Discussion about Tourism Development of Agricultural Cultural Heritage in Xiajin County of Shandong Province

[Objectives]To discuss the protection and utilization of agricultural cultural heritage in Xiajin County in the context of deep integration of culture and tourism.With the advancement of the process of revitalizing villages through culture and tourism,agricultural cultural heritage has gradually attracted wide attention from all walks of life.This paper is intended to provide new ideas and strategies for the development of local cultural tourism through in-depth analysis of agricultural cultural heritage resources in Xiajin County.[Methods]Using the method of literature research,this paper systematically sorted out the historical background,current situation and value of agricultural cultural heritage in Xiajin County.Besides,the agricultural cultural heritage resources in Xiajin County were comprehensively evaluated using the 3-3-6 evaluation method.On this basis,combined with the theory of industrial convergence and sustainable development,it came up with some specific suggestions on the tourism development of agricultural cultural heritage in Xiajin County.[Results]Through the in-depth evaluation of agricultural cultural heritage resources in Xiajin County,it is found that it has rich historical and cultural heritage and unique tourism value.However,there are still some problems in protection and utilization.In view of the problems,it recommended to attach importance to the inheritance of Xiajin agricultural cultural heritage,develop characteristic heritage tourism and improve relevant supporting facilities.[Conclusions]Deeply excavating the essence of agricultural cultural heritage in Xiajin County and organically combining it with modern tourism is an important way to realize the sustainable development of local cultural tourism.The recommendations are expected to provide reference for the development of agricultural heritage tourism in Xiajin County and other regions,and help to promote the deep integration of culture and tourism,and promote rural revitalization and cultural inheritance.

Research on the Design of Rural Cultural Tourism Space under the Background of Rural Revitalization: A Case Study of Dujiazhuang Village, Mentougou, Beijing

From the perspective of endogenous development concept,Dujiazhuang Village,Mentougou was taken as an example to explore the development of rural cultural tourism space.The rural tourism resources in the west of Beijing are rich in type and numerous,but the development of cultural tourism is unbalanced and inadequate.Guided by the endogenousconcept and driven by the design of cultural tourism space,rural public space should be as the entry point to integrate the elements of rural resources and create a design that stimulates the endogenous ability of villagers.Culture can promote tourism,and industry can drive the economy to increase income and enhance the villagers'cultural identity.

Tourism-Oriented Cultural Product Design: A Case Study of Yami Culture in Lanyu

Due to the prevalence of modern commerce and mainstream culture, many indigenous cultures around the world are rapidly diminishing. These cultures, with their unique primitiveness distinct from modern culture, often attract tourists. This study integrates the indigenous Yami culture of Lanyu Island, Taiwan Region, into innovative designs from the perspective of tourists’ understanding of the local culture. In this way, tourists can experience the harmonious coexistence of the Yami tribe and nature, while these culturally rich products foster deeper experiential and emotional resonance. This study employs the Mandala thinking method for concept expansion and the Osborn checklist method for the analysis and transformation of design elements. Subsequently, designers were invited to conduct on-site travel experiences, leading to the creation of a series of Yami cultural products. Through the evaluation and validation of cultural product assessment indicators, functional commercialized products were ultimately produced. This study aims to establish a design process for cultural products through this design case. It seeks to help users recall their Lanyu Island travel experiences and appreciate the often-overlooked cultural beauty, thereby raising awareness of cultural preservation.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development,the integration of culture and tourism is capturing the zeitgeist with its unique charm.In this context,various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture.Chongqing,with its unique geomorphological features and distinctive architectural style,retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology.This combination aligns perfectly with today’s popular Chinese cyberpunk style,making Chongqing an ideal place for the development of cyberpunk cultural tourism.This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review.It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand.Based on a survey of cyberpunk tourists’experiences,the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies,aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

The Immersive Experience of Cultural Tourism in Yunnan

The integration of culture and tourism is not only a concept but also a vivid practice in Dechen Tibetan Autonomous Prefecture and Lijiang,Yunnan Province in recent years.Here,the high-quality development of the culture and tourism industry promotes not only economic growth but also cultural exchange.With its historical profundity and unique cultural charm this land on the southwestern border of China epitomizes the unity in diversity of the Chinese nation.Culture is inherited in tourism,while tourism is improvedbyculture.

