It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to pur...It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to purchase houses in Nanning City.The extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning City.This study adopts the data collection methods of e-mail and field survey.Based on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic regression.The results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning City.This study contributes to an improved understanding of home buyers’decision making in Nanning City.The beneficiaries of this study include home buyers and marketers and academic institutions.To better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.展开更多
Recently, there is greater recognition and increased attempts to protect the rights of irregular workers within Korea and Japan, especially in Korea. This is because of more and more public awareness of the polarizati...Recently, there is greater recognition and increased attempts to protect the rights of irregular workers within Korea and Japan, especially in Korea. This is because of more and more public awareness of the polarization in material conditions between regular workers and irregular workers. So, this study focuses on the main factors explaining awareness of irregular worker issues of each of the classes, and relationship between class consciousness in both countries. The result shows that among factors affecting awareness of irregular work issues, negative effect of subjective employment stability was significant in both countries. In regard of anti-flexibility, while strong class effect was observed in Korea, negative effect of anti-neoliberalism was observed in Japan. This is seemingly contradictory that who opposes neoliberal economic policies agrees with labor market flexibilisation. This phenomenon could be explained by labor market characteristics in Korea and Japan. Japanese labor market is characterized by low flexibility and strong segmentation, while Korean labor market is characterized by high flexibility and strong segmentation. Interaction of these two characteristics increases the labor market inequality in Korea.展开更多
This paper compares and analyzes the changes in the Chinese automobile market in recent years as well as the competition strategy of top makers of European, American, Japanese, Korean, and Chinese automobiles. In part...This paper compares and analyzes the changes in the Chinese automobile market in recent years as well as the competition strategy of top makers of European, American, Japanese, Korean, and Chinese automobiles. In particular, analysis is carried out on the cause of the rapid growth of European, American, and Korean makers in the passenger vehicle market and the slow growth of Japanese makers, especially, Toyota, Honda, and Chinese makers. In order to adapt to the environmental change in the Chinese automobile market, European and American makers like Volkwagen （VW） and General Motors （GM） have developed full model line-up strategies focusing on compact cars while utilizing the advantages of the annual production of their full model line-up and giving priority to local part procurement. What＇s more, Korea＇s Hyundai has converted its car model strategy from mid-sized cars into compact cars in accordance with the changes in the Chinese market. Through successful product development adjusting to local needs, Hyundai has firmly entrenched its brand name. For Honda and Toyota, the slow conversion from mid-sized cars to compact cars and the inability to decrease costs due to the slow development of local part procurement are the causes of their delayed development in the Chinese market.展开更多
文摘It is important to study the relationship between marketing factors and purchase decisions of middle-class consumers in Nanning housing market.This study will investigate the factors influencing people decision to purchase houses in Nanning City.The extrinsic housing attributes at this study consist of environmental attributes and location attributes.I have a limited understanding of the purchase behavior of Nanning home buyers in Nanning City.This study adopts the data collection methods of e-mail and field survey.Based on 509 questionnaires,the data were analyzed using descriptive statistics analysis and logistic regression.The results show that location attributes,such as school districts,positively influence housing purchase decisions in Nanning City.This study contributes to an improved understanding of home buyers’decision making in Nanning City.The beneficiaries of this study include home buyers and marketers and academic institutions.To better meet home buyers’needs and achieve a competitive advantage,marketers can use the research outcomes to focus more on those housing purchase factors that significantly influence house buyers’purchase decision making.
文摘Recently, there is greater recognition and increased attempts to protect the rights of irregular workers within Korea and Japan, especially in Korea. This is because of more and more public awareness of the polarization in material conditions between regular workers and irregular workers. So, this study focuses on the main factors explaining awareness of irregular worker issues of each of the classes, and relationship between class consciousness in both countries. The result shows that among factors affecting awareness of irregular work issues, negative effect of subjective employment stability was significant in both countries. In regard of anti-flexibility, while strong class effect was observed in Korea, negative effect of anti-neoliberalism was observed in Japan. This is seemingly contradictory that who opposes neoliberal economic policies agrees with labor market flexibilisation. This phenomenon could be explained by labor market characteristics in Korea and Japan. Japanese labor market is characterized by low flexibility and strong segmentation, while Korean labor market is characterized by high flexibility and strong segmentation. Interaction of these two characteristics increases the labor market inequality in Korea.
文摘This paper compares and analyzes the changes in the Chinese automobile market in recent years as well as the competition strategy of top makers of European, American, Japanese, Korean, and Chinese automobiles. In particular, analysis is carried out on the cause of the rapid growth of European, American, and Korean makers in the passenger vehicle market and the slow growth of Japanese makers, especially, Toyota, Honda, and Chinese makers. In order to adapt to the environmental change in the Chinese automobile market, European and American makers like Volkwagen （VW） and General Motors （GM） have developed full model line-up strategies focusing on compact cars while utilizing the advantages of the annual production of their full model line-up and giving priority to local part procurement. What＇s more, Korea＇s Hyundai has converted its car model strategy from mid-sized cars into compact cars in accordance with the changes in the Chinese market. Through successful product development adjusting to local needs, Hyundai has firmly entrenched its brand name. For Honda and Toyota, the slow conversion from mid-sized cars to compact cars and the inability to decrease costs due to the slow development of local part procurement are the causes of their delayed development in the Chinese market.
