated as evaluation. The formative assessment aims to confirm the students＇ potential, develop their ability in study and strengthen the students＇ confidence and the spirit of cooperation. It is also a method intended to generate feedback on performance to improve and accelerate teaching and learning effectively. Based on some theories, this paper states the importance of the application of formative assessment in college oral English teaching. It also introduces some principles and measures to apply this assessment. The reasonable and effective application can promote college oral English teaching.

The Significance and Application of the Introduction of Western Culture in College English Teaching

With the development and reform of China’s education,it is important for college English teachers to introduce western culture in the daily teaching process,and to improve the humanistic quality of college students.This paper discusses the significance of introducing western culture,and puts forward some countermeasures based on teaching experience,in order to provide some references for the application of the introduction of western culture in college English teaching.

Research on the Application of Formative Evaluation in Teaching Foreign Language in Colleges and Universities

Formative evaluation is relatively more scientific and accurate as compared to traditional teaching evaluation.Formative evaluation is a method of professional evaluation of students’learning process,which is very important in the entire course of teaching.In the actual teaching process,formative evaluation can better help teachers understand the situation of students,and take effective improvement measures to address the problems existing in the process of learning.As a contribution to the teaching of foreign languages in the colleges and universities,this paper will start with an introduction of formative evaluation,and then the application of formative evaluation in teaching.

A Probe into the Application Ability of College English Teachers’ Educational Information Technology in the Information Age

With the arrival of the age of large information data, the education also gradually tends to educate the information, which has forced the demand of the teachers’ educational information technology application ability of the major universities and universities to be higher and higher. Therefore, in order to meet the needs of the development of higher education in the information age and to meet the needs of the college English teaching innovation, this paper will explore the application ability of the educational information technology of the college English teachers from various angles.

The Application of Cooperative Learning in College English Teaching

Cooperative learning has developed into a creative and effective teaching theory and strategy. Cooperative learning can not only motivate students' initiative and enthusiasm in learning, but promote the interaction between the teacher and students.This paper analyzes the connotations and benefits of cooperative learning, explores reasons for existing problems in the application of cooperative learning in college English teaching and presents strategies for effective implementation of cooperative learning.

The Application of Pragmatics in College English Teaching

The teaching of pragmatic knowledge is as important as those grammatical rules.It is very critical for a successful communication.An increasingly large number of English language teachers who possess a special interest in pragmatics begin to adopt the pragmatic teaching which aims at promoting students'communicative competence.In order to improve students' communicative ability,teachers must pay attention to the importance of pragmatics in teaching process.Only in this way can college students be trained to use language correctly and properly.

Diversity and Application of Herbaceous Flowers in Urban Road Greening in Hefei City

In urban road greening,the planting of ground cover flowers is essential,and herbaceous flowers are an important part.Through the investigation on the diversity of herbaceous flowers in urban road green spaces of Hefei City,the types,colors,application frequency and planting of herbaceous flowers in urban road green spaces were statistically analyzed,and the application forms of herbaceous flowers in the road greening of Hefei City were studied.The characteristics and problems of herbaceous flowers in the road greening of Hefei City were found,and some development suggestions were put forward.

On the Application of Cognitive Strategy in College English Listening Comprehension——With International Talents Training as the Goal

This paper, with the training of the international talents possessing remarkable English listening and speaking ability,mainly discusses the specific application of the cognitive strategy in different stages of college English listening comprehension.It is expected that the paper can bring some useful enlightenments on the international talents training.

Application Strategies of Hybrid Teaching Model in Physical Education Teaching in Vocational Colleges

To improve physical education in vocational colleges,a hybrid teaching model should be developed,taking into account local conditions,gradual progress,and deep integration.The process includes resetting teaching goals,optimizing teaching content,adjusting teaching segments,and improving teaching evaluation.Teachers can use video resources to interact with students before class,set up different student display projects during the course,encourage group cooperation and inter-group assessment,conduct in-class tests and knowledge competitions to reinforce students’sports skills,and suggest appropriate after-class activities.An online and offline self-study model can also motivate students to participate in sports.

The Application of Multimodal Discourse Analysis Theory in the College English Teaching

Nowadays, the multimodal discourse analysis theory becomes increasingly important in the language teaching. This paper tries to elaborate the ways to apply the multimodal discourse analysis theory into College English teaching after analyzing the status-quo of College English teaching on the basis of the theory and the significance of the application of multimodal discourse analysis theory in the College English teaching, hoping to contribute to the College English teaching reform.

Research on the Application of the Non-directive Teaching in College Oral English Instruction in Micro-media Context

With the continuous Promotion of the Belt and Road Initiative in China,the requirements for oral English competence of college graduates have been becoming increasingly important.However,the oral English instruction of many colleges still lacks interaction and most students have few opportunities to speak English in class.In order to enhance the effectiveness of English teaching,this paper aims to introduce Non-directive Teaching Theory of Rogers,an American humanistic psychologist,and micro-media environment and create a better dynamic and interactive classroom atmosphere and authentic environment to speak English through group discussion,English debate,and situation learning and so on.