The Impact of Demographics and Cultural Tourism on University Enrollments in Calabria, Italy

The decline in the birth rate,which has been uninterrupted in Italy since the mid-1960s,has had a significant impact on many aspects of society.As far as the educational system is concerned,this phenomenon has acted like a wave,first causing a decline in the population of the first school age groups,then in the other groups,until recently affecting the 19-25 age group,which includes the majority of university students.As a result,the majority of Italian universities have seen a decline over time in both enrollments(matriculations)and student numbers(enrollments),although the situation varies from one area to another.In the Mezzogiorno,this trend is even more pronounced,since an increasing number of resident students tend to favor universities in the Centre-North,creating a South-Centre-North movement,which could be compared to a particular form of cultural tourism,without a similar flow in the opposite direction.Finally,the study highlights the probable consequences of the recent demographic depopulation on the future trend of university enrollment of residents aged 19-25 in the Calabria region,using the most recent demographic projections of Istat and constructing two evolutionary scenarios.In the first scenario,we have assumed that in the near future university enrollment rates remain constant throughout the period considered;in the second scenario,these rates instead experience a gradual and continuous increase.These results could be useful if further forecasts of university enrollments were to be made at the level of individual Calabrian universities.

Research on Tourism Brand Building in Shapingba District from the Perspective of Cultural and Tourism Integration:A Case Study of Sunac Cultural Tourism City

From the perspective of cultural and tourism integration,this paper uses Sunac Cultural Tourism City in Chongqing’s Shapingba District as a case study to explore its tourism brand-building model and provide corresponding suggestions.First,relevant literature was reviewed to understand the theoretical foundations of cultural and tourism integration,cultural tourism brands,and brand building.Then,authoritative data was collected from official websites to conduct an in-depth analysis of the area’s cultural and tourism resources.This study introduces an overview of the cultural and tourism resources in Shapingba District and analyzes the development status and brand-building situation of Sunac Cultural Tourism City.Using the SWOT analysis method and based on the theoretical foundation,this paper comprehensively evaluates the advantages,disadvantages,opportunities,and threats in the brand building of Sunac Cultural Tourism City.The aim is to offer effective suggestions for tourism brand building in the Shapingba District,thereby promoting the integration and development of the cultural and tourism industries.This research holds both theoretical and practical significance for promoting tourism brand-building and the integration of cultural and tourism industries in the Shapingba District.

Development Strategy of Sichuan Sports Museum under the Background of Cultural and Tourism Integration

Through conducting a SWOT analysis of the Chengdu Sports Institute Museum,and utilizing the 4M management,5W display,and 4P marketing theoretical models,this study explores effective strategies suitable for Sichuan sports museums in terms of functionality,display,and marketing.

A Theoretical Model of Cultural Heritage Tourism from the Perspective of Community Participation

Concept of community participation was introduced,and Penang taken for example to study the community participation in cultural heritage tourism.On the basis of the literature review and the statistic data,a theoretical community participation model of community participation in cultural heritage tourism was constructed which combines two perspectives:objective and subjective.This research has significant theoretical and practical meanings not only just for cultural heritage tourism but also for other tourism products.

Development of Top-quality Tourism Corridor with Cultural Heritage of Emperor's Tomb of Wulingyuan Mausoleum as Theme Experience

Cultural heritage of emperor's tomb of Wulingyuan Mausoleum lies in Xianyang which is located at north-central of Guanzhong Plain and which is the central area of Guanzhong-Tianshui economic development zone.With special geographical position and excellent location condition,it is the important tourism resource and archaeological remains in Shaanxi Province.By using relevant knowledge on tourism,in the perspective of development principle,necessity,feasibility,construction strategy and thought of top-quality tourism corridor with cultural heritage of emperor's tomb of Wulingyuan Mausoleum as theme experience,the author systematically explained the mode elements and value of experiential tourism products,and publicized the tourism resources to a certain extent.On the basis of publicity,the author strived to provide reference for the sustainable development of economy and ecology in this region.

Reflections on Cultural Changes of Ethnic Villages in the Tide of Tourism Industry——Based on the Investigation of Tourism Development in Gucheng Village,Turpan,Xinjiang Uygur Autonomous Region,China

By utilizing materials obtained from the field investigation,tourism development of Gucheng Village was analyzed from the history and status quo of tourism industry as well as the inevitability of developing tourism industry in Gucheng Village,cultural changes of the village during the tourism development were introduced and analyzed mainly from 5 perspectives:participation of donkey,language change,religion,morality,villagers' knowledge of cultures of Buddhism in ancient Gaochang.It was believed that tourism industry was an important approach to improve present living conditions of villagers,enlarging the scale of tourism industry was an important way of changing production mode of villagers,and negative influence of tourism development should be attached sufficient importance by relevant departments,consumption concepts of villagers should be guided properly,and all regions of minorities should pay attention to the protection and utilization of local characteristic cultures.

Tourism Resources' Protective Development of Folk Cultural Heritages——A Case of Stone Carvings in Quyang,Hebei,China

Taking Yangping Village,Quyang County,Hebei Province for an example,folk culture tourism in rural areas of Quyang County was analyzed,on the basis of which advantages were pointed out as rich tourist resources,excellent location,already-developed tourism industry,and also disadvantages as poor road landscaping,serious environment pollution,shortage of high-quality talents,and inadequate development of small commodities.In view of this,corresponding principles and development strategies were proposed to supervise the folk culture tourism in rural areas,such as interaction of commerce and tourism,culture-based,dynamic participation,systematic planning,all-round consideration and so on.As for Yangping Village,key construction projects were discussed from the perspectives of environment construction,design of recreational zone in Shigang Carvings Park,design of functional zone on Huangshi Plaza,design of rural tourist commodities,so as to provide useful references for the development of folk culture tourist resources in China.

Study on the Integration of Tourism Industry and Intangible Cultural Heritage—A Case Study of the Core Blackland in the Cold Region,Suihua City of China

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core blackland in the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects:tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.

Rural Tourism Development Theory and Practice of Intangible Cultural Heritage in Rural Minority Areas of Sichuan Province,China——A Case Study of Kasidawen in Heishui County,Aba Prefecture of Sichuan

Researches on tourism development of intangible cultural heritage were introduced,and market gaps in the tourism development of intangible cultural heritage in ruralminority areas of China were proposed.On the basis of investigation and interview about Kasidawen in Heishui County the author participated in,a National-level Intangible Cultural Heritage,interview and questionnaire survey were adopted in this study,and the following problems were concluded:tourists having only limited knowledge about tourism development of Kasidawen;multilayered demands of tourist market;intangible cultural heritage of Sichuan Province as a whole is not widely-known because of insufficient publicity;tourists preferring tourism products that they participated in.Characteristics of intangible cultural heritage in Heishui County were summarized as strong national characteristics and unique cultural heritage,on the basis of which the "Kasidawen-based" Tourism Development Mode was proposed to change its present condition of "having only natural landscapes but no cultural connotation",and improve the cultural taste and level of tourism development in Heishui County,by arranging cultural functions and industries from the perspectives of both hardware and software facilities,and taking other types of resources as the supplement,useful theoretical references were given for rural tourism development of intangible cultural heritage inminority areas of China.

Empirical Research on Tourism Authenticity of Ancient Cultural City——A Case Study of Lijiang Ancient City in China

On the basis of tourism authenticity theory and field investigation and analysis of Lijiang ancient city, the paper had explored tourists' tourism authenticity, and further revealed the inner relation between tourism authenticity and tourism motivation of ancient cultural cities. It was found that ancient cultural cities generally had the highest objective authenticity, followed by existential, constructive and post-modern authenticity. As for tourism motivation, motivation of knowledge function, of reward maximization, of punishment minimization, of self-esteem and of self-fulfillment presented to diminish progressively. Relationships between four types of tourism authenticity and five types of tourism motivations also varied from each other. It had enriched empirical quantitative research results of domestic tourism authenticity in theory, and provided application value for the research on realistic tourism market and planning activity based on tourists in practice.