A study on the effects of formative assessment on College English teaching

Educational assessment as an important criterion to measure students＇ academic achievement has aroused much attention among English teachers and researchers, especially formative assessment due to its feedback in the course of language teaching. This paper conducts an empirical research to investigate the current situation of using formative assessment in College English teaching and its effects on College English teaching via questionnaires and interviews. The subjects of this research are 35 College English teachers and 5 classes of non-English majors in Harbin Engineering University. This paper finds that the use of formative assessment intensifies students＇ interests and develops their learning autonomy as well. Meanwhile, it provides timely feedback to teachers and modifies teachers＇ teaching strategies, which makes College English teaching more effective.

Application of Diagnostic and Formative Assessment in College English Teaching

This report attempts to look into assessment in higher education in the UK and in Chi- na.The focus of analysis is comparison of the current state of diagnostic and formative assess- ment in the UK and in China.Also the report discusses how diagnostic and formative assessment policy or practice in the UK can be applied to China in English teaching in higher education.Fi- nally,a plan of action for 12 months about the application of diagnostic and formative assessment in College English teaching is made.

Research on the Application of Cloud Desktop in Network Multimedia Classroom in Colleges

This paper proposes the application of cloud desktop in network multimedia classroom in colleges. Computer lab as the most important cloud part of the campus cloud, not only assume a variety of the computer courses teaching experiments, students self-learning, free on the machine and other tasks, but also as a variety of the paperless examination of the important places. Cloud room is a great feature of the use of virtualization technology, it can be used to virtual software to a lot of hardware features, regardless of the server, network equipment and clients can be virtual with a strong flexibility and scalability. We used these features when designing and in addition, when adding hardware and software equipment. This paper proposes the novel architecture of the system to then give us a novel perspective of building up the multimedia classroom.

Study on the Research and Application of Network Teaching Courseware in Aerobics in Colleges and Universities

Aerobics teaching in colleges and universities is the most important part of higher education, and the important means to carry out quality-oriented education and cultivate all-round developed talents. The reform of aerobics teaching in colleges and universities should be geared to the demands of the times, and explore new innovation and continual development. In this paper, using the research methods of documentation, courseware development, teaching experiment and mathematical statistics, we study on the making and application of college aerobics network teaching courseware. It is revealed that, with the combination of modem network technology and college aerobics teaching, the resulted college aerobics network teaching courseware is the important media to not only upgrades college aerobics teaching quality, but also help develop students＇ habits of doing physical exercise, and promote physical health. Therefore, this is meaningful and practical in promoting the education of college students in physical quality development.

The Application of Cohesion and Coherence Theory in Advanced College English Teaching

In 1976,Halliday and Hassan put forward the concept of cohesion and coherence theory for the first time in their book English Cohesion and discussed five types of cohesion:reference,substitution,omission,conjunction and lexical cohesion.Some scholars enriched and expanded cohesion and coherence from the perspective of cohesion conditions,phonology,structural relations at the level of meaning and discourse.Predecessors pay much attention to the theoretical discussion,while from the perspective of the theoretical application,the cohesion and coherence theory is used for analyzing the advanced college English textbook to provide the guidance for teachers and students in teaching and learning-teachers can judge and adopt appropriate teaching methods according to the cohesion and coherence theory;Students can understand cohesion and coherence in the text as well as the influencing factors,and adequately use the cohesion and coherence mechanism in listening,speaking,reading and writing.

The Application and Practice of MOOC in College English Teaching

MOOC(Massive Open Online Course) is undoubtedly the most popular word in online education in China.It has the characteristics of openness, large-scale, self-organization and sociality. It is successfully used in Internet technology education, open education concept has been recognized by society, social learning has become a main form of learning background, is conducive to building a social learning network, is conducive to the creation and sharing of knowledge, to provide real-time, interactive, on-demand services for users by the system. By discussing the application and practice of MOOC in College English teaching, this paper analyzes the advantages and disadvantages of MOOC in College English teaching.

The Application of Communicative Approach in College English Teaching

As college life is a turning point in one’s life, receiving higher education is of great importance. A nation wide heat of learning English arises in these decades, college students’ English competence becomes the most concern. This essay mainly discusses this concern from a communicative way by studying the theoretical base, the current situation of college English teaching and learning, thus to evoke the need for a new approach to language teaching, to show our students how the language system is used in normal communications and to enable them to cope with a varied range of situations in the target language.

A Study on the Flipped Classroom and Its Application in College English Teaching

The education circle experiences a historical diversified change by following the footstep of informatization. The appear-ance of the flipped classroom has aroused the growing concern of the domestic and international education sector.Some countriesand regions have launched a revolution in classroom teaching. However, the application of flipped classroom in college Englishteaching in China is not common.Based on the author's learning and teaching experiences,this paper first analyzed the key ele-ments in the flipped classroom and then put forward the specific operation of the flipped classroom in instructing college Englishteaching.