Cultural tourism and art and cultural organizations

Cultural tourism activities includes a diversity of tourism activities.Art and cultural organizations are the agents of developing cultural tourism.They will have to go through changes to undertake their dual responsibilities to preserve heritage and advance creativity in the process of cultural development.

MANAGING SIDE EFFECTS OF CULTURAL TOURISMDEVELOPMENT:THE CASE OF ZHOUZHUANG

ABSTRACT: In recent years Zhouzhuang has been quite successful in developing a mass tourism industry. However, formal analyses of the past experiences of other provinces indicate that there are significant risks in the tourism development policy followed in Zhouzhuang. Although the well preserved and reconstructed physical buildings have facilitated listing on the UNESCO World Heritage List, the traditional canal-town life style, the major attraction of Zhouzhuang, is giving way to commercialization. Quick and easy compensating measures have been adopted to create a staged image of an authentic traditional lifestyle. Precautions should be made now or Zhouzhuang runs the risk of becoming little more than a thematic park with no real cultural or social meaning for tourists or the inhabitants. A system dynamics model has been built for the purpose of developing an understanding of the complex structure of Zhouzhuang tourism development. The model consists of six sectors: physical environment, culture, infrastructure, job market, tourist, and financial resource allocation and promotion. Simulation of the model shows that the time delay, eroding target and the non-linearity are the key internal factors leading to a potential growth and decline tourism development pattern. Further simulations were conducted to examine the impacts of various policy options. The model suggests that the most effective policy for sustainable tourism development is a conservative one that controls and limits the numbers of tourists. It is expected that the model can provide a learning micro-world" which will facilitate understanding of the complexities of tourism development and serve as a guide to effective policy formulation.

From theme park to cultural tourism town:Disneyization turning of tourism space in China

Theme park development has become an important choice for tourism space development in Chinese cities,and the theming of space as well as the implied consumption symbols and cultural implications are usually viewed as examples for the development of other urban spaces,such as cultural tourism towns.The result is the Disneyization of urban tourism space.With the construction of characteristic towns being vigorously promoted throughout China,cultural tourism towns are springing up.They are typical of the“Wuzhen Town Mode”and represent the process of the Disneyization of tourism space in China.This research reflects on the evolution of the characteristics of tourism space in China.Taking the Wuzhen Town Mode as an example,this study reveals the characteristics and conversion mechanism of the Disneyization of tourism space in Chinese cities.According to this research,the Wuzhen Town Mode of the Disneyization is characterized by theming,hybrid consumption,merchandising,and performative labor.Residential function is a unique characteristic of the Disneyization of cultural tourism towns in China.Moreover,the Wuzhen Town Mode of the Disneyization is jointly motivated by the driving force of local governments,the propulsive force of tourist demand,the attractive force of the social environment,and the driving force of capital.Finally,suggestions and policy proposals are provided for the Disneyization of tourism space in China.

Cultural Tourism Enlightenment from France for Hebei Province, China

French is one of the best cultural tourism destinations in the world. Its development experiences in terms of cultural tourism are valuable for Hebei, whose competitiveness of cultural tourism is weak comparatively in spite of rich cultural resources. Specifically, France achieves great successes of cultural tourism through scientific planning, producing tourism products injected by cultures, and developing tourism festivals. On this basis, four suggestions are recommended to improve cultural tourism in Hebei Province based on its actual situation, namely building cultural brand of tourism, strengthening government management, and developing tourism derivatives, and reinforcing talent training.

Urban Repair Routes Toward Cultural Tourism:A Case Study of the Old Town of Jiazhou in Leshan,Sichuan

Cultural tourism is one of the directions of urban transformation and development,but there are still problems such as fragmentation of resource development models.Urban repair,as a comprehensive,systematic,and holistic updating project under the guidance of the problem,is an important way to promote the sustainable development of urban cultural tourism by paying attention to the connotative development of the "stock" of urban scale.Based on the analysis of the western urban cultural renaissance concept,this study closely followed the actual situation of cultural tourism development in the old city of China,re-examined the scale,goals and values of the current urban repair research to find breakthroughs for urban repair,put forward basic routes for the renewal of the built-up area,and analyzed the project practice of the Old Town of Jiazhou,with a view to providing a new "repair" model for promoting cultural tourism in small and medium-sized cities in China.